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Dentist SEO Agency

The only risk-free Dental SEO company in the country

Dental practices are highly competitive. With the high cash flow potential, dentists are willing to shell big bucks to rank their website at the top. At Rank Fire SEO, we have the skill, expertise, and experience to guarantee first-page rankings for relevant keywords of your money back.

We don’t mess around or make false promises. That is why we put our money where our mouth is and deliver results to your law firm.

Free Website

SEO must be done right from the ground up. That is why we build every dentist SEO client a brand new website when they commit to a 12-month subscription. Technical SEO is critical to the success for high search rankings.

By building a new website, we ensure that every aspect of your dental website is highly optimized to dominate local search rankings and drive hundreds of new clients to your dentist. Stop letting your competition get all the clients and schedule a free intro call today.

Dentist Website Design

Dental SEO Company

Dental SEO is highly competitive as you know. Dental practices must find an SEO agency they can trust to get them to the top of the search rankings.

Many dentists have shifted their focus from traditional advertising to Dental SEO, or search engine optimization, to ensure that their practice is always visible to potential new patients.

However, it can be difficult to grasp the fundamentals of dental SEO. This comprehensive book will learn all about Dentist SEO and why it’s so important for your dental office.

SEO Company for Dentists

Are worms capable of causing cavities in the teeth?

From 5000 BC Sumeria through Europe in the 14th century, this concept permeated dentistry for thousands of years – long before modern dentistry started. It made some sense at the time.

It was not uncommon for the cavities to appear as if a microscopic worm had gnawed through them. As a result, the treatment for eliminating worms was either ineffective or even harmful.

With the advancements in dental technology, we may now scoff at these ridiculous notions. Dentists have been practicing and perfecting dental care for centuries now.

What causes cavities and how to treat them are two of the most commonly discussed topics in dentistry. But imagine if dentistry had only been around for a few decades. That’s where the search engines are now.

Search Engine Optimization (Dental SEO): A Brief History

Only a few decades have passed since the invention of the first search engine. A few years ago, they were all about “worms cause cavities.” If you’ve ever heard of someone “keyword stuffing” their websites to score well for a range of keywords, you’ll know what I mean.

Dental SEO specialists used to get an advantage by cramming their pages full of unrelated keywords. In the same way, tooth worm treatments didn’t help anyone’s teeth; they made web pages worse. As a result, we’re still in the dark about how to create, operate, and comprehend search engines at their finest.

There are always new regulations to replace the old ones, so we witness so many changes. Hence the Internet’s continued wildness. Even though the Internet appears to be well-understood and ordinary, it constantly grows. Five years ago, some of the suggestions about boosting your search engine rankings were practically ludicrous.

Why Is SEO for Dental Practices Essential?

There are already more than 460 million websites online. Getting recognized in a sea as large as the ocean is understandable. To improve their online visibility, more dentists and small companies rely on search engine optimization (SEO). When someone searches “dentist in [city]” on Google, their practice will show up.

What Is the Purpose of Dental SEO?

SEO (Search Engine Optimization) is the example of promoting your website so that prospective patients can readily locate your website when they conduct an online search. An effective dentist SEO plan employs various online marketing techniques to help your website rise in search engine rankings. These approaches notify search engines that your website is relevant to specific search terms.

Finding new patients isn’t the only benefit of dental SEO. It’s much easier for potential patients to get in touch with your practice and find out more about your website’s services when your website is well-optimized. To convince a searcher (potential patient) that you are a reputable solution to their problem, optimization shows search engines that you relate to the needs of your target audience.

Get our free whitepaper, “A Dentist’s Guide to Local Search and How It’s Affecting Your Practice,” for more information and thoughts on how you can enhance your rankings and visibility today. Obtain it by clicking here.

What To Look For In Dental SEO Results?

One of dentists’ most cost-effective marketing tactics is dental SEO (search engine optimization). In some cases, it may be the most difficult to measure. Many advanced tools are available, but many are also very expensive. Fortunately, you don’t have to give any more money to find out if your dental SEO efforts are working. Before you can accurately measure SEO results, you’ll need the correct tools. Google Analytics and Search Console are free resources you should utilize (formerly Webmaster Tools). To get started, you’ll need a Google account.

Note: Google Analytics is already installed on the websites of Rank Fire SEO members. Your analytics profile can only be accessed by contacting your Account Advisor.

Before You Begin Optimizing Your Dental Practice’s Website

Before implementing dental SEO for your dental practice, you or your website/SEO provider should establish your website’s benchmark data. You’ll be able to keep tabs on the progress of your campaign this way.

We recommend using Google Analytics to obtain the following metrics to better understand your website’s traffic. Your website provider may have already set up a Google Analytics account for you, or you may do it yourself.

Keywords and their position in the search engine results By looking for their practice on a search engine, many dentists believe they can discover their ranking. However, most people don’t realize that your search results will always be personalized in some way.

Your search results may reflect what Google believes you want, depending on your location, search history, and even the IP address you’re using to access the Internet. Google Search Console’s Search Analytics dashboard is the best place to get non-personalized results.

An easy-to-understand dashboard displays the keywords you’re currently ranking for and where you’re ranked on the page (e.g., 1). You should observe your placements drop over time (e.g., from position 6 to position 3) as you perform SEO for dentists.

If your website shows in search results a number of times but receives no hits, your clickthrough rate is low. Your website’s CTR would be 10% if it showed in search results 100 times and only ten people clicked on it. Your clickthrough rate should rise over time.

peoples who arrive at your website due to an unpaid search result are known as “organic traffic.” Take a look at your typical organic website traffic month to month, and then attempt to increase the number of visitors. It’sSEO’s goal is to bring in more of the right kind of customers to your website.

