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Improve Site Speed of your Roofing Company Website

Site Speed of Roofing Company Website

Written by Jeremy Earle, JD

August 24, 2022

A speedier roofing website will help you gain more customers, increase conversion rates, and get more jobs booked.

Why does your roofing website take so long to load? The speed of your website may impact your SEO and conversion rates. A faster-loading roofing company website may be more important to you.

Today’s internet users no longer tolerate Slow-loading websites. Search engines like Google now reward Faster-loading roofing websites with a higher rating than those that take longer to load. Prospects and clients have these kinds of questions.

You need to take advantage of this circumstance to stay ahead of your competitors. Fortunately, the information in this piece will help you speed up your roofing website and increase conversions far into the next decade and afterward.

Keep reading for additional information on how to solve a slow roofing website.

My Roofing Website Takes a Long Time to Load. What’s the problem?

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Even if you’ve heard the adage that “slow and steady wins the race,” it’s a surefire way to fail your roofing website’s overall performance.

Increasing the speed at which your roofing company’s website loads is a win-win strategy for your customers and your bottom line.

Our top five reasons why turtles are moving faster than your roofing website:

POORLY OPTIMIZED PHOTOGRAPHS

Images slow your roofing website’s speed with big file sizes and unnamed files and images with no alt tags.

Photoshop-created images are saved in big files. Despite their high quality and detail, they can cause your roofing website to run slowly.

In addition, Google does not notice your images when it indexes your page. Rather, Google examines the three or four-word description words to comprehend what the icon is all about. In the absence of such a description, Google will have no idea what your image is about.

USE OF ADVERTISEMENTS ABUNDANTLY

Adding Google AdSense to your roofing website can increase revenue, but it can also slow it down.

The most obvious effect of increasing the number of HTTPS queries to your roofing website is decreased responsiveness.

There is much rich media advertising that can slow down your roofing website. These include ads that download, pop-under, and interstitials.

A CONTENT DELIVERY NETWORK (CDN) IS NOT USED

Your roofing website will load slowly if you don’t use a content delivery network.

Content Delivery Networks (CDNs) ensure that users receive it from a nearby server if you have a large website. As a result of the shorter distance between your user and the server, your roofing website will load faster.

HIGH VOLUME OF VISITORS TO THE ROOFING INDUSTRY’S WEBSITE

Slow website loading can also be attributed to the increasing number of people visiting roofing-related websites.

An upper restriction can be placed on the number of persons who can be on a roofing website at any given moment.

Faster delivery of data and increased user capacity are two of the primary benefits of broadband (high bandwidth). An internet connection’s bandwidth, as the term suggests, is the maximum amount of data it can carry at any given time. Megabits per second (Mbps) is when data may be sent between two computers (Mbps).

HOSTING SERVICES THAT AREN’T UP TO PAR

You need a hosting web service to put your roofing website online.

Your roofing website will be hosted on the web host, similar to a vacant apartment in real estate.

The web host for your roofing website from their server to serve your roofing website to a browser.

There are better and worse web hosting companies. A slow-loading website will cost you, customers, if you go with a less expensive but less efficient web server for your roofing website.

YOUR ROOFING WEBSITE’S PERFORMANCE SUFFERS BECAUSE OF SLUGGISH CODE

Your roofing website’s slowness can also be the result of messy coding. To speed up the download of your roofing company website’s CSS, avoid using inline stylings, new white spaces that are too large, needless comments, and empty lines of text.

IT’S NOT WORKING PROPERLY WITH YOUR ROOFING SITE’S CSS

CSS, like Javascript, is in charge of styling the websites and, if not optimized, might cause a delay.

BUTTONS FOR SHARING ON SOCIAL MEDIA IN EXCESS

It’s critical to allow your customers and prospects to easily share your pages on social media, but having too many social sharing buttons will slow down your page loading time.

To get the most out of these buttons, you must install them as plugins on your website. These plugins will need to retrieve data from their respective social media accounts every time they are used.

ISSUES WITH JAVASCRIPT

The JavaScript code on your roofing website allows your site to be interactive and useful to its visitors. Without it, your roofing website will be a dreary place to visit. Prospects’ browsers may take longer to load your site when JavaScript isn’t properly optimized.

Your website’s JavaScript files must be loaded first before a browser can view your roofing website. If you use JavaScript block rendering, your roofing website will take longer to load.

THERE ARE NUMEROUS COMPONENTS ON YOUR ROOFING WEBSITE

HTML, stylesheets, scripts, photos, videos, and other material on your website pages all contribute to the size of your roofing page.

As a result of having many items on your page, your roofing website will take longer to load.

MORE FLASH THAN IS NECESSARY

Even though Flash is a great tool for adding interactivity to your roofing website, it is more likely to cause your website to load more slowly. Your roofing website will take longer to load if you use much Flash content.

HOW LONG SHOULD A ROOFING WEBSITE TAKE TO LOAD?

It is okay for your roofing website to load in less than three seconds. However, if you wait longer than three seconds, your bounce rate will rise significantly.

