Nashville SEO Agency

Schedule Strategy Call

Schedule Intro Call



How to Build Your Website Using WordPress

Build Website Using WordPress

Written by Jeremy Earle, JD

April 12, 2022

Are you looking for assistance with the upkeep and optimization of your WordPress site? An easy-to-understand checklist with a lot of information is provided here.

Even if your site is littered with broken links and spam-filled comments and has an alarming number of plugins and unpublished blog articles from early 2015.

There is no need to be alarmed; I am guilty as well. Having a 9-to-5 job and working for freelancing clients, I’ve found myself disregarding my WordPress blog regularly.

There is, however, an alternative.

There are several things that every small company owner should be able to perform, such as filing their taxes and creating a winning business plan. Your WordPress website should also benefit from these essential abilities.

I’ll take care of you, so you don’t have to worry. I’ve compiled a list of my favorite SEO tactics that serve double or even triple duty, so you can get more done with less effort on your WordPress site.

Using this checklist, you’ll be well on your way to transforming your sluggish website into a slick ROI-boosting website, complete with an SEO-friendly theme and one-and-done plugins.

It doesn’t matter what amount of WordPress expertise you have. You’ll be a master at everything that matters in 2021 and beyond by the time I’m done.

Here’s a handy checklist for those times when you need a fast overview.

Steps to Take Before You Begin Using WordPress

Maintaining my WordPress is a daunting task for me.

After all, if it were impossible, there wouldn’t be 70 million new entries on the site every month. Now, I know it can’t be that hard to find out.

No matter how many people extol its virtues, WordPress users and their SEO still have a few things to get used to.

Plugin upgrades, quicker web hosting, and other improvements have been a regular part of my work with clients’ websites in the previous year or two.

That’s when I understood WordPress is a gold mine for search engine optimization:

  • There is no other platform that offers all of these features.
  • For those who aren’t tech-savvy, fear not!

However, getting into the SEO groove and seeing a return on your investment isn’t something that can happen in a day. Learning to penetrate the deepest, darkest regions of WordPress necessitates starting with the foundation of your website.

In this beginner’s guide to WordPress SEO, I’ve compiled a list of everything I’ve learnt (it’s a lot!).

1. Hosting a website

Setting up site hosting is the first step in effectively navigating WordPress.

I’m all for maintaining my VPS and making regular backups, but there are certain situations for which you just don’t have the time – and others for which you should make time.

That said, when it comes to a website that requires little resources and can be easily put up by anybody, I’m all for paying more for a hosting option.

My bounce rate will go up, and my users will leave if my site is sluggish and unresponsive.In terms of user experience, a site that takes one second to load is far superior to a site that takes 10 seconds to load.

Users search less if a website takes longer than 0.4 milliseconds to load, Google engineers found.

Before signing up for a hosting web service, ask yourself these questions:

  • Is there support for plug-ins on their end?
  • What kind of backup assistance does the company provide? —
  • Is there a place to practice?
  • How much bandwidth do you have?

Are they running Windows or Linux? Linux? Windows?

  • What additional websites are accessible using your current IP address?

To learn more about picking a web host, check out this article.

Recommendations for web hosting companies include Kinsta, Flywheel, SiteGround, and Cloudways.

Increased website speed is one of the advantages of SEO.

If you’re looking to improve the performance of your website, you’ll want to consider using a CDN (content delivery network) (Content Delivery Network).

Static material like pictures, javascript and CSS is handled differently when using a CDN. Quicker page loading, shorter response time and an overall faster website are all benefits of using a CDN to store your static material. This helps you rank better in the search engines.

What do you think? Yes, it is. I’m a huge fan of anything that helps my site seem to be faster than it really is.

And after a lot of testing, I’ve discovered that a CDN is a quickest and simplest solution to make your site’s performance seem good to search engines.

The following CDNs come highly recommended:

Cloudflare, MaxCDN, and Incapsula.