Your bounce rate is the percentage of tourists that abandon your site after viewing only one page. Having a bounce rate of 50% in a month means that out of the 100 people who came to your site, 50 of them chose to leave after seeing what you had to offer. As a result of a high bounce rate, your website may have a poor user experience and receive unqualified visitors. Ongoing SEO efforts to reduce your site’s bounce rate should be prioritized.

Finding out which web pages on your website bring in the most visitors is also critical (known as a landing page). You may use this data to see if you’re drawing the correct kind of visitors to your clinic and what information they’re most interested in. As the most visited pages, SEO should focus on making these pages better to increase the number of people who become new patients.

What to keep in mind while optimizing your dental website for SEO

There are a few considerations to keep in mind when you start optimizing your website for search engines:

How much time do I have? Each person’s success in dentist SEO is influenced by many factors, including how much competition there is in their location and where their website is beginning. People who appear on page 5 for “Temecula Dentist” may take longer to optimize than those on page 2 for the same search term.

Align your keyword strategy with your business objectives. Keep your marketing goals in mind when selecting your target keywords, and avoid optimizing phrases that could be harmful to your practice. A pediatric dentist, for example, may not wish to rank for the term “dental implants.

Targeted keyword traffic should be boosted. Following a successful dental SEO campaign, you’ll want to know if visitors are coming to your site. Your recommended landing sites will gradually experience a rise in organic traffic over time if your dental SEO efforts are successful.

As the last point, remember that no two cases are the same. It’s easy to think that you will too because a colleague saw results from dentist SEO in a short amount of time. Even if that’s the case, your website’s dental SEO will be very different from another firm’s. If you want to know how well you’re doing in a certain area, you should compare yourself to your initial benchmark data.

Ideally, an SEO firm should be able to offer you this kind of information at the beginning and every month to provide you with a complete picture of how your dentist SEO campaign is progressing. If you’re not sure what’s included in your program, don’t be afraid to ask questions.

What Signs Point to the Need for Dentist SEO?

Though most websites might benefit from search engine optimization, there are times when it is more critical for some than others. Is there a way to tell if you need it before buying it? Consider the following issues:

Google, Bing, and Yahoo! are some of the most popular search engines.

SEO has the potential to elevate your position on key search engines like Google and Bing. An optimized site can be modified to give the most relevant content to Internet visitors as search engines aim to do so.

A quick search for your city and primary service will provide the most relevant results (e.g., Los Angeles dentist). Continue scrolling through the results until you locate your website. To get new patients, your practice needs to be on the first few pages of a search engine. Seo can assist in boosting this website’s position in the SERPs.

YES, I have dedicated landing pages for each of my services.

Your website’s primary objective should be to generate interest in your products or services to make money. Sell more expensive services, such as dental implants or veneers, instead of a routine cleaning by creating landing pages that emphasize these options. Showcasing and marketing the services you want to be recognized for is a perfect dental SEO strategy.

How many new patients do I get each month because of my website?

Is it common for new patients to tell you that they discovered your clinic online? If you wish to sell something, you want a website. As long as SEO isn’t your primary goal, it may help you get more traffic from search engines and give potential customers more information about your services.

I’m getting new patients via my website, but they’re not the kind I’m looking for.

If your website is bringing in new patients, but they aren’t the kind of patients you want, search engine optimization might help you sell the services that will attract your desired demographic.

Dentists specializing in restorative dentistry may prioritize patients with more serious aesthetic issues or those needing dental implants over regular dentists. To weed out outpatients who aren’t a good fit for your practice, use dental SEO to draw attention to the services you want to promote.


Dental SEO Strategy

Ranking Factors for Local Google Searches

What are the most critical aspects of your dentistry practice’s SEO strategy?

It’s not a simple undertaking to keep your website top of search engine results pages. Doing so requires local search engine optimization (SEO), which is difficult to keep up with as algorithms change and new dental practices are created and promote themselves online.

Industry experts examine thousands of small business websites annually if you want to know what elements affect your local search rankings. Because of the focus on products and services near the user’s current location, local search is distinct from other types of searches. Rankings are affected by these factors.

20.3 percent of on-page signals

Keywords in your website’s copy and metadata are on-page indications. Search engines rely on on-page signals to detect if a user is looking for local services. Include keywords in your website’s metadata, such as title tags and descriptions, so that searchers can quickly determine whether or not to click through to your site.

Include your company name, city, and service offerings in the title tags while maintaining a conversational tone.

Dentists in Los Angeles like John Doe, DDS, may be found here. Your practice name, entire address, and phone number should be prominently included on your website so that search engines can reach you.

Link Indicators: 20%

Backlinks are hyperlinks points to your website from other people’s websites. As with a reference you’d submit to a potential job, search engines use your website’s backlinks as a “reference.” A backlink is considered quality if it comes from a relevant website, such as one in the same business or geographic location.

For your website, you should focus on the following three sorts of links:

In addition, directory entries from your local chamber of commerce and connections from your local college or local television station website are examples of location-specific links.

The ADA or your state association’s business directory

Dentistry blogs and magazines with a high level of authority

About 14.7 percent of Google My Business Signals come from Google My Business.

This is the essential ranking factor for your Google Maps listing in Google’s snack pack. Google uses information from your website and your Google Maps listing to determine your location. Verifying your Google Maps listing and completing all of the information is critical if you want to be in the snack pack’s top three spots.

13.6 percent of the time, external location signals are received.

Search engines use these directories to identify your location based on your name, address, and phone number (NAP). Yelp, Yellowpages, Manta, and CitySearch are the most frequently used directories by Google.

Using the as it is name, address, and phone number in every directory is critical to ensuring NAP consistency. To avoid any doubts, it is important to ensure that your NAP data is consistent throughout all relevant directories, websites, and Google Maps listings.

Additionally, it is critical to avoid having several listings in any web directories. Search engines will not tell if you have several businesses or locations if you have multiple listings. Editing your NAP information and reporting any duplicate entries in directories may necessitate a verification process for each.