If the loading time of your roofing website exceeds three seconds, you must prioritize speeding it up. It is important to measure your roofing website loading speed before beginning this process.

10 Steps to Boost the Performance of Your Roofing Website

IMAGE OPTIMIZATION IS CRITICAL FOR ANY ROOFING WEBSITE

It’s easy to optimize photographs for your roofing website with a wide range of free photo tools available online.

Compressing your photos is the first step in optimizing them for your website.

Large photos tend to take a long time to load because of their size.

This reduces the number of HTTPS requests by making the images smaller and requiring less bandwidth.

YOUR WEB HOST SHOULD BE CHECKED

Web hosting providers have a big impact on the speed of your roofing website. Having to visit your site from a server in Northern Europe will slow down your site speed if you are an American customer. Choose a web host that has data centers close to your target audience.

Ensure that a reputable service provider hosts your roofing company website. Many roofers choose shared hosting after launching a website or blog since it is less expensive.

Their websites slow down when they add new content, and the site grows in size over the years. Their website’s performance could be improved by upgrading their web hosting plan.

ACTIVATE CACHING ON YOUR BROWSER

Enabling caching on your roofing website enhances its performance dramatically and provides a better user experience for your visitors. Static files such as HTML texts, media images, and JavaScript and CSS files can be stored in a cache for faster and simpler access.

There is no need for the database to re-enter data every time a new request is made to the system. The longer it takes for your roofing website to load, the more programs you have running on your server.

REMOVE UNWANTED PLUGINS FROM YOUR SYSTEM

You can speed up your roofing website’s page loading time by deleting superfluous plugins. You’ll need to allocate system resources for each plugin you install. However, this means that the roofing website will take longer to load. To improve your website’s speed, you should remove and disable any unwanted or unused plugins.

REDUCE HTTPS REQUESTS

Due to extensive HTTPS queries, roofing websites can be sluggish. You’ll get requests from potential customers who come to your roofing website and want specific files.

Their browser uses the HTTP protocol to request this information from your server. CSS, HTML, and JavaScript are all represented here. As the number of SSL requests on your roofing website increases, so will the speed of your site.

  • JavaScript, CSS, and HTML files can all be combined to reduce the number of requests made by browsers.
  • The number of components should be kept to an absolute bare minimum.
  • Install a caching plugin
ONLY USE THE BEST SOCIAL MEDIA PLATFORMS

These plugin buttons can be removed if you know that your content isn’t being shared on Reddit or Pinterest. Remove all but three or four of the social media sharing icons from a page.

This will allow you to concentrate your efforts on high-value social media networks such as Twitter and Facebook without overburdening your target audience with information.

It will reduce the amount of time your site spends loading inactive pages as an added benefit. Your customers won’t even notice they’re gone!

ADVERTISERS FROM THIRD PARTIES SHOULD BE REDUCED OR REMOVED

If your advertising forces your visitors to leave your site or slow down the loading time, you’ll lose more important customers than the money you make from them.

If advertising is your primary source of money, you risk losing customers by overcrowding your roofing website with adverts. Increase the speed of your roofing website by limiting the number of adverts on each page to one or two.

As a result, customers will be more likely to stay on your roofing website for an extended amount of time.

REMOVE UNNECESSARY COMPONENTS FROM EACH PAGE

To reduce the load on your roofing website, reduce the number and size of items.

  • Examine whether you can achieve the required results with fewer overall photos, details, or videos.
  • To determine if you have too many components on your website,
  • perform a heat map test to see what your customers/prospects are clicking on and off of.
INCREASE THE AVAILABLE BANDWIDTH IN CASE OF AN UNANTICIPATED INCREASE IN TRAFFIC

Every roofer should welcome the fact that they have a fantastic problem.

However, increasing your bandwidth is necessary to protect your roofing website from loading slowly.

It’s a fairly simple process to phone your web host and ask them to raise your bandwidth.

BOOST THE SPEED OF YOUR ROOFING WEBSITE BY UTILIZING A CONTENT DELIVERY NETWORK

Using a CDN to host your roofing website’s static files reduces your server load and bandwidth, allowing you to distribute your content more quickly and efficiently.

Because the CDN’s server is closer to the end-users, the requested content can be delivered quickly. No latency means faster loading times for your roofing website. As a result, a CDN will help your roofing website load faster and save you a lot of bandwidth.

CONSIDER HIRING A PROFESSIONAL TO IMPROVE THE SPEED OF YOUR ROOFING WEBSITE TODAY!

You don’t have enough time to operate your roofing company while also trying to make your website faster. Multiple things may be causing your roofing website to take a while to load.

In other words, if you want your site to load as quickly as possible for your visitors, you’ll need to take a few measures.

It’s easy to speed up your roofing website by hiring a seasoned roofing website design expert. The resources, knowledge, and time available to professionals mean that your roofing website will load quickly.

Rank Fire | SEO might help if your roofing website takes a long time to load.

When it comes to optimizing the speed of your roofing website, we have a team of experts who are dedicated to making it as fast as possible.

To discover more about our website speed optimization services, make an online session with one of our growth specialists.

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