How to Improve Your Local Business’s Google Visibility – 12 Things to Remember

Local Business SEO

Written by Jeremy Earle, JD

March 1, 2022

If you don’t show up on Google (and especially if you don’t show up at the top of search results), you won’t receive the traffic or money you desire for your business.

It’s a well-known truth that local searches lead to local sales, so if you want your little neighborhood bakery, mom-and-pop restaurant, or corner pet store to gain as many people as possible, you need to appear in Google’s local searches.

Are you doing all possible to guarantee that your local company gets a good Google ranking? This article is for you if you’re not sure.

You may call us at 833-777-RANK if you’d like to chat with an expert about marketing your local business online promoting your local company online.

Why is Google visibility so important, anyway?

Google is the most popular search engine on the planet, receiving more than 40,000 search requests every second, or 3.5 billion searches each day. This indicates that consumers use Google to identify local companies like yours and get answers to their burning questions.

Overall, 53% of individuals look for anything local at least once a month, indicating that there are a lot of local searches taking place.

It will be exceedingly difficult for individuals looking for your local company to locate you online if you don’t appear in Google. This also ensures that they are unlikely to discover evaluations for your local company, as well as your location.

Not only is it critical to appear in Google searches so that people are aware of your business, but it is also critical since it supplies them with contact information and reviews.

91 percent of internet shoppers read company evaluations, and 84 percent believe them as much as a personal recommendation.

3 ways to ensure that my local business shows up in Google

You can do a few things to make sure your local company is accessible on Google so that prospective clients can quickly discover you. Let’s have a look at a couple of them:

1. Google My Business

Creating a Google My Business page is probably the greatest approach to guarantee that you’re seen in local searches. Because GMB profiles display before organic traffic on results pages, this profile is the greatest approach to guarantee that you rank highly in local search.

When your local company is included on Google My Business, it will provide prospective consumers important information like location, ratings, a brief description, average cost, hours of operation, contact information, and more.

This information makes it quite simple for prospective clients to find and visit your local company, which is why a GMB profile is so useful.

However, you’ll want to optimize your GMB profile properly if you want it to be the best it can be.

Please provide all pertinent details.

You’ll want to make sure that when you establish your GMB profile, you provide as much information about your company as possible. Users turn to Google because it is the most convenient method to find all of the information they need in one place.

That means they don’t want to have to browse around to figure out how late your company is open or go on a treasure quest to discover your menu. Make everything easy for them to find by giving accurate contact information, hours of operation, location, and a link to your website, so they have the best possibility of visiting your place.

Create an outstanding reputation.

As previously said, reviews are quite important. More than 75% of internet customers believe reviews are equally trustworthy as recommendations from friends or family. This is critical information since it informs companies about the importance of generating positive evaluations for their local company.

To accomplish so, you must first deliver excellent service. Give consumers an incentive to leave glowing reviews and spread the news about your small company to the rest of the globe.

Second, make it simple for people to provide feedback about your company. You may do so by including a URL on the bottom of their receipt where they can leave a review, send them a link, or post a link on your social media profiles. You may even provide a discount to people who leave a review. This will assist you in obtaining the review and encouraging them to return to your business to redeem their voucher!

React to negative feedback.

Regarding reviews, one thing to keep in mind is that you should always respond to them, even if they’re negative. When you respond to negative reviews, you demonstrate to other prospective consumers that you care about your customers and are prepared to make things right.

When you treat your consumers with respect, it demonstrates that you are trustworthy and compassionate, which is always a positive thing. It also demonstrates that you’re flexible and easy to work with.

Make sure you’ve got an accurate geocode.

When you provide Google My Business your local business address, they generate a geocode, which is how you appear on Google Maps. However, the geocode may sometimes be wrong, leading your consumers on a wild goose hunt to discover your company.

Check your location on Google Maps, and if it’s inaccurate, double-check that your address is in the right format for your location.

Give specifics.

The purpose of Google is to provide the best possible results for a searcher’s query. That is to say; the more specific your listing is, the better.