9.5 percent are based on behavioral or mob signals.

The number of people who go to your website directly from the organic search results is what we’re talking about here. A searcher’s decision to click your website is influenced by the use of the proper keywords in your title tags and meta descriptions are more likely to click on your site if they see your term in the blue text (the title tag).

The higher your click-through rate, which tells search engines how popular your page is, the better your chances of ranking upper in the future will be.

Personalization Signals are 8.5 percent.

Personalized search results are generated based on a user’s search history, physical proximity to a business, and previous interactions with various websites. Italy, there isn’t much you can do about this with local SEO. Pay-per-click advertising could be an option for you (PPC).

Pay-per-click (PPC) advertising is a side to get your practice in front of people who might otherwise miss it in the organic search results. Using pay-per-click advertising, dentists can effectively reach new patients in various geographic areas. PPC campaigns may generate visitors to your website in just a few days instead of the weeks it takes for SEO to show results.

Research Indicates 84%

However, reviews are vital for your practice’s online visibility, even if it is still heavily argued whether or not they directly boost your rankings. Potential patients are more inclined to contact you if they see positive reviews about your business. In addition, Google allows users to call a business straight from their search results pages. If you don’t have any customer reviews, it could mean the difference between someone contacting you right away and going to a competitor’s site.

5 percent of the time

Is there any value in the likes, comments, and shares you receive from your followers? It’s up for debate. However, they do lend legitimacy to your company’s reputation. Google considers the number of times your business has been mentioned on the Internet when ranking your website. Don’t forget to include details about your products and services and a link to your website on all of your social media pages.

A Comprehensive Checklist of the Best Dental Website SEO Techniques (Onsite)

When it comes to SEO, there has been a lot of change over the past decade, but one element has remained constant and essential. One of the primary goals of SEO is to raise a website’s position on the search engine results page (SERP).

There’s only one way to get on the top page of search engine results in SEO. Most individuals don’t even bother to scroll down to the second or third page, much less the fourth. When there are several possibilities on the first page, why would they?

Not being found on the first page of search results is equivalent to not even existing in the digital world. The only way to achieve first-page billing is via maximizing your practice’s web presence. You should care about your online reputation even if you aren’t actively recruiting new patients. Many of your current patients utilize Google to find your practice.

To make your website more user-friendly, you should familiarise yourself with the best practices described in the following sections.

SEO Tips for Dental Websites

Before doing any serious job, do some research. When it comes to dentistry website SEO, it’s not something you want to rush through.

Establish a baseline. To get a knowledge of where you’re currently at, look at your site’s rankings, visits, conversions, and bounce rate. Use free analytics tools like Google Search Console and Google Analytics to better understand the performance of your dentistry website and track improvements as you adopt SEO. (To learn more about using Search Console on your dentistry website, check out our blog post right here.)

Define your goals. Ideally, your benchmark data should show you where you’re doing well and where you could do better. Get clear on your goals and specify how you’ll evaluate success, whether you’re seeking to increase reach, page views, time on page, decrease bounce rates, or boost conversions.

The meta description and page title should be optimized. Each page’s title and meta description can be found in the page’s source code and should be unique. This text provides a notion of what your website is about to visitors on search engine results pages.

Add important keywords and identify your practice’s location and state in your page titles and meta descriptions. Keeping the page title to 60 characters and the meta descriptions to under 156 characters is important.

Optimize the content of your website. To have your content optimized for search engines while also sounding natural to your readers, you must strike a balance between keyword density and readability. Each page of your website should have a specific set of keywords assigned to it, and those keywords should be used in the page’s headers, paragraphs, bulleted lists, and call to action.

To help search engines better understand your website, you should include local structured data mark-up on your pages. Adding it to a page’s HTML mark-up makes it easy for web crawlers to learn about your practice’s offerings, such as the services you provide and your business hours. As can be seen in the example below, Google then uses the mark-up to highlight this data on search engine results pages.

If your practice has structured data, it can be featured in an improved version of Google’s search result listing, the “rich snippet” (example below). As a result, Google has also produced an aggregated Yelp rating.

Using this product, you can see if your website has any structured data. Contact your website host and ask for assistance to put this code into action. Make a copy of the code and paste it into your website’s code.

Considerations for Dental SEO (Off-Page)

Everything that can help or damage your search engine optimization has been covered. While you are working to improve your online visibility, your competitors are probably doing the same thing to improve their online visibility as you are.

Prioritize the following six items to gain an advantage over your competitors:

1. Create backlinks that are of high quality. Set up a social media profile for your business on Facebook and Twitter, and encourage your professional organizations to list you on their member directories. The more authoritative and reputable backlinks you have to your website, the higher your search engine rankings.

Make sure your web directories use the same name, address, and phone number (NAP data). It is important to remember that people and search engines utilize your NAP data to learn more about you.

Use free tools like Moz’s Local Listing Scanner, which provides a consistency score, to look for hidden duplicate listings that may appear under an old address, name, or phone number. If your NAP data is inconsistent, or if you have duplicate listings that should be reported, this tool will let you know so that you can fix the problem.

Improve the domain authority of your website. As you complete steps 1 and 2, your domain authority (DA) will steadily rise over time. The amount and batter of backlinks to your website are two of the most important factors. To improve your website’s DA, follow these steps:

Ensure that your website’s structure, ease of navigation, breadcrumbs, URL structure, meta tags, header tags, word counts, keywords, and alt tags are all properly implemented. • Depending on who your website provider is or how comfortable you are with website design, some of these features may be tough to execute. You don’t have to worry about these things if you’re working with Rank Fire SEO.

Internal links help visitors and search engine crawlers navigate your website and keep your material organized.

Link externally — external links enable visitors and search engine crawlers to navigate outside of your website. For example, include a link to your pricing page on your services page (where it makes sense).

