Guide to Google Search Console for Plumbing Companies

Google Search Console for Plumbing Companies

Written by Jeremy Earle, JD

January 3, 2022

To get the traffic your site deserves, you need to learn about the new Google Search Console. Getting visitors is the first step in getting them to convert. On the other hand, the new console could be a little daunting.

It’s nevertheless worth familiarizing yourself with it since it may help you fix serious problems that prevent your site or pages from being indexed. HVAC-Plumber SEO experts have put together this post to help you get the most from Google Search Console.

The Google Search Console is a mysterious tool.

Your site’s visibility on Google’s platform may be improved by using the Google Search Console, a service provided by the search engine. Google must authorize every page on a website before being indexed (or shown) on the search engine results page.

For your website to appear in relevant SERPs or Search Engine Results Pages, you’ll need to use the Google Search Console. Increase your website’s exposure with the search console’s help and have access to useful statistics.

It might be a helpful strategy when attempting to get up the search engine results pages for a small number of core keywords. Google’s terms of service or a technical issue might be to blame. Your SEO will benefit from the data provided by the Google Search Console, which may help you sort things out.

It’s possible that some of the pages of your plumbing website aren’t even being indexed. To find out why you may use the Google Search Console. We’ve put up a comprehensive tutorial to Google Search Console to help you get the most out of it.

Setup of Your Internet Presence

The first location to register your site is Google’s Search Console. To begin, click here. But if you’ve never set up the computer before, the process is straightforward. The setup wizard will help you get started. But you may expect:

Authentication Methods

Put your website address in the relevant area (see link above). THE FIRST STEP IS uploading HTML code, an HTML file, or giving your website a distinctive name.

Process for Identifying Targets

Google needs to know where your site is going to be viewed. The nation you want to target may be found here:

In the Search Traffic menu, click on “International Targeting.”

To choose a country, click on the “Country” button.

Select your target nation from the drop-down selection in the “Target Users In” box that opens.

Our Google Search Console tutorial does not end with the first setup. Google Search Console troubleshooting is covered in the next section, so keep reading.

Getting to the Bottom of Problems

It’s easy to fix a few things in Google Search Console. “Security Concerns” may be clicked on to see if any security issues need to be addressed. If so, they’ll lead you through the process of resolving them. However, a few more issues need a little more explanation.

Problems with Index Coverage are reported.

In Google Search Console, you may check whether any of your pages have an index coverage report. Check the “Error” tab in the Index Coverage section to see any errors. Server errors redirect errors, and 404 errors are all possible causes of these issues. The URL may be entered into the Inspection box by web administrators to fix 404 problems. Entering the URL in the inspection box can help you address most of the errors you see in the Index Coverage Report.

Pages that have been omitted from this review

Google Search Console’s “Excluded” page list is a common source of missing indexation for your sites. Look under the “Excluded” tab on the Index Recovery Report page. In the list of pages that have been omitted, you will get a basic explanation of why they were not included. It might be because the page redirects to another site or because it’s a duplicate page. Make your material more distinctive or repair technical flaws to overcome these obstacles.

You may use Google Search Console to your benefit.

Now that we’ve covered the fundamentals, let’s look at a few ways you can utilize the Google Search Console to boost the speed of your plumbing website.

Keywords That Don’t Perform Well

The new Performance report in Google Search Console may help you uncover terms that aren’t performing as well as they should. The “Pages” tab shows you all of your site’s pages that rank for these under-performant keyword phrases…

Please return in ten days.

Using the Performance Report, you can determine whether your keyword ranking has improved or if the modifications you made have had the opposite effect.

New Keywords to Add

Using the new performance report, you may quickly identify keywords that aren’t getting enough attention. Set the filter to “Last 28 days,” set the filter to “Greater than 7.9,” and sort by impressions. A list will appear for terms that are presently ranked 8th or higher. Using these keywords is a great way to expand your keyword list and get new visitors.

Internal Links Need to be Corrected.

