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Content Production for Nashville, TN | Here’s What to Do

Scale Content Creation

Written by Jeremy Earle, JD

April 28, 2022

Top Rated SEO Agency in Nashville, TN

Whether you’re working on material for your website, a marketing campaign, or a blog, you can never have too much content.There are always exceptions of course, but as long as the content is high-quality, too much of a good thing is a positive when it comes to Nashville SEO.

The content you produce is likely to be inconsistent if you don’t have a robust framework in place. You won’t be able to establish an audience if your content genres, team roles, and content voice are always changing.

An effective and consistent content creation process is critical to achieving your goals, whether they be improved brand awareness, authority, increased traffic, sales, or other business outcomes.

Here, we’ve outlined content development and how it benefits your organization. Additionally, we’ve laid out a nine-step method for creating your content production process and the necessary tools. Are the best Nashville SEO Agency, we know top quality content like the back of our hand.

What is Content Production for Nashville SEO?

It is a system that describes how each piece of content is planned, crafted, edited, and published; this includes blogs, landing pages, and social media posts. Make your content plan come to life and achieve your company goals using this platform.

Marketing initiatives rely on numerous forms of content delivered to your customers at the proper moment. Because of this, it’s hard to maintain a single standard when different people are in control of various aspects of content production, editing, and publishing.

Employees can regularly produce high-quality material and meet deadlines with the help of a good content management system. Marketing, writing, editing, and Nashvile SEO gurus should all be on the same page with this tool.

Delays in approvals, deliveries, and other bottlenecks can be avoided. Everything has an impact on your ROI. Our SEO Company Nashville knows this well.

Marketing goals can be aligned with the content generation process. You can, for example, design one to increase the number of leads or customers you already have.

Is having a good content production process necessary?

What an efficient content generation process can do for you is as follows.

  • Content objectives are clearly stated: A solid process explains why content is required and how it aids in achieving business objectives.
  • Tasks and deadlines are clearly defined for every project, and each task has a due date.
  • It outlines specific roles for the team and explains each member’s responsibility at each stage of the process.
  • Enables the implementation of a predetermined workflow: Developing an efficient workflow is made easier by using a production process to show the progression of tasks.
  • The ability to produce larger quantities of content faster is made possible by clearly defined processes.
  • A good content development process makes it easier for team members to acquire their resources.

These aspects contribute to a rise in brand awareness, authority, and engagement as a result of your content marketing activities. Because of this, people will regard you as a reliable resource and be more willing to check out your products and services.

A step-by-step guide to streamlining the content creation process in nine easy steps

A content development process can be broken down into a series of steps.

1. Decide on a content asset management strategy.

Hundreds of different types of material are used in digital marketing initiatives, including:

  • images, logos, and other visual cues
  • Drafts and final versions of the content
  • Documents
  • Video
  • Audio
  • Additional elements of the internet site

When these assets are spread out among multiple computers, it makes no sense to store them haphazardly. Several employees cannot do their work because one employee’s laptop has malfunctioned.

 

All of your project-related data should be stored in a cloud database, which can be accessed at any time. Every team member who has credentials can log in and access all necessary assets without waiting for anyone else.

Cloud storage solutions are available in most content management systems (CMS), advanced project management platforms, and most social media planning tools.

Alternatively, you can utilize a service like Google Drive or Dropbox if your operating system doesn’t support local storage. Cloud storage ensures that assets are backed up, updated, and can be quickly distributed.

It’s preferable to keep all of your assets on a single platform rather than distribute them. Frustrations and mistakes might result from juggling multiple platforms.

2. Your content production system’s aim should be clearly defined.

Understand why you want to establish a content creation process before you begin. Consider this:

  • Is it for a specific purpose?
  • Where do you want to be in a year?
  • Where do we want to get there in the future?

To accomplish business objectives and appeal to your intended audience, it is necessary to map out your content. Measure progress, identify problems and expand output by setting goals.

Your campaign’s objectives might be anything from raising brand awareness to improving rankings on search engine result pages (SERPs), all the way up to increasing lead generation by a certain percentage.

Goals are typically set as part of the project planning or content mapping process

Content mapping is the process of identifying significant subjects and then breaking them down into smaller posts over several weeks or even months. This map allows you to designate a goal for each item based on characteristics such as the buyer’s lifecycle stage.

Another critical component of an effective work environment is generating new ideas quickly and efficiently. Using project management software, teams may keep track of and prioritize their ideas

Your ideas can be organized into several categories, including content genres, projects, and clients. Finally, attach a vague deadline to plausible ideas so that they can be evaluated later.

3. List the duties and responsibilities of each person.

To create a piece of content, each step must be listed. Take your time and go over everything thoroughly.

Writing, editing, and publishing aren’t the only things you should include on a to-do list for content creation. A thorough fact-checking and editing process is essential as any necessary SEO Nashville (if applicable) or modifications.

Even little operations that go unnoticed can create bottlenecks that affect subsequent processes. Including “fact-checking” in the writing phase, for example, necessitates more time for editors to review each draught.

It’s time to consider team roles after you’ve outlined the tasks. Someone has to finish each step of the process. A team of writers, designers, and project managers will work together to produce the final product.

For each of the tasks you’ve specified, designate a person to accomplish them. There must be a clear definition of each person’s role in the organization.

If a task is too huge or complex to be handled by a single person, consider breaking it down into smaller subtasks and distributing responsibility among the team members.