Search engines closely evaluate backlinks to your website getting rid of spammy ones is a must. That’s why it’s crucial to remove poor backlinks from your site. It may take some effort to delete these links, but it’s worth it to avoid being fined.

Use free tools like Open website Explorer or Google’s Search Console to find out which links are leading back to your website and identify any pointing to your site that don’t make sense. You may inform Google that you have an undesired backlink by disputing it, telling the search engine that you don’t have a relevant connection, and they should disregard it when analyzing your website.

1.In Google My Business, prioritize your most critical categories. Search engine snack pack keyword rankings heavily influence your practice’s Google categories. As a rule, the most significant category should be listed first on your page.

2. Increase the number of reviews you have on Google. Over time, you should implement a strategy to increase the number of positive internet reviews you receive from your patients. You can do this by sending emails to patients asking them to give reviews after you’ve assisted them and by posting on social media asking them to do so. Check out all reviews and answer professionally and genuinely!

3. It’s important to increase the number of people that click through search results. According to Google, a search engine results page’s click-through rate (CTR) is an important behavioral component in determining whether a page is of interest to the user. Optimizing the page titles and meta descriptions on all of your website’s pages can influence whether or not someone clicks on your page.

4. Integrate a verified Google Maps listing for your practice into your website. This is a little but significant step. Including a map on your website is easy to prove your location to search engines like Google. After claiming and verifying ownership of your Google Maps listing, this step must be completed.

At the very least, implementing these fundamental methods can help you get off on the right foot. Fill out the form bottom to obtain a free whitepaper on how to improve your website’s rankings in 2018 and achieve better results in local searches.

Google My Business (GMB) and other internet directories should be owned by you, not the other way around. When it coming to dental SEO for dental websites, it’s critical to consider the importance of local search. You must verify your GMB listing to ensure that Google knows where your dental practice is located.

As a result, when someone find for a dentist in your area on Google, your listing will appear higher than one located further away. Make sure your GMB profile is yours by claiming it and checking if there are any duplicates or inconsistencies.

To learn more about how to remove duplicate listings, go here. After claiming your GMB profile, go through the same process with these other top dental directories. Keep in mind that your practice’s name, address, and phone number should all be the same.

Backlinks: A Comprehensive Examination

Any connection pointing to your website from another website is referred to as a “backlink.” Both are important in terms of the quality and quantity of links to your website. To establish the quality of a backlink, Google looks at the relevance of the sites that link to your site. A combination of these factors and how relevant your website content is to the search topic helps Google decide your domain authority.

You must be linked to other highly authoritative websites to be regarded as an authoritative website. Backlinks with a wide range of authority are fine as long as the links back to your site make sense. Consider the case when your dental office is mentioned inexplicably on a website regarding stereos. This would be regarded as unrelated and so a low-quality connection.

Remember that you can always use Google Search Console and Open Site Explorer to find out who is referring back to you and what your domain authority score is. These tools are free.

Location-specific connections, industry-specific directories, and authoritative sites are all good sources of backlinks.

Any directory that aids Google in determining where your dental clinic is located is considered a location-specific link. Using this type of reference is called “structured.” Also, a link from a nearby institution or dental society could be considered an example of a general geographic place being linked to you. An entry in a local chamber of commerce directory would meet both categories since the chamber is associated with your geographic area and includes your NAP information:

• Websites related to your sector can be included in an industry-specific link. Obtaining a backlink from a state dentistry association, for example, is an example of this.

• It’s important to get your practice mentioned on authoritative websites, such as major news outlets and industry journals. Even yet, it’s not easy to get one of these links because they tend to be very relevant and appear on newsworthy content.

Search Engine Optimization (SEO) Is As Crucial As Your User’s Experience

SEO is a long-term process. However, there is a strategy to immediately improve your search engine traffic results. You should take a step back and think about how you can improve the customer experience while following all of the best practices for SEO.

What you (and your rivals) are told about optimizing for search engines focuses on modifying the site so that search engine algorithms will find the content interesting. A large portion of the advice revolves around giving the search engine exactly what it wants to boost your organic rankings.

But there’s another aspect to dental SEO, and dentists need to pay attention to it.

People make dental appointments, not search engines. As a result, it’s important to think about the needs of your potential patients and those of the search engine. You can’t expect your organic traffic to change overnight, but you can enhance the number of leads that turn into patients by modifying the user experience.

Here are three quick and simple strategies to improve your website’s usability and increase your organic traffic:

A potential patient should first see when they arrive on your website is an evident and urgent call to action. Even better, include a special offer in your call to action to get new patients to sign up. Enter your email address to receive an appointment within the next ten days as part of a special offer for new patients. Getting new patients to book an appointment right away is easier if you give them an incentive to do so rather than making them wait months or years.

It’s important to include your phone number and address clearly on all of your website’s pages so that visitors can easily reach you. That way, no matter what page other lands on, they may get in touch with you by phone or see your address.

Personalize and add information to your meta-descriptions. Search engines use the meta-description text in your website’s code to create your search engine results page. Although it’s more technical than some of the other tips, changing your meta descriptions can significantly influence.

Within the admin area of your website, you’ll find the ability to edit your meta-descriptions. Consider the terms that your potential patients may be searching for when you do this. In changing your website’s content, make it about you and your employees, you’re practice, and what you believe in.

It is important to remember that you only have 160 or so characters. You may receive more room depending on the search engine. Using “I” phrases, introduce yourself in the first person. Meta-descriptions that include “we” phrases are less personal than those that don’t.

Inform the audience about the things that interest them most about your work and where and why you do them. As an illustration, “My name is Dr. Smith, and I’m a periodontist at 124 Pine St in Springfield. Implants for all budgets are my specialty, and I’m here to help. Under 10 days is the typical turnaround time for my appointments.