The new Google Search Console makes it easy to enhance your internal connections for a seamless user experience. However, not everyone gets internal linking correctly. To begin, choose “Links” from the sidebar’s drop-down menu. A list of pages on your website, together with internal connections to each one, will be shown to you. You may use this tool to determine whether you have weak internal links for certain pages on your site if you want to promote a specific page on your site.

A beginner’s tutorial to Google Search Console


Do you have a personal website, or are you responsible for maintaining the company’s website? To accomplish this properly, you must, of course, monitor your website’s performance constantly. To gather and analyze data from your website, Google provides several tools. Google Analytics and Google Search Console are likely familiar terms to you. How to utilize Google Search Console for SEO will be explained here! If you have a website, you may use these free tools to get vital information on your site’s performance.

  • Annotated bibliography
  • Why Google Search Console should be used by everyone who has a website
  • The process of creating an account
  • Google’s Search Console has several useful features.
  • The “Performance” section of the dashboard
  • On-site indexing
  • Inspecting URLs
  • Tabs for improving
  • Sitemaps
  • Links
  • The ease of use of a mobile device
  • Actions Performed by Hand
  • Concerns about security
  • Search Console is an invaluable resource.
Why Google Search Console should be used by everyone who has a website

Using Google’s Search Console, you can monitor the performance of your website in real-time. You may learn a lot about your website’s strengths and weaknesses by using Google Search Console. There may be a problem with the technical aspects of your website, such as an increase in the number of crawl errors. If the ranks or impressions of a given term are declining, you may want to give it more attention.

When Google Search Console discovers new mistakes, you’ll be notified by email. As a result of these alerts, you’re aware of problems as soon as they arise. As a result, everybody who owns a website should get familiar with its functionality.

The process of creating an account

Creating an account with Google Search Console is the first step. New properties may now be added to the new Google Search Console:

Start with a new property or location.

You may add a property by clicking on the ‘Add a property’ button. This feature keeps tabs on all of the domain’s subdomains. There is no need to include www or subdomains if you choose to create a new domain. It’s necessary to provide the correct URL when using the ‘old’ URL prefix option; this includes the https version of your website’s URL, as well as the www version. Adding the correct version is critical for accurate data collection:

If you want to monitor all URLs, choose the domain option. If you just want to track certain URLs, use the URL prefix option.

A website’s owner must be confirmed once it has been added. To prove your ownership, there are several alternatives. Unlike the URL prefix, which may use any mechanism, the Domain prefix only requires DNS verification. Adding a new property and validating your site’s ownership are explained in detail in Google’s instructions.

With Yoast SEO, the ‘HTML tag’ strategy is best for WordPress users.

Put this code in your Yoast SEO plugin’s Webmaster Tools tab:

You may then go back to Google Search Console and validate your changes by clicking the ‘Verify’ option. If all goes according to plan, GSC will begin collecting data from your site.

Google’s Search Console has several useful features.

Now that you’ve made your account, what do you do? Now let’s look at a few of your data. We’ll look at a few of the reports and data available here.

The “Performance” section of the dashboard

You can check the pages and keywords your website ranks for in Google under the Performance tab. There was a 90-day limit in the prior version of GSC, but there is now a limit of 16 months in the current version. Keep in mind that you have access to all of your data as soon as you create an account.

Regularly checking the performance tab will allow you to quickly identify which keywords and pages need more attention and optimization. So, where do you begin? Under the performance tab, you may view a list of ‘queries,’ ‘pages,’ ‘countries,’ or ‘devices.’ Your rich results’ search look may be examined to see how well they perform. There are other possibilities for organising these sections: ‘Clicks, impressions, average CTR, and position’ are just a few examples. Each of them will be discussed in further depth afterward:

There’s a lot of useful information in the Performance Overview.


The number of clicks informs you how often your website appeared in Google search results. If just a few individuals click on your result, it may not stand out in the search results because of the performance of your page titles and meta descriptions. Check out the results around you to determine whether your snippet may benefit from some tweaking.

If you want additional people to click on your link, you need to optimise it for search engines. Your page will receive more hits in the top three of Google’s first page results than if it ranks on the second page.


