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How to Make SEO Work for Your Subdomain

SEO Work for Your Subdomain

Written by Jeremy Earle, JD

June 8, 2022

Boosting your website’s search engine ranks with SEO is one of the best ways to do so. Using SEO for subdomains is one of the best practices for SEO that can assist your company in achieving these goals.

Please continue reading if you have any questions. Even though it may sound tough, it’s not that difficult.

SEO for subdomains is explained in detail on this page, along with what subdomains are and why they should be optimized.

Call us at 833-777-RANK or continue reading to find out more.

A subdomain is a subset of a domain.

Before learning about the SEO benefits of subdomains, let’s define what they are.

The domain name “example” appears in the URL “” To make it easier to remember, subdomain “blog” could be added to as the domain name. A subdomain called “blog” would have a URL of if you built one for your blog.

You can have as many subdomains as you’d like, and they’re completely free to create. It’s not just Google’s,, and mail service that Google offers.

Subdomains are treated as separate websites, including their unique content. Additionally, they might be hosted on separate platforms from the rest of your website. Using a platform like WordPress without making any changes to the rest of your site is convenient.


The most typical reasons for using a subdomain are blogging and targeting specific geographic regions of the world. If you have a huge site with many pages, they can help you keep track of everything.


It’s common for corporations to use subdomains for their company blogs, but they should not. An important benefit of subdomains over their full-site counterparts is that they can operate on multiple platforms and be handled independently. If you want to utilize a popular blogging platform like WordPress but don’t want to go through the bother of transferring your entire site over, this is a good option.


Subdomains can be a beneficial tool for businesses that operate in multiple locations. For example, if you have a branch in Chicago and a branch in Denver, you might use and, respectively. To make this even more convenient, each location can be administered by its staff member.

Craigslist is one example of a site that does this. Subdomains like “” host local listings in every category, and “Craigslist is one site that accomplishes this. Every city has its listings in every category, all hosted on subdomains like “” and “” The things for sale in one location are irrelevant to those on the other side of the country. Therefore, this is beneficial to users.


Large franchisees often use subdomains for their many trademarks. Hilton has several hotel brands, including Embassy Suites and Hampton Inn, which are hosted on the subdomains “” and “for different brands. Some examples of this include Hilton, which owns numerous other hotel brands, such as Embassy Suites and Hampton Inn, which are hosted on the subdomain “embassy suites.”


According to the company, campaigns run by Rank Fire have brought in over $1,150,000 in the last five years.

Case Studies can be found here.

Since each brand manager can have their site while still maintaining its branding, this is a win-win situation for everyone involved.

Using subdomains to improve your SEO

How can subdomains be optimized for search engines now that you understand how they work?


Using a subdomain, you may concentrate your efforts on a specific set of keywords. When using geographical subdomains, this is extremely handy. To get the most out of your subdomain, you should conduct keyword research before deciding on a location. With a subdomain like “central colorado,” a Lancaster, Colorado franchised hotel may get more traffic than “Lancaster.” This is based on what people search for.

Because qualified traffic is searching for relevant keywords on your site, you should use it as an opportunity to incorporate those keywords into your site’s URLs. It is possible to target keywords not in your domain through subdomains. You shouldn’t use this as an opportunity to start keyword stuffing or cramming as many keywords (relevant and irrelevant) as possible into your site’s elements.

What Subdomains Can’t Do

Understanding what subdomains are and how to use them in your SEO strategy is only half the battle; you also need to know the limits of what they can do. Many obsolete notions regarding subdomains continue to increase online because of the ongoing evolution of search engines.


Subdomains were once popular because they may assist your site in dominating search engine results for your keywords by occupying several positions in the search results for those keywords. Because Google now considers subdomains part of a single domain, they are given one ranking instead of two.


Subdomains can no longer be thought of as a strategy to create backlinks. Your subdomains are effectively separate websites, so you could assume that a link from one subdomain to another would positively affect your site’s search engine rankings.

As far as external links are concerned, this is not true. They are internal links, which is what Google sees them as. Using links within your subdomains isn’t necessarily a bad idea, but you should be aware of their true purpose.

Some businesses, such as blogs, franchised businesses, or locations in multiple countries, may benefit from subdomains. They can help you better structure your site and provide you the ability to delegate different sections of it to other people and provide an opportunity for optimization.

To learn more about setting up subdomains for your site, call us at 833-777-RANK or send us an email. As a result, we have the expertise to help you arrange your site most efficiently.

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