Do you have a mobile-friendly website for your roofing business?
Although mobile devices account for more than half of all search engine traffic, most roofing contractors have not changed their websites to work better on smartphones and tablets.
Are you one of those people?
Roofing marketers scrambled to make their sites touch-screen compliant and responsive after Google announced in April 2015 that they would include mobile-optimized websites in their search algorithm.
Many roofers have forgotten about the benefits of maintaining a mobile-optimized website and are satisfied with just having a responsive website.
According to a slew of research, search engines are the first place users go when looking for information on touch-screen gadgets.
According to this logic, if you want a prospect to find your roofing website on their mobile device, it must be mobile optimized and appear at the top of the search results.
Potential customers seek out a mobile roofing website with a specific plan of action because of the limited screen sizes and the atmosphere where surfing occurs.
So, if your mobile roofing website does not provide the information customers need quickly and clearly, they are more likely to go to your competition’s website.
Mobile users, on average, have an attention span of between 4 and 8 seconds. You need to make sure that your mobile pages load quickly, aren’t overloaded with images, and don’t need zooming in or out.
Asking yourself the following questions about your roofing website is good to start.
- Is your brand’s message immediately conveyed?
- Secondly, can you find your way around?
- Does each page feature a single call to action?
- Are your buttons responsive to touch screens?
- Can your prospective customer read the text without having to zoom in or out?
- Do you have to wait for the page to load?
- Are there any advertising or pictures preventing readers from reading certain content?
- How straightforward is it to complete the transaction at the end of the page?
- How easy is it to fill out the opt-in forms?
- Whether or whether your social networking buttons are easy to find and functional is another question.
This is a crucial checklist to help you evaluate the effectiveness and quality of your mobile roofing website. Your Roofing website should be simple to use on a smartphone or tablet. A mobile-friendly roofing website must include the following ten features to be fully functional on smartphones and other mobile devices:
The lack of screen areas on a mobile device or tablet makes it difficult to traverse a big menu or navigation bar. As a result, your mobile website’s menu bar will need to be redesigned to make it easier for users to navigate.
Because mobile website content’s text is smaller than that on a laptop or desktop, it must be easy to read. Your website’s information shouldn’t necessitate extreme magnification to be readable.
Your navigation sections should not be crowded together, making it difficult for users to select all of their desired options. Mobile roofing websites’ navigation should be vertical, with plenty of room between sections to prevent accidental clicks.
Make Calls-To-Actions Throughout Spectacular And Detailed
Make it easy for visitors to understand what you want them to accomplish during their visit by using calls to action. Because of the small screens on most mobile devices, such as tablets and smartphones, your CTA buttons will need to be resized.
CTA’s are essential to every website design, regardless of whether it’s a desktop or mobile site because they notify visitors what they need to do next. On the other hand, mobile roofing necessitates websites that are both simple to use and crystal clear so that customers know exactly what they should do next.
Contrasting typefaces, colors, or other design elements are ideal for making your CTA stand out. Remember that most mobile users are on the go and don’t want to be transferred to a website they don’t understand or aren’t sure what will happen next. As a result, keep your mobile CTAs to the point and concise.
You Should Make It Easy For Potential Clients And Customers To Get In Touch With You.
If you’re a roofing contractor, your leads, clients, and prospects must know how to quickly get in touch with you.
Having a “click to call” capability on a mobile device is a good idea since it makes it easier for clients to reach you right away from their smartphones or tablets. If you ask customers to enter their credit card information, this functionality should be prominently shown.
A direct outcome of this is that your customers will be more likely to make an online purchase or call customer service if they have questions.
Prospects are more likely to send an email than make a phone call, so you may want to include an email contact option on your website.
It is good to have a frequently asked questions area on your mobile roofing website to make it feel more welcome and pleasant.
Google Maps, which lets customers instantly enter your firm’s address into their GPRS, is another way to make your roofing company more easily accessible.
On Mobile Devices, The Roofing Website Should Load Quickly.
Customers are looking for information swiftly on mobile devices, if not instantly. Mobile roofing websites should load in less than three seconds as a general rule, so keep this in mind as you create your site.
Most people want your website to load in less than four seconds, and many customers are dissatisfied with the present loading speeds of their smartphones. This is why this is the case.
