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Here’s How to Use SEO To Convert Roofing Leads

SEO To Convert Roofing Leads

Written by Jeremy Earle, JD

January 23, 2022

HOW TO GET MORE CLIENTS FROM YOUR ROOFING LEADS

To help you achieve these goals, we’ve included some advice and some of our services below…

ESTIATE THE MARKET VALUE OF EACH LEAD

For a complete picture of your customers, consider their Customer Lifetime Value (CLV). Decisions concerning your sales, marketing, service offerings, and customer support can be aided by CLV.

In the context of a business relationship, CLV shows firms how much money they may expect from a single customer over time. The higher a customer’s lifetime value is to a business, the more purchases they will make from it in the future.

How much money do you expect customers to spend on your products and services over their lifetime? Failure to determine customer lifetime value (CLV) can put you at a disadvantage over your competition.

What’s the formula for calculating CLV?

Calculating CLV can be done in several ways. Predictive or historical calculations are both acceptable. Depending on your forecast of what customers would spend, you may wish to calculate CLV based on past purchases, or you may want to base it on both.

What matters most is how much money you spent on acquiring clients, how much profit you get from each sale, and how long you have a relationship with each customer.

To figure out a client’s CLV, multiply the average purchase amount by the average frequency of purchases. To calculate customer lifetime value (CLV), multiply the client’s worth by the average lifespan of the client.

Here’s a step-by-step guide to follow:

  • Calculate the average purchase price by dividing the business’s annual income by the total number of purchases made during that year. Any period you choose is fine; it doesn’t have to be one year.
  • Divide the total number of transactions by the total number of customers that made purchases during that period to arrive at the mean buying frequency rate.
  • Determine the client’s worth by multiplying the average purchase value by the average buy frequency.
  • The average number of years a customer continues to buy from your company can be used to calculate the average client longevity.
  • Finally, compute LTV by multiplying the client value by the average lifespan of the customer. The response is an estimate of the revenue your business may expect from an average client.

Using the CLV, you can figure out how much money the company can make. If you know your CLV, you can spend less time and money on finding new customers and more on keeping the ones you have.

With this knowledge, you can now use it to communicate the importance of every lead that comes through your door or emails you… Suppose your client’s value is $5,000. That means every phone call you get should be treated as though it’s $5,000.

YOUR WEBSITE MUST BE OPTIMIZED FOR CONVERSIONS

When customers arrive at your website, they have preconceived notions about what they may expect to see.

Adding a Phone Number to Your CTA

Customers should be able to reach firms by displaying their phone numbers prominently on their website or in other marketing materials. A phone number found on a website is frequently copied and pasted into a mobile phone’s address book. Customers may have questions about the product or how to purchase it, and mobile phones are the greatest way to get answers immediately. In addition, as the internet has grown in popularity, more and more people are conducting business-related searches on their mobile phones.

According to a BrightLocal study, 61% of mobile users utilize a mobile site to get in touch with a business. A mobile number on your call to action is now a requirement if you want to generate leads for your organization.

USE A SITE-WIDE STICKY HEADER TO INCLUDE THE NUMBER

Sticky headers are a common feature in website design, and they remain in place as the user scrolls. Clients can use them to avoid having to scroll up and down. As a result, the phone number will remain visible as the user moves around the page. Because the phone number is displayed as the user scrolls, they can reach you at any time.

SEE A LIST OF NEARBY TELEPHONE NUMBERS

We all prefer to purchase items from stores that are located close to where we now reside while making an online purchase. Try to draw in local customers by including their phone numbers on your website whenever possible. Leads generated from local phone numbers might be profitable. Local phone numbers make it easy for someone to reach you. That being said, there are advantages to using local phone numbers, including familiarity and lower expenses. Your customers will be reassured that your firm is trustworthy and easy to reach if you give them local phone numbers.

CHECK TO SEE IF YOU’RE GIVING THEM WHAT THEY WANT

IN YOUR ADVERTISING

You may use pay-per-click advertisements on Facebook, Google AdWords, and other platforms. Your ads will most likely include a catchy headline, a body of text outlining the specifics of your offer, and an image or two to round out the ad.

Your ad will be seen by the person who clicked on it. They are taken to a different website.

As a result, the following question must be asked: Is the design of your landing page in line with the copy of your ad? If someone clicks on your ad and ends up on your landing page, will they see the same content that they saw in your ad? In 90% of the cases, I’m not seeing it.

The message match problem is the name given to this issue. It occurs when your ad and the final offer on the landing page aren’t exactly in sync. A complete mismatch in terms of the message being given is apparent.

Chances are, most people who clicked on the ad or listing did so because of the advertised deal or service, but they left as soon as they found nothing about the sale or service they desired at the final destination.

Problems with message and fragrance matching are less common than you might expect. Your ad should look and feel like your landing page, as well as convey the same message and offer a similar product or service. Voilà. Isn’t that easy, huh?

Simply creating a separate landing page for each ad or service version is the easiest way to ensure that your scent/message match is optimal.

You’ve met the needs of your customers if you’re providing what they’re looking for. Take the time to learn as much as possible about your customers so that you can provide excellent service.

It’s critical to know what customers commonly purchase, why they choose it, and how often they buy it. Identifying your clients’ wants and needs requires that you learn about their interests, profession, and way of life. In addition, mention any customers who have asked about your items in the past. Learn more about client research here.

It’s important to remember that every customer is an individual with specific wants and needs, as well as unique perspectives on the subject of Customer Service. As a result, you must know what the customer wants to supply it and so deliver excellent customer service.

