Do Outbound Links Affect SEO?

Outbound Links

Written by Jeremy Earle, JD

May 10, 2022

Do Outbound Links Affect SEO?

The internet is filled with hyperlinks that link websites and specific pages. You probably have pages on your site that link to other content that is relevant online.

But will these outbound links impact how your website is ranked in search results?

This page will examine outbound links, their purpose and how to use them, and their impact on the effectiveness of your SEO (SEO) efforts. Should you wish to talk with a professional on SEO or outbound link, we can be reached by calling 833-777-RANK .

Rank Fire is the best SEO business within the United States.

What are outbound links?

Links that are outbound, sometimes referred to as external links, redirect visitors to your site to other websites that are on the internet. In contrast to inbound links, which redirect visitors to other pages on your site, Outbound links redirect users to totally different websites.

If a different website is linked to yours, this is considered as an external link. In the same way, when you link to a different website, it’s also considered outbound links.

In general, external links carry more weight than internal ones. This is because search engines believe that what people have to have to say concerning you is more significant than what you write about yourself. Also, when you have more websites linking to your website, it will appear as a credible source.

External links are also more difficult to manipulate and are among the most effective methods to help search engines determine the quality and importance of a specific website or page.

There are two types of outbound links: dofollow and nofollow. Dofollow links transfer your site’s ranking power to the page you want to link to but nofollow links don’t. Also, nofollow links inform search engines not to use hyperlinks.

All links are dofollow by default. To make a link nofollow, it is necessary to include a rel=”nofollow” tag in your code.

The default appearance of links is like this:

<a href=”http://www.Rank“>Email marketing</a>

Nofollow links are those that have to follow, and they have the rel=”nofollow” attribute. They appear like this:

<a href=”http://www.Rank rel=“nofollow”>Email marketing</a>

In the next article, we’ll examine the reasons why you should not use nofollow tags to create outbound links.

Why is it important for outbound links?

Here are some reasons you should have links to external sources on your website.

Heightens popularity

Search engines, such as Google, strive to present people with the best results to their search terms. External hyperlinks are an excellent indicator of how popular a particular website. The more links the website receives from different sources, the higher its visibility.

This is a positive signal to search engines. It will increase a website’s position in search results, which means that more people will click on the page and browse through the contents.

Enhances the significance

Links can also give important information regarding the importance of a website which is useful for search engines. Search engines, in the end, would like users to find the information they’re looking for. If you provide links to useful information, you’re doing them a tremendous favor.

Additionally in addition, in addition, the anchor wording included in hyperlinks is often an excellent indicator of the content of the page or site that you are linking to. For instance, if, for example, you’re linking to a site that is about cat food, you shouldn’t use anchor text that reads “dog toys available for on sale.”

The page that is the target and source and the domain of the link can also give useful clues to search engines on the importance of a certain webpage. Because links link to similar pages, search engines can more effectively establish knowledge centers on the internet that they can use to assess the significance of a website or page.

By linking to relevant content will help search engines to understand your industry and increase confidence in your website.

Improves reputation

Links from outbound sources can affect the image of your website.

If you hyperlink to sites that are spammy websites, this will reflect badly on your site. If someone clicks an untrusted link on a website, they’ll remember the message you sent them to and link your site to the content of spam sites. This is the reason why link farms as well as reciprocal links are an unwise idea and can cause fines.

Websites that have no outbound links are dead People generally do not like dead ends. It can cause your site to appear unhelpful or less than desirable, which could negatively affect your rankings for search engine results.

The absence of any external links on your site is similar to reading a research paper without a bibliography. Your visitors will ask what source you’re getting the information from and if it’s from a high authority source.

However, including links from outbound to authoritative, relevant sources will improve your standing and make you appear more reliable.

Enhances value

Whatever amazing your site may be, it’s unlikely to have all the pertinent information that someone is searching for in a specific area.

Through links to other relevant information, you can enhance your website’s value and improve their experience.

In the end, if people are aware that you post and share top-quality content, they’ll continue to come back to see more. They will also consider your website to be an important source of information online.

Inspires the creation of backlinks

Furthermore, if you make links to other reliable web-based sources, They will be much more inclined to hyperlink to your website. It also signals to other users that you intend to take part in the natural link-building environment on the internet.

Including hyperlinks that point to content relevant is a fantastic method to create incentives for journalists, bloggers, and website owners to visit your site and link to your content. It increases the authority and credibility of your website. It can also increase your ranking in search results and aid in helping users find and engage with your company.

Do links from outside affect SEO?

Linking towards your site from other authoritative sources is a crucial ranking factor. It helps you appear higher in the search results for terms and keywords that are related to your business.

