HTTP or HTTPS | Why a Secure Site Is Critical For User Experience


Written by Jeremy Earle, JD

September 8, 2022

Having a safe website has a lot of advantages for search engine optimization. The following are the most compelling arguments favouring migrating from HTTP to HTTPS.

When a Chrome user visits a non-HTTPS website, this warning now appears.

That’s what I’m going to put down right now. Quietly. If you hear a snare drum in your head that you don’t like

For non-HTTPS websites, Google warned webmasters in 2018 that they risk losing traffic and displaying this nasty pop-up message before Chrome visitors access your page.

This, however, is hardly a surprise.

May 2010 was the first month that Google began promoting HTTPS on websites.

Afterwards, on August 6, 2014, Google declared that it would prioritize HTTPS sites in search results.

On the other hand, SEO practitioners have been attempting to appease the gods of Google for years. We are no longer awed by anything.

And yet, despite these shifts, we must continue…

Fortunately, a handful is benefiting from the move from HTTP to HTTPS.

After making the transition to HTTPS, Sean Si of SEO Hacker witnessed a 480 per cent gain in ranks.

After moving to HTTPS, Autoxloo saw a 5 per cent boost in traffic and leads.

Fortunately, I’m putting a stop to the feud between HTTP and HTTPS with a Celebrity Deathmatch-style showdown to the bitter finish.

HTTP and HTTPS are two different types of protocols.

There have been HTTP sites on the internet for a long time.

When it comes to web security, HTTPS is taking the lead.

Then, what’s the difference between the HTTP and HTTPS protocols?

Receive data from the internet via HTTP, an application-layer protocol.

To begin with, it was used to safeguard and authenticate online transactions.

Those who aren’t computer whizzes merely present data to the web searcher.

If the source host and destination host are not securely connected, any network that connects to the source host can alter what the destination host receives.

SSL is a more secure method of data transit used by HTTPS, which adds an extra layer of security (Secure Sockets Layer).

Everyone wins.

What’s the Big Deal About HTTPS?

Surely you’ve already figured out why you need to make a move to HTTPS:

That’s what I mean.

After creating all this content, designing, and building your website, the last thing you want to do is to switch to HTTPS.

Hire a professional SEO marketer (like me ;)) to do the work for you, and you’ll be able to reap the benefits.

All from the comfort of your own home.

Because this is the reason.

Here’s a traceroute from my network to for your perusal and amusement.

There is a new “hop” or server for each line in the graph above.

If they were HTTP, these servers would alter the content that Google sent to my browser.

However, this does not occur due to Google’s use of HTTPS.

HTTP is still unsafe, though, despite this.

It all depends on the situation.

HTTP is acceptable, for example, if you spend your time on TikTok giggling at bunny videos and fantasizing about burritos.

Your personal information is at risk while you’re logging into your bank account or entering credit card information on a checkout page.

Your visitors and your network are protected by HTTPS.

HTTPS is now used by more than half of the world’s websites because of this.

See how HTTPS is becoming more prevalent in Firefox and Chrome.

HTTP is no longer secure; HTTPS is required.

Your site’s performance will improve if you switch to HTTPS.

Why HTTPS Is Better Than HTTP

Here are some of the advantages of HTTPS.

Enhanced Online Visibility

Google hasn’t confirmed that HTTPS is an important ranking element. On the other hand,

Google has acknowledged that it gives preference to sites that use HTTPS.

Searchmetrics carried out an investigation into the effect of SSL on search rankings. HTTPS was found to have a beneficial effect on search engine results page (S.E.R.P.) visibility, according to the research

The number of top 10 results for Cloudtec has more than doubled since they moved from HTTP to HTTPS.

Improved Usability

Browsers like Firefox and Chrome use indicators to indicate whether or not a website is safe. Users are also taking notice.

84% of people would sooner abandon a transaction than the risk it on a site that wasn’t safe.

You’ll get more people to stick around if you give them a safe and secure way to browse.

Your Customers’ Data should be safeguarded.

If you use HTTPS, you can ensure your customers’ information security. You don’t want a Marriott- or Facebook-style data leak to happen to your company. Marriott’s issue may have been averted if the SSL/TLS certificate had been used to keep its HTTPS status intact.


ACCOUNTABILITY OFFICE, an SSL/TLS inspection system had an expired certificate that had not been changed in almost ten months. Because of this, data was accessed by hackers who went unnoticed.

Get the Icon of the Safe Lock

Visitors to websites are worried about their personal information being captured or exploited online in proportion to 77%. The goal is to establish mutual respect and trust relationship with them. That’s what this secure lock icon accomplishes.

What evidence do you need? After switching to SSL, saw an 11% boost in conversions.

To Use A.M.P., You Must Use HTTPS.

Yes, I am well aware of this. You are well aware of the significance of mobile SEO.

I all, how can anyone forget Thrillist’s big 70% increase in traffic from A.M.P.?

If you don’t have an SSL-encrypted site, you can’t use A.M.P. at all.

P.P.C. campaigns that are more successful

Ad sales account for the majority of Google’s revenue. As a result, Google Ads advertisers will stop paying for your site if visitors don’t purchase after visiting it. As a result, the use of HTTPS aids in the reduction of deceptive advertising and the improvement of sales.

In 2018, Google Advertising began switching HTTP search ads to HTTPS automatically. Additionally, they’ve begun to issue advisories to advertisers cautioning them to stop utilizing HTTP addresses as landing pages.

Data in Google Analytics that has been updated.

Have you seen an increase in the volume of the direct traffic?

Google Analytics reports this as direct traffic when HTTPS redirects a visitor to HTTP, even if the visitor is redirected to HTTP. This is also something to keep in mind if you’re planning a move. This referrer data is examined in greater detail by Moz.

Many Websites Don’t Allow HTTP Sites to Be accessed.

In today’s world, almost every website demands that you make yours safe. Squarespace, for instance, necessitates the use of an SSL certificate. An HTTPS site is required even by the government.

The transition from HTTP to HTTPS Protocol

Non-technical users may have difficulty transitioning from HTTP to HTTPS because of a few potential difficulties.

What you need to do to change your site from HTTPS (HTTPS) to SSL (HTTPS):

  • Obtain an SSL certificate if you need one.
  • Obtain and install an SSL certificate
  • Make sure the domain is HTTPS-ready
  • All HTTP pages should be shifted to HTTPS
  • Make the second check of ownership in the Google Search Console
  • Make sure the sitemap is up to date.
  • Robots.txt should be updated.
  • Make changes to your Google Analytics settings.
  • Tes

To make the switch from HTTP to HTTPS on your WordPress site, VahanPetrosyan, Search Engine Journal’s Web Developer, explains the process in detail here.

Prepared to Make the HTTPS Switch?

I sincerely hope that this essay has helped clarify the necessity of migrating from HTTP to HTTPS.

Contact your hosting company if you’re ready to make the transition.

For instance, Bluehost provides a free SSL certificate for WordPress users.

Alternatively, you can utilize a free application like Let’s Encrypt.

Either way, it’s worth your time and money to make a move to better secure your users.

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