How to Choose a Reputable SEO Company that Drives Results

Local SEO Company Colorado Springs

Written by Jeremy Earle, JD

September 19, 2022

Search engine optimization (SEO) is a marketing tactic that has the potential to have a profoundly positive impact on the course of your company. Working with an experienced SEO firm is essential for a successful marketing effort.

On the other hand, how can you know for sure whether the business you’ve chosen is trustworthy? We’ll discuss how to make sure you hire an SEO firm that will run a successful campaign on this page.

Please contact Rank Fire at 833-777-RANK if you’d like to talk with one of the most recognized SEO firms in the globe. Your website’s visibility on the internet may be improved using SEO, improve traffic, and generate income by using various strategies.

But how can you choose a reliable SEO firm that will provide results for your specific business? We’ll look at what an SEO firm can do for you and how to choose a respectable SEO partner on this page.

Common Reputable SEO Company Questions

Table of Contents show
  • What does an SEO company do?
  • What makes an SEO company reputable?
  • How to spot a bad SEO company
  • How to choose a reputable SEO company
  • Things to consider when choosing a reputable SEO company
  • Rank Fire is a reputable, full service Internet marketing company

What does an SEO company do?

Before discussing how to select the best, most trustworthy SEO business for you, we must first discuss the strategy and what an SEO company performs.

SEO refers to various tactics for increasing your website’s exposure in search results and increasing traffic. Your firm will notice greater conversions and income over time due to attracting more visitors to your website.

On the other hand, SEO results do not appear instantly – in fact, an SEO effort might take months to produce results. However, even if it takes some time, the end effect is worth it.

When it comes to SEO firms, they’re the ones that work behind the scenes to make sure you receive the results you want. A lot goes into an SEO strategy, so here are just a few of the things that a good SEO firm performs.

When it comes to SEO firms, they’re the ones that work behind the scenes to make sure you receive the results you want. A lot goes into an SEO strategy, so here are just a few of the things that a good SEO firm performs.

1. They get to know you and your company

One of the first things an SEO firm will do when hiring them is learn about your company, industry, and objectives. They must learn all they can talk about you as a business owner or marketing manager and your company to design a successful campaign.

They’ll quiz you on things like:

  1. What are your SEO marketing objectives?
  2. Do you have any further marketing plans in place?
  3. How much money do you want to make?
  4. How long has your firm been in operation?
  5. Where do you have your headquarters?
  6. How many staff do you have at your company?

And there are many more.

These questions help an SEO firm learn more about you and your organization to create a custom organic SEO service strategy particularly for you.

2. They’ll research your competitors

Researching your competition helps you to see what you’re doing well and where you can improve.

A professional SEO firm will assist you in doing competitive research to help you outrank them in search results.

An SEO firm may do competitive research using marketing tools to discover:

  1. The keywords that they’re aiming for
  2. The marketing methods they use
  3. The stuff that they produce
  4. Their approach to social media marketing

And there’s so much more.

You may use this data to position your company for success and rank at the top of search results for important keywords.

We have our marketing tools at Rank Fire, which includes CompetitorSpyFX. The tool can help you compare keywords with your rivals, referring domains, content, and much more.

3. They’ll study your niche

A respectable SEO firm will research your niche and get acquainted with the vocabulary, style, and material that industry experts develop to design your sector’s ideal specialized SEO campaign.

This is significant since others in your sector have already mastered the art of marketing to your target market. When an SEO firm researches your area, they can learn how other companies promote comparable goods and services, allowing them to build the best strategy for your organization.

4. They’ll do the heavy lifting

Hiring a professional SEO firm helps you to focus on your own company. Allowing them to handle your SEO strategy frees you up to focus on your company’s regular operations.

They’ll look at factors like where your content ranks in results pages, the bounce rate of your new pages, the backlinks you get from other sources, and more after they’ve let the campaign run for a few months.

This information will provide them with the knowledge they need to make recommendations for future actions in your seo strategy to guarantee that it continues to produce results.

5. They’ll provide suggestions and next steps

After they’ve analyzed the outcomes of your SEO strategy, they’ll recommend additional marketing methods you should use to get the best results.

