How to Use Meta Tags to Improve Your SEO

Meta Tags

Written by Jeremy Earle, JD

July 6, 2022

Meta tags for SEO are an absolute need if you want your search engine optimization (SEO) efforts to be as effective as possible. Meta tags are critical to the indexation of your website by search engines.

To begin, what are meta tags?

Meta tags are pieces of code that tell search engines what it is looking at. As humans, we know that the first line of the blog article that is in a larger font and usually bold is the title of the article. A computer does not know this unless there are meta tags identifying it as such. <H1> is an example of this. 

It is simpler for search engines to understand your content if you include meta tags in your SEO strategy. Thanks to these meta tags, search engines and site visitors alike may learn a lot about your website.

Using meta tags properly requires optimizing them for search engines to better index your content. There are three ways your meta tags affect SEO and five of the greatest meta tags for SEO that you should optimize on this page. You may reach a strategist at 833-777-RANK for assistance with meta tag optimization and a successful SEO strategy for your company.

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Your website’s meta tags play a critical part in your search engine optimization strategy. The following are three ways meta tags assist with search engine optimization (SEO).

1. They affect how Google ranks your site in its search results.

Meta tags are critical to Google’s indexing of your site. Google must index your pages for them to appear in relevant search results. Meta tags aid Google in determining the context of your website, allowing you to appear in the most relevant search results.

To better comprehend the content on your page, Google will crawl your website. Your meta tags explain your page to your visitors, which helps them understand what they’re looking at. As an example, consider your website’s title as a meta tag.

Your title will appear at the top of search results when someone searches. The title of your page is a critical factor in determining whether or not your page is relevant to a user’s search. Google will calculate how relevant your page is to a user’s search query using your page’s title.

Your phrases and any keywords you include in them will be used to determine the level of relevance. For your website to appear in relevant search results, Google utilizes your page’s title as meta tags. Your meta tags need to be appropriately optimized if you want to show up in the right search results before potential customers.

Your firm will benefit from using this method to connect with potential customers interested in your goods or services.


Search engine optimization (SEO) relies heavily on meta tags to help your site rank well for relevant keywords. Your website’s meta tags may help it rank better for relevant keywords and other leads to show higher in search results. Searchers use keywords to narrow down their results.

Selecting relevant keywords can help your website appear higher in search engine results. Help Google comprehend your site’s context and index your pages properly by including these keywords into the meta tags. You’ll show up higher in search results for terms your target audience uses.

Although it may not immediately affect how search engines rank your page, it will directly impact how your audience consumes your material. Search engine spiders will be more likely to visit your website if its meta tags have been optimized. You’ll see a rise in your site’s search engine rankings due to this.

3. On your website, the user’s experience is influenced by metatags.

Using meta tags is a great way to ensure that your visitors have the greatest possible experience while on your site. These tags aid in the organization of your page and give information to your readers. Employ meta tags to help your readers better understand what they’re looking at.

To see whether it’s right for them, they’ll look at the content. Your readers will easily comprehend your page’s contents if you use meta tags. Meta tags, for example, may be used to break up long passages of text.

They make it simpler for your readers to read and comprehend the content on your website by providing structure. As a result of using meta tags and SEO, your material will appear in front of a wider audience and bring in more visitors. Your SEO rating will rise if your audience spends more time reading your content, which is a sign of strong engagement.


Meta tags are a great approach for your company to increase your website’s search engine rankings. To help your company appear in the proper search results, here are five of the greatest meta tags for SEO.

1. Title tag

When users search for a topic, the title tag is the first thing they see. Your title tag will be the deciding factor in how they see your content. This meta tag must be optimized to get more leads interested in your company.

Your title serves as a sneak peek into what you’ll be writing about in the body of your essay. When it comes to the title of your page, you want to make sure that it’s clear and concise. Users will be more likely to click on your listing and read your content with a catchy title tag. Make sure your title tag is descriptive and easy to understand when you construct it.

You must make it clear what they may anticipate when they click through to your site since it’s a sneak peek of your website. In addition, you’ll want to make sure that your most crucial keyword is included in your title. Your firm will benefit greatly from a well-written meta tag.

The title tag for your listing will be far more effective if you use this specific description.

2. Meta description

The meta description is the second most essential meta tag for search engines. The phrase that appears underneath your title tag in search engine results is known as your meta description. It’s a brief description of what your material is all about.

Like your title tag, your meta description gives your viewers a taste of what they can expect from your website.

When enticing people to click on your ad, this meta tag is one of the most important. In addition to helping search engines better comprehend the content of your page, a well-written meta description may boost your position in relevant search results. You’ll want to be detailed and use your keyword in this part.

3. Canonical tag

The canonical tag is critical when it comes to meta tags and SEO. Using this meta tag is essential to ensure that you don’t post the same information repeatedly. Canonical tags point crawlers to the primary URL by emphasizing the correct one.

Search engines and people alike may use canonical tags to quickly identify the most important page on a website. When two pages of material are almost similar, this tag is often used. To avoid Google penalizing your site for having the same content, you need to include this tag.

Duplicate material is often seen as a bad sign by search engines. When search engines see you’ve written about the same subject matter on many sites, they’ll assume you’re doing so to increase your ranks unethically. You’re directing your readers to the correct page using the canonical tag.

If you’ve just added a new page to your site and don’t want visitors to accidentally land on the old one, this tag is a great option. With the use of the canonical tag, you can guarantee that leads are sent to the correct page and that Google does not punish your search engine rankings for it.

4. Alt text

An image meta tag called alt-text is used to optimize images. In terms of search engine optimization (SEO), alt text is one of the less-known meta elements. Your picture description may be read by screen readers if the image doesn’t show up or if the user is using one.

Alt-text is a way to make photos more search engine friendly and more widely available to the general public. Because Google can’t decipher images, alt text is incredibly significant. Google uses the alt text to better comprehend the picture’s context, which helps the search engine better rank your website and your image.

You’ll want to write descriptions that are simple to grasp for people with disabilities. Keep your description clear of keywords to improve your search engine rating for such terms. You may include a few keywords in your alt text, but only if relevant to the content.

Don’t feel obligated to include keywords in your content.

5: Header Text

Sections containing header tags are common when creating material for a page. Because they assist the search engine in better comprehending your material, they’re also essential for SEO efforts. With the aid of header tags, you may organize your website and make it easier for your visitors to understand.

Header tags make it easier for search engines and readers to navigate your material. These headers provide your website with a logical flow and structure to your material. A better user experience may be achieved via the use of headings.

Don’t use too many header tags on your website. They’re more inclined to stay on your website if it’s easier to read and comprehend. This will improve your search engine rankings and help you to reach a larger number of potential customers.

SEO meta tags like headers may help you produce a more helpful website that ranks higher in the search results by improving your meta tags. Each header should have a specific function to make your website more orderly. Use them sparingly since they are supposed to introduce the most important topics in various areas of your website.


At Rank Fire, we’ve been doing SEO for almost two decades. Your SEO strategy will soar to new heights if your meta tags are appropriately configured. You’ll be able to rank higher in the search results and attract more customers for your company due to these improvements.

Meta tags are an important part of your website’s SEO strategy, and our team of more than 200 professionals can help you make the most of them. Please contact us if you’d like to learn more about our bespoke SEO strategies and how we can help you create more effective meta tags.

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