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How to Create Links from Unconnected Brand Mentions

Create Links from Unconnected Brand Mentions

Written by Jeremy Earle, JD

June 11, 2022

Making money but not being recognized for your efforts? When your brand is mentioned without a link, here’s how to transform that into a backlink.

It’s possible to have your brand mentioned on a website that doesn’t link back to your site.

Website authority is built on backlinks, especially in related groups.

Links are significantly more important than unlinked brand references when it comes to off-page SEO, even if they aren’t directly linked to your site.

If you want to be seen as an authoritative, reliable, and relevant site, you need to have a lot of links.

For your website to gain credibility and authority, it needs to be linked to high-ranking newspapers.

When we see an unlinked mention, we want to take action.

Asking for the URL to these unlinked brand mentions is a straightforward solution.

You can tell that they are interested in what you have to say because they have previously referenced your brand. You’ll be in a better position to ask for the cherry on top if you do this.

You may find out how to identify unlinked mentions of your brand and contact the publisher to get a valuable backlink by following the steps outlined below.

Step 1:Research

Scan the internet for unlinked references of your brand using a search engine’s keyword filtering feature.

Search for any links that will be of use to your research.

SEMrush is the search engine optimization tool that I use the most. Another useful tool is BuzzSumo, which can help you find social shares of your blog posts or mentions of your website.

Do a thorough search for any conceivable versions of your business (e.g., Search Engine Journal, SEJ, SearchEngineJournal). In this way, there will be no omissions from the list.

You can also search for any branded products, tools, or assets in addition to the brand name.

The CEO’s name may be mentioned in an article without a link.

Expand your search by checking for misspellings of your brand name, as your search tool won’t catch misspelled branding.

Once you’ve collected a list, prioritize your unlinked mentions based on their SEO or PR worth.

It’s possible to locate thousands of unrelated mentions if your brand is well-known.

Even though you can personally attempt to grab a link on any of these websites, the most effective technique is to select the most authoritative websites.

You can judge a website’s credibility by asking, “Have you heard of it?” There are subjective measures of authority (such as, “Would you be excited to have a link there?”), but there are also objective ones.

URL and domain authority can be measured using metrics developed by Moz, Majestic, and Ahrefs.

Use these analytics to determine whether unlinked mentions are worth the time and effort of reaching out to them.

Step 2: Locate a Person to Contact

If the article contains external links, but none of them lead to your website, you should get in touch with the site’s webmaster (for whatever reason).

As a last resort, you can run a search for “webmaster” (e.g., Google search: https://www.searchenginejournal.com/webmaster) on the site’s contact page to locate the webmaster’s email address.

Keep in mind that this could have a wide range of outcomes and perhaps prove to be pointless. The webmaster or someone in a similar role can also be found on LinkedIn.

Next, discover a way to contact the article’s author or website editor via email.

Otherwise, you may reach us via our general information email or our normal contact form if none of the other methods work.

Step 3: The Pitch

Identify a benefit to the webmaster that justifies their time and effort.

When you ask someone to link to your website, make it apparent to them and their audience that it will be beneficial to both of you.

In some cases, it’s more convenient to link to a specific page within your website than your main one.

For instance, if the topic of discussion on the page you’re attempting to get a backlink on is covered on another webpage (blog post or service page), it might make more sense to request a link to that specific webpage.

When requesting a connection, be courteous and thank the person in advance for their time. It’s important not to come across as pushy.

If it’s a piece of writing, make a real and original comment. Remember to express your gratitude for their inclusion of you or your firm in the article.

Explain why their audience will benefit from the link’s inclusion.

Step 4: Make sure you’ve followed up.

Always make sure to follow up if the link hasn’t been added and you haven’t heard anything back. After hearing either a “yes” or “no,” you should stop.

Also, don’t harass them. It’s a delicate balancing act to strike.

It will be less likely for them to help you if you bombard them with the request every day.

After a few days (between 3 and 5), then a week and a half, and subsequently, your first follow-up should be every few weeks.

Check to see if there is another email address you can use if the one you’re using isn’t being monitored.

Use a spreadsheet to keep track of your outreach efforts.

Always keep an eye out for opportunities to network with other writers and gain exposure through guest posts or featured articles.

An Illustration of a Plan: Rebrand

A firm rebranding or website migration necessitates updating old links and/or anchor texts that have been branded.

Set up 301 redirects from your old domain to your new one so your backlink profile isn’t sprayed with broken points.

Redirects are useful, but they lack the punch of a direct connection. Send an email to all high-quality domains that link to you and ask them to remove or change the link.

Finding backlinks to the previous domain can be done with the help of Majestic. If they need anything else, supply it (logo, new company name, etc.)

With your pointed-out error, it is easy to persuade them to change the branding/backlink to reflect the fault on their site (having dated information and having broken links is bad for their site health).

Conclusion

Let’s imagine your brand is mentioned without a link in a well-known newspaper.

Even though this reputable site referenced you, your name will not get on the map.

A link to your website would be ideal, as it helps to spread the word about your business to a suitable audience.

Google depends heavily on backlinks as an off-page ranking element, and our four-step link-building strategy allows you to take advantage of this recognition.

In the end, backlinks are a win-win situation because they help build your brand’s reputation while also providing useful information to your target audience.

Summary

Timeframe: This should take place every three months.

Some of the findings may differ. Once a publisher agrees to provide a backlink, it can take on average one week to implement this backlink.

About 15 to 20% of outreach efforts result in effective placements every month on average.

Needed tools:

  • SEMrush
  • BuzzSumo
  • Majestic

Your SEO results will improve by using these tools to find unlinked mentions of your brand and contacting the publication to secure a useful backlink.

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