Earning Backlinks Using Public Relations Events

Earning Backlinks

Written by Jeremy Earle, JD

May 10, 2022

It’s important to understand how a typical public relations strategy might assist you in getting attention in high-profile media and, subsequently, attracting connections.

Despite many years of people saying differently, links are still one of the most powerful currencies in SEO.

It’s becoming harder to generate high-quality links since Google is growing better at determining which connections are modified only for SEO purposes.

As a result, getting high-quality connections that will boost your search engine rankings is becoming more necessary.

What’s the secret behind that?

By ignoring any references to links.

Take a step back and look at techniques that organically generate links along with your link-building activities if you approach it with a more broad marketing hat.

Traditional PR methods are used to get publicity for our clients in high-profile media, which generates links even if it isn’t the first thing that comes to mind.

And we’ve developed strategies that have proven successful time and time again in helping our customers construct long-term link profiles that boost their SEO performance.

What if I tell you how?

Exactly What Is a Public Relations (PR) Marketing Plan?

We use a wide range of PR tactics for our customers, from sending out press releases and responding to journalist queries.

However, our inventive PR tactics enable us to earn hundreds of links in one fell swoop.

These tasks include coming up with innovative concepts that set our customers apart, submitting them to appropriate journalists, and then waiting for the press to pour in.

Many individuals struggle with their public relations because they focus on promoting the same traits of their clients as everyone else, which doesn’t help them stand out from the crowd.

If you want to garner media attention, you need to create something fresh and interesting.

There is a risk that your customer will not develop something fresh or interesting to write about. That is where we come in.


As a result, how can you develop stories that journalists will be eager to cover?

I mean, just take a look at some of the things they’ve already written!

That’s all there is to it. Find out the magazines you’d want to appear in, and then go through their archives to familiarise yourself with the topics they cover.

  • New product releases are a possibility.
  • Guarantees a refund.
  • Student travels are free of charge.
  • Competitions for free vacations are offered.

In other words, anything that isn’t a complete departure from the usual.

The most important thing is that it sets you apart from the rest of the pack while still adhering to the publication’s preferred story format.


As soon as you get an idea, you need to put it into action before contacting a writer about it.

Even if it’s a PR gimmick, this has to seem authentic, even if it’s only for the sake of publicity (and if it’s good enough, they’ll cover it anyhow).

For us, this can be adding a new whimsical tour to a client’s website, releasing a blog post providing information on the competition and how to win, or developing a page on our website with the findings of research we conducted. etc., etc.

For two reasons, this is critical:

Instead of cramming everything into a press release, you may point journalists to a page on your website where they can find it all, giving them a place to link to as a source.

Surely, you didn’t believe that we’d ignore any links?

Step 2 here is critical to boosting your campaign’s link-building potential.

  • Your readers will connect to your post if you offer an entry URL that requires them to click on it or if it carries terms and conditions or other important information.
  • If you don’t do this, you’ll be relying on others to link to your website as the source.

As if that wasn’t bad enough, I also despise the

Once your material is ready, it’s time to distribute it to the correct people.


Promoting Outreach is when SEO specialists become better at public relations (PR) than PR professionals.

A common misunderstanding about public relations is that it’s all about who you know.

They’re not worth your time.

PR is all about delivering the right story at the right time to the appropriate journalists.

What matters is that they haven’t heard from you in a long time.

If you offer them a good tale, they’ll write about it.

For those who are not in your “little black book,” how do you locate them?

Of course, you make use of link-building tools!

Remember when you were searching for article ideas in your target publications?

If you take those stories and enter the source into your preferred link tool, you’ll be able to find out precisely where the news was reported on (and who covered it).

Make a list of all the authors who have previously written on a comparable topic, and you’ll have a big list of people who are quite likely to write about you.

The Outcomes.

Sit back and wait for coverage to come in once you’ve finished and delivered your piece to journalists.

However, it’s important to keep your expectations in check. Every single one will fall short.

In certain cases, there may be no coverage at all.

Even the most well-researched and well-designed pieces of journalism don’t make it into the headlines.

Nevertheless, I’d bet my house that repeating this approach and sticking with it would provide excellent results for you.

The following are some instances of what you can accomplish:

Over 300 articles were written on the Game of Thrones-themed contest, and over 100 of them had a Domain Rating of 50 or above (not to mention actual bookings).

  • With 265 media outlets reporting on the Instagram Boyfriend tour, it generated over 8,000 referral hits.
  • Many media outlets, including Lonely Planet and Travel & Leisure, covered this Global Wildlife Travel Index.
  • You can see how it works here.

This is only one of many examples. Follow the instructions, and you’ll be fine.

The Most Important Things to Remember

  • Examine the content of your target publications and see what works best.
  • Think beyond the box when it comes to the trending topics in the media.
  • Create a page on your website that contains the most important data.
  • Make a list of the outreach targets where the effective examples you researched were included.
  • Get in touch with those reporters and share your tale with them.

That’s all there is to it.


We do these procedures for customers every quarter, which is a realistic timeline, but it might be accomplished more rapidly if done in-house, for instance.

Results found: After a few weeks of publicity, a noticeable rise in search engine rankings may be evident within a few months.

The average number of links that are sent out each month. Several variables might affect the number of backlinks a project receives. Occasionally they’re a huge success; other times, they’re a dud, and sometimes they don’t work at all.

Toy required: Ahrefs.

Link building benefits include:

  • Getting connections from high-ranked newspapers is incredibly valuable since it may have a long-term influence on your ranking success.
  • If you do this regularly, you’ll have a very strong link profile that will help you rank for competitive terms.

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