How to Dominate Rankings for Your Roofing Website

Dominate Rankings for Your Roofing Website

Written by Jeremy Earle, JD

June 14, 2022

Do you want your roofing website to outrank the competition in Google’s results?

Local search results for your roofing business?

All of your queries will be answered right here, so look no further.

Getting to the top of search engine results is a primary priority for any roofing contractor today.

However, what is your company’s purpose?

Online marketing for a roofer might be a daunting endeavour since much of your time is spent overseeing employees and acquiring supplies.

This guide will teach you how to get your roofing website to the top of Google without spending any money on advertising.

But before we get into it, let’s look at why first page rankings are so important to your organization.

First-Page Google Rankings: What’s in it for You?

SEO is becoming more comprehensive with response boxes and information panels and local results and expanded related inquiries.

However, why is it important for your roofing company to rank well in search engine results like Google’s? It’s well worth the time and effort to get your roofing company at the top of the search results.

Here are a few reasons why your roofing website has to be on the top page of Google:

High click-through rates are associated with first-page rankings.

A well-known truth about first page rankings is that they bring in a lot of traffic and increase the number of people who click on your links. For example, if you don’t have a high-ranking roofing website, you’ll lose out on many leads.

On Google’s First Page, Your Roofing Website’s Visibility Increases

Let’s pretend you own a brick-and-mortar company. Which location on the busy main road or a quiet side street would you choose for your roofing company if you had the opportunity to do so? Most travellers will go with the major route, no doubt.

A first-page Google position is like moving your company to one of the city’s biggest streets, with over 167 billion searches every month. The more people who come to your roofing website, the more acquainted they get with your brand, and the more likely they are to purchase.

First Page Google Rankings generate more Roofing Leads.

For roofers, search engine optimization (SEO) is all about getting your company’s name in front of as many people as possible. The property owners will be able to find your goods and services online to engage or purchase them. As a result, They are likely to become long-term customers and leads for your company.

High-Page-Ranking Positions fuel your Roofing Website’s Traffic on Google

A lack of visibility on the first page of search results means that your roofing firm is losing potential customers. According to recent research, Google’s first page of results accounts for more than 70 per cent of all online traffic.

Having your roofing website on the first page of Google’s search results increases your traffic and, as a result, your number of customers and leads.

First-Page Google Rankings Boost Your Roofing Industry Credibility.

Your articles must match the demands of your target audience in such a way that Google perceives them as high quality to rank well in search results. It’s a lot of work, but the increase in trust and traffic is well worth it.

As a bonus, blogging about your roofing company and industry daily will keep you updated on your field’s most recent developments. Being at the top of Google’s search results is critical to your roofing company’s ability to maintain and expand its large knowledge base.

Google’s first page rankings give your roofing business credibility.

As a result, Google’s algorithm is intended to identify low-quality and spammy material. Search engines like Google favour websites that provide high-quality content, so customers are more inclined to choose roofers whose websites are seen as trustworthy by the search engine. A contractor’s internet reputation is just as important in attracting new customers as any other industry.

Let’s get started with the roofing marketing tactics that can help you get to the top of Google’s search results without delay.

Make a list of the most popular roofing terms that customers are looking for

If you’re a roofing contractor, you need to know what search phrases your potential customers use to find you online. Starting with broad phrases and refining down to specific keywords is a good place to start.

Because most roofers focus on incorrect search phrases, they fail to rank well on the internet. The keywords you use for your roofing company should accurately represent what you do.

Additionally, the term you choose should have a minimal quantity of traffic to aid your search engines rankings, such as those on Google and Bing. Keyword research tools like Google Keyword Planner, Ahrefs, and Semrush, among others, may help you with this part of the process.

Roofing contractor in YOUR CITY is an example of a regularly used keyword (Roofing contractor in San Diego, CA)

Update your roofing website after you’ve chosen your keyword list. For example, you may add them to your site’s page description, the page’s title, and the header of the H1 tag.

Professional marketing agencies specialising in roofing SEO can help your company rank #1 on Google for highly competitive roofing keywords.

Through PPC Ads, You Can Boost Your Roofing Company’s Google Ranking.

SEO (Search Engine Optimization) may take a long time to bring your roofing website pages to the top of Google’s organic search results for free, which is why a PPC (Pay-Per-Click) advertising campaign can be an ideal alternative for roofers who want to see results quickly.

When it comes to driving traffic to your roofing website/landing page, PPC is the best option. Compared to other roofing marketing methods, PPC advertising provides rapid results for roofing companies.

