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Get Roofing Leads for FREE with these 5 Tips

Roofing Leads

Written by Jeremy Earle, JD

August 30, 2022

Want to learn how to get free roofing leads online that you can rely on?

If so, this post will provide you with advice on producing free, qualified leads for your roofing website.

For qualified leads, we’re referring to homeowners in your area who need roof installation or repair services.

Local building owners are searching for the services of a commercial roofing contractor.

Roofers need to discover new customers to build their business.

There are several things to keep in mind when searching for free roofing leads online. The first is that digital marketing is a critical investment in your company’s long-term health. It takes a lot of money and time to succeed in any marketing endeavor. This essay will cover five simple methods for generating qualified roofing leads online.

#1. Refresh Your Roofer’s Website

Having a website dedicated to your roofing services is a great way to get out about them. Having this at your disposal is a huge free lead generation machine. First and foremost, potential customers browse your roofing website before contacting you or filling out contact forms.

They may look at it for a few moments to see if you specialize in the type of roof they have in mind to purchase.

A simple-to-understand roofing website is essential to establishing a positive impression on local property owners.

If you want to increase your roofing website’s conversion rate, here are some tips:

  • Describe your services and their advantages to homeowners in detail on informative web pages.
  • Create an eye-catching roofing website with high-resolution photographs, easy-to-find contact information, and other user-friendly features.
  • Make it simple for your visitors to submit their contact information. Text boxes should be crammed full of information, and a free quote should be offered as an incentive to sign up.

An SEO-friendly, visually attractive roofing website built to convert prospects/visitors into qualified leads is the first step in our lead generation process here at Rank Fire | SEO. We’ll work with you to develop a roofing website that’s easy to use on mobile devices, educational, and has a high conversion rate so that your company can get more free online leads.

Tip #2: Pay attention to what sets you apart from the competition.

There is a lot of competition between smaller roofing businesses and the big names in the roofing market. So many roofing companies use the same slogans for marketing themselves. Home owners need to know that they should choose your company over other roofers in your area because of the fierce competition.

Add value by notifying prospective customers/clients how long your company has provided outstanding services, which almost all roofing contractors already have.

Getting a free inspection from a roofer is smart because many of them will offer a price over the phone. Put your best foot forward with marketing that emphasizes your unique selling points.

#3. Your roofing website’s SEO should be improved as a third step.

Remember all the time you spent searching the internet. Is it more often than not that you go to the second page of the results? The most common response is “never.” Search results account for more than 40% of the company’s revenue.

As a result, your roofing website’s content must be easy for search engines to understand. Search engine optimization (SEO) is the term for this method. Several things influence your website’s search engine ranking.

Roofing contractors should keep these points in mind as they work to improve their websites:

  • Maintaining a three-second loading time for your website is essential.
  • Use roofing-related keywords on every page of your site.
  • Your website should be filled with authoritative and educational material.
  • Add your roofing company’s Google My Business page to your website.

You can ensure that you surpass the competition by developing an optimized roofing website that generates free leads online.

#4. Collect Positive Reviews!

To get free leads online, it’s not necessary to have a lot of favorable ratings on major directories. One of the most important components of your online presence as a roofing contractor is your online reputation. Before hiring you, most property owners will run several online searches for your company.

Over 90% of property owners read online reviews. Thus this is an essential part of the decision-making process. Prospects are more likely to believe what other homeowners say about your company than what you say.

Your satisfied customers will always be eager to help other stranded homes locate your services once you deliver great service and ask for positive evaluations. If a customer is happy with your work, you can post a review about the experience on your roofing website.

#5: Make use of Pay-Per-Click

Google’s search results page is littered with popular roofing terms. Pay-per-click roofing websites get their name because they receive a fee for each customer who clicks on an ad on their site.

PPC advertising is the fastest way to get to the top of Google search results when many property owners aren’t looking past the first page. They account for almost 10% of all internet traffic, which means they can help you grow your audience and get more free online leads.

Roofing contractors might use Google Adwords to get their online marketing initiatives off to a good start. Using PPC ads, you may monitor your conversion rate, create a budget, and conduct keyword research to resonate with your potential customers/clients.

Even though these ads are more expensive, the return on investment is higher than with other types of traditional advertising.

Now Is the Time to Begin Getting Free Roofing Leads Online

The most important part of promoting your roofing business online is generating leads. The Rank Fire | SEO staff can assist you if you don’t already have a method for earning free points online.

As a roofer, you confront the greatest difficulty: a steady supply of high-quality leads. There are, however, numerous advantages to having a lead-making machine that works. With our roofing marketing services, you’ll only be able to find customers who want to work with you.

A free strategy session with our specialists will help you take your roofing business to the next level today if you are a roofing contractor.

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