Don’t Believe these Link Building Myths

Link Building Myths

Written by Jeremy Earle, JD

April 15, 2022

High Quality Backlinks

A lack of accurate information hinders the link construction business. Seven common misconceptions about link development need to be debunked.

There will always be a slew of falsehoods and spam in the sector as long as search engines keep their algorithms hidden from the public.

This, I believe, encourages organizations to pursue the incorrect tactics rather than the ones that succeed.

For this reason, there are still others who doubt the efficacy of search engine optimization. As a result, this constrains them rather than opening up new possibilities.

While reading this chapter, you’ll encounter several fallacies about link building, which might frighten individuals away from using manual link-building methods.

In light of where the sector has come from, this is reasonable.

Link building gurus may have said something such, “it’s no longer 2006!

In other words, “creating links should come as naturally as breathing.”

Even so, I’d argue that we’re missing out on some excellent link-building chances.

What factors do search engines consider when deciding whether or not to give credit to a link? The latter is my opinion.

But this isn’t a debate about morality. It’s a way of highlighting the product’s worth.

I’d want to refute seven of the most often held beliefs and misunderstandings regarding link development for this post.

Once we’ve dispelled these illusions, we’ll be able to better serve our customers by grasping the fundamentals of link development.

Myth #1: are not a ‘top’ Google ranking factor

In a Google Q&A, Google Search Quality Senior Strategist Andrey Lipattsev indicated that links, content, and RankBrain were Google’s top three ranking criteria. This myth goes back to that Q&A.

Accordingly, ignoring many of the other ranking elements, such as user experience, query intent, and hundreds of others, will lead to sites being prioritized based only on the number of backlinks they have.

Even John Mueller was able to shed some light on it.

Google uses a separate algorithm to determine where a page should appear in search results for each query.

Countless studies have shown a strong association between the number of backlinks pointing to a website and its position in the search results.

What’s the matter?

Do these sites have a high backlink profile because of their high ranking or do they have a high ranking because of their high backlink profile?

Everything is relative.

A Position 4 result with more than double the number of clicks would a Position 2 result with two times the number of backlinks finally be able to overthrow? How do Google and Bing compare and contrast these many factors?

What we don’t know. As a result, we should not restrict ourselves to a single tactic.

Do backlinks no longer play a significant role in determining search engine rankings?

That’s not the case, of course.

When all other things are equal, links may have a greater impact on the first page of search results.

Myth #2: The Penguin Penalty

Penguin is a piece of software, not anything Google does to your account.

There are two reasons for the significance of this divergence.

Google will not alert you if your site’s backlink profile devalues it.

Recovery from an algorithmic devaluation is easier to implement.

Despite Google’s assurances that Penguin 4.0 does not cause negative sitewide ranking actions, several case studies have shown that it does.

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More evidence is available in these two case studies.

Disavowing links that seem to be spam is needed to recover from bad SEO caused by spammy link development.

As long as you avoid link farms and networks and stick to ethical linking practices, you shouldn’t have to worry about Penguin.

Penguin may detect some harmful links, but I wouldn’t stress since it’s likely that Penguin won’t even recognize those connections as dangerous.

Myth #3: Link Quality Isn’t Defined by DA or PA

When it comes to link quality, how do search engines measure it?

We don’t know.

So, how do you measure connection quality, then?

This is more of a myth than a misunderstanding.

It’s impossible to tell how well a site is doing using third-party indicators like Domain Authority (DA) and Trust Flow.

There is no definitive way to determine if a website is suitable for link development or not using DA as a ranking indication.

Sites with a high Domain Authority (DA) are often abandoned or blatant link farms.

This isn’t meant to be a dig at DA in particular. Because of this, it is difficult to justify trash link efforts and charge customers for them.

Let’s try to figure out what makes a good link:

Content that is relevant to your company may be found by linking domains.

Links are valuable since they provide a lot of traffic to the site they link to.

Contextual anchor text is used.

The linked-to page provides a benefit to users.

Content on the website is subject to an editing procedure.

It’s that easy.

This kind of thinking is harmful because it blinds you to possibilities in front of you.

Neglecting new websites and even low-hanging fruit in the futile pursuit of DA is included here.

Myth #4: It Is Spammy to Request a Link from Someone.

Requesting a link or swapping links between websites is considered spammy.

Expert guidance is that if the site you’re linking to does this regularly, you might end up with a manual action.

But link exchanges are not the same as recovering citations or actively requesting a link from a relevant directory or newspaper.

If this is the case, broken link and resource link creation should be avoided.

Myth #5: When it comes to manual penalties, high link velocity does not play a role

People worry that a single piece of content’s keyword ranking would hurt if they establish many links.

Even while search engines are remarkable, it would be practically impossible for them to crawl the whole web and find patterns like this.

If your website is very unique and useful, you could expect to see a significant increase in the number of backlinks you get.

Linking to your content boosts its exposure and offers it the possibility to get new links every time it is linked to by someone else.

This impact multiplies dramatically if the keyword rank is sufficiently raised.

When it comes to organic link building, it’s all about the concept.

A manual penalty or major link profile devaluation is possible if you gain many low-quality links from content networks and spamming directories.

Myth #6: Link Building is negatively impacted by guest posting

For years, we’ve heard that guest blogging was on its way out.

Google eventually retracted or explained a number of its comments, including this one.

Why would search engines penalise you as a guest blogger in a highly visited and relevant magazine?

Contextual links are more valuable than connections to your homepage in your byline, but it might be counterproductive to stuff your contextual links with keyword-rich anchor text.

Guest blogging just for the sake of gaining links is a misguided strategy.

Indirectly, guest blogging and even nofollowed links may have an impact on your digital marketing by improving your brand’s exposure throughout the web and boosting your traffic from these sources.

Myth 7: Building Links Is All About Links

Link building is more than just boosting the number of backlinks to your site.

Link construction has the following potential benefits:

Increase the visibility of your brand on the internet.

Boost the volume of visitors to your website.

Your brand’s authority and worth should be highlighted.

For the most part, manual link building should focus on cultivating long-term partnerships with other websites to expand your marketing reach.

In many ways, it reminds me of the process of developing a brand.

As a consequence, although link development has a direct impact on your rankings, it also has several beneficial indirect effects.


What’s the takeaway here?

Don’t miss out on low-hanging fruit or favourable possibilities to get DA or appease a penguin deity.

There are as many facts as there are fallacies in digital marketing.

Find out what works and what doesn’t for your marketing campaign by using the right link development strategy.

You may have heard the phrase “link building” tossed about and wondered what it truly meant.

If that’s the case, then read on.

The following is an alphabetical list of terminology related to link building that you should be familiar with.

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