Increased website speed is one of the advantages of SEO.

  • Reduced reaction time.

2. an SEO-Friendly Theme

Let’s face it: Finding the most SEO-friendly WordPress theme isn’t something that most of us are very interested in.

It would be nice, but it’s more probable that you’ll spend your time trying to find out which theme is the most visually appealing..” Business owners that put in the effort to locate an SEO-friendly theme deserve high praise.

The following list of crucial characteristics will help you transition from admiring beautiful designs to downloading completely SEO-optimized themes quickly and easily.

Code that is easy to read and understand:

 Crawlability and page load time may be improved by using a clean code structure.

  • Javascript and CSS files:
  • Less is more when it comes to Google, and keeping your CSS and Javascript files to a minimum can assist. There is no need to bother about minifying them afterwards.

Users will easily go from page to page if the design is straightforward.

You may expect a better user experience by using a responsive WordPress theme since Google prefers responsive sites when it comes to mobile searches.

Using Schema Markup, you can inform search engines exactly where the most relevant material on your subject can be found.

Recommendations for SEO-friendly WordPress themes include Divi, Genesis, Astra, and GrowthPress.

Increased website speed.

  • More pages indexed.
  • SEO advantages.

3. The WordPress Setup Process in Four Easy Steps

As we begin the fundamental SEO principles of building your WordPress website, you’ll want to start going over the basics and looking through WordPress tutorials.

Sometimes you uncover fresh jewels worth utilizing, and other times you find old stuff to discard or plugins to disable.

I will go over some of the most important things to keep in mind while starting a WordPress site.

4. Plugin for caching

With a single click, a cache plugin transforms your website (particularly on mobile) from “meh” to “amazing.”

In contrast to most plugins, a caching plugin has rarely been deemed a waste of space.

On the other hand, this plugin speeds up the time it takes for a page to load by making dynamic content static.

Although it may seem like a lot of work to accept, this is one of those things that you need to modify your style for (particularly for non-plugin sort of sites).

The following are the best caching plugins:

WPRocket is a plugin for WordPress (my personal favorite).

W3 Total Cache –

Enable Cache.

As well as WP’s fastest cache and WP’s super cache.

To enable your mobile device caching, go to the plugin’s settings page after activating it.

  • Improved website speed.
  • Improved site performance.
  • SEO advantages

There are a variety of classifications within this sentence

After taking over a client’s site, I discovered that the “Travel” tag and category had been established, which resulted in creating a lot of duplicative material and titles.

In the end, I decided to no-index the tags and began manually removing them (this was one big headache).

Search engines will no longer index sites that are useful to them (such as old content).

WordPress categorizes your content based on major subjects, such as cuisine, travel, fashion, and so on.

Think of categories as a list of all the things you’ve covered. You must also classify your content on WordPress to avoid being relegated to the useless “uncategorized” area.

Preferences:

  • Stick to familiar subjects. I intend to choose five broad categories where new information will be added every month.

Maintain a maximum of 1 to 2 subcategories per post.

  • Taxonomy and archive pages need to have material added.

A keyword should be in each category that a user could look for.

The following are some of the advantages of SEO:

  • An improved user experience;
  • Easy access to sites that can be indexed.

There are six tags in this section.

You no longer have to be keyword-obsessed, confused, or love labelling your content with 20+ related terms in WordPress.

Tags in WordPress require a revitalization that goes well beyond keyword stuffing, whether you’re just getting started or want to improve your present situation.

Please continue reading if you haven’t already done so; my customer receives 100,000 unique visits every month. Tags point to more than 3% of those results in the SERPs.

Recommendations for tagging:

  • Only tag subjects relevant to your article.
  • Tags aren’t required for every post.

Tags should not exceed two words in length.

  • Remove tags that are overused or underutilized every month.

Improved user experience and increased engagement are two of the many advantages of SEO.

