Goodwill Can Give Big Boost to Your Backlink Profile

Backlink Profile

Written by Jeremy Earle, JD

July 28, 2022

To develop links, I assume you already have a plan in place. Your link-building plan should include being a part of a community and offering assistance to others. The following are five ways to develop links by doing good deeds:

At least one of the following link-building methods is likely to be part of your strategy:

Repairing broken links regularly

  • Requesting links for unlinked mentions
  • Reclaiming lost links
  • Creating link-worthy material
  • Adding your site to online directories
  • Requesting links for unlinked mentions.

However, none of these strategies are sufficient.

You are missing something if your link development plan doesn’t feel complete.

It’s important to develop links by engaging with real people, being a member of a community, and giving back to those around you.

Giving back is a great way to develop a network of like-minded people.

1. Become a Guest Writer.

Link-building through guest blogging is one of the most obvious methods.

Even while it takes more time and work (you have to publish something, for crying out loud!) than other methods of establishing links, it is a powerful tool for increasing traffic and improving SEO.

How It All Goes Down.

In a word, yes. Writing or sharing your content on other websites is known as “guest blogging,” often referred to as “guest writing.”

When composing your guest post, if backlinking has been authorized, provide a link to your website in the content.

If you’re an author or a contributor, you should provide a link to your website in your byline.

Precautions to Take

Keep in mind that backlinks from low-authority websites may affect your site’s search engine rankings.

Before agreeing to a guest post or pitching your work to another site, conduct a background investigation.

Use a domain authority checker like Ahrefs or Alexa to make sure you’re writing for a reputable site.

3. Engage in Service to a Greater Good

It doesn’t matter if you’re planting trees, volunteering at a local shelter, donating to scholarships, or hosting an online business class; your involvement in the community or your commitment to an effective cause is crucial to your brand.

However, you may be surprised to learn that it can help generate visitors to your site and boost conversions!

How It All Goes Down.

Get engaged in a local, national, or even global project and make a difference.

Your business may be listed on a cause’s website and/or email list, as well as in pamphlets or posters distributed by other organizations.

Publish blog entries, keep your website up to date, share on social media (don’t forget to include proper hashtags!), and send out email campaigns to show your clients and prospects that you are actively involved.

By enlisting the help of your customers and prospects and spreading the word about the cause you’re supporting, you’ll build a reputation as a firm that cares about the community and the entire world.

Precautions to Take

Think about how much time, money, and resources you’ll have to give up to participate.

Remember why you signed up for the project in the first place.

In the long run, though, it’s more important to build relationships and give back to your community than it is to get a backlink from your charitable work.

3. Provide Free Materials

Free stuff, especially helpful free stuff, is always a hit, especially when it’s quick and easy to get to.

Your firm will benefit greatly from supplying free online tools and resources, which will result in high-quality backlinks.

How It All Goes Down.

An ebook, printable list or cheat sheet, email course, stock photo gallery, or calculator are all examples of helpful resources that you or your team can create.

In many cases, these freebies are available only to those who sign up for your email list in exchange for their email address.

If your free resource is worth mentioning, users will typically do so without your permission.

As a way to encourage user-generated content, ask your audience to post or photograph their use of your freebies in exchange for a feature on social media.

Precautions to Take

To maintain your resource up-to-date and valuable, keep an open mind when it comes to changing and tweaking its design and functioning.

In addition, remember that your target audience may not be interested in using or promoting your product or resource.

However, you’ll still have to use traditional marketing strategies to get the word out about your new tool. Using your free resource to spread the word about your business should be part of your overall marketing plan.

4.Publish Customer Reviews & Testimonials.

Giving feedback on the products or services you consume can be as beneficial as obtaining feedback on the items or services you provide.

Newer organizations, in particular, are eager to post your review or testimonial that contains a hyperlink on their website to improve their credibility and authority.

How It All Goes Down.

Write a review or testimonial for a service or product you use and enjoy.

Send the review and grant the firm permission to use your review on their website, along with your company name and a link to your site.

Many people rely on reviews and testimonials because they are so easily accessible from a website’s home page.

Precautions to Take

If a company displays your testimonial on its website, you may or may not receive a link.

Remember that connections from websites with a low domain authority can do more harm than good for your search engine optimization efforts.

Use a service like Ahrefs or Alexa to find the domain authority of the company’s website.

5. Inquire and Respond to Queries

Participating in online forums and making intelligent, useful comments on other blogs is a legitimate approach to build your online reputation and attract more visitors.

How It All Goes Down.

Quora and Reddit are hotbeds of potential clients. There’s a discussion going on there.

Think about what you’re saying before you say it.

This is a wonderful area to promote your site and acquire relevant links.

If you want to create links and authority for your website, you should frequently comment on blogs written for your target audience.

In the long run, it’s an effective strategy for fostering a sense of belonging in the community.

Precautions to Take

It’s common for people to publish links in forums and blog comments that have the “no follow” attribute.

Although these links aren’t ideal, it’s important to remember that your link profile should be diverse, including followed links.

Adapt Your Plan to Your Situation

SEO is greatly aided by high-quality, trustworthy backlinks, which increase your site’s exposure and authority.

It doesn’t have to be difficult to develop links.

The process of developing ties can even be enjoyable and meaningful if you’re doing it for the greater good.

Some strategies may be successful, while others will be a failure. Try out a few different approaches to see which one works best for your company.


Timeline: 8 months, then monthly after that

Within 4 to 12 months of searching, results were uncovered.

Monthly connections average: 10


  • Checking the domain authority
  • (guest posts, reviews, testimonials, blog post comments, forum participation, etc.)


  • Improve trust and site authority
  • Attract diversified links
  • Build community

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