How to Do Search Engine Optimization for Blogs

Search Engine Optimization for Blogs

Written by Jeremy Earle, JD

August 19, 2022

Do you want more people to see your blog posts?

If this is the case, then SEO is an excellent marketing strategy for enhancing the structure of your blog. It is possible to improve your blog’s search engine rankings and bring targeted traffic to your site.

On this page, we’ll provide you with some advice on improving the structure of your blog for search engine optimization.

1.First, find keywords with long tails and use them in your blog post.

Search engine optimization (SEO) is aided by using keywords.

It’s easier for search engines like Google to understand the context of your blog entries when you include relevant keywords. Search engines use these keywords when crawling your website and help them appear in search results for those queries.

For the sake of argument, assume you’ve written a piece about how to make the ideal cupcake. As a result of using the term “how to make the perfect cupcake” in your post, you are helping Google index your site in the relevant search results.

Conducting keyword research will help you discover the most relevant search terms. Select one major term to focus on for your blog post while doing keyword research. Then, come up with two to three relevant keywords with similar search intent and put them in your content.

Focus on long-tail keywords as you search for these keywords. If you can figure out what the user is looking for, you can rank for it.

How to bake the ideal cupcake is a long-tail keyword that reveals more information than a keyword like “cupcake.” As a short-tail keyword, “Cupcake” is difficult to decipher because it only contains one or two words.

Your long-tail keyword will be used in various areas of your page once you’ve chosen it.

  • Title tags
  • Meta description
  • URLs
  • Alt image text/body content / long-tail keywords

Long-tail keywords are an important part of a well-structured blog for search engine optimization.


Content is essential for blogs. Your blog is only as good as the content you put out there. A frequent blog keeps readers coming back for more. It also helps Google index your site more frequently. You can increase your blog’s traffic by ranking higher in search results if you post frequently.

Blogs that post frequently and consistently are seen as trustworthy and up-to-date by their readers.

Consistency is also beneficial to SEO for blogs. Keep up a regular posting schedule, and you’ll see a surge in traffic.

A content calendar helps you keep on track with your content production schedule. Try to post at least once a week—preferably once a day—and you’ll get better results. Creating a content calendar is one method to do this.

Whenever you post, make sure that your information is of the highest quality, informative, and relevant to searchers’ needs.


As a blogger, you need to make time in your writing process to double-check your blog’s material to ensure accuracy.

Your customers will be grateful that they can rely on you to provide them with reliable information at any time. As a result, your blog will receive credibility and recognition.


Include SEO aspects in your content creation process, whether you’re upgrading existing material or coming up with brand new content.

Your content’s SEO can be improved by using bulleted lists and other SEO-friendly elements.

There should be three sentences in a paragraph and numbered lists.

  • Google will more easily index your site if you include these content pieces.
  • Including these features can help Google better comprehend your page,
  • which helps your content rank higher in search results.

It’s worth noting that these SEO components boost the reader’s experience by making your text more readable and scannable.

5.FOR FEATURED Snippets, optimize

Your chances of getting highlighted snippets, which Google shows at the top of search results to provide users with short answers to their questions, are also boosted by SEO components like lists and headings.

Create structures that directly answer questions in your content to better optimize for featured snippets and rank in more valuable results for your featured snippets.

6.Linking is the sixth step.

Backlinking is a crucial component of SEO. A backlink is a link to your content that appears on another website page. Google sees backlinks as a vote of confidence in your content and brand, and hence they have a significant impact on your search engine rankings.

Your blog’s link development strategy should be in place by 2020 if you don’t currently have one.

Internal linking is an important part of a blog’s SEO structure. When you include a link to previously published content, your readers will be able to swiftly and easily access extra information.

For search engines, internal linking helps them better understand the context of a post, making it easier for them to explore the rest of your site. As a result, internal linking can benefit your blog’s SEO.


Your blog’s design should be mobile-friendly.

The majority of your Internet traffic will originate from mobile devices on average. To get the most out of your blog, you need to ensure it’s optimized for mobile devices because visitors are 52% less likely to engage with a firm because of poor mobile.

Users are more likely to leave a blog if it isn’t mobile-friendly.

The ability to see a website on a mobile device is also a significant ranking factor.

For two reasons, Google uses mobile-first indexing, which gives preference to optimised websites for mobile devices.

One reason is the growing number of mobile searchers. Additionally, mobile-friendly websites are more efficient in loading time, allowing visitors to access content more quickly.


To improve blog SEO, you also require a fast page speed in addition to a responsive design. Keeping your image file sizes to a minimum is one of the simplest ways to speed up your blog’s page load time.

To reduce the size of your image files, you can use internet programmes like It’s also a good idea if your photographs are too huge for your screen or too big for what you need them to resize them to fit.

9.Incorporate critical information above the fold in paragraphs 9 and 10.

Putting the most vital material at the top of the page will help your blog’s SEO.

Your blog’s fold is the first thing readers see when they arrive at your site. To see anything below the fold, visitors will have to use their browser’s back button or scroll the page.

The name of your site, the menu bar, and your blog’s title are all common components of the content found at the very top of a page. A CTA or a photo may be shown above the fold on some websites.

A user’s first impression is made by the content that appears above the fold. Create a title that grabs readers’ attention and entices them to read your blog content. To entice readers to continue reading, you can use eye-catching images and attention-grabbing headlines.


SEO for blogs is all about making your site more user-friendly and easier to navigate, two of the most important aspects of boosting your blog’s user experience.

Breadcrumbs are a visual representation of a user’s path.

Your blog’s back button doesn’t have to be pressed for users to go back to your posts. Thanks to breadcrumbs, your blog’s structure becomes apparent to visitors when they can see where they came from.

Breadcrumbs make it easier for search engines to index your blog’s pages, therefore including them can help your blog’s SEO.

This is how breadcrumbs appear:

Perfect Vanilla Cupcake Recipe in the Dessert Category

The breadcrumb string grows as a user clicks on a link.

Natasha’s Kitchen has a recipe for the Perfect Vanilla Cupcake Recipe, and you can watch it in action at the top of the post:


Blog readers need to be able to locate your entries. If you have a lot of followers, your new posts will show up in their feed, and if they visit your blog, they’ll see them on the homepage.

There should be a system to help visitors identify older posts that more recent ones have overshadowed.

As a solution, you can create pages that function as archive navigation hubs. At the very least, you should have an archive widget enabled on your blog to allow people to search archives by the month that content were published.

Links to postings are organized into topic-specific sections on other blogs.

The archives of this recipe blog (Pinch of Yum) can be searched. Categories and tags help you focus your search on specific types of recipes (for example, “Desert” may mean “cookies,” “sweet stuff,” or “bars”).


That’s no problem! Rank Fire can assist!

As a leading SEO firm and a full-service web design studio, we have a wealth of knowledge on improving the search engine optimization of blogs.

With the help of our award-winning web designers, your blog will soar to the top of search engine results pages. Make sure to check out our web design portfolio.

The time has finally come.

To speak with an SEO specialist about blogging, please contact us online or give us a call at 833-777-RANK.

You May Also Like…