A website’s impressions tell you how often your website or a certain page appears in search engine results. Yoast SEO, for example, is one of the terms that our website ranks for in our GSC account. The amount of impressions listed following this term indicates how often our website appears in Google search results for that phrase. You don’t know yet which website ranks highest for that search.

The data may be accessed in a variety of ways. You may click on the keyword’s line to see what sites rank for it. The term [Yoast SEO] is added as a filter by doing this:

Afterward, you may check out the ranked pages by clicking on the ‘Pages’ tab. Are they the sites you’d want to rank for that particular phrase in search results? Yes, if not, you’ll need to work on your page’s SEO. The keyword can be included in better content, internal links from relevant sites or posts may be added to the page, optimized for speed, etc.

CTR on average

The CTR – Click-through rate – informs you how many individuals who saw your website in the search results clicked on it. When it comes to rankings, you’ve probably already figured this out.

Increase your CTR by yourself, though, if you’d want. For example, rewriting your meta description and page title might make it more attractive. More visitors will click on your result if the title and description of your site stand out from the others. Remember that if you’re not on the first page of search results, this won’t make much difference. You may need to experiment with additional methods before you can rise in the rankings.

A place in the middle of the pack

‘Average position’ is the last one on this list. In the time you’ve chosen, this provides you with the average ranking of a given term or page. Of course, this isn’t always the case, as more and more individuals appear to be getting unexpected results from searches. Increasingly, Google seems to have a better sense of which search results are most relevant to its customers as time goes on. You may still use this indication to see whether there is a reasonable explanation for the clicks, impressions, and CTR.

On-site indexing

The ‘Index coverage’ area in Google Search Console is more technical yet useful. Since the previous update, this area indicates how many pages have been added to Google’s index, as well as how many are missing and what faults and cautions Google encountered when indexing your sites correctly.

Error patterns may also be seen.

Checking this tab for faults and warnings on your website frequently is highly recommended. Check out the mistake here if you receive a notice like this. You’ll also be notified if Google discovers any new issues, however.

A redirect may not operate properly, or Google may identify broken code or error pages in your theme, which might lead to issues on your site.

When you click on the link, you may learn more about the problem and discover which particular URLs are at risk. To ensure that Google runs another test on the URL once you repair the mistake, mark it as fixed.

Is the problem solved? Validate it so that Google can verify that it’s gone.

When reviewing your coverage reports, keep an eye out for the following items:

For your indexed pages to grow, you should be creating fresh material. Two things are clear: Google can index your site, and you keep it “alive” by providing new information.

There’s a chance this means Google cannot fully access your website. You need to investigate what’s obstructing Google, whether it’s a robots.txt modification or a server outage! Unexpected decreases should be avoided at all costs.

Spikes in the graph that appear out of nowhere might indicate duplicate material (such as www and non-www, incorrect canonicals, etc. ), automatically created pages, or even hackers.

We recommend that you keep an eye out for errors and correct them as soon as you see them, since Google may interpret numerous mistakes as a sign of low quality (bad maintenance).

Inspecting URLs

You may examine individual URLs with the assistance of the URL Inspection tool. To determine any discrepancies, you may obtain the page from Google’s index and compare it to the current version on your site. More technical information, such as when and how Google crawled the page, is available on this page.

Occasionally, you’ll also find a few mistakes. This might be a problem with Google’s crawling of your website. In addition, it provides information on the URL’s structural data.

Every URL on your site may be inspected using the URL Inspection tool, which provides a wealth of information.

Tabs for improving

The Enhancement tab may be found underneath the ‘Index coverage.’ You’ll find everything you need right here to boost the performance of your website. AMP use, structured data upgrades, and site performance are just a few of the areas where this tool may help you improve your search engine rankings.


Even though it’s only a prototype, the new speed report is already a huge help. In this analysis, you can get a sense of how quickly your site loads on mobile and desktop devices. In addition, it reveals which pages are slow to load and why.

Based on the Chrome UX report, this data is based on actual data from actual users. It’s important to know how to think about page load time since there are many moving parts. How fast can a website load? That’s what this guide is for.

What pages take the longest to load?

