Digital Marketing Guide for Home Builders

Digital Marketing for Home Builders

Written by Jeremy Earle, JD

January 30, 2022

Roofer SEO in Colorado

Roofing SEO methods typically overlap with house construction SEO strategies. As a result, Rank Fire is the best publisher for the housebuilders’ digital marketing guide.

What is Digital Marketing for Home Builders?

The internet or other digital platforms promote housebuilder businesses via digital marketing. SEO, content marketing, and social media advertising are all aspects of digital marketing.

Residential Construction Companies Should Use These Digital Marketing Techniques

Finding reliable information regarding digital marketing for housebuilders is difficult. Roofing and construction marketing are two of the most common topics discussed in the media. However, housebuilders need a bespoke internet marketing strategy tailored to their needs.

SEO (Search Engine Marketing)

Search engine optimization (SEO) is the most viable long-term marketing option. For housebuilders Optimizing web pages for particular keywords and driving organic traffic from search engines like Google and Bing are two significant components of SEO.

SEO is a time-consuming process for certain contractors. For well-known companies, this may be accelerated via the strategic use of optimization tools. On the other hand, new businesses will be forced to start from scratch.

Search Engine Optimization (SEO)

When you use a search engine like Google or another, you’re using keywords. MOZ and SEMRush, for example, track the number of searches to get a sense of how often people use particular terms and phrases.

Your website has to be ranked highly for relevant keywords to get people to contact you. Understanding the purpose of terms such as informative, transactional, and navigational is crucial in this regard.

“Local Search Engine Optimization”

A sub-category of search engine optimization, local SEO focuses on achieving better rankings in local searches. There are several variables that the local algorithm considers, including proximity, relevancy, and prominence.

As a representative of your company in Google’s directory, your Google Business Profile is a terrific method to rank locally. In addition, local people may view your profile on the Local Map 3-Pack or Google Maps.

Blogging as a kind of content marketing

To attract more customers, you need to provide high-quality content. Your website’s blog is a great place to post new information if you’re looking for topics to write about do keyword research (like we discussed before).

As you write high-quality blog pieces, you may sell them through social media and email. Don’t be afraid to branch out into other forms of media, such as videos, podcasts, and e-books.

Reporting & Analytics

Analytical data must be used to analyze your digital marketing campaign. Using a WordPress plugin to install GA code makes the process a breeze. Your website performance may be monitored over time using Google Analytics and Google Search Console.

As long as you’re tracking user activity correctly, there are a variety of techniques to gauge performance. The more data you collect, the better you’ll be able to pinpoint areas that may need some work. For example, if you’re using Google Analytics, you may create objectives and compare traffic over time by month, year, and season.

Creating Backlinks

The importance of quality backlinks in SEO rankings cannot be overstated. Search engines take both links from other websites and connections inside a website into account.

To make it easier for visitors to find what they’re looking for, homebuilder websites should design their connections with this in mind. It’s a fantastic idea to get inbound links from 3rd-party websites as long as they have a lot of authority and reliability.

Creating a web page

A robust website is essential when it comes to digital marketing for housebuilders. Gaining new clients is easier when your site loads quickly, is easy to use and is adaptable to many devices. Your other activities, including SEO and email marketing, also depend on a well-built website.

A house builder’s website should not only be easy to use, but it should also result in as many sales as possible. As the name suggests, CTA buttons are the most effective way to do this. CTAs include contact forms and call-to-action buttons.

Advertising and marketing on social media

Using social media to advertise and promote your target audience is a great way to get your message out there. Most social networks now provide users with the option of customized advertising campaigns.


Advertising on Facebook is a no-brainer because of the platform’s massive user base of over 2 billion people. For your company to be found and interacted with, you must first create a Facebook Business Page.

After that, you can begin conducting paid advertising campaigns that specifically target your ideal clients. Leads may be captured at any stage of the purchase process with Facebook Ads. Finally, you may choose a spending limit for your Facebook advertising campaigns.


Instagram, owned by Facebook, is becoming more popular each year. There are already more than 800 million people using Instagram every day; many of them are interacting with their social networks and companies. An Instagram business account is simple to set up and offers real-time information.