For example, if you’re a vegan bakery, provide that information in your GMB profile. You’ll appear higher in search results for “vegan bakery” searches this way than if you simply listed yourself as a bakery.

Avoid choosing a category for your local company that is too broad, such as “food.” Sure, your bakery offers food, but will it be the top result in a sea of “food” search results?

The more specialized your category, the higher you’ll appear in search results for your particular company.

2. Local SEO (search engine optimization)

Although having a Google My Business page is technically a local SEO tactic, it is so vital that it deserves its category.

But there’s more to Local SEO than Google My Company, so let’s look at some more local SEO tactics that might help your local business rank better in Google search results.

Local SEO is a set of methods that work together to increase your website’s performance. As a result of these website enhancements, your website will rank better in Google searches, making your local company more visible.

You could wonder what some local SEO methods are. Let’s take a look at a couple of them.

Content that is tailored to your needs

Content development is a crucial SEO strategy in general, but it’s much more important for local SEO. Because it’s the content that helps you rank for very specific phrases related to your local company, it’s the content that allows you to rank.

Google will have nothing to rank your website for in search results if you don’t have focused content; thus, you must have useful and relevant information about your local company.

You’ll want to start with keyword research to generate the most useful focused content. Keyword research helps you discover which terms your target audience uses the most and incorporate them into your content. As a result, you’ll have a better chance of appearing on Google for such inquiries.

There are a slew of tools available, both free and commercial, for doing keyword research.

When it comes to choosing keywords for your post, these tools will provide you all the information you need to make an informed decision.

You should create content focused on local keywords and specific services or goods that you provide. These are known as long-tail keywords, and they’re quite useful for local SEO. The more specific the search, the less likely there is material for that keyword.

Targeting these incredibly particular keywords is helpful, much like making sure your local business category is extremely specific in your GMB profile. Even though it has a smaller search volume, this kind of material will help you get more hits from consumers who do search for your ultra-detailed information.

“Vegan bakery in downtown Harrisburg,” “pink and white UGG boots in Manhattan,” and “wooden craft materials in Bloomsburg” are examples of longtail keywords.

Title tags and headers should be optimized.

As previously stated, Google’s mission is to provide consumers with the most relevant search results. When deciding which result from providing, they’ll consider the title tags you’ve set up for each page.

To guarantee that Google understands precisely what your website is about and give it a higher chance of ranking highly in search engine results pages, incorporate your goal keywords in your titles.

On your website, provide a map.

Make sure to include a map on your website to help your company’s local SEO. This provides a user-friendly approach for website visitors to see your actual location.

Specifically, instead of merely embedding a map picture, include a map that visitors can expand and navigate to see where your local company is about their approximate location.

3. Web design

While people may not believe that web design has anything to do with how you rank in search results, it does.

web design is essential for all websites to rank well, but it offers particular advantages for local companies.

CTAs that are unique to you

You’ll want to add personalized calls to action while designing your website. This enables you to remind consumers of your location, which will urge them to click even more.

It reinforces the notion that you’re local when you mention your location in your CTA, such as “click here for more information about our Harrisburg bakery.”

Include multimedia in your presentation.

Add multimedia components such as photographs, videos, and graphics to your website to make it more attractive and engaging.

These multimedia features not only serve to break up enormous walls of text but also make the page more appealing to the eye and keep people on the page (and on your website) for longer.

When Google decides which website to offer to people, they consider factors such as how long users remain on your page, how they interact, and more. This implies that it’s critical to keep visitors on your website for as long as possible to improve your chances of appearing high in search results — and multimedia is one method to do so.

The number of photographs you may use on your website is limitless. Some are self-evident, such as photographs of your location and goods. Still, you may go even farther by including images of your workers, noteworthy events you’ve organized, or current delighted clientele with their testimonies.

Because Videos are such fascinating material, they’re another wonderful method to keep viewers on your site. An employee talking about a new product you’re introducing, a day in the life at your workplace, or customer testimonial films are all examples of video content.

If you offer things, you might include how-to videos that show how to use them and even how they’re manufactured if you have the means to capture the process.

