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Guide to PPC for Roofing Contractors: Get the Highest ROI

PPC for Roofing Contractors

Written by Jeremy Earle, JD

June 2, 2022

PPC advertising

You can increase the exposure of your roofing website, get more leads, and close more projects.

Roofing contractors in the United States have at their disposal an important marketing tool in Google Ads (Adwords), provided they know how to use it. When handled by an inexperienced roofing marketer who has no previous knowledge of sponsored search marketing, it might be a waste of money.

The ultimate aim of many roofing contractors online is to generate leads, convert customers, and attract clicks, all of which need marketing skills, not to mention the three strategies listed above.

One of the most effective ways to get immediate results in internet marketing is via pay-per-click advertising. PPC advertising may be used for various purposes, including driving traffic to your roofing website, raising exposure, boosting conversions, and generating new leads for your business.

On the other hand, Roofers are increasingly turning to web adverts like these to expand their businesses. Fortunately, this essay will teach you how to get the most out of your roofing PPC advertising, even if it is easy to do.

In 8 Steps, You’ll Learn How to Build a Successful Roofing PPC Campaign

Optimize Your Roofing Website First

Creating an effective landing page that matches your ad is essential before launching any roofing PPC campaign. When property owners click on your PPC ad, your ad content piqued their interest and sparked an interest in finding out more. Prospects are more likely to leave your site and visit your rivals’ sites if they are sent to a generic or irrelevant page on your site, such as your homepage.

Ads that are clicked on the show want to learn more about the subject matter, which is why you need to develop a landing page that matches the content of your ad. PPC ads that provide free roof inspections to homeowners, for example, should have landing sites that give further information about the offer or anything else that relates to what is said in the ad itself.

You should also improve your landing page’s speed since property owners who click on the ad will most likely leave if the page they are sent to is sluggish to load or difficult to use once they are there. You should put in the time and effort today to enhance conversions so that future homeowners can do the same thing. You may increase your roofing website conversions by following these tips:

  • A simple, white-space roofing website design with plenty of white space is ideal for attracting
  • retaining customers.
  • Using compelling and obvious calls to action
  • clear and concise writing is essential to attracting
  • new customers and keeping them engaged.
Roofing Keywords: Do Your Research and Make an Informed Decision

The lifeblood of any successful roofing PPC strategy, keyword research is an absolute must. Google and Bing won’t know when to show your roofing advertisements if you don’t use keywords. In addition, choosing the right keywords for your roofing PPC ads will help you increase your click-through rate, traffic, and sales.

Check out what your rivals are using in their PPC campaigns to get a better idea of what people are searching for when looking for roofing services or goods. Similarly, think about what you would do

  • if shopping for roofing services or
  • products yourself.
  • Rather than using general or ambiguous terms,
  • focus on being more particular.
  • When possible, use local keywords.

One of the most critical aspects of keyword research is excluding phrases you don’t want to include in your campaign. When promoting a roof repair business, you may use the negative term “tents” to weed out searches for that product, as you don’t sell roofs.

Make a Bidding Decision

Your PPC management expertise, budget, and goals will all play a role in determining which bidding method is best for your roofing business. Automated or manual bidding is one of the first decisions you will have to make. In the beginning, it’s best to start with manual bidding since it permits setting a maximum price for each click. Using manual bidding is a huge negative since it doesn’t allow you the opportunity to fine-tune your offers.

It is possible to save time by using automatic bidding, but it will cost you more money in the long run. To get the most out of your roofing PPC campaign, you may use a variety of automatic bidding tactics.

Bidding techniques on Google Adwords include:

  • You pay Google every time a potential customer or client clicks on your ad in this model.If your ad displays one thousand times to a potential customer, you’ll have to pay Google for that one-thousandth time.
  • You’ll pay Google every time a potential customer clicks on your ad,
  • but the amount you pay will be decided by the cost of obtaining a client in your niche or a comparable conversion trend from your website.
  • Cost per Acquisition (CPA) bidding:When someone clicks on your YouTube video ad, you’ll be charged a fee from Google’s cost-per-view model.

If you want to boost traffic, visibility, or conversions, you may use any tactics listed above.

Establish Your Spending Limits

The budget for any roofing PPC campaign is critical, but the good news is that you can still work with a restricted budget and manage the dollars you spend on the ad. It is possible to get started with PPC for as little as $30 if you are just getting started and don’t have a lot of marketing funds to spare.

