How Online Reviews Affect Your Roofing Business

Online Reviews Affect Your Roofing Business

Written by Jeremy Earle, JD

July 4, 2022

Are you aware of the entire impact that internet reviews have on your Roofing Company?
If you’re a roofer, you know how difficult it may be to get a new customer due to homeowners’ low demand for your services. Customers may sometimes need a roof repair or replacement, but acquiring new clients is critical if you want to grow your firm. Most homeowners are wary of signing a contract with a roofing contractor that can’t guarantee high-quality outcomes since the cost of a new roof is enormous. Finding a professional roofer may be difficult, so property owners turn to the internet in quest of the finest one available. More than half of homeowners looking for a reliable roofing contractor in their region are used by search engines. Local roofing companies may be found with a simple Google search on sites like Google reviews, Facebook reviews, Yelp, and Nextdoor.

For Roofers, Online Reviews are of utmost importance.

A roofer’s internet reputation cannot be tracked without the use of online reviews. As more and more customers utilize the internet to make purchases or schedule services, review-based marketing has had a major impact on the roofing industry. It’s a win-win situation for roofing firms since it encourages consumer involvement and builds a strong basis for long-term business relationships. However, why is it so critical for your roofing company to have positive internet reviews? You need to be aware of these mind-boggling facts:

Your Roofing Business Benefits from Positive Online Reviews.

The most important reason for the importance of internet reviews for your roofing company is that it helps customers make informed purchase decisions, increasing sales. Roofing contractors who others have suggested are more likely to be hired by property owners.

Roofers can better connect with their client’s thanks to online reviews.

Roofing reviews can tell you whether you’re doing a good job or doing anything incorrectly. A pleasant customer experience may help your business grow in the long run by allowing you to swiftly and effectively resolve any issues your customers may have.

Getting More Visibility in Search Engines Thanks to Online Reviews

Your roofing website’s ranking in search engines like Google, Bing, and Yahoo may be boosted by positive online reviews from satisfied consumers. SEO has a significant impact on your roofing company’s search engine ranks. Before determining where your roofing company ranks in the search results, Google, for example, gathers data from several review sites. Review sites like Yelp and Facebook use a combination of user reviews and overall ratings to decide your position in the rankings.

Online reviews enhance the credibility of your roofing company.

Property owners are more likely to do research online before contacting your roofing company for goods or services in the contemporary era of smartphones. As previously said, customers are more inclined to rely on internet roofing evaluations and personal recommendations than traditional advertising. If you want to acquire the trust of potential customers, they’ll go to online review sites like Angie’s List and Google Reviews. This will cement your position as the roofing industry’s go-to source of information online.

Customers may have their say in online roofing reviews.

When customers spend time writing a review for your roofing company, you can be sure that they’ll stick with you and return for future services and goods. These evaluations help clients feel like they have a voice and a stake in your roofing company.

It’s Easy for Customers to Promote Your Roofing Business for Free with Online Reviews

A good number of favorable roofing evaluations much exceeds the value of a straightforward roofing marketing strategy. As a result of these evaluations, your firm will have a consistent favorable brand image in the minds of potential customers.

Building local trust via online reviews

Customers looking for roofing contractors are more likely to be local. Thus the search results they get are more focused. There are more reviews for high-quality map listings on Google. As a result, Google would rather show a well-known roofing business than a firm recently established. An increase in the number of favorable ratings a roofer gets can help them rank better in organic search results on Google Maps.

How to Get a Ton of Positive Online Reviews for Your Roofing Company

Now that we’ve spoken about the importance of internet reviews for roofing contractors, let’s look at how to get them. Roofers know that internet evaluations may assist in creating their image, but creating them can be a major undertaking. Even if you provide excellent services, few customers will take the time to write a positive review. However, online reviews are essential if you want to stay on top of the competition. You may expect to see more reviews for your roofing company in 2022 by following these tips:

Inquiring Directly of Your Former Customers

It’s good to remind your previous customers to provide glowing web evaluations. If you have a roofing website or email newsletter, you may ask for this evaluation. Send a follow-up email after a client hires you, asking for a glowing rating on Google. It’s best to request this feedback as soon as possible after completing a project. According to recent surveys, 70 percent of customers are willing to give a review if they are asked. Even after handling a customer problem, you may still request a review.

Incorporate Review Links into Your Emails and Other Marketing Materials

It’s possible to incorporate a review link on your roofing website, blog, or service pages where customers may share their positive experiences with your roofing firm.