Do your best to understand the expectations of your customers. This is done by conducting extensive research on your target market and the marketplace to gain a better understanding of what your customers are looking for in your business location.

The degree of service you provide must fulfill the needs of your customers. Make the customer shout “wow” after acquiring your products or services by going above and beyond the call of duty.

A customer survey, focus groups with customers, or a suggestion box are all good approaches to find out if you’re providing what customers want. Such activities might provide you with a wealth of information. Use add-ons like “Would you like computer monitors as well?” if you have an online page.

One of the most common issues raised by marketers is the issue of message fit. When your ad does not match the final offer on the landing page, you have a problem. As a result, when a user clicks on the advertisement, they are taken to a blank page. Make sure your ad is consistent with your landing page’s appearance.

TAKE CARE OF YOUR RESEARCH TARGETS

The process of building a relationship with potential customers at each stage of their buying cycle is known as “nurturing leads.” Focusing on customer communication and marketing efforts to understand and meet their informational needs is an important part of this process. You need a well-thought-out content marketing strategy if you want to generate quality leads in today’s competitive industry.

At least seven times in the life cycle of your client, they are unlikely to take a step forward in your relationship. This is critical in today’s world of nonstop information and hyper-competitive marketing. It’s not enough to simply have a website.

Your message must be varied to explain when and how leads want to hear from us to reach them. Lead nurturing is a critical component to achieving sales success. It is also imperative that many channels be used, including email, retargeting ads, and social media messages as well as SMS.

You will get more leads and consistent sales if your Roofing company generates mixed media messaging with extremely engaging content.

As your firm grows, you’ll see how critical it is to have a solid nurturing strategy in place. Marketers who utilize nurtured leads see a 20 percent gain in revenue over those who use non-nurtured leads, according to Forrester. The same study found that organizations that follow up with their leads have a 33% lower cost and 50% higher revenue.

SHOW THEM YOU ARE THE RIGHT CHOICE ONCE THEY CONTACT YOU

Even though your phone is continually ringing, this does not necessarily signify that you have won the lottery. Lead generation is important, but closing sales from those leads is the real challenge. Customers must be well-served to complete this procedure, and salespeople must be able to persuade them to buy.

1: TAKE THE FIRST STEP.

The way you come across to a client is quite important. Listen attentively for a few moments before replying to a phone call politely. When you comprehend the question, show that you’re eager to help.

You must gather the lead information early on, such as the caller’s name, phone number, address, and any other information you require; otherwise, you may lose the opportunity.

2. BUILD A RAPPORT WITH THE CALLER.

When you want the caller to be able to chat freely, you need to build rapport with them. You must present yourself in a businesslike manner. Keep in mind that you’re working for a roofing firm. As a result, the way you say something and the tone in which you say it is extremely important.

These factors will influence the customer’s perception of the value of your Roofing services. Mention the firm named in the first sentence and express your willingness to assist the customer. Make it clear that you’re willing to help out in any way that you can.

Give the caller enough time to clarify their concerns and ask follow-up questions to get more information. This will help you stay focused on the issue that the caller is trying to get through. This will ensure that the customer is satisfied.

If you can’t solve the problem, always tell the caller you will. Doubts about the competence of your roofing business should not be raised. Your roofing service’s specialization, you may reassure the caller, will be handled right away. If your department is unable to assist the caller, inform them that you are forwarding them to a different department that can.

3. MAKE AN APPOINTMENT AND SHOW UP

When you’re on the phone with a client, you’re trying to figure out what they need. Once you have a clear picture of what you need, you can make an appointment. To encourage the client to seek out your Roofing services, make an appointment as soon as possible.

For the client to make an informed decision, he or she may call two other companies. To close the deal, you’ll need to make an appointment. An enticing discount or waiver can be used as a persuasion tactic to persuade a potential customer to buy from you.

Try to persuade the customer that your company’s services are superior to those of your rivals. Clients who make an appointment with you are guaranteed to buy from you. Book an appointment with them by asking them to select a day that works for them. Then send them a reminder message.

4. KEEP AN EYE ON THE QUALITY OF YOUR CALL-HANDLING STAFF WITH REGULAR AUDITS

All call handlers must be educated to be effective. If you perform your due diligence, you may discover that one of your Roofing firm’s Customer Service Representatives (CSRs) isn’t doing a good job of representing your company to your customers.

Auditing should be done regularly. Auditing is not a form of discipline or dismissal. Instead, it aids in the identification of flaws and the development of staff members who can effectively represent the organization.

To turn your leads into sales, you may have to spend a little money on educating your personnel. During auditing, it is also important to recognize and reward your employees for their hard work. Motivation is a powerful tool that should never be undervalued.

When a phone call is made, you can listen to the recording and correct it later. Alternatively, you might urge your staff to assist one another in honing their listening skills by listening in on each other’s phone conversations. Employees with strong call-handling abilities might serve as role models for their co-workers.

Rank Fire | SEO’s call tracking and tagging services are one option (our BEST clients fully embrace this service). All of your Roofing company’s incoming phone calls may be tracked with our phone call tracking software, so you can find out what’s going wrong and fix it right away.

We can listen in on any calls that your call center agents take, even if you think they are doing a great job because you are sitting right next to them while they answer every phone call.

When it comes to booking more appointments for your roofing company, are you ready to take the next step?

Make an appointment as soon as possible if you want to expand your Roofing company. You should be energized and ready to create leads after reading the preceding ideas.

To produce sales, simply take your time and carefully follow the instructions outlined. You must keep in mind that your ultimate goal is to turn leads into customers at all times. Begin right now.

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