For example, suppose they believe that implementing a PPC campaign in addition to your existing SEO campaign could help you increase sales of one of your products. In that case, they’ll give you all the details you need about the campaign, including what it could do for you, how they’d execute it, and how much it would cost.

They’ll also give ideas for improving the performance of your SEO strategy and continuous action items to maintain it healthy.

What makes an SEO company reputable?

How can you tell whether an SEO business is trustworthy when you’re searching for one to deal with? There are a few things you may look for to be sure they’ll be a good long-term marketing partner.

1. They rank IN THE top 3 of search results

The most trusted organizations will show at the top of the search results if you Google “SEO company” or “SEO agency.”

To put it another way, the finest and most renowned organizations follow their advice. They should rank on the first page of search results if they claim to bring you there. This demonstrates that they’re experts in their field, and they’ll help you achieve your goals.

When an agency comes first in search results, their material is optimized for the proper keywords. They have a wonderful website, and people (and search engines) have found their content useful and helpful.

2. They have an engaging website

A website may be thought of as a digital business card. It provides visitors with all the information they want about your company, from its location to the goods and services it offers.

If you want to deal with a respected SEO business, their website must be well-designed. A well-designed, user-friendly website demonstrates to you (and other visitors) that the agency is dedicated to putting its best foot forward and understands how to engage and convert clients.

A good SEO firm will have the following website elements:

  1. CTAs encourage site visitors to “receive a free quotation” or “call today.”
  2. Streamlined navigation helps visitors swiftly locate what they’re looking for.
  3. A detailed “about us” page includes details such as how long they’ve been in business, where they’re situated, and who they serve.
  4. A list of their services, with individual websites for each.
  5. Pages dedicated to pricing
  6. A page dedicated to testimonials
  7. Useful, helpful information that focuses on essential industry terms
  8. A well-known phone number
  9. Social media accounts with links
  10. Throughout the website, include multimedia such as films, photos, and infographics.
  11. A page listing the honors they’ve received

These features, as well as others, make up the website of a competent SEO firm.

3. They have hundreds of testimonials

The most respectable SEO firms have evidence of their trustworthiness and dependability.

Testimonials are first-hand descriptions of excellent services provided by an SEO firm to customers. They often discuss the services they got, campaign outcomes, and how the agency assisted them in achieving their objectives.

Businesses looking for a reputable SEO firm like reading testimonials since they function as recommendations. 72 percent of individuals feel that testimonies increase their confidence in a company. This is because testimonies come from individuals who have been in their shoes before.

The testimonials are that if the agency didn’t do a spectacular job with their marketing, the consumer wouldn’t agree to offer one. However, the more testimonies a company has, the better. It signifies they’ve dealt with a significant number of customers and were able to satisfy a significant portion of them. The clients were so enthusiastic that they agreed to discuss it on the agency’s website.

4. They have great reviews on platforms like Google My Business

Reviews are distinct from testimonials in that they are published regardless of whether they are good or negative. Though a few terrible testimonials may fall through the cracks, an agency will most likely filter them out so that their testimonial page is gleaming and glowing.

On the other side, whether favorable or negative, reviews are uploaded. When an agency works with a third party like Google My Business, they don’t have the option of filtering out negative evaluations.

That’s why reading an agency’s evaluations is so important – they can’t censor them, so what you see is exactly what other people think about the agency.

The most reliable SEO firms will have much more favorable ratings than negative ones, earning them a high star rating on sites like Google My Business. These are the most trustworthy organizations.

Remember that just because an agency has a few negative ratings doesn’t indicate it’s untrustworthy. Everyone has their own experiences, and it’s vital to remember that there are always two sides to every story, even if there aren’t many negative reviews.

5. They post their pricing on their website

Reputable SEO firms are regarded for being open and honest about their services and goods. One of the most effective methods for them is to make their price available on their websites.

When a company publishes their price on the internet, it suggests they have nothing to hide. It also implies they want to present you with facts upfront to determine if they’re a suitable match for your budget. If an agency does not publish its price, you may be surprised by hidden expenses or fees later.

6. They have a full trophy cabinet

Most agencies will include the accolades they’ve received as a firm on their website.

