How to Get your Roofing Clients to Love You!

Roofing SEO Agency

Written by Jeremy Earle, JD

July 1, 2022

The fast-paced nature of the roofing industry can harm contractor-customer relationships. Roofers must have excellent customer service abilities if they desire repeat business or referrals from the same client’s friends and family.

Even if you don’t know it, customer satisfaction significantly affects the reputation of your roofing firm. You may use these ten easy but powerful tactics to build long-term client connections, gain referrals, and eventually book more roofing projects.

Facilitate and ease the exchange of information

If you want strong customer relationships, you’ll need to make it easy for your customers to get in touch with you. You should let them know if your preferred contact form is via email or Slack or SMS, or Skype.

To better serve your clients, make an effort to learn how they want to be contacted.

It’s important to keep the lines of communication open with the consumer throughout the process. Keeping in touch with your customer regularly can help foster a sense of security and reassurance that their property is in capable hands.

Build Trust and Credibility From the Get-Go

Before having your first appointment with a client, they have to gain your confidence. That’s the tone we want to set for the whole thing. Make sure they know you’re the proper fit for their needs.

First and foremost, you must persuade them that they are in good hands. Even if they don’t know a lot about your company, they want to ensure they obtained the finest possible option (your roofing company). If you show them that you understand their problems, they’ll be more receptive to your marketing plan.

If you have any former clients with the same issue, you might be able to get some insight from them. Your clients will feel more confident in hiring you if you demonstrate that previous property owners have faced similar problems and successfully worked through them. Using client reviews on your roofing website is a great way to accomplish this goal.

Be Clear About What You Want, and Then Deliver It

Do what you say you’re going to do as a roofer and deliver on your promises. Do not just meet expectations; exceed them by delivering results, enthusiasm, and communication above reproach.

It’s a good idea to begin by creating realistic expectations with your consumers right from the start, so they know exactly what they’re getting into and how you will deliver on those promises.

The most important factor in meeting and exceeding customer expectations is your attitude. Your potential client will feel more confident in you if you approach them with a cool, quiet, and optimistic demeanor.

Thank Your Customers for Their Business

Intentionally expressing your gratitude shows your clients that your roofing company regards them and their properties.

A thank you card, a gift box, or a gift card can be used to express gratitude. There is nothing more appreciated by property owners than a small gesture that shows how much you value them as a customer.

Be Consistently Active on Social Media and Keep Your Roofing Website Up to Date

It’s easy to become frustrated and lose confidence when given outdated or incorrect information. Customers will leave if they can’t find what they are looking for on your site. When something changes in your business, update your contact information. In addition, be sure to react to any questions potential customers may have about your business.

Accept Responsibility for Your Mistakes (Ad be results-oriented)

Mistakes and blunders are inevitable; the challenge is how you recover from them.

To do this, you must face the obstacles head-on, come up with meaningful answers, and follow up until the problem is fixed.

Seek the Advice of Someone You Know

Referrals are your best source of roofing leads. Getting new consumers is easy when you have a strong word-of-mouth marketing campaign with a stellar internet reputation. As part of the follow-up process, you should ask your clients for referrals. You can encourage current customers to refer their friends and family to your firm by offering discounts on future projects like window replacement or gutter repair.

Check-in Frequently

You can keep in touch with your consumers by sending them an email a few weeks after completing their roofing project. Customer loyalty can only be sustained if the work you’ve done on their repair or installation is as expected and their problem has been addressed successfully.

You can further demonstrate to your clients that you care about their pleasure by sending personalized emails instead of generic emails.


It’s not just for completing finished roofing projects that you should get feedback on. You must ask your customers for their feedback on how you might enhance your relationship with them.

As soon as you have successfully onboarded your new hires, follow up with a phone call to find out how things went, what they liked, and what you can do better in the future. If you want to show your customers that you care about their well-being and opinions, this is an excellent way to do so.

As a roofer, you should build long-term relationships with your customers by fostering an open dialogue that encourages and acknowledges feedback.

Connect with Your Prospects and Customers regularly.

Relationships are the key to success in the roofing industry. When a project is finished, the relationship with the client continues. Retaining good ties with your clients will help you acquire more work, not just through referrals. Even a modest gesture, such as a holiday card, can significantly impact.

After the sales meeting, keep the conversation rolling with your customer or lead. Sending clients and prospects pertinent updates and news about the roofing sector can add value to your relationship.

These pointers can help you strengthen your connections with your customers and prospects.

Running a roofing business necessitates the acquisition of new clients. However, if you want your roofing firm to succeed in the long run, you should focus on customer relations management. For many years to come, your customers will be more likely to book projects with you due to these improvements. Schedule a free planning consultation with our specialists if you’re interested in launching a new roofing website!

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