Your customers and prospects will leave your site if it takes too long to load, and they’ll go to your competitors instead. This means that you could lose a potential customer in just four seconds.
Ensure that your mobile web pages can handle both 3G and Wi-Fi connections and that the entire site is less than 1MB.
Since most movies and photographs take up a lot of space, you should use them prudently.
Help Visitors Find What They’re Looking For By Providing Filtering Options.
Users may likely scroll through multiple pages to find high-quality material while browsing on a mobile device.
As a result, the first page of your search results should include only relevant results to your users’ queries. There are several ways to ensure that users don’t have to visit multiple sites to get all the information they need about a product.
When Creating A Mobile-Friendly Roofing Website, Keep Your Fingers And Thumbs In Mind.
A common criticism about mobile sites is that the buttons and text are too small and difficult to read. Numerous studies support this.
When developing a desktop site, you have a lot of leeways, but when it comes to mobile phone websites, less is more.
Large buttons and clear navigation are essential to making your site easier to use and understand. Pop-ups, sidebars, and extraneous information should be avoided.
Keep in mind that visitors’ thumb widths are 43 Px by 43 Px while creating your website. Maintaining a reasonable amount of space on your website isn’t a universal rule, but it’s essential.
When Using A Mobile Device, Avoid Pop-Ups.
Pop-ups generally irritate customers/prospects. Customers aren’t happy with pop-ups, especially if they’re looking for useful information on their mobile devices.
When people browse their tablets or smartphones, they have a limited amount of time, and pop-ups seem to annoy them.
Pop-ups can take up a lot of screen real estate on mobile devices, preventing users from completing the required Call to Action (CTA).
To know whether or not having pop-ups on your mobile roofing website is worthwhile, your company will need to do a split test.
For Mobile-Friendly Searches, Optimize Your Roofing Keywords.
When selecting keywords for your mobile roofing website, you must consider what your potential clients will put into their mobile devices versus what they type into desktop platforms.
Prospects and clients are more inclined to ask inquiries when looking for information on their mobile devices. Think about the keywords you intend to utilize on your website before you begin writing content.
Consider, for example, incorporating your geographic area into your term. When looking for a certain place or postcode, utilize phrases like “how,” “what,” and “where.”
How-to and what-is terms like these are more relevant to your audience and needs while writing roofing articles.
Maintain A Clean And Clear Layout.
Make it easy for potential customers and leads to find information on your roofing website by keeping it clean and uncluttered.
Avoid Using Stock Images Of Roofs.
If you have worked on any roofing jobs in the past, take some photos of them. This improves your reputation with customers and doesn’t give the impression that your website was designed hastily. Real photos show your clients that you can deliver excellent work.
Checklist For A Mobile-Friendly Roofing Website
Shopping, browsing, and searching on mobile devices aren’t going anywhere; in fact, current trends indicate that they’ll grow in popularity over the coming years.
If you don’t keep your mobile roofing website up to date, you risk losing a significant number of leads and potential customers.
Check out this checklist to make sure all of your pages are optimized for mobile devices after you’ve completed the ten steps in this guide:
- Is the load time on your roofing website under 4 seconds?
- Your call to action needs to be clear and visually appealing.
- Are there filters in your search choices to assist users in finding what they’re looking for?
- Do visitors to your roofing website know what to do once they arrive?
- Can you quickly find the information you need on each page?
- Is the use of pop-ups affecting your sales?
- Are customers able to book jobs or purchase merchandise within a few clicks?
- Are your “Call to Action” buttons in the best possible locations?
- Are the contents of your website readable even when the screen size isn’t changed?
- Is the content on your website clear and to the point?
The Following Step Is To: Make Your Website Responsive
Consider the features mentioned earlier. You can ensure that your website is developed to educate visitors looking for information and convert those who wish to book a job with your organization.
Even if your roofing website is flawless from a technical standpoint, users may be put off by its appearance. Grab a friend and have them use their mobile phones to navigate your website. To test the click-to-call button, ask them to fill out the contact form.
If your site is difficult to use on a mobile device, it’s time for a makeover. At Rank Fire | SEO, we have seasoned web designers who will make sure that your site is easy to use on both computers and mobile devices.
For more information on our innovative and responsive roofing website solutions, please do not hesitate to contact us. We look forward to hearing from you.