Reputable SEO firms will have earned accolades for their efforts, displaying on their websites. Not only do accolades demonstrate that they’ve done an outstanding job in the past, but they also indicate that they’ve been in the public spotlight for a long time. 

How to spot a bad SEO company

It’s just as crucial to know how to detect a respectable, dependable SEO firm as it is to know how to spot a poor one.

When it comes to SEO services, there are a few warning signs to look out for:

1. They guarantee you a top spot in Google – quickly

Any company that promises you a high Google ranking in a short period is probably not trustworthy.

Not only does SEO take time, but guaranteed results for a technique like SEO are highly irresponsible. Because Google’s algorithm (which determines ranks) is always changing, an agency can’t promise any kind of results – particularly rapidly.

If an SEO company claims quick results, be sceptical.

Seo is not a method that can be “set and forget.” There must be constant nurturing, tweaking, and research to ensure that the campaign stays at the top of search results. In other words, it’s a process that takes time to see results. Because there are so many behind-the-scenes operations involved in SEO, it might take months to see the benefits.

Consequently, an agency that assures you a high ranking or results in a short period is unlikely to be credible.

We provide guaranteed SEO services at Rank Fire, but we can’t promise you’ll get to the top of the rankings or that you’ll get there soon! Take a look at our bundle to discover what we promise!

2. Their packages are dirt cheap

You could be searching for a low-cost SEO business, and that’s OK! You should, however, avoid SEO firms that charge a pittance for their services. As the saying goes, you get what you pay for, and SEO is no exception.

That doesn’t imply you should choose the most costly SEO firm available, but it does mean you should avoid the cheapest since they are unlikely to provide excellent services.

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We’ve been able to increase our digital presence in Colorado Springs and the state of Colorado and throughout the continental United States, thanks to Rank Fire.

3. They don’t provide you with analytics

As we previously said, analytics are critical to the success of your campaign. Analytics tells you how well your campaign is going and gives you information that helps you plan for the future.

If you come across an SEO firm that doesn’t provide analytics, you can guarantee they’re not very respectable. Every competent SEO service understands that analytics is one of the most crucial aspects of a campaign and that without it, the campaign would be difficult to succeed.

4. They sell a one-size-fits-all SEO package

Every SEO campaign is unique, just as every company is unique. That said, the agency you select must offer customizable campaign choices, allowing you to pick and choose what works best for your business.

If an agency just provides one or two packages with limited customization possibilities, they’re probably not trustworthy. A great marketing strategy can only be fine-tuned to your own company’s demands and objectives, which is impossible to do with a cookie-cutter SEO bundle.

5. They focus on quantity vs. quality of backlinks

Building backlinks is one of the methods behind your SEO strategy. Backlinks are produced when other trustworthy sources connect to the material on your site. These are significant since they provide Google with a vote of confidence when ranking you on search results pages.

Suppose you operate a gardening business and Home and Garden magazine — a high-authority site — connects to a page on your website. In that case, Google interprets this as a tremendous vote of confidence that you’re a trustworthy source.

However, Google prioritizes the quality of backlinks above the number.

If you’re searching for a company that prioritizes number over quality when it comes to backlinks, you’re generally not going to get the results you want.

When it comes to backlinks, quantity always beats quantity, and the SEO firm you choose should be aware of this.

How to choose a reputable SEO company in 4 steps

There are several options accessible to you if you’re trying to find a reliable SEO business. In order to get the most out of your time conducting research, you must put it at the top of your list.

Follow these four steps to choose a reliable SEO firm for your company:

1. Determine your SEO goals

Before you choose an SEO service, you must know what you want from SEO.

You don’t need to set ultra-specific objectives; your agency can assist you with that. However, you should consider some fundamental objectives or justifications for employing SEO. For example, you could use SEO to increase traffic to your website to increase sales.

Consider what you want to achieve and how it will improve your bottom line.

2. Get recommendations for reputable SEO companies

After that, you should begin developing a list of possible SEO firms.

Of course, you should concentrate on credible SEO firms. Don’t spend your time with agencies that have a lot of bad reviews or recommendations that aren’t very positive. Invest your time in the firms that people can’t get enough of.

