How to Spy on Your Competitors to Capture Similar Links

Capture Competitor Links

Written by Jeremy Earle, JD

March 24, 2022

Having links comparable to those of your rivals will help you outpace them in the search engine results page rankings… Find out which links are worth your time by using the methods outlined in this article. A person’s digital imprint, according to some, can never be erased. Companies can understand more about a person than a therapist ever could by harnessing user data. Advertisers have instant access to information on how we shop, who we are, and what we’re likely to buy next. Imagine what we could achieve if we used the same tools to spy on our rivals. Understanding how and where your competition acquires connections may lead to creating relationships with individuals directly relevant to your company. SEMrush, Ahrefs, and Majestic, to name just a few, provide the most comprehensive view of your competitors’ online activity, even if you don’t use them for link building (outside of their own Google Analytics data). There is a lot of work involved in link building. As a result of competitive link analysis, you now have a clear path to follow. There is nothing I can do better than what you can! Understanding the Strengths and Weaknesses Of Your Competition A very complex piece of software is used in competitive link research to identify competitor backlink data. Using this data, link builders can identify websites that are most likely to connect to their own.

In the world of competitive link building, there are truly just two options:

Reach out to the referring domain and ask them to link to your website instead of your competitors—a skyscraper-like approach (similar to Skyscraper). Let the referring domain know that they are linked to a defunct or redirected page on your competitor’s website. Alternatively, include a link to a related web page. There is a lot of manual outreach involved in competitive link analysis, which has variable success rates based on the connection’s kind. Other link building tactics that link builders might use in their campaigns include:

The process of establishing links between various resources.

“Guest Posting” Guestographics Roundups development of links via public relations

What are the advantages of analyzing competitor links?

There’s a good reason why many link builders start with competition link research. Depending on their industry vertical, some businesses may have to rely more heavily on resource material or their goods for link development. Finding out how other companies in a certain market have built links might offer a road map for improving one’s organic web presence. If a website has previously linked to comparable information, it is likely to do so again. Aside from the fact that these connections are much simpler to get, they should also be relevant. They may also open up new business options for you. Investigate the alliances and other connections created by your competitors and make an effort to sow your seeds. The last approach for closing the gap between your site’s traffic and your competitors’ is to do a competitive link analysis. SEO strategists can determine whether a link-building campaign to a certain page is worth the investment by analyzing the association between a page’s keyword rank and backlinks. Using Competitive Link Analysis to Acquire Backlinks
1.Retrieving the Backlink Profiles of Competitors (SEMrush or Ahrefs)
Using your chosen tools, you may extract competition backlink data and download it as a CSV file. In this case, the customer was a local business with a niche market. Before we could begin our investigation, we had to look at their competition. An essential feature of SEMrush is that it delivers useful information, like the anchor text, the date it was indexed, and the URL code status. Webmasters may use Ahrefs’ link analysis tool to categorize data by the number of backlinks and the number of unique referring domains.  
2.Make Use of Opportunities to Sort Your Spreadsheet
Upload the CSV file to Google Sheets from any of these tools. In other cases, you may have to sort through thousands of hyperlinks. It helps keep track of your links by sorting them into categories such as type of link, domain rating, or traffic. Gathering contact information for outreach is the next step after finding relevant connections.
3.It’s also a good idea to copy your competitors’ content to get backlinks.
You’ll find that some URLs tend to garner more links than others while structuring your spreadsheet and utilizing your tools. Assess the value that the referring landing pages get from these landing pages and the links to them. These sites are also likely to have better search engine ranks and significant social media placements. Make use of your in-house content and design teams to develop fresh and interesting material that can be used as a resource. The following are a few of the possibilities: In-depth creation of related stuff. We are creating an infographic using existing material. We use quotations or authorship from an authorized source to create comparable material.
4.Ask for Link Opportunities from Third-Party Websites
It’s time to get down to the struggle of manual outreach once the information is ready. It’s important to be polite and direct when writing an email. It’s possible to use an email template to explain to the recipient how their site’s rating might be affected by a link to a defunct site. A stronger email pitch is required if you’re trying to replace a link to live content. Because so many webmasters are wary about link building, just giving a lower price or a better resource will not be enough to win their trust. Other ideas for persuading people include: The debunking of an assertion made in a competing article. I provide a detailed explanation of how your article has been updated with new information. You were asserting the superiority of your brand over that of a rival. Any well-known thought leaders that you mention in your essay should be cited. It’s time to sit back and wait once the first email is sent out. If you don’t get an answer in a week or two, it’s usually a good idea to follow up. The results you get will vary depending on the email design you choose and the underlying method you use.

Timeframe: Quarterly

One month to four months of results has been found.

to be used:

SEMrush Ahrefs Majestic SpyFu

Competitive Link Analysis’s Many Advantages

You may learn from your rivals’ successful link-building campaigns. You may close the gap by getting many of the same connections as your rivals. Engage in dialogue with websites that focus on the same subject matter or connect to them.

Use Controversy to Get Quality Backlinks

Do you want to get thousands of high-quality backlinks to your website? Controversial is a good thing. Discover the benefits of using controversy in your content, as well as the best practices for doing so. Controversy attracts attention and generates linkages. Controversial stances are an asset for companies that know their target market well. Taking a position on an important issue to your target market only serves to strengthen the relevancy of your brand.