7. Links to other web pages

Permalinks in WordPress may be used for various purposes, including creating short URLs, boosting search engine rankings, and a lot more.

Whether you’re curious about SEO-friendly URL structures, want to change your URLs, or want to boost your search engine ranks, there are several ways to do this on WordPress.

As an example, consider the following URL: www.searchenginejournal.com/wordpress-optimization.

As an example, consider the following permalink: www.searchenginejournal.com/?p=2043 (non-SEO-friendly).

Update your WordPress plugin’s settings if the default ones aren’t SEO-friendly, as Google says.

  • Choosing the post name option keeps URLs short, so it’s a safe bet.

You may wish to insert dates or categories before the post name option if you have a big site.

Remove the letters “&,” “?,” and “!” from the URL since they are unnecessary.

  • Instead of using underscores (_), use hyphens (-).

Search engine optimization (SEO) benefits include:

Improved search results when keywords are utilized.

8. Spam Comments

It’s about to be time for spammers to say goodbye to the world. Following links in comments – viagra, words I didn’t know existed, and stuff is only seen on Booble will not be missed by me in the latest WordPress editions.

Spam comments that don’t add anything to the discussion may cause serious harm to your blog.

Spam comments will harm your website’s search engine rankings.

Disabling anonymous posting is one of the best ways to stop spam comments.

To avoid automated spamming, use CAPTCHAs.

  • Make use of the “no follow” property.
  • Make it impossible to connect to other URLs.

Monitor spam comments using the Askimet plugin.

What you receive with the Askimet plugin is shown in this screenshot:

Advantages of SEO:

  • Increased the site’s trustworthiness.

A gold mine seems to have been opened by WordPress’ touch (or rather its creation).

Every plugin and theme on the platform has been carefully crafted to meet the needs of its business-minded users, who are always on the go.

In addition to that, all of the features listed below optimize for search engine optimization (SEO).

This part is for those of you (like me) who just can’t seem to find the time to study all there is to know about SEO from the ground up.

There are many different types of metadata to consider.

Before we get started, let me state that I adore the Yoast SEO plugin.

My favorite features are XML sitemaps, meta titles, and descriptions, but don’t forget about the bulk editor.

Meta titles and descriptions have improved traffic and engagement, and they deserve a place in the 2021 calendar year.

The Yoast SEO plugin is recommended for creating meta titles and descriptions.

Use the Content-Type options to your advantage.

Increased click-through in search engine results in pages (SERPs).

XML Sitemaps

The Yoast SEO plugin has a sitemap function, which you should be familiar with since described above.

A sitemap is essential for SEO, but it’s also a necessary evil. You may use a sitemap to make it easier for search engines to find all of your articles and pages.

Recommendations for XMP Sitemap:

  • In the Yoast SEO plugin, navigate to the General tab, then the Features section.

To activate the XML sitemap, just swipe.

You can find Sitemaps in Google Search Console by selecting Crawl > Sitemaps.

  • Submit your sitemap by clicking on the Add Sitemap button.

Faster crawling is one of the many advantages of SEO.

Linking Amongst Yourself

I never stop thinking, “Hm, if only I could link to the greatest material on my site,” when I have so many articles to choose from, both internal and external.

However, the Yoast SEO plugin will show you exactly how to accomplish it. And I’m savoring every minute of it.

This plugin helps me establish a logical site structure and send link love to the relevant pages on my site instead of haphazardly connecting to topics.

Recommendations for internal linking:

  • Link to pages deep in your website.

Link as organically as possible for the reader to understand.

  • Keep the number of connections to a minimum (i.e., 100 internal links for a 1,000-word blog is not reasonable).
  • Creates a tidy site structure. • Distributes page authority across the site.

Just because you don’t have a background in coding doesn’t mean you can’t change your picture alt tags.

With a single click of a button, not only can I optimize photographs, but I can do so without having to install a plugin.

Using a keyword-rich picture file name is a good way to optimize your image’s alt tag. My company’s name is usually in there.