Creating a Loyalty Program

In the early phases, you may use incentives to encourage people to provide evaluations. Property owners who submit favorable reviews may be eligible for a free roof check or estimate from you. You may encourage customers to provide feedback on your roofing website by announcing special discounts like this.

On Your Roofing Website, Add Review Badges.

It is possible to add review badges on your roofing website from several online directories. They’ll assist customers in expressing their comments about your roofing services and goods.

How to React to Negative Online Reviews by Roofing Contractors

If you’re a roofer, you must reply to any internet reviews, good or bad. This is because every review is a chance for roofing contractors to raise their profile in the media. Negative reviews should not deter you from conducting business since they are a normal part of the process. There should be more favorable reviews than negative ones. It hurts to get bad reviews, but don’t let it damage the image of your roofing company. Such evaluations should be handled as quickly as feasible. Customers that pretend to be dissatisfied with your company will write the strangest evaluations possible to make your business seem bad. The best way to cope with negative feedback is to answer politely and promptly. Disagree on beliefs and facts. Let us know what’s going on by writing something like, “We genuinely hope that we can address this and have hundreds of satisfied customers; please contact us.” The idea here is to show other readers that you are responsive and interested in what your customers are saying online. It makes lemons out of lemonades and conveys a good message about your roofing company

Roofers may respond to positive reviews in five ways.

Is there anything you remember about the first time a customer complimented you? I’m guessing you thanked them. It is polite to react to customers’ remarks, demonstrating that you value their time and attention. Of course, there are several advantages to commenting on favorable evaluations. A well-executed reaction to favorable reviews may help you get new customers and strengthen your brand’s online reputation. When responding to favorable reviews, here are a few things you should keep in mind:

 Tip 1. Express Your Appreciation to the Reviewer

It is customary for roofers to express gratitude to their customers for their feedback. It also demonstrates to them that you care about them and their time.

Tip 2: React Quickly to Requests

When a customer posts a favorable review, react swiftly to indicate that you respect their time. You demonstrate your gratitude to your customers by reacting quickly to their compliments and business. You’ll stand out from your competitors that don’t reply to customer inquiries for weeks or even months.

Tip 3.Keep it to a minimum.

Be genuine and succinct in your answer to the pleasant comments of your clients—don’t go on and on.

Tip 4.Add a Personal Touch

Just as your customer was specific in their evaluation (“Erick did an incredible job!”), you should aim to provide a personal touch in your review. Your reviewers would like it if you addressed them by their first names.

Tip 5. last step is to ask the reviewers to share their positive experiences.

Make it a point to thank your customers and ask them to spread the word about their excellent experiences. Even if you don’t have a referral program in place, this is likely beneficial to your company.

Your Roofing Company’s Reputation Is Affected by Online Reviews

As a roofing company, your internet reputation might make or destroy it. Yelp, Google, and Facebook reviews are all used to build a company’s reputation. The best way for roofers to compete for internet leads is to enhance their Google My Business Listing and promote customer reviews. Multiple review sites, such as Yelp, HomeAdvisor, Angie’s List, and Facebook, allow customers to express their opinions. On the other hand, Google is now the most popular review platform. Because of Google’s dominance in the search engine business, each review posted on Google has more weight. Having a lot of favorable Google reviews might help your online reputation since most of your prospects will originate from search inquiries.

Lastly, some words of wisdom.

There is a lot to keep track of when operating a roofing company, including internet marketing and protecting one’s online reputation. Reputation management is essential for your roofing firm to reach its full potential. At Rank Fire | SEO, we’ll do all we can to maximize your return on investment. Our mission is to produce, reply to, and monitor online reviews using our expertise in online reputation management. We connect to your roofing profile to encourage customers to provide evaluations of your company. Our specialists will set up alerts to notify them whenever a new review is posted to keep tabs on customer feedback. The following are some places where our experts provide feedback for businesses: The Fires of Rank | SEO has worked with several roofers, so we understand the necessity of keeping a great reputation in this highly competitive business. We’ll work with you to minimize the harm that a bad review placed on your website may have done. Online reputation management is essential for roofers who wish to retain a favorable image among prospective customers. Hiring an expert roofing marketing firm to build trust and confidence in your roofing business. Our high-quality services provide a good return on your investment.

We’d love to hear from you!

Contact us to set up a no-obligation strategy session if you’re looking for a credible roofing marketing business to handle your internet reviews. Roofing companies can rely on us to help them smash the competition, grow sales, and save their internet image from being damaged by bad reviews. Take advantage of our expertise, and let us help you make a lasting impression on your customers and prospects now!

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