To reach a larger audience, you may utilize Facebook Ads management to target IG users. One of the most excellent methods to get people on Instagram is 24-hour-long videos of your company via Instagram stories.


Using YouTube as a house builder’s social media channel is perfect since you can post videos of your work. New house building films are always in demand, so take advantage of the opportunity.

YouTube has a feature that makes it easy for web administrators to embed videos on their sites. By posting a video to their YouTube channel and website, house construction firms get the best of both worlds.

Ads that are paid for

Earlier in this piece, we discussed the topic of social media advertisements. Digital marketing for housebuilders also includes various sorts of internet advertising. In terms of digital marketing, Google Ads is a prominent platform.

In contrast to SEO, paid advertising has immediate results, but it is also more expensive. A successful digital advertising strategy relies on a thorough grasp of which keywords you should target and how much you should spend.


Adverts must pay each time a user clicks on their ad using PPC; the most general paid advertising approach. PPC is a popular choice for new home construction firms since it is quick to implement.

PPC, despite its simplicity, is not the ideal digital marketing technique for the long run. SEO is a long-term process, but PPC may assist bring in more visitors while it does. Over time, SEO generates more qualified leads at a lower cost.


The most prevalent kind of PPC advertising is Google Ads (previously AdWords), a service provided by Google. Google’s Keyword Planner makes it easy to target keywords. Advertisers now have the option of selecting certain regions and demographics to reach.

CPC, or cost per click, measures how much a user must pay each time they click on a keyword ad. Keywords with a high level of competition, such as “home-building company,” naturally have the most significant cost per click (CPC).

Establishing Your Target Market

To get the most out of your digital marketing effort, you need to focus on a specific demographic. Start by imagining your ideal client in 2022 and the problems they’ll be facing.

Buyer personas are often referred to as ideal consumers in certain quarters. Consider a case where you’re promoting condominiums to persons in the 25-32 age range. This age bracket enjoys going out to eat, going to the movies, and shopping.

It’s much simpler to design a marketing campaign around a specific customer profile after you’ve established who they are. An innovative, exciting, and cutting-edge campaign will be ideal in this situation.

Using the Power of Electronic Mail

For housebuilders, email marketing is a powerful marketing tool. A well-executed email campaign may do wonders for a company, even though you may not like the thought of bombarding your customers with messages.

The objective is to establish a reputable list of email subscribers on your website by transferring value. For example, you may put a PDF of your home’s construction highlights online for free. Create email lists using AWeber and opt-in forms with Thrive Leads.

Automated campaigns may be sent to your subscribers after you have a list. You must segment your email list to ensure that your subscribers only get emails tailored to their specific requirements and interests.

Tools for Home Builders to Use in Digital Marketing

None of the above strategies is expected to be used by your firm. Several of these strategies will need digital marketing technologies to be put into practice. The majority of these solutions may help you achieve your marketing objectives more quickly, and some even provide new avenues for growth and expansion.


For housebuilders, BrightLocal is an excellent digital marketing tool. Each time a company builds a new house, they may mark it on the map. User-generated content and social proof are served by having these pins published on the associated web page.

The best part is that the BrightLocal tool separates pins by location and applies schema code so that Google can identify the latitude and longitude of each nail. Is it possible to rank house construction services in several cities better?

The Google Keyword Tool

Search for keyword prospects for your home-building website with Moz Keyword Explorer. Customers and new leads may also benefit from the keywords you might identify for your service pages and blog articles.

You may sort keywords by their search volume, difficulty level, and importance in the Keyword Explorer tool. Users may also see what terms their competitors’ sites are ranking for, which might help them get a leg up on their competition.

Backlink Checker with a Royal Flair

You may use Majestic to see how your website stacks up against your rivals’ backlinks. Get in touch with the website that a high-ranking enemy is linked to and see if you can do the same.

On the page and domain level, Majestic can assess link equity. If you want to know which pages on your website are getting the most attention, you can check out the backlinks heading to your domain. You may use this data to better your content to get more backlinks.


Email marketing service AWeber is one of the most effective on the market today. Using AWeber, house builders may divide their customer base into different groups. It can also allow users to create email campaigns and graphics.

Using AWeber, you can see which subscribers respond to your emails and which ones aren’t. Improve your email content based on these numbers to attract more subscribers.

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