Harmonizing Your Roofing Digital Marketing Strategy

Roofing Digital Marketing Strategy

Written by Jeremy Earle, JD

August 4, 2022

It’s an exciting time to be alive

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Almost all Roofing company owners would agree with this statement: Marketing and advertising have seen a tremendous shift in the last five years. It’s not enough to have a visually appealing

Roofing website; it must be mobile-friendly, secure, and built to be the hub of your online marketing. You also need to be active on social media, including Facebook and others. Paid search and display advertisements are a must.

Also, don’t overlook internet directories and customer testimonials. How are you able to stay up? However, the more pressing issue right now is how to make all of those moving components function together as a cohesive whole.

Let’s take a look at the narrative of one roofing company owner.

In The Spotlight: The Roofing Industry

Introducing Steven

Like you, Steven is the proud owner of XYZ Roofing Company, a modestly sized Roofing enterprise. He had a hard time keeping up with the rapid pace of technological change. Losing ground to his competitors on the internet was taking a toll on him.

See if any of Steven’s difficulties seem similar to you.

The Struggles Of Steven

A Roofing Company Is Having Trouble Keeping Up With Digital Marketing for Roofing.

Inaccurate Data Available Online

It was Steven who took control of his Google listing. However, he continued reading false information about his roofing firm online. He was at a loss as to how to make things right.

Negative Reviews.

There are some poor reviews about Steven on the internet, but he doesn’t know how to fix them or acquire more good ones.

It’s An Outdated Website For Roofers.

Steven’s Roofing’s website hasn’t been updated in at least two years and is over three years old. Because it isn’t bringing in any new business, it is being pushed down the search engine results page (SERP).

Competitor Advertisements Everywhere

Ads from Steven’s biggest rival appear on all of Steven’s favorite websites, which annoys Steven greatly.

Too Expensive Ad Campaigns, Without Any Leads

Steven spent the whole month’s budget on sponsored search advertisements in only a few days. It wasn’t producing any results for him!

Not Having The Required Experience

When it comes to Roofing Digital Marketing, Steven is completely stumped. He doesn’t even know where to begin.

Everything Is Out Of Whack.

When it came to Roofing Digital Marketing, Steven’s greatest problem was something he had never considered: the fact that the elements were all independent and unconnected. It’s better to have many marketing solutions in concert than a single integrated system. It seemed as though Steven was made up of a jumble of parts.

However, no matter how many other issues are solved, he can’t optimize his results without integrating all of his various marketing efforts to put his brand and Roofing company message in front of his prospective customers as they go through the purchase process.

This modern customer journey has three distinct stages.

Look, Learn, And Participate.

They go through three basic stages when looking for a product or service nowadays.


These people GO ON THE LOOKOUT for the data they want.


They LEARN about their choices.


To choose the company that best fits their requirements, they engage with it.

Roofing Digital Marketing In Today’s Market: Amazing, And Every Part

As recently as a few years ago, having a website was all you needed to establish a “presence” online for your roofing company. You didn’t need to worry about much more than a little SEO to have your site indexed by search engines.

Your Roofing Digital Marketing strategy must now incorporate a strategy that keeps your Roofing company in front of customers as they transition from consumers to purchasers. Roofing websites aren’t enough to do this.

Today’s Client Experience

Your customers’ journey may encompass a dozen or more stages – search engines, social media pages, adverts, websites, review pages and more – as they explore, discover and interact. Many people believe a “search” begins with a visit to one of the major search engines like Google, Yahoo!, or Bing.

However, a user’s quest for knowledge might begin with a simple click on an advertisement or a casual Facebook post, sponsored or not. You don’t know whether it all begins with a discussion on Messenger. As a result, you must ensure that you are visible in every possible location.

Roofing Digital Marketing In The Present Day

Your Roofing website is the center of today’s Roofing Digital Marketing, no matter how or where your consumers look for you.


If you want to succeed in business today, you need to constantly push forward. There is no choice except to go forward. Everything you do revolves around your Roofing website. Internet competition necessitates a strong online presence for your roofing company.

For every action you take, including online and offline, you must return to your Roofing website, which needs to seal the purchase. In addition, your website must keep pace with the rapid advancement of technology and the shifting preferences of your target audience. If you don’t stay up with your competition, you won’t be able to attract new customers.

According to a new survey, most small company websites are at least three years old.

This year, 91% of small companies intend to change their website.

Is your Roofing website up to date with the latest trends in the industry?

The Future Of Your Roofing Website Depends On It.

Which Of The Following Statements About Your Website Is True?

It’s Time For Your Roofing Business To Get Some Attention.

At least 60 million Americans are expected to use a voice search at least once a month in 2018. If you’re in the roofing industry, do Alexa and Google have the correct information? Will you be able to be found if someone has a question about you or your business?

Ask Yourself If Your Website Is Safe.

Google started marking “not secure” sites in July 2018 that were previously marked as “not secure.” Nobody should see your Roofing website.

How Mobile-Friendly Is Your Site?

As long as you can view a little piece of your site on your phone, you assume you’ve got a mobile-friendly Roofing website, right? A mobile-friendly site is simple to use on a variety of devices.

Is It Taking Too Long For Your Website To Load?

A searcher will leave if your site takes more than three seconds to load. One, two, and three. Gone.

Are Visitors Able To Get In Touch With You?

You need to make it simple for visitors to get in touch with you, whether by click-to-call, text message, or a contact form on your website. Make it simple for them to connect with you by giving them many possibilities.

Were All Of Your Purposes Marked In The Same Time-Space?

