Marketers are getting away with everything, from the PPC shell trick to the use of template websites. Intending to reverse this trend, we at Rank Fire | SEO have focused on offering low-cost roofing services coupled with proven tactics. Search engine optimization (SEO) is our specialty.
Taking Lessons from Mistakes in Marketing
For roofing contractors, Rank Fire | SEO is here to alleviate their stress. In the early 2000s, we were in the service sector ourselves and were conned out of thousands of dollars by some shady marketers. Then we decided to handle our internet marketing and finally made it a full-time job.
So, unlike other marketing organizations, we truly care about the customer’s experience. Having been on the other side of the fence, we know what it’s like to get screwed when it comes to digital marketing. We promise not to sabotage roofing contractors that require web design services.
SEO “Experts” Are Frequently Newbies.
When it comes to hiring SEO specialists for your roofing business, many of the people claiming to be experts are simply amateurs. After being retargeted on YouTube and Instagram, they purchased a social media marketing cost of $297.
They believe that since they took a course from a person who is not an expert, they can suddenly give adequate service to customers. Aside from that, their emphasis on social media means that they cannot give SEO in its proper form. Search engine optimization (SEO) relies on more hands-on tactics that demand genuine knowledge and expertise than signals provided by social media.
Never put your faith in a marketer who refuses to say “no.” Another issue with hack marketers is that they cannot say no to any request they are presented with. We’ll tell a roofer who approaches us that we don’t engage in black-hat SEO tactics.
If it doesn’t work, and we don’t have any expertise, then we won’t do it. Many of these marketing experts will try to do everything you ask of them, but they’ll do it incorrectly.
To make matters worse, Google may punish your website or GMB as a result, which will add to the already-exorbitant annual contract you were duped into signing with their help. Don’t be fooled by it. Before signing any deal, be sure you’ve done your research.
How to Recognize a Scammer in Marketing
A terrible marketing service may be identified by looking for various symptoms, including the ones we’ve already discussed. Is there a webpage for the firm or individual? If this is the case, how well-designed is their website? Where can I get the contact information for this business? How would you rate them?
What if they can’t even get to the top of the search results for the relevant keywords you’re looking for? As a YouTuber, ensure their success is reflected in organic search engine optimization (SEO). For example, you can’t just use the same SEO technique for YouTube and Google. There are a few red signs to consider:
Neither a website nor a cheap one
Do a Google search for the name of your marketing firm once you have it. If you don’t get any results, you’ve probably been conned. Check out the webpage if anything comes up. Examine the layout and content to see whether it conveys an air of professionalism. Do a thorough keyword search if it’s relevant to their company. It’s doubtful that they can assist you in rank if they don’t rank well for their target keywords.
Contract Proposals for the Term of the Agreement
If a marketing firm offers you a year-long contract as part of the negotiations, don’t sign it. Almost every marketing professional who requires a year to establish their value is concerned that they will not deliver on their promises.
In 2022, SEO campaigns should be completed in three months or less and show results in no more than six months. To hold a corporation responsible every four weeks, the ideal contracts are month-to-month.
The absence of current customers
A newcomer deserves a chance, but it’s important to consider how few customers a so-called expert has. No expert has never had a single customer. A minimum of 15 customers is required to declare oneself a professional. Customers at Rank Fire | SEO include approximately 250 businesses. We can demonstrate to potential customers that their current websites already rank well for important keywords, which gives them confidence in working with us.