Many roofers believe that they can just swoop in and grab the top spots on Google with a few bucks spent on SEO efforts when it comes to marketing.

  • It’s a sad fact, but Google ensures that only the most relevant,
  • high-quality advertising for every roofing search are seen to users.
  • Because the roofing PPC advertising approach works so well, it’s no surprise that it’s so widely used.
  • You only pay when a potential customer/client clicks on your roofing ad.
  • Consider these advantages of PPC advertising for your roofing company if you’re still on the fence about it:
  • Only PPC advertising allows your roofing business to get fast and immediate results.

PPC advertising helps your business to get measurable results; you can measure your expenditure against profits or losses. PPC campaigns do not get affected by regular Google algorithm changes.

In other words, if your roofing company isn’t spending money on PPC advertisements, you’re missing out on many potential customers.

  • Pay-per-click advertising (PPC) is a powerful marketing tool that may help your roofing firm reap the above rewards, but
  • You must first allocate more money to PPC than you get in return.
  • Consider your competition’s PPC strategies and take steps to counter them.

For your roofing company, PPC advertising has a lot of potential advantages since it may position your website as the top result on Google quickly and affordably if you target the appropriate prospects at the right time.

To generate more leads and sales, the Rank Fire | SEO team can assist your company in making the most of your PPC campaign by creating roofing advertising that is both relevant and high-quality.

Improve your Google rankings by optimizing your roofing website for mobile devices.

It’s time to confront the facts.

There isn’t a single #1 Google result for a non-responsive roofing website. Clients are more likely to utilize tablets and smartphones than laptops and PCs to do local searches in today’s world. Since Google prefers mobile-friendly roofing websites, this is why. A responsive website adapts to the size of the user’s screen without sacrificing its functionality.

As an alternative, if your present site isn’t mobile-friendly, consider employing a trustworthy roofing web design company instead. A mobile-friendly roofing website is essential for every roofer.

Improve Your Google Ranking by Paying More Attention to Your Customers’ Satisfaction.

It is insufficient to have a mobile-friendly roofing website.

Your website must also be user-friendly and visually attractive.

Google will reward your roofing website with better results if it has a clear call to action, straightforward navigation, and replies to your client’s urgent questions. The more traffic you get, the more likely it is that your site will appear on the top page of Google.

Roofing sales are affected by user experience design.

Search Engine Optimization (SEO) Tips for Roofing Contractors

As a business owner, you may list your business on Google

You must claim and enhance your GMB listing if you want to increase the exposure of your roofing company online. After that, you’ll want to get as many good reviews as possible for your product. By doing this, you’ll have a better chance of ranking well in local search results.

Nevertheless, how do you claim and optimise your Google My Business listing?

This is how you do it:

  • To get your Google My Business profile to appear on the top page of search results, fill out every field. A thorough roofing company profile gets more leads when it comes to Google My Business.
  • Keep your company name the same on every platform since Google hates it when there are inconsistencies.
  • Before contacting you, potential customers want to read what others have said about your roofing company on Google. Your prior customers may help build trust and confidence in your services by sharing their experiences with new clients.

Google is a firm believer in using a variety of visuals, including videos, in enhancing the user experience. If you’re looking for information on a certain subject, you’re more likely to find it on YouTube than find it on your website. Your roofing website might rank higher in the search engines by embedding videos and establishing an account on the YouTube video-sharing site.

Begin a Website or Blog

Roofers might benefit from having a blog and publishing often to improve their search engine rankings. You need to build keywords based on the queries you hear from potential customers in the field.

Find More Customers for Your Roofing Company by Being Number One on Google | SEO Solutions

The competitor is continually outranking your roofing website, but you’re not sure why. Are you fed up with having to acquire roofing leads from middlemen?

This is the correct place if that is the case.

Unlike other digital marketing organizations, we specialize in roofing marketing that helps your company get in front of customers searching for goods or services.

If you don’t have any experience with roofing marketing, ranking your website high in search results might seem impossible.

We create plans that are guaranteed to produce more leads for less money using cutting-edge digital marketing techniques.

We’ve helped a lot of roofing contractors get amazing success with our unique web marketing techniques throughout the years.

With the help of Rank Fire | SEO Pros, you can focus on operating your roofing company instead of dealing with the discomfort and complexities of SEO.

We will take care of every part of your roofing marketing, from designing a beautiful mobile-friendly roofing website to administering your PPC campaign.

Get in touch with us to schedule a free strategy session and see how we can help your company rise above the rest on Google.

You May Also Like…