To get the most out of your website, it must be linked to your other activities. For example, do visitors to your website notice favourable customer evaluations that you’ve earned elsewhere on the internet? When your website is in line with your other digital marketing efforts, you’ll see a boost in traffic.

Digital Roofing Marketing In Today’s World

You need more than just a website to ensure that your Roofing firm is visible to your customers when they search and browse online.

laying the groundwork for a strong future

Your Roofing website is seldom if ever, the first thing a potential customer sees when looking for the product or service you provide. The first step to developing a strong digital foundation is to take ownership of all the information about your Roofing firm. To be specific, you need to pay attention to the following:

Listings Are Available Directly On The Internet.

Unfortunately, far too many Roofers disregard all of the web directories in which your company is listed. Your data must be correct and up-to-date.

Customer Ratings

You can’t simply sit back and hope that your satisfied customers will leave nice reviews. You need to get favourable ratings and do all you can to turn around the negative ones.

Obtaining New Leads

If no one ever views your website, it’s pointless. Search advertisements, display ads, and social media marketing may all be used to drive highly qualified traffic to your site. To convert those visits into paying customers, you need a Roofing website.

Describe Ads And Show Them On The Results Page

You must have a presence in the search results of your potential customers if you are to be successful on the internet. With search and display advertisements, you may appear at the top of search results and on the most popular websites of your target audience.

Marketing Through Social Media.

Cat videos aren’t the only thing you can find on social media. The typical Facebook, Instagram, and Messenger users spend about an hour a day on these sites. A page, adverts, and posts promoting your company on Facebook and other social media platforms are necessary.

Assembling The Pieces

Your digital marketing strategy has likely evolved over the previous several years as you’ve added one element at a time, maybe working with a new vendor for each. This means you’re left with a jumble of unrelated campaigns rather than one cohesive one.

Because of the following reasons, this must be altered:

Touchpoints In Every Step

As a result, nowadays, choosing a roofing marketing service provider might be a lengthy process. Consider how you choose a marketing firm the next time you’re in the market for a product or service.

When you think that your customer might begin the trip, you need to be in front of them every step of the route. Your brand and messaging must be consistent across all of your contact points, and you need to be everywhere, and anyplace they could be searching.


Because of this, we can conclude that if you want to improve your Roofing Digital Marketing’s performance, you should increase the number of touchpoints you provide to potential customers.

Take a look at these stats to see how better your outcomes and ROI are when your marketing is working together.

Synchronization’s Observed Effects

More leads are generated when your marketing is coordinated.

Too much time has been spent on individual items in digital marketing: a website, search, social media. If you want to run a successful firm, you can no longer afford to have a diverse selection of items from multiple marketing agencies.

You can optimize your return on investment (ROI) by using a complete Roofing Digital Marketing solution that works together to fulfil your company goals and objectives. By synchronizing your Roofing Digital Marketing, as can be seen below, you may significantly improve the number of unique visits to your Roofing website.

Sync’s Additional Savings

Having a Single Marketing Partner Provides Additional Advantages

Save Yourself Time

As a result, when it comes time to change their Roofing Digital Marketing, many companies have to contact numerous providers.

To Save Money, Do What You Can

To obtain the best results, focus on a single objective and spend less money on different programmes.

Relieve Stress And Anxiety

When it comes to “regular” modifications, like changing contact information or hours of operation or updating messages or graphics, having a single partner makes the process much easier.

Synchronized Digital Marketing for a Roofing Company

Accurate Information Available Over The Internet

Steven’s Google My Company page and the rest of the internet are now frequently reviewed and updated for any changes to his business information. His Roofing Digital Marketing is also constant.

Satisfied Customers

His online customer reviews are in Steven’s hands, and he’s making efforts to produce great evaluations and transform bad ratings into favorable ones.

Update Of The Website

The key focus of Steven’s Roofing Digital Marketing is a revamped website, which is driving more traffic and generating more leads for his marketing budget.

Targeted Ads May Be Seen All Over The Place.

On top of search results, on Facebook, and prominent websites throughout the web, now Steven has synchronized advertisements. He’s getting better outcomes now that he’s got his spending under strict control.

Synchronized Driving Leads To Better Results.

Steven’s Pay-Per-Click search strategy achieves better results at a lesser cost because he has aligned his messaging with his Roofing Digital Marketing initiatives.

Experienced Partner For A Single Project

Because of Steven’s experience with a single marketing firm, he converted a jumble of disparate marketing efforts into a cohesive, successful strategy.

What you need to interact with your customers at every stage of the consumer experience, from preserving your online regulations to boosting traffic to your website, is here. Roofing Digital Marketing

The Website For Your Business

If not, when was the last time you made any changes to your website? If so, is your website integrated with all of your other marketing? Can I use it on all of my gadgets without any issues?

Listings On The Web

Is the information you’ve provided about your company on the internet accurate? Do your listings provide a link to your website and other social media?

Describe Ads And Show Them On The Results Page

Search and display advertisements may help your company appear in front of potential customers actively seeking it out. Is your advertising consistent with your website and social media?

Marketing Through Social Media.

Is your Facebook business page active? Do you publish fresh content regularly? Are you running Facebook advertisements specific to those who are most likely to click through to your website?

Reviews From Customers

Why don’t you ask customers for feedback? What are you doing to convert bad reviews into positives?

Intuitive Roofing Digital Marketing

Roofing Digital Marketing is our specialty at Rank Fire | SEO. If you’re looking for a marketing firm specializing in roofing digital marketing solutions, look no further. Since all of our digital marketing services are coordinated under one roof, our customers benefit from significant time and cost savings.

Listings maintenance, website building, search marketing, display advertising, social media marketing, and online reviews are all part of our personalized marketing solutions.

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