To boost your search engine ranking, you must first improve the user experience on your website. Seo that is based on the experience of users. User experience and search engine regulations are convergent in the end: making search engines a location where people can find and use exactly what they’re looking for.

Is There Any Meaning to the Term “Organic Listings”?

Once you’ve navigated beyond the advertising and are presented with a list of results, you’ve reached the localized organic listings. What are the benefits of pursuing organic rankings? First, there are two essential points to keep in mind.

findings are more inclined to click on the first few results on the first page, making the top organic listings highly sought-after real estate. Refinement of search is a common method used by people who want Google to comprehend what they are looking for

There are always modifications to Google’s search results pages. Even while many organic listings have been shifted farther down the page, they still generate substantial traffic. Two things can drive organic results down Google’s “snack pack” at the top of many geo-specific search results and Google ads.

Let’s look at what you’ll need to achieve high placement in organic search results. Backlinks, content, metadata, behavioral factors, and the searcher’s proximity to your business all play a role in improving your organic rankings.

People’s habits and location

You can tell how will interest there is in your website by the number of times people click through from the Google search results page. Search engines utilize this data to rank pages with a greater click-through rate. Page names and meta descriptions published on search engine results pages can enhance click-through rates:

Using titles that are easy to read and a meta description that provides enough information to help findings decide if they want to click through is a great way to increase the most of people who click through to your site. “

Of course, Google considers how close a searcher is to the “brick-and-mortar” business that they could potentially visit because these results could bring users to actual places in the real world. When searching from different locations, one’s results may differ slightly. Because Google needs to know where your clinic is physically located, mention the city in your content where it is located.

By now, you should be able to assess your website to see where you can improve its overall rating, snack pack ranking, organic listing ranking, and so on.

• Including keywords and the city where you are located in all page names and meta descriptions.

• Updating your material with mentions of your dental practice’s location, such as the city and state.

•To begin with, make sure your Google Maps listing is claimed and verified.

What are the differences between HTTP and HTTPS sites?

For your browser and the website to communicate data, HTTP (hypertext transfer protocol) is used. HTTPS is a secure version of the HTTP protocol. When you use HTTPS, it is far more difficult for third parties to decode, change, or erase information sent between your browser and the website.

What Dental Practices Can Learn from This

Nobody wants to receive a message informing them that visiting a website is not safe. Even if the information you’re asking for is innocuous (such as your name and email), security warnings are enough to have most visitors close your page and go on to a more secure site.

An SSL certificate (which makes your site HTTPS) is highly suggested to enhance your online security to ensure that you do not find out on new patient inquiries or requests.

Secure patient email, a HIPAA-compliant patient portal, and an HTTPS website to send a message to your customers about how much you known their privacy. By going the extra mile, you keep your patients safe and boost their confidence in your practice, which will lead to a steady stream of long-term clients.

Your website must be mobile-friendly.

According to Google, mobile-friendly websites will be given a boost in search engine rankings. Many search engines (Google and others included) have been telling us for years what they want in terms of good approaches to optimize mobile search. Google has had enough websites that aren’t optimized for mobile devices. They’ve laid it out in plain English, and we need to pay attention to what they say.

Sites optimized for smartphones and tablets are all about making them search-friendly, but there’s a lot more going on than that. Making your site appear its best on any device is the goal.

Answers to a Few Frequently Asked Dental SEO Questions

Your practice’s internet marketing plan will not be complete without search engine optimization (SEO). That said, it’s a nuanced subject. We have ideo it might be helpful to list some of the most often asked questions about dental office marketing here if you have any of your own.

Q: The question is whether or not the use of hashtags (#) is beneficial.

A: This convenient icon has been provided to help to exist, and potential patients identify posts on a given topic (e.g., #teethwhitening) in the social media arena. Hashtags are a terrific way to get your material out there on social media, and they may also be a source of backlinks to your website. On the other hand, search engine optimization algorithms are not yet able to use hashtags.

Q: How many keywords are too many?

A: Up to a point, keywords are fantastic. Titles, content headers, photos alt tags (i.e., descriptors that appear instead of an image), and throughout the copy can all use these words. However, you should exercise caution because you are aware of the dangers of overindulging.

You’re probably guilty of keyword stuffing if your material doesn’t sound natural when read aloud. Your website’s search engine rating will suffer because search engines are about as forgiving as a Thanksgiving dinner belt.

A: The verification process for a Google Maps listing takes time.

For those of us who prefer not to wait for things, Google has a solution: You can have your Google+ account verified in less than fifteen minutes. Google will contact the phone number linked with your street address to verify your account if you aren’t in the office.

Q: How can I move the location of my Google Maps view?

A: Giving prospective patients a business card with the wrong phone number is just as terrible as having the erroneous address shown in Google Maps. There is an easy solution.

Simply go to the Google dashboard and relocate the pin to the correct place to fix this. Check to see if your dashboard displays the correct address. To avoid duplication of listings, you must mark your former location as “moved” via the edit option in Google Maps if you are seeing it in Google’s search results. (You can learn more about why duplicate listings are harmful to your dental SEO here.)

I need search engine optimization (SEO) as part of my online marketing strategy?

A: Right now! To succeed amid the hectic season, you need to start working on dental SEO as soon as possible.

Local SEO to get Patients from Nearby

It’s a daunting endeavor to market your practice online. Internet marketing best practices are constantly evolving and expanding, making it tough to stay up to date; however, one thing is certain: whether you’re using social media or search engine optimization, you need to target your local audience. Indeed, nearly two-thirds of internet searchers include a location in their inquiries. Now is the better time to begin focusing on your local market.

You can begin incorporating location into your internet marketing plan by using the following:

It’s critical to include your location in your website content so that your target audience can see it. Google Analytics can let you track your website’s traffic. Use these areas to broaden your audience.

