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Gaining Backlinks from Your Social Media Profiles

Backlinks from Social Media Profiles

Written by Jeremy Earle, JD

April 8, 2022

SEO in Colorado Springs

Having a strong presence on social media platforms such as Facebook, Twitter, and LinkedIn may help you get more inbound connections and improve your online exposure. Here are the steps.

There are a lot of pitfalls to be aware of when trying to build connections from a corporation or individual’s website. Even if someone sets up a profile only to gain links, some people believe it’s spammy or deceptive. You don’t have to be nefarious to use profiles, even though some marketers have done so.

Real profiles may be used for more than simply a means for people to locate you online; they can also be used for various other purposes.

Online profiles on the primary social networks and websites that your core audience visits are not only vital for online exposure, but they also help you develop your network, which can naturally lead to additional inbound links for your content.

The following are five of the greatest strategies to leverage profiles to earn quality backlinks from other websites.

1. Improve response rates by using an executive’s profile while doing outreach

Connections created with a real person are more engaging and trustworthy than those made via a corporate profile.

The sheer number of businesses vying for the attention of internet users has taught many of them to reject the messages and pleas they get from brands on social networking sites.

The importance of personal relationships cannot be overstated. To utilise network building to distribute the material individually, it is necessary to create a connection with the other person.

To foster new relationships, some digital marketing teams log into the personal accounts of executives to add friends or connections.

A mutually beneficial connection of content exchange and promotion may develop due to executives getting to know one another in their business. As convenient as it can sound, there are some possible negatives, including that it might take part of the social networking off your plate. An executive may come seen as dishonest and untrustworthy if they speak to a connection and don’t know what they’re talking about.

Do not forget about the team members aiding an executive with their social media.

2. Building relationships with highly-technical people may be done via forum profiles.

LinkedIn and Facebook are the most widely used social media platforms. Many specialised networks and forums are utilised every day by folks who have a keen interest in a certain area.

These online communities may be found by searching for them and becoming active. If your material is relevant to the topic at hand, you’ll have a lot of possibilities to create trust and interest in your content (assuming it’s relevant to the conversation).

In addition to Reddit, there are many “subreddits” or threaded discussion boards where you may get information on a certain subject. Developers’ online community and portfolio hosting service, Github.

Spamming conversations with your links don’t make sense in these highly technical forums. Before posting your material, try to engage in the community by answering questions, participating, and creating your profile. Useful material is a must when you’re sharing it with others. The last thing you want is to attempt to cash in on the conversation by promoting your products.

3. How to Target the Right Audience with Your Content through LinkedIn

Permit your executives to post company material on their social media sites by asking them to participate in your online activities when you can or set up a sharing schedule (with their approval).

LinkedIn is the ideal medium since executives may create their accounts and distribute material as necessary. A corporate profile that links to its blog is less trustworthy than an executive’s link recommendations since they have more personal credibility. The executive’s profile is “vouching” for the information, making it more credible. When feasible, ask CEOs for their thoughts or comments on a storey shared with the link.

Adding a personal touch, such as the viewpoint of a well-known individual, might assist pique the curiosity of potential customers.

4. People who have Authority should be contacted via their social media accounts.

Social media platforms such as Twitter and Facebook may also be used to outreach and get people to share your material with them.

When you follow individuals in your field on Twitter (and Instagram), you’re hoping they’ll return the favour and follow you back, right?

A “first step” may help you be noticed naturally and possibly establish a relationship if you do it right. A recent podcast or article they were a part of should be the subject of a follow-up tweet from the person you’ve chosen to be your new Twitter friend.

This might be a way to express your appreciation for their job. Because it doesn’t seem like they have to win them over — it’s already been done!

With the help of actual connections to influencers and experts, you can not only increase your online exposure but also learn from some of the top brains in the industry. Ask them if they would be interested in sharing your links or if there is a way that you can continue to promote each other’s new initiatives and enterprises.

5. Use Facebook ads to increase traffic, shares, and links to your content.

It’s no secret that WordStream’s creator Larry Kim is a genius at driving traffic to his material, and he’s been open about his success with this tactic in both public speeches and blog articles. For SEJ, he even presented a webinar on the subject.

The bottom line is that you can reach the correct audience on Facebook for as low as $50 and with the proper targeting.

Clear and precise targeting reduces ad spending while increasing user attention. It’s best to target specific hobbies or industries rather than merely “business”-interested consumers. Make sure your content title and description convey precisely how it is beneficial to the people you’re trying to reach, such as manufacturing VPS in the US.

A natural link trend will develop as more people view the ad and share it with their friends and family. As a result, your ad expenses will go further because of the increased organic growth.


There are several ways to develop links, but the most authentic and long-term strategy is to have your material shared and linked to through social media and personal contact.

The more individuals you know, like, and trust, the more probable they will share your material.

You’ll reap the benefits of your hard work if you keep active on social media, share fascinating and useful content, and promote the work of others.


Estimated monthly participation: 10-20 forums

The initial wave of links will likely take longer than 30 days to arrive, but you may expect to see returns from link building in as little as 3-6 months, depending on a wide range of variables. Results found:

There are an average number of connections a month: You should base the number of links you establish on how competitive your target keywords are or how aggressively you want to develop your Domain Authority should be based. There should be at least 10-15 monthly connections in a basic scheme.


  • BuzzSumo
  • Upfluence
  • Facebook


Using this sort of software, you can produce highly relevant connections from genuine relationships, which Google appears to like to see happen. Creating links with this strategy has almost no risk at all.

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