Infographics are another entertaining approach to engage website visitors. They’re simply a visual representation of data, which is generally numerical. An infographic is a terrific approach to show consumers a graph. They show how their items have changed over time, how your sales process has altered, or how your demography has developed.

The web navigation is excellent.

A user-friendly navigation bar should also be included in your site design, allowing people to locate precisely what they’re looking for with as few clicks as possible. Users don’t want to click ten times to get what they’re looking for, as we saw with the GMB profile. The best way to proceed is to provide all of the answers they need in one place.

Though you probably won’t be able to give everything consumers need in one place, you can surely condense the information on your navigation bar to make it easier for them to discover what they need.

Users stay on your site longer when the navigation is good since they can simply locate what they’re searching for and are happy with their experience.

Mobile compatibility

Mobile-friendliness is one of the most crucial web design components for small companies. Eighty-eight percent of individuals use their phones to look for anything “near me.” Not to mention that local searches performed on mobile devices have increased by 146 percent year over year.

This implies that whether someone finds your site via Google My Business or organic search, they’re likely doing it on a mobile device. Thus, your site has to be mobile-friendly.

Client endorsements

Testimonials are an extension of the value of reviews, which we discussed before. When you have testimonials on your website, you give prospective customers a confidence vote. You demonstrate to them that your goods and services have pleased previous customers, and you offer them a reason to want to give you a chance as well.

Got all that?

If you agree with all of our recommendations for making your local company accessible on Google but aren’t sure where to begin, Rank Fire can assist.

We’re a full-service digital marketing firm that can use all of the tactics listed on this page to help you improve your local company rankings in Google search results.

Helping you set up a Google My Business account is one of our specialties! optimizing your profile, and ensuring that your geocodes are correct.

Do you need more fresh material for Google to rank your website? Do you have material, but it needs to be optimized for a few keywords? Maybe you have all of that, but you haven’t thought about site design, bespoke calls to action, or amazing navigation. It is possible for us to help you in developing an optimised local SEO plan that is suited to your individual business needs.

That’s OK; that’s why we’re here.

Contact us now to talk with an expert about all of your local SEO and web design requirements, as well as to get a free estimate for the services you need.

Even if you’re brand new to the field of Internet marketing, you’ve undoubtedly been familiar with SEO, also known as search engine optimization or SEO. You may be thinking what the reason SEO is so important and how you can benefit from it when your company operates in multiple locations.

In this post, we’ll review Local SEO as well as the reasons why it’s crucial and the best way to carry out local SEO for various areas. If you’re interested in learning more about optimizing your site for local search, continue reading to discover the best practices and tips that will help your company distinguish itself from other businesses.

Contact us by calling 833-777-RANK !

Are you looking to develop a local SEO strategy?

What is local SEO?

SEO is a broad term used to describe everything you can do to enhance your website to ensure it appears higher on search results for keywords and phrases that are related to your company. Additionally, local SEO will ensure that your company is listed on the first page of results when customers within your local area are searching for services and products related to your business.

But, how do you do when your company has several locations? If you’re having trouble creating distinctive, interesting content for every location, read on for some tips to help you succeed.

What is the reason local SEO is crucial?

Local SEO can help businesses be visible to an appropriate audience on the internet. It is a great tool that can help you:

Get your message to the right audience

Different locations cater to various populations. If your company operates in multiple locations, it makes it challenging to manage your marketing activities. The creation of unique pages and contents for each location will assist in better communicating with prospective customers from each location.

Ranking higher in Search results

When it comes to displaying results from searches, Google and other search engines incorporate information about the location. For instance, if you’re located in Colorado and go for pizza restaurants online, you won’t wish to see results from restaurants located in Vermont. Google considers this when it displays results.

By utilizing local marketing online, it is possible to boost the search engine result pages (SERPs) and boost your reach among local users.

Extend your reach

People are more likely to include their location (cities, states, regions, and cities) when looking for companies on the internet. For instance, they could look up “chiropractors located in Denver” as well as “florists located in Atlanta.”