Often, doctors believe that the more cities they appear in search results, the better. However, this is not always the case. For some people, the ‘Holy Grail’ is to be number one in their state. It’s not always a good idea to think this way. “San Diego dentist” is a more specific search term than “California dentist,” more generic. Online searches are more likely to become new patients if your location is more narrowly focused.

It’s a great thought to join your local Chamber of Commerce because many chambers connect to their members’ websites and give your website more exposure in your town.

Facebook and Foursquare check-ins should be encouraged. Each time a patient checks in at your office, your practice’s location is shared with search engines and your patients’ social networks. As a result, you’ll get more attention from potential customers in your area.

For search engines to “see” the photos you upload to your website and determine what they are, you need to use optimal Alt tags on each one of your images. Select “Image Properties” from the right-click menu when adding an image to your site in the WebEngine. Finally, type a brief description of your service area in the “Image Alt Text” column. Once you’ve made your adjustments and saved them, publish your website.

Search engines don’t always check every page of your website to determine your website’s rating on their results pages, so make sure your address and phone number are prominently displayed. You can ensure that search engines see your address and phone number by putting them on every page.

Local Search and the Practice of Medicine

The commercial that kept interrupting your favorite TV last week is probably still fresh in your mind. You most likely don’t because we’ve conditioned our minds to ignore information that isn’t immediately relevant to our current state of affairs. Every day, we are subjected to the data equivalent of 174 newspapers. No one could get anything done if we didn’t remove the noise.

Is this the end of advertising? I don’t thought so, but it does mean that service providers, such as doctors, have to rethink their marketing strategy. There is a technique to get in front of potential patients at the exact moment when they are looking for a solution and not an interruption by using Internet searches to your benefit. The crack is to optimize your website for search engines (SEO).

SEO is a marketing strategy that aims to increase the number of people who visit your website by making your practice appear higher in the search results of people looking for a dentist or doctor online. The 1st page of search results is crucial, as over 85% of searchers don’t look any further than that. If you’re not on the begin page of a search engine, you might as well be on the last.

The rank of Fire You may learn more about SEO in the book, Local Search and How It’s Affecting Your Practice by SEO. This white paper covers all you want to know about search engine crawlers and algorithms and keyword density, and metadata. Do you want a brief rundown of the situation? Here are some of the most interesting tidbits.

SEO is all about keywords. Search engines utilize these terms to find and rank your practice (i.e., orthodontist, teeth whitening, etc.). Your practice’s location is just as crucial as the services you provide when optimizing your website for search engines.

When looking for a dentist, most people don’t have the time or want to travel hundreds of miles to see one. As a result, to draw in local customers, your website must have a connection to your physical location. Local SEO is the term for this form of SEO. On-page and off-page optimization are essential components of a good local SEO strategy.

As the name suggests, on-page optimization involves making adjustments to your website’s HTML code. Website copy is the most apparent place for on-page optimization. When crafting your material, keep in mind the keywords and phrases that potential patients will likely employ when conducting an internet search.

This helps search engines categorize your website accurately, boosting the number of times your practice appears in relevant queries. HTML tags such as page titles and meta descriptions are also on-page variables. Search engine rankings are influenced by backlinks and business listings, two off-page SEO tactics outside of your website.

Backlinks are websites from other websites to yours. This may seem like a quick approach to rank higher, but Google considers context when awarding backlinks. Unrelated backlinks will negatively affect your rating.

Numerous off-page techniques can help you improve your search engine rankings, including business listings. While it may seem self-evident, the two most critical aspects of maximizing your company listings are consistency and accuracy. The NAP (practice name, address, and phone number) should be consistent throughout all directories where your practice is listed.

Search Engine Optimization (SEO)

It is now time to go into greater detail about how you can rise to the top of the Google search results page’s “snack pack” (the set of the three most relevant local companies that match a user’s search query).

Your practice must be included in Google’s snack pack for these reasons.

A snack pack is prominently displayed above organic listings in search engine results pages to entice users to scroll no further down the page.

2. Your reviews are prominently shown in the pack, allowing you to gain the trust of potential customers.

Your website or phone number will be readily available for visitors to call immediately from your listing.

Local businesses now face intense competition in Google’s snack pack because of the ease users can find them.

If you wish to rise above the pack, the three most important elements affect your position.

NAP Reliability

Your business’s NAc (name, address, and cell number) should be the same across all major internet directories, including Google My Business. It is possible that even the tiniest changes in your location can prevent you from being included in the snack pack.

If your address is, for example, 123 Cardinal St., #201, Nashville, TN, 37587, your address should always show in that precise format — even altering # with Suite or Ste. can confuse. It should always appear in that format. Find out how the United States Postal Service (USPS) standardizes your address by visiting their Zip Code lookup page.

Because software that collects local business data can get confused and push several entries for your business based on the little variances they uncover, causing what is known as duplicate listings, it’s crucial to be meticulous about your NAP information. By adhering to a consistent workflow, you can reduce the number of dupes in your database.

Authority of a website’s domain

Domain authority is determined by the quality of links to your dentistry website and may be found using Moz’s Open Portal Explorer site. The average dental office should have a score of about 10/100, but you should check out the scores of your competitors in your area to see how you stack up against the competition.

Acquiring high-quality backlinks takes time and effort, also known as link building. There are three categories of links you should be looking for: location-specific links, industry-specific directories, and authoritative sites.

The Google My Business page

Google My Business profiles that are well-optimized are more likely to appear in the snack pack. Google Maps listings that don’t include information like business hours, a website, or even a phone number are most frequently unoptimized and without a business owner’s permission. The good news is that orphaned dental listings can be claimed and optimized. What you need to know:

First, use Google Maps to see if your business already has a listing. If it does, you may validate your listing through phone or postcard utilizing Google’s verification method.

Second, use your Google My Business dashboard to fill out all the information (access will be unlocked only after the verification procedure is complete).

