How to Attract Links and Leads with Ego Bait Content

Attract Links with Ego Bait Content

Written by Jeremy Earle, JD

August 4, 2022

Find out how to get the attention of industry influencers so that your work may be shared on a massive scale.

A small boost to one’s self-esteem is always welcome.

Getting high-quality connections to your website might seem like an impossible task when you’ve done everything.

If you’ve run out of ideas (or just aren’t receiving the results that you want), it’s time to get creative with anything from massive evergreen content to plain ol’ cold outreach.

Fortunately, a link-building method that focuses more on human psychology than on SEO techniques is available.

It’s time to use Ego Bait Content — a clever, innovative strategy for attracting quality connections and generating new business prospects.

What you need to know about how to get influencers in your field to connect with your content like never before is laid out here.

What Exactly Is Ego Bait?

As the term indicates, Ego bait material is all about “stroking the ego” of anybody you’re trying to get a connection from. It’s like saying, “If I scratch your back, would you scratch mine?”

When it comes to link-building, ego bait focuses on creating material specifically tailored to a certain demographic.

You must create material that targets a certain individual, company, or group of individuals.

How is Ego Bait Content Created and Distributed?

When it comes to human psychology and marketing, ego bait material is an excellent example.

Everybody wants their work, goods, and abilities to be acknowledged, whether they’re influencers or website owners. It’s a win-win situation for everyone involved if you share them with your audience and encourage them to do the same for you.

Content like “You’re great” or “Best of” posts, or “Interviews with you” may all be used to show your appreciation for their work. “And here’s why.”

As it turns out, there are a wide variety of ego baits out there, and which one you choose depends on the target audience and whether you’re attempting to produce backlinks or leads.

Different Types of Ego Bait

Before developing ego bait material, bear in mind that it should be focused on the receiver and not link building.

The idea that link development is all about gaining connections from as many people as possible may sound counterintuitive, yet it’s all too simple to fall into this trap.

Ego bait information that works is intimate, specific, and purposeful.

The sort of ego bait material you use depends on the audience you’re aiming to reach.

ego-baiting material includes:

  1. Interviews
  2. Recaps and Recaps
  3. Listicles
  4. Directories
  5. Awards

An overview of the many forms of ego bait material may be seen in the table below. Later on, you’ll discover how to choose the best material for SEO purposes.

1. Interviews

One of the greatest methods to attract influencers to promote and link back to your content is via a featured interview. Interviews enable you to shine a light on them, which is a great boost to their self-confidence.

Developing a connection based on trust and mutual benefit may be as simple as asking the right questions, emphasizing their expertise, and sharing their storey with your audience. Their interview will be pleased to be shared on social media and even linked to their website.

Creating interview questions and answers is also a cinch. After contacting the influencer or company owner, email them a series of questions and post their replies on your site.

There’s no need to spend a lot of time researching and producing a massive article. You can produce high-quality content rapidly and gain traffic and links almost immediately with this form of ego bait.

2. Featured Articles

Roundup postings, which are similar to interviews in this regard, include industry experts who share their knowledge and experiences with your readers.

When it comes to a roundup piece, the distinction is that it contains several influencers and often includes shorter statements rather than lengthy interviews.

The first step in putting up a roundup piece is to choose a subject that your readers will be interested in.

As an example, as a family law attorney, you may wish to consult with psychologists, motivational speakers, and writers who specialize in helping individuals deal with divorce.

Next, you’ll put up information that enables people to contribute their best advice or tales about the subject. 10 Experts on Divorce Recovery or “How These 8 Divorcees Found Love Again” might be used in the example above.

Once the post is up, you should follow up with participants to see if they’d be willing to spread the word and link to it.

3. Listicles

If you’ve ever wondered what the “best of” in a certain field is, or if you’ve ever wondered what the “best of” in a particular field is all about, a listicle is an answer.

It may be “10 Best Meditation Apps” or “50+ ways to grow your business in 2019” or SEJ’s 140 Top SEO Experts You Should Be Following in 2019. This kind of article provides a great deal of useful information to readers.

Using ego bait in a listicle is a great way to attract people to connect with your content by referencing several influential people or company owners.

The ultimate objective is to provide material that makes them proud to be associated with. As a result, your material must be well researched and compelling.

Remember to choose a subject that will appeal to your target audience and be linked to reputable websites in your field.

Before and/or after featuring them, you’ll contact webmasters to see if they’d be willing to share or link to your material.

4. Directories

Believe it or not, directories may also be a kind of ego bait material. Not only are directories useful to customers, but they’re a great method to promote other firms in your field.

Additionally, directories may be a terrific way to generate new business leads for your company.

For example, if you get a lot of work from local contractors, you may want to start compiling a list of them.

In that manner, you may collaborate with these service providers and assist them in driving traffic to their websites via your directory. Your directory. In the end, you’ll enjoy the benefits from referrals.

However, direct rivals may not want too much attention, so be cautious when selecting who to include in your directory. It’s ideal for building a list of firms that will bring traffic to your site and won’t be bothered by a link back.

5. Awards

There’s nothing better than awarding your favourite firms when it comes to boosting your ego.

An award may be a genuine method to draw attention to outstanding organizations, thought leaders, and enterprises in your sector.

You’ll need to spend some time getting to know each person and figuring out what makes them stand out. Emphasize their years of expertise, their contributions to the community, or their outcomes for previous customers. Bring them to the front of attention.