Aware companies take a stance.

Numerous well-known brands have leveraged their seemingly contentious social positions into thousands of high-quality backlinks, including Ben & Jerry’s, Patagonia, Heineken, and Starbucks. In addition, the links have come from high-quality sites that appeal to individuals who oppose the companies’ social stances and from relevant sites that cater to their fans. The fans and critics of each side provide them with links.

A Look at the Numbers Positivity May Result from Taking a Stand

According to a recent Edelman research, more than two-thirds of the world’s customers would purchase or boycott a business depending on its social position. Customers are becoming more and more conscious of the social positions taken by businesses, and they are acting on those views. Every year, the Edelman survey is carried out by the Edelman Foundation. The number of people concerned about a brand’s social position climbed by 13 percent in the most recent poll, the greatest rise in the study’s history. For more than half of the individuals polled, companies have a greater impact on social change than the government. A brand’s social position will become more important to customers in the future. SEO, sales, and the bottom line will all be affected by this.

Controversy Gives Birth to Connections

What happens to your brand when it stands out for what it believes in isn’t limited to SEO and link development. But there’s no mistaking it: connections go to companies that aren’t afraid to speak out for what they believe in. Back in the days when I worked in journalism, the adage went something like this: We knew the papers would fly off the shelves if a vehicle accident or a fatality occurred. In today’s contemporary journalism, the same is true. If a brand takes a stance, journalists look for either a trainwreck or a win. As long as the readership grows, the journalist doesn’t care whether the method is used. Journalists and social media influencers are the greatest sources of connections. It’s never been more true than in the fight for high-quality links than the statement, “I don’t care what you say about me, just spell my name accurately.”

However, you need to know your audience before you begin writing.

To use this strategy effectively, you need to know your audience well. However, a good search engine ranking isn’t the only thing at stake if you don’t know how your audience thinks. Because of your social views, you might lose your company if your key customers turn against you. I’m not only referring to your target group’s demographics and purchasing habits. What you must grasp is this: What your target audience’s mentality is. As voted on by your audience. The problems that matter most to the people who read your blog. Understanding your audience does not come from relying just on your instincts. There is a wealth of information available to assist you in getting a macro understanding of your target audience, but nothing beats asking them firsthand what they think. It’s helpful to think of oneself in the same way as a political pollster, surveying your supporters to find out what they care about most as a result of the fact that this is basically what you’re doing. Create a statistically valid sample of your audience and conduct a survey. Do whatever it takes to get your audience to tell you what they believe if you must. Incentives may bias findings, so employ someone who understands what they’re doing with polls if you can afford it.

Don’t Make a Statement if You Don’t Know Who You’re Addressing.

Don’t take a position if you don’t know what your audience wants to hear. Period. Just ask the Susan G. Komen Race for the Cure, whose contentious decision to quit financing Planned Parenthood over a decade ago is still reverberating worldwide. Your position must be consistent with your brand identity. Buyers and link stewards are aware when a brand takes a visible social position. Any company trying to cash in on the current social conscience craze will be exposed for what it is. An advertisement that was never shown on television earned a lot of negative attention. As she passed through an ethereal teenage protest in the ad, “awake” Kendall Jenner was met by a gorgeous police officer who was eager to restore order. If Pepsi had the option, they would prefer that this advertisement never aired because of the difficulties it created for the companies. Conversely, if you’ve done your homework and know your audience, speak out for the issues that matter to them. Don’t be hesitant to speak up for what you believe in.

Take a Stand Drawbacks

In some ways, taking a stance is taxing. Despite what you may have heard, trolls exist. There will be others who oppose your position online who seek to hurt you. Taking a controversial stance may not be viable if you have very few resources to battle your naysayers, regardless of how well it would play with your target audience. It’s a risk worth taking, but the ties you may get by taking a stance are well worth the effort. Is There Anything Else You Can Do? It isn’t over after you’ve chosen a stance. To get the word out about your position, you’ll need to organize a campaign. Like the last strategy, you must ensure that essential people know your position. Don’t play a numbers game with your outreach efforts. Make a point of informing the people who matter the most about your stance. If you want to locate the people who can sway public opinion in your favor, you’ll need a different kind of list for this one.

To Sum It Up

If you take a stance, you won’t know how many backlinks your brand will get. Your mileage may vary, just as with everything else. If you take a well-thought-out public social stance, you’ll see an increase in both your audience loyalty and the number of links you have to your content. If you’re afraid of making a statement, don’t do it. It’s important to have a solid strategy in place and well-versed in your target market and clients. Trolls are unavoidable, and you must prepare to cope with them. Nonetheless, in the end, the payoff is well worth the effort.


Campaign-based timeframe for this strategy. Results might be seen right away in many circumstances. The following is an average of the number of links that are sent each month: There’s no way to tell how many backlinks a problem or a vertical has. The use of tools for audience research is advised but not required.


If handled right, controversy and social positions may help you generate high-quality backlinks. You may quickly establish high-quality connections to your site by making an opinionated statement, provided you know who your target audience is. Increasing search engine visibility is one thing, but building brand loyalty and increasing profits are two whole other things for companies that know and care about their customers.

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