The days of relying only on broad keyword strategy are over. Long-tail SEO techniques will be more important than ever in 2021 because of Google’s emphasis on user experience and intent, as well as the advent of conversational search and apps such as voice search.
Long-tail keywords with little search volume used to look like a waste of time and effort. But that was then.
As ThinkwithGoogle notes: “The long tail might present an undiscovered chance to interact with prospective consumers. Increase your volume by investing in these areas.”
Long-tail SEO is a must-have if you want to succeed online.
Long-tail keyword research, targeting low-competition keywords with excellent conversion rates, and boosting your content with long-tail keywords have never been simpler.
That is exactly what you will learn to accomplish in this book.
Long-Tail Keywords: What Are They?
Long-tail keywords are very precise search terms that are tailored to meet the needs of individual users. These keywords tend to have low search traffic, low competition, and high conversions.
If you were to map your keywords by their search volumes, these phrases would be on the “long tail” end of the demand curve, which implies that very few people search for these terms each month.
Long-tail keywords, on the other hand, are simpler to rank for and provide greater conversions than seed keywords, despite the lower amount of searches.
A definite client demand may be communicated through long-tail keywords, which are intent-driven.
Content that precisely answers questions and converts may be created when you understand search intent.
Searching for [Nike Air Max 270] is an indication that the consumer intends to buy. Shoes or trainers are a lot more obscure in terms of a search.
The user may be trying to find out more about what’s available, browsing for other brands, or just looking because they’re curious.
It’s important to remember that the exact length of these keywords is irrelevant. There are certain long-tail keywords that are just one or two words long, such as brand names, but they are still long-tail keywords because of their specificity.
The Importance of Long-Tail Keywords for SEO
Let’s try this as a test: Take a look at the search phrases in your Google Search Console account now. Most of the keywords you’re ranking for are long-tail. What do you make of what you see?
91.8 percent of all search queries are long-tail keywords, according to Backlinko’s research of 306 million terms.
Consider what you could do if all of those laser-focused searches were directing new customers to your most profitable assets.
To get the most out of these keywords, you need to focus on them.
1.Fewer People to Compete With
Search traffic for long-tail keywords is minimal since they are exclusive to your company and specialty.
Because of this, ranking high for your selected long-tail keywords is significantly easier.
If your targeted phrases are narrow enough, some basic on-page SEO and link building should propel your landing pages to prominence.
2. Increased Sales
Finding out what people are looking for may be done with a little assistance from long-tail keywords.
[purchase Canada 150 collectors coins] and [buy Canada 150 collectors coins] are examples of searches that reflect a buyer’s purpose as well as a need for further information (e.g. [how to target long-tail keywords]).
You may utilise this information to bring in high-quality leads and support your content marketing efforts.
3.For Semantic, Conversational, and Voice Searches It Helps You Optimize
Semantic search optimization relies heavily on the use of long-tail keywords.
Voice search is used by 55% of millennials on a daily basis.
They employ long-tail keyword phrases like inquiries ([where are the greatest sushi restaurants around me?]) and commands with obvious purpose while searching on these sites ([compare the price of the dresses from Blush and Sherri Hill]).
In order to properly target these long-tail keyword phrases, you should try to anticipate the purpose behind organically spoken or voice search inquiries.
Remember, even if search density is low, long-tail keywords with high conversion rates may still be quite profitable for your organisation if you target them.
Finding Long-Tail Keywords
Long-tail keywords may be better than gold in the long run.
The process of finding new long-tail keywords is simple and may be completed in a matter of minutes.
Grab the long-tail keywords that you know you rank for from your Google Search Console to begin with.
Your PPC campaigns, Facebook page, Twitter account and any other data you can think of that may suggest new phrases should be downloaded as well.
Identify fresh long-tail keywords in your niche and see if you can get any traction for them. Here’s how to manually construct a list of long-tail keywords:
The seed keywords should be pre-selected. To develop a list of seed keywords, use a keyword planning tool; however, avoid using Google AdWords. Even while it’s a great tool for generating lists of commercial phrases to target, it deliberately excludes long-tail terms with little search traffic, rendering it ineffective for our objectives.
Observe the autocomplete recommendations on Google. Each seed term should be typed into Google and the autocomplete recommendations should be written down.
Google’s relevant search results should be compiled. Write down the relevant searches at the bottom of each SERP as you scroll down.
Repeat the process for Bing Search Suggestions and any other search engines you’d want to improve your rankings on.
Be sure to keep an eye out for these long-tail prospects. Organize all of your keywords into a single list and get ready to start weeding.
Because of recent advancements in SEO technology, doing this investigation was a breeze!
- It’s possible to find long-tails you didn’t even know existed thanks to the top search engine tools. Long-tail keywords are automatically discovered and sorted for you by many different applications.
- The moment has come for you to begin weeding out the less relevant keywords from the more relevant ones. Any phrases that don’t express the user’s intention clearly should be weeded from the document. You may see this by looking at the “long-tail keywords related search results,” which include a query that is too broad.
To begin optimising your pages and adding long-tail keywords to your content, you’ll need to narrow your list down to a few dozen or a few hundred long-tails.
Long-Tail Keywords: A Guide to Content Creation
When you’ve compiled a list of potential long-tail keywords, what should you do with it? The solution is dependent on the number of long-tails targeted and the degree of overlap between their themes.
- According to conventional thinking, if you can, establish a separate page for each long-tail keyword. This isn’t always possible, of course. p>
- The more long-tails you have, the more material other than particular landing pages you need to be able to optimise for.
- In order to make your list of long-tail keywords more understandable, arrange them by searcher intent and make them easier to read.
The following is an example of a keyword list that may be used to target [noise canceling headphones]:
It’s easier to find a home for your keywords if they’re organised by subject.
You may be able to organically include these long-tail keywords into your writing if the relevant material already exists on your site. If you haven’t already, you’ll have a better concept of what to write about in the future.
Internal links should not be overlooked while creating fresh material. Some of your well studied long-tail phrases will go a long way in these spots.
The End of the Road
Using long-tail keywords is now easier for you since you’ve learned how to find them. Just be aware: There are no shortcuts when it comes to long-tail targeting.
The year 2021 is the year to start establishing yourself as an expert in your area by developing high-value assets, blogging about your business, and revising your online text to express your unique value proposition (UVP).
Keep an eye on your rankings and traffic as you’re writing and optimizing your pages for fresh long-tail keywords.
In doing so, you may uncover more keyword phrases that you may target, which can help you establish your brand and enhance your on-page SEO.