There are several ways to get an award, from a simple highlighted article to a custom-designed commemorative image. Only provide awards if they are both in line with the goals of your company and beneficial to the recipient as a whole.

Don’t use awards as a way to get a link back to your site. Most firms will be able to tell immediately away what you’re trying to accomplish. Reframe it as a chance for professional development, as well as for promoting companies you like.

A well-executed ego bait strategy will increase visitors to your website and perhaps even result in some backlinks in return.

Attracting Links and Creating Leads with Ego Bait

It will be easy to identify which form of ego bait material makes sense for your objectives and the influencers you are attempting to attract after you better understand the many varieties.

It’s worth spending the time to construct a list of contacts you want to “bait” and devise a plan for how you’ll produce shares, links, and leads.

Step 1:  To create a to-do list.

When it comes to link building, you want to make sure you are focusing on high-quality sites in your specific market.

Do not waste your time contacting webmasters or influencers who have no interest in your material or who will do you no good. Websites that are powerful in SEO (high ranking, high authority, niche-related) and have an audience likely to interact with your material should be selected.

Ahrefs and SEMrush may be used to locate relevant websites for your ego bait material.

How authoritative their site is in the eyes of search engines is a consideration and what keywords they are ranking for and how much traffic their site receives.

Choosing a subject for your content and the sort of ego bait you want to make may be done once you’ve compiled a list of websites to contact.

Step 2: Decide on a Topic of Interest

A few patterns and similarities amongst the websites in your list should be obvious. This will assist you in determining the most effective ego bait material.

For example, a roundup piece or a series of interviews may be appropriate if most of the websites on your list are those belonging to industry experts.

Listicle or directory is a better option if most of your website’s content is business-related or features tools and applications.

As the last step, you’ll want to choose a subject relevant to your site and the target audience.

To have people linking back to and sharing your material, you need a subject that is interesting to and tempting to your target audience. Performing keyword research may also help you determine whether or not your chosen subject will generate a lot of organic traffic.

Step 3: Reaching out

At this stage, you should have the following information:

  • Make sure you have a good list of people to contact.
  • A great concept for ego-baiting material.

It’s important to get in touch with these individuals based on the sort of material you’ve chosen. Also, this is a good method to get people to connect back to your material later on since it helps break the ice.

Reach out to prospective interview participants to make sure they’re on board before you begin. Then, ask the interviewees follow-up questions and gather their responses.

Participation in roundup pieces, directories, and lists may need more information. For example, you may gather their “best suggestions” for your selected subject, a photograph for their bio in your post, or their business’s contact details.

It’s also a good idea to let them know what the post is about, when it will be published, and how much you value their participation.

You may do this by stating, “We would appreciate it if you would share the piece with your audience or mention it on your website after it is published!”

Step 4: Create an ego bait.

So it follows that the quality of the material is a major factor in ego bait’s success.

Getting comments from participants and compiling them into an interview or roundup saves time since much of the work is already done for you. The opening should be interesting, the high-quality photos, and the conclusion should be brief.

Ego bait material that requires you to create most of the content yourself, source photos, or establish a directory will be more time-consuming. It’s worth the effort to do it correctly since this material serves a variety of objectives.

Consider employing a professional content writer or marketing specialist if you need assistance with your ego bait material.

Step 5: Make a Follow-Up Plan

Before developing your content, give participants a heads-up that you’ll follow up with them once it’s released. The last time you ask for a link or a share, this should be your last try.

An email template for requesting backlinks and social media shares is provided below.

Hey [Name].

The [article/directory/interview series], [name of article/directory/interview]. So far, it’s been a big hit with our audience!

In the absence of your help, we would not have been able to put together this incredible resource.

This information may be freely shared on social media or linked to your work. You and your readers would be much appreciated!

You should let us know if you need any more assistance. We’re all about making connections with the best individuals and companies in [your sector].

Thank you very much for your kind words!

Finally, contact the companies that appear in your directory to see if they can provide you with any references. In this approach, you may create a long-term relationship that benefits both of you.

The ego bait material is a terrific approach to expand your professional network, so don’t forget about it. If a website does not link back to you, it opens the door to future collaborations and partnerships. Keep an eye out for potential collaborations, and talk about how you could do so in the future.


The ego bait material isn’t only for company owners to enhance their egos. In reality, it might be a win-win situation for both you and the folks you’re attempting to reach.

To get the most results from your ego bait material, you must create content that places the participant at the centre of attention.

Your audience will find ego bait material intriguing, and this will encourage them to spread the word about it and link to it from their websites. In addition, it may lead to future collaborations, partnerships, and more.

You may utilize ego bait to gain links and leads for your company by being creative with your blog posts.


Every two to three months

It’s possible to see results right away or up to six months later.

There are an average of a few links sent out each month: (varies widely depending on how many people are featured)

Needed tools:

  • SEMrush
  • Forms on Google
  • Google Analytics
  • Ahrefs

Ego-baiting content’s advantages:

Creating relationships may be mutually advantageous in terms of both SEO and collaborative potential. There are several advantages to this strategy, including developing connections and building a network of possible referrals.

Publishing ego-baiting material allows you to spread your message to a broader audience. Links, traffic, authority, and brand exposure are advantages of content marketing.

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