Do you want to get a lot of good links? You must first begin to create trust and relationships. Here are five things you may do to get forward in your career.
Content marketing success hinges on establishing a relationship of trust with your target audience.
A person who builds trust also gains authority. Forging long-term, mutually beneficial partnerships is a result of checking off those two boxes, as well.
Peers, followers, consumers, and fans who link to your material are considered “mutually advantageous.” Simple as that: they will return the favour if you add true value.
What’s the first step in establishing trust and connections? What do you need to do right away?
Continue reading to learn more.
The first step in gaining backlinks is developing link-worthy content for your site. People resort to this content for answers to their queries and issues.
It’s easy to overestimate the difficulty of this manoeuvre in theory.
Many individuals don’t know what it takes to produce high-quality, link-worthy content, and that’s why.
Take a look at the following questions to see what I mean:
- What will be the subject of your article? Have you thoroughly investigated your target audience’s interests, concerns, and difficulties before settling on this topic?
- If so, what keywords will you use in your content? Which ones are you referring to? Is your keyword research complete?
- For your brand, what are you trying to accomplish with this content?
- It has to be written by someone. Who will be responsible for editing it? Is there any mention of your company’s logo or infographics in the content?
- Quality writing almost always requires extensive study and citation of pertinent statistics. You know, just in case?
- When will the book be out?
- How will you get the word out about the article?
Multiply these questions by the number of posts you plan to produce each month.
However! The sooner you accept that link-worthy material requires a lot of time and effort, the easier it will be to implement procedures, processes, and practices that make it more efficient.
Quality content encompasses each of the following areas:
- Well-researched and well-written, containing citations to reputable sources
- Organized with clear, informative headers that are easy to read and understand
- An original piece of work that entertains, educates or teaches the audience in some way
Take a look at Oli Gardner of Unbounce for an example of link-worthy content. For the sake of their company’s growth, he’s penned a tonne of excellent material.
With almost 13,000 words and 15 million pixels, The Noob Guide to Online Marketing serves as the best example of a mega-infographic. Thousands of people have linked to it, and it has had more than 150,000 downloads.
The enormous amounts of time and effort that go into producing such high-quality content are well worth it.
The second step is to respond, engage, and interact with others
It isn’t enough to post great material to earn your readers’ trust.
You’ll never get somewhere if you’re a reclusive lurker who only comes out to blog when necessary.
It’s not enough to be a passive presence on social media.
- Respond to comments and questions that readers offer. Don’t be afraid to start a discussion.
- Maintain a presence on social media. Your brand/you don’t have to be on every social media network simultaneously.
- Leave comments on other people’s blogs and articles. Become a part of a real conversation!
- Do not be afraid to share/like/retweet other people’s content.
Make it clear that you’re a person, not a robot.
This is a continuation of the previous point. To establish trust and a relationship, you must demonstrate that you are a real, breathing human being.
If a company isn’t a group of greedy, boardroom robots attempting to squeeze every last penny out of your wallet, you don’t want to do business with them in the first place.
This is something that may be accomplished by engaging with others online, but there are other methods to express your humanity as well:
- Include an “about” page and a photo of yourself on your website. Putting a face to a name is a popular pastime.
- In this line, make sure that all of the personal social media profile pages associated with your name feature a clear photo of yourself. To be clear, a close-up photo or headshot is what we’re talking about here. Zoom in if you’re utilizing an image of yourself as a tiny ant in the middle of a landscape.
- Once more, make sure to keep a consistent social media presence. Most individuals are suspicious of accounts that have vanished without a trace.
Is there a common thread running through this? It’s important to be open, honest, and transparent to show that you’re human. If you want to establish relationships, whether online or off, you need to be open and honest about your vulnerabilities and show up regularly.
It’s worth repeating what Rand Fishkin said back in 2011 about this topic:
Great content needs to be paired with solid backlinks for SEO to work. It is significantly more likely to reap the rewards in the form of links, a positive reputation, and new clients if you share your material openly, honestly, and provide value to it. “
Don’t forget to engage in face-to-face interactions as well! Link popularity grows organically as more people get familiar with and like you. Attend relevant conferences, events, and meetups to begin networking.
Check Your Website’s Design for Trust Marks.
If you want to find a reliable source on the internet, you need to consider what you are looking for. If you want people to have confidence in your brand, you need to have such trust marks on your site.
While exploring the web, we tend to overlook these aspects, yet they are critical to establishing a trustworthy online reputation (in addition to great content and an active social presence).
A website’s trustworthiness is conveyed in four primary ways, according to Jakob Nielsen:
- Websites, blogs, and product pages all fall under the heading of “up-to-date, accurate, and comprehensive” material, including product descriptions to blog posts to product pages.
- This website is connected to the rest of the internet via links that travel both ways.
See this graph from Fishkin’s post for a closer look at the trust factors that can make or break your site:
Make Use of Credible Sources in Your Writing.
What’s the final element of the trust-building puzzle?
Links of high quality.
It’s the Golden Rule: Treat others as you would like to be treated.
You need to link out to credible sources in your content to establish a strong link profile.
To get the most out of your content, Aurora Harley of the Nielsen Norman Group blog explains why it’s so important to link your content to the rest of the web:
‘An isolated website that doesn’t link to or can’t be located on third-party review sites, social media, or news channels appears to have something to conceal or not be a fully established, stable organization.’
In other words, the alone website that is not connected to other websites is suspicious. No one can vouch for it, and no one can vouch for it.
Understandably, people and Google give sites with no link profile the cold shoulder.
Links to high-quality sources do two things for you, in particular:
- To begin with, it connects you to those websites. People who click on links in your posts that lead to quality content speak well of the value you’re delivering.
- It increases your credibility. You’ll be able to demonstrate to anyone who sees your postings that you have done your homework and are knowledgeable about the subject matter.
There is nothing better than the ease of linking out. Make it a part of your overall link-building strategy.
It takes time and effort to build trust online.
As a rule of thumb, you can’t rush any of these things: trust-building, relationship-building, or link-winning.
You can’t build a friendship overnight or gain someone’s trust in a single encounter. Instead, a customer or user has to see that you’re keeping your end of the bargain again and time again to be satisfied. It’s a process that can only be completed with time.
There is a better likelihood of success in link building if you look at it as an ongoing process of establishing relationships with your target audience.
Earn people’s trust, and you’ll get the links that come with it.
Timeframe: Every day or every week.
Results discovered: a minimum time frame of three months.
If you put in the time and effort, you can expect 30-40 links sent out each month.
The following are the necessary tools:
- Highly skilled content creators (copywriters)
- Your Facebook and Twitter accounts (Twitter, Facebook, Instagram, etc.)
Link-tracking service Ahrefs
Relationship development has numerous advantages:
- Top-notch web pages It’s a trust element and a “vote of confidence” for your trustworthiness when people find and link to your material. As DA (domain authority) increases, so does the website’s worth as a whole.
If you’re looking for long-term, sustainable growth and improved search rankings for your website, then link-building through relationship-building is the way to go. The practice of creating trust and ties over time is far more effective than the use of short-term link-building tactics.