One of the tabs is dedicated to “AMP”-related content. Lightning-fast mobile pages are what AMP stands for. It is possible to check for issues in Google Search Console if you have implemented AMP for your website. AMP pages that are valid and error-free may be found in this area.

The difficulties are outlined below the chart. Affected URLs may be seen by clicking on a specific problem. It’s much like GSC’s index, where you may verify your fixes if you’ve addressed a certain problem.

Tab for enhancing the quality of the findings

Consider checking out the Enhancements reports in Search Console if your site has structured data from Yoast SEO, for example. Everything that might contribute to successful outcomes is gathered under the Enhancements page. Rich support outcomes are becoming more and more commonplace. That list, as of this writing, includes:

  • breadcrumbs
  • events
  • faqs
  • how-tos
  • jobs
  • logos
  • products
  • reviews
  • search boxes and site links
  • videos

All of these tabs display the number of legitimate improvements and the number of errors or warnings that have been sent. You’ll learn what kinds of problems and warnings are there, as well as which URLs are causing them. An additional trend line illustrates whether or not the number of problems has been rising or falling over time. That’s only the beginning, too.

An example of a how-to improvement may be seen here. Impressions may be shown on top of the raw data to provide more context.

An organized database Search engine optimization (SEO) data from Google Search Console are more detailed. The Enhancements reports assist you in identifying and resolving problems that are limiting your search results. You may improve your search results by verifying the fixes, confirming the problems, and reading the support documentation.


An XML sitemap acts as a road map to all of the most important pages and content on your website. We believe that every website should have one. If you don’t have one, you should set one up so that Google can simply locate your most significant pages and articles. Your website should have our Yoast SEO plugin installed. Then you’ll have an XML sitemap built into your site.

You may inform Google where your XML sitemap is stored in the XML sitemap tab of Google Search Console:

Your XML sitemap is appropriately found and interpreted by Google because you keep an eye on it. Everyone should put the URL of their XML sitemap into GSC so that Google can discover it simply. If your sitemap has mistakes or certain pages aren’t indexed, for example, you may easily find out.

Our plugin’s XML sitemap area is a great place to keep track of which post types and taxonomy are included in your sitemaps.


You can check how many other websites connect to your site in the links to your site area. It’s also possible to check which websites connect to your site, how many links those websites have to your site, and which anchor texts are utilized most often. This might be useful knowledge since links still play a significant role in search engine optimization.

What are pages getting a lot of backlinks?

What pages are most often linked from other parts of your website is available in this portion of your site’s internal navigation. To ensure that your most significant pages and articles get the greatest number of internal links, it is wise to review this list frequently. By doing so, you ensure that Google is aware of the foundational elements of your site.

Each page’s link popularity may be tracked.

The ease of use of a mobile device

Many people may immediately abandon your mobile site if it is not user-friendly. This section’s mobile usability tab displays problems with your mobile website or particular mobile pages you’ve created. We suggest reviewing this often since mobile traffic is increasing all around the globe.

Tips for making your mobile pages more effective.

Actions Performed by Hand

You don’t want to see anything on the manual actions tab. There is further information here if Google has punished your site. You’ll be notified through email if a manual action impacts your site.

These sorts of fines may be imposed in a variety of situations, including:

You’ve got links that aren’t organic or result from purchases.

Do not merely think about SEO when creating links to and from your site. Ideally, your links should originate from and connect to information that your viewers find useful.

There has been an intrusion into your website.

Your website may have been hijacked by someone else. Google might tarnish your website’s reputation if it is found to be hacked.

You’re trying to hide something from Google.

If you use sneaky redirects (e.g., concealing affiliate URLs) or engage in ‘cloaking,’ you violate Google’s Webmaster Guidelines and may be penalized by the search engine.

Spam is just that, spam.

Google may blacklist your site if you utilize automated content generation, scraped material, or aggressive cloaking techniques.

Spammy markup with a structure

Rich snippets might be regarded as spammy if you utilize them for too many unrelated items on a website or mark up stuff that is not visible to the user. Mark up what you need, but don’t mark up everything.

Concerns about security

Last but not least, if there seems to be a security problem with your website, you’ll be alerted through the security concerns page.

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