In reality, SEO experts are of the opinion that external hyperlinks are the main source of rank power as search engines see them as votes from third parties on your website.

But will outbound links to your website affect SEO?

Upcoming research carried out by the marketing firm Reboot revealed that there is a positive correlation between a site’s outbound links and rank within search result pages. Reboot believed that Google could determine the credibility of a website or page by the sites it connects to.

In the study, the company developed 10 brand new websites, all with the same keywords. However, only half of the websites had hyperlinks to authoritative sources.

The majority of sites had the same content and tag structure; however, it was distinct enough to prevent duplicate content penalties.

Reboot followed up and recorded the results of keyword searches over a period of five months. Every single page that had outbound links scored higher than those with no outbound links. Reboot concluded that outgoing links with relevance to trusted websites significantly impact the rankings of search engines.

While Reboot used as many uncontrollable variables as possible, there are some unanswered issues. For instance, can links to higher authority sources increase ranking more than links to the less authoritative source? What is the difference between follow and Nofollow link?

Although there are still unanswered questions, this research appears to suggest that incorporating external links to highly reputable websites can boost your SEO efforts.

At a minimum, it will not harm your SEO. If you’re not sure whether to share links to other websites, think about these results.

Outbound linking best practices

We’ll then review some tips for outbound linking to help your site make the most of the SEO strategies you employ.

Use descriptive anchor text

Anchor text is underlined, highlighted text that you are able to click to navigate to a different page.

When you are creating links that are outbound, make sure to include descriptive keywords in the anchor text. It is not advisable to repeat the same keyword each time, or you run the risk of creating the spam detectors.

It is recommended to utilize clear and concise text that is descriptive of the subject or the keywords on the targeted page. This will increase the usability of both search engines and users.

Search for natural link opportunities

Making a resource page with many external links is not a good idea since the links do not appear natural to users.

Instead, seek out ways to incorporate relevant outbound links in your articles. For instance, if you’re writing about a specific marketing tool, why don’t you include a link? This can be helpful to users and will help to support your website pages.

It is possible to naturally include external hyperlinks on your site to clarify technical references and provide other perspectives. Additionally, you can connect to authoritative websites that offer more details about a particular subject or aid in clarifying the issue.

You may also include hyperlinks to studies and stats that can support your article.

In April of this year, Google started issuing sanctions for websites with irrelevant or unnatural outbound links. As it believed that the outbound links were intended to artificially improve other websites’ rankings, Google applied a “manual spam-related procedure” to the websites that were infringing.

Webmasters were instructed to eliminate the links that were questionable or include nofollow tags on each link.

Do not click too many outbound links

Outbound links are certainly beneficial. Having too many outbound links can be irritating for website users.

If you’re planning to add linked external websites on your webpages, You must ensure that they’re useful and relevant to the people who visit your site.

Include links in your content basically tells the readers, “Hey! You’re reading too much, stop and go here!”

You must be cautious about putting in too many external links to avoid distracting your readers and directing them away from your site.

When should you make links outbound not-follow?

Let’s look at certain instances when it’s appropriate to make use of links that aren’t followed.

In general, you should utilize nofollow links whenever you don’t want to lose the ranking power, also known as link juice, to the website or page that you are aiming at with your link. If you use the nofollow link, you are able to make sure that search engines don’t take links from websites as “votes” to favor the website or other page.

Also, the nofollow tag stops credit from being transferred to other websites linked by your site.

Here are a few instances of instances where it’s appropriate to make use of nofollow links.


If you permit people to post comments on your site, You can anticipate that they will drop their link. This means they’ll add links to their site in order to get link juice.

But, you may not be inclined to endorse the site of the commenter. By using the nofollow attribute, you can stop Google from following hyperlinks and transferring information to the site of the commenter.

Content generated by the user

If you allow users to post content on your website, they may add links to their sites in order to get links from your website. Use nofollow links to block your website from transferring credit to other sites you do not necessarily want to support.

Links that are paid

You may have hyperlinks on your site to partner sites or sponsored content.

If you wish to prevent giving credit to people who buy from your site, you can utilize a nofollow hyperlink. This will prevent you from appearing to be suspicious to Google as well as help you avoid attracting an unwelcome penalty.


If you include widgets or infographics on your site from other sources but don’t wish to promote the information, you could change the URLs to nofollow.

In general, you can utilize nofollow links at any time that you connect to other websites and do not want to endorse the sites.

Learn more

Want to know more about the ways that outbound links influence SEO?

Rank Fire is a full-service Internet marketing firm. We have worked with hundreds of companies all over the United States, and we are aware of the necessary steps to achieve the results you want for your business.

Get in touch with RankFire now to chat with a consultant and look over our extensive SEO strategies and prices. We’re looking forward to working with you!


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