If local residents browse online for products or services associated with your business, you’d like your business to be listed at the top of search results. Local SEO can aid in this.

Perform an instant Google search for the most relevant terms related to your company. Are there many google maps results on the top page? If your company is primarily selling locally or is trying to increase your reach locally, you should think about Local SEO methods.

How do you implement local SEO for several locations

We’ve now looked at how important local SEO is to your company. Let’s take the time to consider ways to implement local SEO in many locations to get in touch with the largest number of customers.

1. Perform competitor research 

To be able to implement SEO across several locations. It’s crucial to know the market and evaluate your competitors.

What distinguishes your company as distinctive? How can you use your strengths to benefit a specific region?

The answers to these questions will assist you in developing and implementing a locally-focused SEO strategy that can assist you in attracting and converting more customers.

Start with a basic assessment of your strength, weakness, and growth opportunities. Also, you could analyze what your competitors are doing well and what areas they could need to improve.

Conducting research on competitors will assist you in understanding the market and developing local SEO campaigns that connect with your intended audience and can encourage them to buy the products or services you offer.

Video Local SEO

2. Use a single domain

If your business is present across multiple locations, you might be tempted to set up distinct domains for each location. Since each domain is independently indexed, any marketing actions (like creating content and links) only impact the domain on which you publish content or build links.

Also, if you would like all of your locations to be highly ranked in search results, we suggest staying with one website with separate pages for each location.

If you intend to create exclusive content (beyond a website contact form) for every location, You can make use of subfolders or subdomains to manage these. This lets you concentrate on certain areas of your site without managing and improving multiple websites.

3. Create content specific to your location

If you’re looking to be ranked in the top positions for your various sites, it is essential to create pages for each site.

For instance, you could build pages with testimonials from customers in your local area for every location or upload images of your shop or business. By creating pages that are unique for each area, you can optimize elements on your page, for example, titles of pages, H1’s, and content specific to the area that you want to target.

It is important to keep in mind that you shouldn’t change the city or state names on every page. To avoid double content penalties, You must make sure that the content you provide for each location is as unique as you can. This will help to improve the user experience.

If you choose to include testimonials or reviews of products, ensure that you categorize them out and put them on appropriate pages. It is also important to ensure that you are updating additional unique details, like the times, payment methods accepted and driving instructions.

To simplify your marketing strategy, You can design a “Locations” site and connect to each individual page for each location.

In terms of content relevant, you should develop unique, useful content for all of your pages for location. Also, your pages must achieve the purpose that users want to achieve.

For instance, you could provide a customized listing of the services you provide in each location and internal links to blog articles and case studies. A major benefit of case studies is that they permit you to connect your business to local customers and provide Google with more localized signals.

Furthermore, you could include videos, images, and maps that show every location to help potential customers gain a better understanding of your company.

You could also think about adding bios of your employees on your own page for each location. This is beneficial because the information is certain to be unique for every location. You can also incorporate keywords in your bios by including information about their skills and areas they cover.

How Do Your Locations Perform? Make sure you are checking your local SEO now!

4. Get your Google Business Profile listings

Claiming your business’s Google Business Page is a simple procedure, and it will allow you to appear in Google Maps in search results within your region. You can sign up for a company account and manage multiple sites with many users.

Google Business Profile allows you to add locations manually. If your company has more than 10 sites, you can make use of the bulk management of locations to add and manage the new locations. If you own over 10 sites, you may also opt for large-scale verification to confirm each location.

If you are a business looking to promote across multiple places, Google Business Profile is an ideal choice. It can help you organize all of your company information. There are a variety of other directories on the internet that you could use. Be sure to keep track of which directories you are using and the places you’ve listed.

5. Claim the local business directory listings

Another way to increase your position in local results is to make local business listings on websites such as Bing as well as Yelp.

Include important details like your address, number of the phone, hours of operation, and pictures. Additionally, you can connect every local directory listing to the individual pages for your location on your site.

This will let many people in your local area discover your company’s products and services.

6. The focus should be on linking building

The quantity and quality of backlinks linking to your website communicate to Google regarding the credibility of your site.