This will be the correct name, address, phone number, and website address. Do not use a toll-free number or a PO Box as per Google guidelines.

A picture of your business as a whole is a must. Always include images of your business’s inside and exterior and your employees.

Make sure that you correctly categorize your practice. This is critical since the category you select will significantly impact which keywords appear in the snack pack for your listing. Dentists can choose from the following categories:

• Dentist

• Periodontist

• Surgeon of the mouth

• Endodontist

• Orthodontist

• Dentist for children

You can do this by modifying the URL of the page you’re directing them to, for example, John Doe, DDS | Sunnyvale, CA.

Business Listings – Local Search Engine Optimization

One of the more difficult challenges for business owners is deciding where to spend their company’s marketing budget. How do you known where to begin when there are so many options? The solution is as simple as thinking locally.

You must market your practice in your area because millions of potential patients seek services depending on geography. One of the most better methods for attracting new patients online is through local search marketing, which 83 percent of households use.

“Claim your listing” in the main online business directories (e.g., Google Plus, Bing Local, Yahoo! Local, Citysearch, Yelp, etc.) is essential for local search marketing. In addition to providing searchers with additional information about you and you’re practice, claiming and enhancing your business listings can also improve your search engine rankings. Google, for example, often includes its maps/business listings right on the first page.

Claiming your listings in web directories has numerous advantages, some of which we’ve included below:

To keep your practice’s information up-to-date, you may guarantee that prospective patients access accurate information, such as your practice’s contact information and office hours.

Patients are more likely to patronize businesses they feel confident in. You may create trust and credibility with potential patients by encouraging them to submit favorable reviews on your local business listings.

Your chances of being search by potential patients in your area are increased when your location is mentioned in a search query. Search engines generally position local company listings at the top of results pages.

This can help your search engine optimization (SEO) by increasing the number of backlinks pointing to your website. It will also entice potential patients to check out your website for additional information. As a result, you’ll be able to attract more qualified visitors to your site, leading to more new patient appointments.

When it comes down to it, local search marketing has the potential to bring hundreds of new patients to your office each month. Start contacting your local web audience as soon as possible. There is no time like the present.

Duplicate Listings (Bad Practice) in Local SEO

In the past, I’ve received phone calls from patients whose GPS directed them to an incorrect location, causing them to miss their appointments. Is it tough for your clinic to appear on the map results when someone searches for a dentist in your area?

The following questions could indicate that your practice has multiple business listings. Listings in the same online directory with contradictory information are known as “duplicate listings.” This information is critical in helping others and search engines locate you.

Having a clean online directory presence is one of the most overlooked SEO components by dental and medical practitioners that want to boost their search engine rankings.

According to Moz’s 2015 Local SEO Ranking Factor analysis, local business directories jointly contribute to 30% of ranking factors. As a ranking criterion in Google’s Snack Pack, consistency of NAP (name, address, and phone) information across internet directories is the second most important factor. This means that to score well in local search results; your NAP information must be the same everywhere it appears online.

It’s also crucial to ensure that your practice is listed only once in each directory. In Google Maps, this is especially significant. Multiple entries in a single directory for the same practice practice cause Google’s Snack Pack ranking problems. This post will focus on duplicates particular to the Google Maps directory because it accounts for almost 15% of local search ranking variables.

The Most Common Causes of Google Duplicate Search Results and Solutions:

In the first place, your practice has relocated, yet the previous site is still shown.

Using phone verification, you can claim your old company listing and update the address. This will only work if the old phone number is still operational. Simply log into your Google My Business dashboard and change the address if you already have a Google My Business account (this may prompt re-verification).

How to claim your Google Maps listing can be found right here!

There are listings for your practice and for each of the doctors that work there.

The solution is to search Google maps for all listings and file a report for each one that you locate. Typically, these are the listings that include the name of each doctor. Find the “suggest an edit” button below business hours after discovering it on Google Maps:

Select “yes” when asked if this “Place is permanently closed or doesn’t exist.”

Click “duplicate” and then “submit.”

A confirmation web message will be sent to your Google account when you submit this report. Once you’ve reported each duplicate listing, you can claim the one that still has your official practice name by calling to verify.

Here’s how to make sure Google Maps has your correct address.

Buying a practice from someone else is the third problem.

Solution: Instead of creating a brand new listing for your new practice, use your existing one. Instead, locate the Google listing under the name of the practice you recently purchased and claim it via phone verification.

Request a change of ownership through Google’s form if the listing is still validated under the previous dentist or doctor. Once you’ve received an email from the original owner, they can then transfer the listing to your account using an existing Google account.

Learn how to transfer a Google Listing’s ownership here.

The following directories are also excellent choices for removing duplicates:

According to Moz Local Citations, the following are some of the best directories for doctors, dentists, and veterinarians. You must first identify which directories have them and then report them following their guidelines to remove duplicate listings.

Then, register for a business account in each directory to claim any listings that you did not report. Ensure you’re at the practice when you do this because each process will require phone verification through the business phone number.









What not to do in your dental website’s SEO.

We’ve covered the fundamentals of dentistry SEO, including how to enhance your Google search results rankings in the snack pack and how to maximize your visibility in local organic search results. This week, we will focus on the things that can hurt your search engine rankings and what you can do to solve them.

Negative Ranking Factors on the Web Page

Things that may be hurting your website’s search engine results are known as “negative ranking factors.” More parameters you’re manipulating, whether on purpose or by accident, harm your search engine rankings. Some typical on-page (website) problems may be affecting your business.

First, the City and state are not included in your page names. Include your city and state in the page title because this is a sort of metadata (exp., Dentist or Dentist in [City, State]). Search engine result pages display page titles. To summarise, the goal is to encourage people to choose your website over the other options on the page rather than the competitors’.