Consider your competition and the proper roofing keywords when deciding on a budget for your business. To avoid wasting money, you should continuously seek methods to improve your campaign’s efficiency.

Make Use of Landing Page Builders

A roofing PPC campaign’s landing pages are critical since they’re the ones where potential customers and clients may get the information they’re seeking. A terrible user experience will result since consumers will not get what they want if you connect your ad to the homepage of your roofing website.

As an alternative, focus on creating landing pages around certain keywords that go into further information regarding the content of your ad.

Responding to a prospect’s query goes beyond just providing facts; it also establishes your status as an authority in the roofing business. Once you gain their confidence and trust, you can expect them to soon convert into paying customers.

Write a Powerful Roofing Ad

Create your killer ad now that you’ve created a landing page optimized for conversions and have selected your roofing keywords with care. Because you don’t have a lot of space or time to capture potential customers’ attention, it’s critical to make your message brief and to the point.

It’s also critical to have a certain purpose in mind when writing an advertisement and then compose the language accordingly. In the case of storm or hail damage, your ad should reflect an offer for storm damage repair or installation. An innovative approach is necessary for attracting attention, piquing the interest of property owners, and keeping them interested.

Your ad should have a distinct value proposition that makes it stand out from the others, and you should be able to explain how your product or service would benefit the property owner in one phrase. Ensure clients take action after reading your ad now that you have a great ad.

Remind Your Audience of the Need to Take Action.

Once you’ve got a prospect’s attention, you can use a strong call to action to nudge them toward conversion. “Call immediately,” “arrange a consultation,” and “register now” are powerful instances of compelling, straightforward calls to action that inform prospects precisely what to do to become customers. A CTA (call-to-action) in an ad may seem repetitive, but it is an effective strategy for gaining clicks and, therefore, consumers.

There is no point in airing the ad without a call to action since it simply informs them what to do next. While it should be succinct and to the point, a strong call to action must also be precise.

Keep an Eye on Your Ads to Make Sure They’re Working.

The effort doesn’t stop there as soon as your roofing PPC campaign has been set up. It’s now time to get down to keeping an eye on your advertising, analyzing their success, and making adjustments as required to boost your bottom line.

PPC is essential to the roofing marketing sector since it’s easy to measure outcomes. ” An advertiser can track exactly when their ad is shown, how many times it is clicked, and who clicks on the ad. Your roofing PPC campaign and other marketing strategies may benefit from that data.

The click-through rate, bounce rate, and impressions are the most important indicators in roofing PPC. Ad impressions are the total number of times your ad has been shown in search results. An “impression” is the number of times a potential customer or client sees your ad.

You may measure your ad’s CTR by looking at the proportion of people that click on it after viewing it. It’s merely a one-time event when someone views your advertisement but doesn’t click on it. Your CTR will rise if a potential customer sees and clicks on your ad. You should aim for the highest feasible CTR.

Finally, the bounce rate is the number of people viewing your ad and clicking on it but then departing your site without accomplishing anything. Bounce rates above 90% often indicate that your roofing website isn’t meeting the needs of its visitors and that they are having a bad time there. Re-evaluate your PPC advertising to minimize the bounce rate and increase the number of leads/clients you generate on the internet.

PPC accounts are managed by Rank Fire | SEO daily

If you want to get the most out of your PPC campaigns, you’ll need to know how the process works, research, and prepare ahead of time. Choosing a bidding strategy, establishing a budget, and fine-tuning your landing pages are critical considerations. After that, you’ll have to spend a lot of time studying and narrowing down your list of potential keywords.

Our goal is to always meet and exceed our customers’ expectations, and our PPC professionals at Rank Fire | SEO want to do the same for your roofing company! Using the most recent PPC news and methods, your roofing firm will benefit from our knowledge of the newest PPC developments.

Use a roofing marketing firm that has experience assisting other roofers in enhancing the success of their Pay-Per-Click (PPC) advertising campaigns if you want to get the most out of your PPC campaign. As we’ve done for tens of thousands of other roofing contractors around the nation, we’ll work with you to increase your PPC bookings and leads.

In the roofing industry, many things are going to change, from keyword selection to ad text, competitive research to client interest. To thrive in PPC advertising, you need an agency that can keep up with these developments.

To learn more about effective PPC techniques for developing your roofing company online, contact us to set up a free strategy session with one of our growth specialists.

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