Nashville SEO Agency

Schedule Strategy Call

Schedule Intro Call



Increase Roofing Website Performance and Client Conversion

Roofing Website Performance

Written by Jeremy Earle, JD

April 8, 2022

to begin?

Is your roofing website’s bounce rate something you’d like to lower? Bounce rate is the percentage of visitors who leave your roofing website without taking any action. You can find this information in Google Analytics.

Here are some simple roofing website design tips to help you transform more leads into customers.

Paid search marketing initiatives should include your roofing website. Your internet marketing efforts will be ineffective if you have a very high bounce rate.

A roofing website that looks good, works well and properly communicates your brand’s message is difficult to come across.

Before we go any further, here are some crucial pointers for designing a better roofing website.

How to Create the Best Roofing Website for Your Company

1. To Boost Your Site’s Loading Speed, First De-clutter Your Site.

The first step in lowering your website’s bounce rate is to make it load faster.

It’s time to face the facts. We’ve all left a website at some point or another because it took longer than we expected to load. Occasionally, we can get out of there in a matter of seconds.

Within the first three seconds, your roofing website should be fully functional. If you don’t, you risk losing many potential customers on the internet.

Here are a few tips to help you clean and speed up the loading of your site:

Remove any plugins that aren’t being used.

First, when a potential customer or client clicks on it, your roofing website must load all of the plugin options (even if you don’t use or require them). A website’s loading time might be greatly slowed down if it has many needless plugins. All unnecessary plugins should be removed or deactivated.

Trim Down the Coding on Your Roofing Website

You can reduce the size of your website’s code by utilizing minification, regardless of whether it was built with JavaScript, HTML, or CSS. This can significantly speed up the loading time of your website.

Concatenate All of Your Image Files

The best technique to reduce the time it takes for your roofing website to load is to reduce the size of your images. Most of the time, you may lower the file size of your photographs without affecting their appearance on your site.

2. Focus on the user’s experience (UX)

A high-quality user experience is the most important design feature of a roofing website to attract potential customers.

Is it simple for a potential customer to navigate your roofing website? Is it possible for customers to learn more about your roofing goods and services?

Do you have any blogs about roofing that you could use to promote your abilities? For prospective customers debating whether or not to outsource their roofing needs, each of these pieces of marketing information is critical.

It’s also possible that some homeowners looking for a roofer aren’t very skilled at using the internet, so the more user-friendly your website is, the more likely it is that they will hire you.

3. Your roofing website needs to be optimized for leads and sales.

Using your roofing website to promote your services or products is the greatest way. As a result, prospects should be able to click on your call-to-action button without any problem.

Visitors will leave your site if you do not make it easy for them to convert their visits into sales. You don’t want that to happen if you’re a roofer seeking new clients!

Your bounce rate can be greatly reduced by mapping out your prospect’s journey from the homepage to the last conversion point. It is critical that transferring from one location to another be streamlined so that conversion rates are maximized.

Give your customers a means to get in touch with you. Conversions can be boosted with a well-crafted call-to-action, so include one.

  • Call-to-action icons such as Click here for a free estimate are the best examples.
  • Get a free estimate by calling.
  • Gets in touch with us to arrange a no-obligation roof inspection

Banners, popup boxes, or anything else that catches your audience’s attention might serve as a call to action. Websites that allow visitors to interact with the content and require them to take action can increase their usability.

4. Ensure that your roofing website is mobile-friendly.

As more and more people use the internet via their smartphones, many roofing websites have converted to a mobile-friendly or responsive layout. When Google started penalising websites that were not responsive in 2015, this also explains why. A responsive roofing website design, on the other hand, may enhance your roofing website’s search engine positioning.

Mobile devices account for more than half of all visits to the website. A high bounce rate is likely if your roofing website isn’t mobile-friendly. This is because potential customers will have a difficult time navigating your site.

5. It’s time to start a roofing blog

if you’re looking for extra roofing website design tips that perform. A blog isn’t required for every website, but you should establish one as soon as possible if you don’t have one now. Improve your SEO rankings, provide relevant information to your potential customers, and increase bounce rate by regularly updating your roofing blogs.

Your blog’s content should be relevant to your audience and high-quality. Instilling trust and establishing yourself as an expert in the roofing sector will encourage visitors to return to your site and spend more time there, increasing your chances of converting them into customers.

You can simply increase your chances of going viral and increasing exposure to your website by sharing high-quality roofing articles on popular social media networks.

6. Make Use of White Space to Enhance the Readability of Your Roofing Website Design

A website’s white space (also known as “negative space”) refers to the empty spaces between images and text on each page. White space is an extremely important design aspect when it comes to a roofing company’s website. Your roofing website’s readability will improve if you employ white space correctly.

It’s easy for visitors to get distracted and leave your site without completing the desired action if your roofing website is packed with many multimedia files. Reducing the number of visitors who leave your roofing website is easier with white space.

7. Provide Client Testimonials or Reviews

You want your roofing company’s customers to have faith in you, right? Real, honest customer testimonials or reviews are the finest approach to developing confidence and credibility for your roofing business.

When it comes to hiring a roofing company, 90% of potential customers check out online reviews before deciding. Roofers don’t want to lose potential customers by having them search for bad ratings elsewhere. Adding customer reviews or testimonials to your roofing website will help you attract more customers.

8. Add Share Buttons to Your Site.

In today’s environment, social media has swept the globe. Over 2.45 billion monthly active Facebook users and more than 100 million daily active Twitter users. Because of this, visitors to your roofing website should be able to easily share your content via social media.

9. Allow Online Appointment Scheduling for Customers

Your website never sleeps, but your receptionist does. At 3 a.m., a potential customer should be able to arrange an appointment on your website. Building a landing page that supports this conversion can help your roofing company grow.

Prospects who are nervous about making phone calls can organize a free strategy session with your team and meet them in person by booking appointments online.

10. Do not forget to take before and after pictures!

It’s one thing to tell potential customers that you only use premium roofing materials and only employ highly skilled roofers. Showing them that you can be trusted to do a good job is entirely different.

To give your customers an idea of what their roof will look like once it has been installed or repaired, use before-and-after images on your roofing website. You can use these images to demonstrate to potential clients that you did a fantastic job for your prior clientele.

Do you need a Professionally Designed Roofing Website?

The moment has come for you to remodel your roofing website if it isn’t helping you meet your business objectives. You can rely on Rank Fire | SEO’s web designers to complete your site’s redesign on time and at a reasonable cost.

When you hire our team to create or redesign your website, here are some of the advantages you’ll enjoy:

  • A high-quality roofing company website that resonates with your target audience; An SEO-optimized roofing site that ranks high in search engines;
  • A responsive roofing website that works well on all mobile devices; and
  • We will take care of all of your web marketing chores,
  • allowing you to concentrate on running the business.

A free planning session can help you design or re-do your roofing website.

You May Also Like…