A list of agencies may be compiled in a variety of methods, including:

  1. Consult with people in your network who are experts in their fields.
  2. Having a conversation with friends or relatives
  3. Reviewing sites that the industry has verified

You may create a preliminary list of agencies to explore and interview using these resources.

3. Interview the top SEO agencies

You may continue ahead in your recruiting process with the agencies that satisfy your screening requirements, such as services provided, reviews, and cost. After you’ve limited your options, you’ll want to visit each agency and explain your company’s requirements.

You should ask questions whether you meet with your agency in person, over the phone, or video.

The following are some good questions to ask a respectable SEO firm:

  1. When can we expect to see results from our SEO campaign?
  2. How do you intend to achieve our objectives by increasing revenue via organic traffic?
  3. What if the plan doesn’t work out?
  4. Do you have any prior SEO experience in my industry?

These questions may start a discussion and provide information about a company’s operations and mentality. You can check whether they take a proactive response to a failed plan, for example, or if they provide realistic estimates for how long SEO takes (about six months).

4. Choose a reputable SEO company for your business

Finally, it is up to your company to make a choice.

Consider the following questions while looking for a professional SEO firm:

  1. Do they have a good reputation?
  2. Do they seem to sync with our company’s communication style?
  3. Are their services and pricing appropriate for our requirements and budget?

You want to make sure you select the finest SEO firm for your business since most SEO services demand an initial contract agreement (due to the time it takes for SEO to perform). Don’t give up, and don’t make a hasty conclusion.

Decide on the ideal one for the firm by taking your time and doing research. 

Things to consider when choosing a reputable SEO company

Now that you know what to look for and what to avoid in a trustworthy SEO firm, it’s time to discuss the factors to consider before making your final decision.

Here are a few things to remember:

1. Budget

As a company owner, one of the most crucial things to consider is your budget, particularly when investing in marketing. If you don’t stick to your budget, your company may face financial difficulties.

Examining your finances, setting a budget, and sticking to it is one approach to guarantee that you remain on budget when choosing a quality SEO business. Make a list of every SEO firm you’re interested in, and keep track of the quotations you get from each.

Cross a firm from your list when you get an estimate that does not meet your budget.

You should never work with a company whose prices are too high for you to afford. It’s not going to help your business in the long run!

However, before you establish your budget, examine the typical cost of an SEO campaign to ensure that your desired budget is reasonable for the services you want.

2. Other offerings

If you want to adopt a well-rounded marketing approach for your company, be sure the SEO firm you’re considering is a full-service marketing firm.

For a few reasons, choosing the same business for all of your marketing requirements can save you money:

  1. Some firms provide multi-strategy discounts.
  2. Your marketing campaign’s teams can interact with one another.
  3. There will be fewer points of interaction, preferably only one.

You may be eligible for a multi-strategy discount if you deal with one firm for all of your marketing requirements.

You’ll also have peace of mind knowing that everyone working on your campaign is housed together. This means they’ll be able to successfully communicate about your initiatives and coordinate their efforts.

Last but not least, when you collaborate with a single agency, you’ll have fewer – preferably, just one – points of contact. This will reduce the number of phone calls, the number of emails you receive, and the general quantity of contact you have with several people.

3. Location

Another factor to consider while making your decision is the agency’s location.

Though the agency’s quality is unaffected by its location, it might affect how frequently you get to meet with them in person. If you like to discuss your campaign over coffee, be sure you hire a local agency.

Otherwise, if you want to meet in person, you’ll have to travel a lot.

Because the sort of contact you have with your agency has no bearing on the quality of your campaign, location is more of a personal choice.

We have over 15 sites around the nation at Rank Fire, so we can help you no matter where you are.


Rank Fire is a reputable, SEO company

Not only does Rank Fire provide a wide range of SEO services, but we also offer PPC and site design.

Rank Fire is the agency for you if you’re searching for a company with hundreds of testimonials, a high Google star rating, and a proven track record with customers.

We have 1.6 million hours of combined experience and departments for each of our key service offerings, so you can be certain that everyone working on your campaign is an expert in their industry.

If you’d like to work with a reputable SEO company that generates results, please contact us online or call 833-777-RANK. We can’t wait to hear from you!

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