To improve your position on local results pages, concentrate on getting more authoritative backlinks from local websites. For instance, you could approach local bloggers to find out whether they’re interested in sharing your content or inviting you to guest blog on their website.

You can also get hyperlinks from publications in your area by partnering with them and hosting events, and informing local journalists that an event that is newsworthy takes place within your company.

This will help you earn more local links and provide favorable signals to Google, eventually boosting your local rankings in results.

7. Beware of keyword stuffing

When you are optimizing your website for local search results, It is important to stay clear of overwriting your content with keywords.

If your content is packed with keywords, it’ll appear strange to readers, and Google will notice the text that is stuffed with keywords.

A common example of keyword stuffing involves listing various cities and stating the city your business wants to rank for within search result pages. This is clearly against Google’s guidelines for quality and could cause harm to your company in the long term.

8. Keep citations consistent

When you list your business on directories on the internet, it’s crucial to be consistent in listing your name, address, and telephone # (NAP) for every address.

For example, if, for instance, you advertise your business in the form of 1200 Clover Lane, Suite 2 on your website, you shouldn’t want to show it as 1.200 Clover Ln. 4, #4 on other web pages. This can cause confusion for potential clients and could cause you to lose leads.

Online business citations can aid in driving leads and drawing customers in. It is important to keep your citations consistent when you list important information on the internet.

9. Encourage local reviews

Another method to draw local businesses is to get people living in the areas you’re targeting to evaluate your company. This can allow other residents to gain a better understanding of your business, in addition to the services and products you offer.

Reviews can also be an excellent source of social proof as people are more likely to believe what customers review your company than the information you post yourself.

One way to get customers to look over your business is to send brief surveys via email about the services you offer. It is also possible to ask customers to leave feedback about their experience after purchasing an item or service or have several tablets in your retail stores and ask customers to provide feedback before they depart.

This will give you important insights into the things your business is doing well and how you could do to improve it.

Furthermore, you can include local reviews on all pages that are local to your website in order to draw more qualified local visitors.

10. Schema as well as structured markup

It’s recommended to utilize structured data markup to describe addresses and times. This will help you more precisely explain the content you provide to Google’s crawlers, as well as increase the chances that Google will understand and rank your website’s content.

There are numerous structured data generators, and you can utilize Google’s tool for testing structured data to assess the efficiency of your websites.

11. Establish credibility

If you’re marketing a local company, you’ll compete against other businesses closer to the user. That’s why you have to be able to show why your company is the best option.

Concentrate on establishing your credibility and convince customers that you are the best choice for them in the market.

It is important to demonstrate to customers that proximity isn’t always the best. By showing that you’re the most trusted company you are, you can draw many more clients to your company regardless of whether there’s another company close to their location at the top of the list.

Local SEO Plans by Rank Fire

Are you seeking to enhance the local SEO visibility to bring in more customers and increase profits for your company?

Rank Fire is an award-winning local SEO business. We understand what it takes to enhance your website to get the attention of your most discerning potential customers.

As time passes by, Google continues to update results for search to provide users with precisely what they want. In the effort to become easier for users to use, Google provides local-specific results when it is appropriate. Google is also putting greater weight in its algorithm on local listings and maps.

Local SEO is an integral component of modern-day digital marketing strategies. If your competition is dominating local Google results for your specific keywords, it’s now the time to look into optimizing your local listings for search engines.

Take a look at our customized SEO packages to find out more about our services and learn how we can assist your website in increasing local traffic today.

Are you unable to find a strategy that is a good fit for your needs? We’ll collaborate with your business to offer the local SEO solution specifically designed to aid you in reaching your goals in online marketing. If you’re trying to manage your local SEO by yourself, we’ll help you with our clients-managed local SEO solutions!

Do you want to know more?

Are you interested in knowing more about the ways that local SEO can help take your business up a notch?

What are you putting off? Get in touch with RankFire now to talk to one of our regional SEO experts. We have worked with hundreds of companies all over America, and we are eager to get in touch with you!

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