4. Make use of a content schedule.

Set up a content schedule to keep track of everything you need to do and who is responsible for it. As a strategic tool, the calendar is also useful.

An example of a content calendar may be found here:

Here’s how to put one together:

  • For each marketing objective, determine the type of content that is required. If you want more people to visit a certain product page, you can post more articles and videos about that product on social media.
  • Analyze your competitors’ content marketing strategies to see where you can add value and where you can make improvements.

 

  • To ensure that any new content subjects are appropriate, conduct Nashville SEO and market research.
  • Recognize when there are occasional changes. This includes holidays like Christmas and New Year, where you can come up with ideas like “X greatest [important keyword] for [year],” for example.

Finally, all of your themes, the tasks associated with each one, and the people assigned to each one are in place. Create a content calendar to outline your strategy. Improve readability with color coding and other accessible tools.

It’s easier to plan your content production process when you know the deadlines for each piece of content and the average time it takes to finish the assignment.

As an option, you may either streamline the process or spread out your responsibilities so that content creators have more time to perfect their work.

5. Create a system that can be replicated

Create repeatable high quality content production workflows for each content category using the information from the preceding points.

For example, a blog post’s production process might look like this:

Similarly, a social media post’s content workflow would be:

  1. Research
  2. Make an article.
  3. A GIF or image can be used as an infographic, movie, or animation.
  4. Decide the hashtags you want to include in your posts.
  5. Approve the post
  6. This is the final step.
  7. Add the entire content to a scheduling service like Hootsuite.

While each marketer will have their unique methods, the preceding list might serve as a starting point for most of them. The steps can be modified to suit the needs of your team.

6. Decide on a phase management strategy.

Plan the project’s progression from one stage to the next before completing it. You don’t want a project that begins as one thing and ends up as something else entirely. The following factors should be incorporated into your production process to achieve consistency:

  • Every sort of content, client, and project should have its style guide.
  • The use of benchmarks to measure progress
  • A well-defined project schedule with key dates highlighted
  • What to do if there are mistakes or delays
  • A feedback system has been established.
  • When and how handoffs occur (whom to notify, how files are transferred etc.)

For a project to go from inception to conclusion smoothly, all of the teams involved must work together effectively.

7. Include a mechanism for reviewing the content

Enforce quality control by conducting content reviews and quality assurance (QA) procedures to ensure that all information provided is accurate and useful. Assemble a small group of key stakeholders (managers, team leaders, and decision-makers) to polish the material.

There should be no more than ten members on this team, and they should all be key players. To give accurate feedback, they must agree on brand principles, understand the content team’s platforms, and have a specific time limit for approving or rejecting content.

8. Keep an eye on and make improvements to

Like many other marketing operations, content development must be managed and measured. Tracking your strategy’s success can be done by analyzing your deadlines, the number of articles provided each month, any bottlenecks, and client/reader comments.

Successful content creation will include the following:

  • Invigorate your SEO efforts.
  • Boost the project’s ability
  • Improved link-building techniques
  • Boost participation on social media
  • Relieve stress and confusion among employees.

When you have a larger team or more projects on the go, it’s important to constantly refine your process. Employers can also provide comments to help you figure out what’s working and where you can make improvements.

 

Your content creation method will evolve as you get traction. It’s possible that a new tool for content optimization may be used or that the entire process will be reworked to keep pace with the company’s expansion.

You should tell your teams in advance, resolve any misunderstandings, and gradually carry out the adjustments. Always be receptive to recommendations and criticism.

9. Plan to increase the volume of content produced

This will allow your team to take on more projects and hire more individuals due to a well-executed content production process. Because of this, your system must be designed to grow.

More automation, faster development and delivery tools, and a variety of communication ways are all things that should be considered as your business expands. It can be difficult to handle all of this in-house.

Growing organizations typically keep the core workforce in-house, but third parties typically produce the content. Thus, they will be able to scale more rapidly but keep control of their content.

We can assist you if you think that outsourcing your content creation is the best option. Rank Fire SEO is a great resource.

Content creation requires a few basic tools.

For the best content generation process, you need these tools:

Calendar of content

Create a free content calendar with Google Calendar or a spreadsheet. Many paid-for marketing and social media services provide visual editorial calendars and templates for their users.

Tools for visual representation

Fast picture and infographic creation software is a necessity. For marketers, Canva is a popular choice, but several alternative options are out there. Pablo, for example, is a tool designed for social media pictures.

Systems for managing content

Users can produce, alter, and store online material using a content management system (CMS). WordPress is the most widely used content management system (CMS), accounting for 43.3 percent of all websites.

Software for managing assets

Ensure you have the right software to store all of your digital data and deliverables, such as text documents, photographs, videos, and any other supporting materials or style guidelines you may have created. Using a project management tool or a free one like Google Drive are viable options.

Software for managing tasks

Platforms for task management allow it to view all of the tasks associated with a project and determine where they are in the content creation process. You can create tasks, assign them to other team members, and add comments and attachments.

Collaboration

You’ll have a staff of writers, designers, editors, and more to help you with your content. Encourage them to collaborate by providing them with sound methods for doing so. Use technologies like Slack and Google Drive to communicate with your team and collaborate on projects so that everyone has access to the latest files and can easily edit and share them.

Conclusion

Content creation is essential to meeting deadlines, taking on new tasks, and expanding your team’s capabilities. All team members can rely on it as a reliable guide to help them stay on target.

Visit our blog for more in-depth content production, marketing, and SEO articles. Schedule a consultation with our team if you’re interested in learning more about our content creation services.

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