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Here’s Why You Need to Get a Premium Domain Name for Your Company

Written by Jeremy Earle, JD

July 4, 2022

The internet is more strongly bound to business today than ever before. Therefore, any creator who wants to develop a successful firm must have a great internet presence. And a good way to do that is by investing in a high-quality domain name.

Your domain name is your company’s digital address, and having a good one will make it easier for customers to access your website, suggest it to their friends, and increase the conversion rate of your business.

So if you want a strong domain name but don’t know where to start, keep reading because that’s precisely what we’ll be looking at.

Premium Domain Names

Premium domain names have all the unique elements that entrepreneurs look for in a domain name, such as being short, clear, distinctive, attractive, and having a TLD—top-level domain extension. Now, premium names are often replicas of the brand names they represent, so ensure you generate great brand name ideas when starting your business.

Premium domain names provide excellent branding options for organizations that hold them. Businesses such as Amazon.com and Twitter.com have profited from distinctive domain names that allow them to stand out while being accessible to their target customers.

So, if you’d like to make it easier for customers to locate your business online, invest in a premium domain name. There is no greater place to start when looking for a premium domain name than with a well-known naming agency.

Why You Should Get a Premium Domain Name for Your Business

  • It is Consistent With Your Brand’s Identity

High-quality domain names stand out because they are an excellent medium for expressing the core of your startup’s brand.

Getting a premium domain name that is identical to your startup’s name and social media handles can help you increase the online exposure of your brand and make you more recognizable to your target audience.

Choosing a domain name that is notably different from your company’s name will have a negative impact on the efficacy of your brand. A great example is how Alphabet Inc.’s online performance was diverted to BMW’s alphabet.com because Alphabet’s domain name was abc.xyz and not alphabet.com.

  • Makes Locating Your Brand Online Easy

Domain names work similarly to home addresses, and it is widely accepted that the shorter and less complicated your address, the easier it will be for people to locate you.

Purchasing an excellent domain name makes it easier for your primary audience to identify, search for, and locate your company online. And because premium domains are short, straightforward, catchy, and memorable, they deliver more precise responses when consumers search for your company online.

  • It Increases the Credibility of Your Startup

Getting a premium domain with a “.com” extension will boost your site’s legitimacy and how customers perceive your website. And that’s because the “.com” domain is more widespread and trustworthy. Customers would be more inclined to purchase clothes from bestclothes.com than from bestclothes4u.click.

Premium domain names are the best choice for making a good first impression on clients since they will provide online businesses with the legitimacy and authority they require.

Premium Domains are a Vital Resource

Premium domains not only stand out from the competition but also excel at their core goal: enhancing brand awareness and making it more straightforward for consumers to find a website. But that’s not all; premium domains are: 

  • Short and easy to remember
  • Have the potential to improve SEO performance.
  • Very brandable.
  • Provide renowned extensions like “.com,” “.org,” “.net,” and “.io.”
  • Customers should be aware of your brand’s identity.

We understand that premium domains are often overpriced in the secondary market, but it’s well worth the investment since it will create more than enough value to cover its cost. 

A premium domain name is an essential component for every business since it represents the brand’s digital identity. 

Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.

 

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