The alt tag for an image should describe the picture in some detail.

Your brand name should be in the picture alt attribution description.

  • Improved user experience. • Increased possibilities of appearing in picture searches.

Tags in the Headings

Even while I don’t object to long-form articles with few pauses, I like it when my articles have a more lively feel to them.

The minimalists, I’m sorry to disappoint you, but I believe that more is better. H1, H2, and H3 tag-heavy articles are always a pleasure to read for me.

Recommendation:

  • Name your picture file name a naturally keyword-rich phrase.

The alt tag for an image should describe the picture in some detail.

Your brand name should be in the picture alt attribution description.

More readable and digestible material for readers is an advantage of SEO.

  • Enhanced interest and involvement from the user base.

The tag rel=”canonical”

In my opinion, no one enjoys having their intellectual property stolen. As a result, I’m constantly concerned about my material being taken by a scraper.

My clients’ websites have been given the rel=”canonical” tag to assist them in avoiding this problem. It provides search engines with information about the locations of a website’s content’s original URLs. Duplicate content is no longer a problem.

  • Use the Yoast SEO plugin to include the rel=”canonical” tag if your material is published on another website.
  • Eliminate the problem of duplicating material. • SEO advantages.

a file called robots.txt

For every robots.txt file I had to edit that was preventing the search engines from accessing valuable material; I’d be making it rain money right now.

Robots.txt is a file that informs search engines what to look at and what not to look at on your site for those unfamiliar with the phrase.

You save time and money by influencing the SERPs on search engines like Bing and Google may be enormous.

Recommendations for robots.txt:

Your robots file should exclude the wp-admin domain.

  • In the robots.txt file, allow all other high-quality material to be indexed.
  • Include a link to your sitemap in the robots.txt file.

Yoast SEO plugin > Tools > Editor allows you to edit your robots.txt file directly.

  • Eliminate the problem of duplicating material. • SEO advantages.

Maintaining WordPress is a two-step process.

Content improvements and lead-generation forms are the most common ways for businesses to grow into new WordPress markets. Higher prices and more complex content are a result of this.

But don’t lose sight of where we came from.

Maintaining a WordPress site may be exhausting, what with backing up your site, optimizing your headlines, and cleaning up your meta titles and descriptions.

Here are some of the most important and simple techniques to keep your WordPress site safe and secure.

Links That Do Not Work

The broken link rite of passage, which includes the 504, then 404, and, most significantly, the soft 404, will always be vivid in my memory (and in my Integrity report) — no matter how my broken links finish.

I began to ponder how I may have handled the situation better in the wake of this.

Nowadays, performing a report on Integrity (for Mac users) or Xenu (for PC users) will bring up all the nostalgic connections that need to be fixed.

Recommendations to fix broken links:

Xenu and Integrity are free tools that may be used to mend broken links.

Your 404 problems in Google Search Console may be fixed with Yoast SEO’s Redirection.

  • Increased user satisfaction.

Backup Your Site!

The fact that you’re competent at protecting your website doesn’t imply you’re increasing your internet visibility. As a result, all of your SEO efforts will be put to good use.

Whether you back up your site daily, weekly, or monthly, you’re doing the world a service.

As a fallback, here are some ideas:

If you’re feeling tech-savvy, you can make a backup of your website using cPanel.

When cPanel seems like something from Short Circuit, consider using a plugin like Backup Buddy.

SEO advantages include • Confidence.

It isn’t easy to keep up with the rapid advancements in WordPress technology. There is so much to keep track of, even for those of us who are up to date on the latest plugins and software. (Sucuri? Let me get this straight: I recently discovered Wordfence!

If this sounds familiar to you as a small company owner, it’s because WordPress has become more interconnected. Entrepreneurs, no matter how well-intentioned or technologically competent they are, make mistakes from time to time.

With everything from caching to robots.txt, this book covers it all.

You May Also Like…