There are two reasons your meta descriptions don’t mention your City or common keywords. It’s important to add common keywords in your dental website’s meta descriptions so that searchers may easily find what they need. Family dental services in [City]” is an example. Meta descriptions, like page titles, appear on search results pages to help users comprehend the page’s content and influence their decision to click through to the website.

On your web pages, you don’t have any H1 tags. Create a header for your page’s content by using an H1 tag. To give the impression that the copy is a title, it is typically made larger and bolded.

Even though an H1 tag with expanded copy and an H1 with normal copy appears to be the same, the h1> and /h1> tags on the back end can tell the difference. To nail your H1 tags, remember that only one keyword should be used on every page and that it should be often utilized in searches.

There are no ALT tags on your photos. For every image on your website, include an ALT tag to describe the image in plain English. Also, make use of keyword phrases where appropriate. Tags like these must be coded in, so ask your webmaster how to do it.) In the case of a dental example, an ALT tag could read John Doe, DDS. Both “Dental Practice,” a keyword, and “Dentist” are accurate descriptions.

As a result, your Google My Business page isn’t properly optimized. Almost all dental practices link their Google My Business profile to their homepage, so double-check that your contact information is shown exactly as it appears on Google My Business. Using your Google My Business profile address, Google may determine your approximate position using a triangulation algorithm.

The content on your website is not optimized for local search results. An important part of any website’s copy should be references to the company’s location (City and state). As a result, your online site will appear at the top of search engine results for “Dentist in [City].” Keep in mind that some mention of your City or state should sound natural when read aloud.

Factors Affecting Off-Page Ranking That Is Negative

These are thoghts that happen outside of your website, yet they could still impact your search engine rankings.

Your name, address, and cell number are inconsistent or duplicated in internet directories and on your company website. There are undoubtedly several web directories where your business can be found.

This is crucial because you don’t want the search engines to be misled by inconsistent information about your business’s name, address, and phone number (NAP). If your NAP data appears in many internet directories, ensure that the contact information matches exactly. You can use Moz Local’s Listing Scanner to ensure consistent listings. Enter the name of your practice and your zip code to find out your practice’s consistency level. Based on the decision, it is possible to claim and optimize listings that have incorrect or missing information.

In directories, you list things like virtual offices, post office boxes, and toll-free phones. Most directories don’t allow you to list this information because it doesn’t identify your location in the same way that a street address and zip code do.

If you do have a toll-free number, only use it in conjunction with a local phone number, otherwise it will be ignored. Using a toll-free number is a surefire way to keep your practice’s location hidden from search engines.

3) You’ve chosen the wrong industry category. Online directories like Google need you to select a business category from one of several pre-defined options. “Dentist” or “Dental Clinic” should be the major category of most dentists. You have the option of adding other categories, but it’s best to start with the one that matters the most to you. Use this advice to help you make a decision.

4. You have no backlinks to your site. Backlinks are external links pointing back to your website, and they are critical if you want to get high organic rankings in search engine results. Although time-consuming, it’s worth every minute. Get in touch with the associations that you belong to and inquire as to if they have a membership directory where you can get your website included.

For those who have no idea how to optimise their website for search engines like Google, Bing, and Yahoo, we can help. On our team, we have SEO experts who, believe it or not, love to talk about SEO. You can reach us at 833-777-RANK or contact us at info@rankfire.io to set up a meeting.

Dentists’ SEO Glossary

You must familiarize yourself with some basic industry jargon before you attempt to boost your search engine ranking. Nine of the most critical terms you need to know before helping your site rise in the rankings are listed here.

Algorithm of Google: Rules and tests used by search engines to determine how effectively a site is optimized for finding relevant content. Bad links, duplicate content, irrelevant information, or evident black-hat approaches will not pass the algorithm’s criteria. This is a fact. Search engines use algorithms as stand-ins for humans to provide the most relevant and authentic search results possible.

Hats in white and black: White hat SEO approaches, like in old westerns, are ethical SEO methods that optimize a website for the types of users who are most likely to find it through search engines. Contrarily, black hat SEO employs various shady methods to artificially boost a website’s rating.

Because Google and other find engines are continuously looking for new methods to penalize black hat techniques, webmasters who think they’ve “won” the dental SEO game with black hat do so at their peril. Using black hat methods is a waste of time and money to establish an internet presence for a dental office.

Websites that rank well in find engine results must also be “tested” by algorithms that evaluate a range of characteristics to decide whether or not a site is suitable for inclusion in search results as an organic listing. Many “reputation” factors are taken into account by search engines when determining a site’s “organic reach,” including links to other respected sites, social media presence, and overall content.

A search engine’s search results page (SERP) lists websites that appear when a user enters a search phrase into the search engine. Search engines display results using various technical methods, but they primarily focus on matching specific search keywords with sites with a high organic or paid reach.

7-Pack local listings: Search engines show 4-10 local businesses that best match the search terms in the 7-Pack format. Nearby and highly ranked companies are shown in order of their proximity in the 7-pack.

For every 100 individuals who click on your site, you’ll have a Bounce Rate of 100. This tells you how many people quickly leave your site and go back to the search engine. An action that alerts the search engine that your site was not what they were seeking is called a de-indexing. A high bounce rate will harm your website’s page rank. Finding out what’s causing visitors to leave your page is an important part of dental SEO, as is checked out what can be done to prevent them from returning.

A searcher’s query comprises a series of words called “keywords.” Search engine algorithms may rank your site higher if the content of your website contains the same keywords or keyword phrases as the search query.

• Crawlers/Robots/Spiders: Web crawlers that use hyperlinks to navigate the web. Search engines employ their algorithms to index the content that they locate so that it may be found quickly if someone forms a query.

This is different from a click in that impressions are the number of people that see an ad or page. It’s critical since it’s the most widely utilized method for calculating online advertising effectiveness.