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How to Create a Google Business Profile for a Roofing Business

Google Business Profile for a Roofing Business

Written by Jeremy Earle, JD

March 31, 2022

Many things may be done to improve and monitor Google Maps’ performance, especially if you work in the roofing industry. First, you must create a basic profile (you will populate it with the more complex stuff later).

Google My Business is especially important for local SEO in the Roofing industry. As a result, you must keep all of your listing information current and accurate. According to a study, roughly half of customers who search for “Roofer near me” will visit a business or store that day.

Eighty percent of prospective customers won’t trust a company with conflicting information on its internet listing. Since your NAP (Name, Address, and Phone Number) must be consistent throughout all of your web properties and listings, you must do so

List your company on Google by following these instructions.

  1. If you don’t already have a Google account, you’ll need to create one.
  2. The “Manage Now” button can be found at google.com/business. Button
  3. The name of your company should be typed in here.

Using the autocomplete tool, if your company’s name is similar or identical to another business in the chosen area, it will show those businesses. Do not be alarmed since this is only a precautionary measure to ensure that you don’t accidentally register a firm twice. With the help of the autocomplete feature, you can easily add a new Google My Business profile to an already-registered business.

4. Include Areas of Coverage (Only applies to Service Area Businesses).

Before selecting a company category, you must identify the places you plan to serve. Even if you don’t have a physical location, Google will list your business for Roofing queries in those areas. Enter the ZIP codes of the cities and areas your firm will be operating.

“Distance around your business location” is now being phased out by Google. You should leave this field blank if you don’t have a ZIP code, city, or region to provide.

5. As a final step, type in the address of your business.

Providing face-to-face services to your clients is the only scenario where this would be applicable.

As a Service Area Business (SAB), check the box at the bottom of the form if you deliver goods and services to customers. You have two choices as a SAB:

1) Enter your business address in the form, check the box, and click “Next” if you intend to serve customers from that location.

2). Leave the address field blank, click the box, and then check the box below that will be headed “Hide my address (It’s not a store)” if you do not intend to service clients from the business address.

You can learn how to define a Service Area if your company provides services and commodities directly to customers.

6. Identify the type of business.

Your GMB profile and the kind of Roofing searches you will show up on search engines depend on the information you provide in this box. When making changes to your GMB listing, you may use it to test the changes.

Researching competitors in the Roofing market and looking through the whole list of categories is usually a good idea to pick the most suited category for the Roofing firm.

Some GMB features are only available in specific categories. For example, hotel listings often include ratings and class and a brief description of the facilities available. Booking buttons, URLs, and reservations can all be added to a listing by a roofing company.

These are just a few of the recent changes to Google Maps that you should be aware of.

7. Include your website URL and phone number in this section.

To use GMB’s more advanced features, such as call tracking, we strongly recommend that you include them. When updating your GMB listing, keep in mind that you’ll have to update all of your other business listings.

It is possible to use the information you provided in the listing to create a new website even if it has not yet been set up. When it comes to local businesses, we always recommend that they create their website.

8. The GMB Verification is the final step.

Even if you just created a new Google My Business page, you will still need to show that your business is located at the address you entered. Verification can be done in a variety of ways, including:

1)  Postcards

Useful for verifying a user account. Google will mail a postcard to that address within five days if you give an address. You will receive a postcard with a code that you will use to validate your address in Google My Business.

If you don’t receive the postcard, you can always request another one by clicking the “Request another code” banner at the top of your GMB account.

2) Verification by phone (Rare)

Phone verification is also an option. But not all companies have access to this option. If your firm is one of those listed, you should see a ‘Verify by phone option at the start of the verification procedure.

You only need to choose verification by phone, receive the automated message with the code, and enter it into your GMB account to promptly complete the verification process.

3). Sending an email to double-check (Rare)

If you’re eligible, you’ll see the “Verify by email” option in the same place as phone verification. Using this approach, you should receive a verification code via email and enter it into your GMB account to verify your listing. Select this verification option only if you can access the email address you gave on the ad.

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