To be honest, link building is hard.
And it’s just becoming more difficult.
Although the days of buying links are long gone, links continue to be one of the three most important factors in search engine rankings.
It’s essential to have a strong link profile in 2020 if you want to rank.
As a result, it might be difficult to determine where to concentrate your efforts to get the most out of your link-building efforts.
Content Marketing: A Warm Welcome
Content marketing is the most effective way to build links for SEO efforts in most sectors.
When used alone, it may signify a variety of things.
Some people think of content marketing as conducting a regular guest blogging programme.
Data-driven research or infographics are the first things that come to mind for many people.
The world of content marketing is fraught with danger.
The good news is that?
In terms of link building, many approaches may be taken.
Content-driven link building efforts are handled differently by each SEO specialist.
On the other hand, here are 11 methods for generating links using content marketing, each of which is broken down by the amount of money it will cost to implement.
Content creation requires a budget. (Note: ‘Budget’ does not mean money spent on purchasing links; this practice is generally prohibited.)
Useful Content Marketing Strategies for Small Businesses
Does a lack of funds constrain your link-building activities?
In the beginning stages of your business, you may not have the money to engage a full-time SEO staff.
As a result of this, maybe you’re an SEO firm searching for methods to increase the link profile of a customer without having to ask them for more money?
You don’t need a lot of money to get started with these five content marketing strategies, but you’ll need a lot of time and expertise if you want to succeed.
1.Examples of Real-Life Situations
What’s the harm in letting the world know about how fantastic your work is?
Many people like hearing how their colleagues approach their job, and a well-written case study may teach them a lot.
Your knowledge of the procedures becomes important once you share case studies on social media and within your networks. You shouldn’t have any trouble using them to connect with industry publications.
The editors of many journals in your field are constantly looking for professionals to give their advice and counsel, so if your case study is intelligent, data-driven, and extensive, don’t hesitate to email it to them.
2.Contributions from Subject-Matter Experts
Every company has at least one specialist on staff. Many firms have access to a wide range of professionals.
Experts are one of the most useful resources when it comes to content marketing.
Marketers make the mistake of thinking “something” is required for a linkable asset when in reality, people may be one of the most valuable.
Journalists aren’t experts in their fields, yet they need to rely on experts to give their work more credibility.
Connecting with journalists searching for expert advice and feedback on a subject may be done via HARO or by using the #journorequest hashtag on Twitter.
3.Roundups by Experts
It may not be as efficient as in the past, but expert roundups are still a cost-effective approach to getting connections from bloggers and other experts.
It’s called “ego-bait” for a reason: people love to talk about themselves when they can. Many “experts” are willing to link back to a summary of advice if you can get 10, 20, 50, or even 100 people to give their thoughts.
You may maximise link-earning by assessing a blogger or expert’s link-out activity while compiling a list of possible contributors.
Avoid replying to requests that you’re not an expert in for the greatest outcomes while utilising this strategy. This occurs much too often, with little to no media attention. Keep your focus narrow, though, and you’ll be able to get high-quality connections quickly and affordably.
However, the most important thing to remember is only consulting with specialists while doing this. Anyone who is even vaguely linked to the issue should not be targeted by this method.
If you can interview complimentary industry professionals and put the interview on your blog, this might be a terrific strategy to gain backlinks from other websites.
When doing an interview, be sure to ask about areas in which you’re certain that your audience would be interested.
Is there any way you might persuade the expert to share his or her knowledge, suggestions, and counsel with the group?
As a result, you’ve acquired something of worth that you’ll be able to use to get connections from other related websites.
What do you notice about this?
Interviewing Gary Vaynerchuk isn’t required, but it wouldn’t hurt. Talk to an expert before you get started.
5. Guides with a Longer Time Frame
Long-form instructional manuals (often called “power pages”) are a wonderful technique to get connections from both resource sites and contextually.
Because you got it, more in-depth material often adds more value to a subject and provides information that other people want to connect to.
Understanding your audience’s questions is the first step in developing guides that can answer these questions better than any other resource available on the market (take a look at those which rank in the top 5 positions).
To get a sense of the questions people ask about your business and function as seeds of inspiration for writing guides, check out sites like AnswerThePublic, Quora, and even Google Autocomplete.
Content Marketing Strategies for Mid-Budget Companies
It’s possible to broaden your toolkit and find new methods to gain links from your content campaigns if you’re fortunate enough to have a content marketing budget of a few hundred dollars per month or the availability of senior-level in-house designers and PR professionals.
6.Co-create and implement a content marketing campaign
A content campaign collaboration with a comparable (but not competitive) brand might help you get links from new audiences and maximise your resources.
You may be conducting SEO work for a vendor of beds.
Consider collaborating with a non-profit dedicated to improving traffic safety to spread the word about the dangers of sleepy driving.
You may show off your knowledge by emphasising the significance of having a good night’s sleep, while the charity can provide context and statistics about the larger issue.
7.A successful strategy is to have two marketing teams promote the same content to various distinct consumers.
Even while high-quality infographics may still be useful for link development, their reputation has taken a beating in recent years.
Why is this so?
A few years ago, there were a lot of low-quality infographics.
Today’s publishers are looking for something that genuinely stands out when it comes to publishing and connecting out.
The most important question to ask here is: what’s the plot?
8.Creating an infographic listicle is no longer sufficient.
It’s still a great approach to get connections from top-tier publications and bloggers with a unique infographic that includes actionable insights.
Keep an eye out for local media, even if you’re a national or worldwide brand, and don’t ignore them.
If you’re looking for a way to connect with other companies in your area, then local newspapers and online magazines like Lancashire Business View are a wonderful place to start.
- Obtain press coverage;
- Write a regular piece to share your knowledge and experience.
The point to keep in mind is that many local periodicals are already stretched thin. As a result, high-quality material and stories are often welcomed for two reasons:
- They’re prepared to share tales of local achievement.
- They can simply tweak a well-written press release or article and put it online in most cases.
You might easily ignore these possibilities as you try to reach out to the larger newspapers. However, local links are often far simpler victories while maintaining a high degree of authority and relevance to your brand.
9.In-Depth Studies and White Papers
Creating a whitepaper is a great strategy to gain industry-specific backlinks if you have the time and resources to do so.
Why? Because you’re bringing something new and unique to the table.
B2B organisations are more likely to do this, but it doesn’t imply it isn’t feasible.
You may want to look into partnering with a local institution to research a subject related to the items you offer.
It doesn’t matter whether you’re researching food and nutrition using kitchen devices or if you’re a bed vendor researching sleep patterns.
Working with university students frequently requires just a little financial commitment from your side, as they are likely to be doing it as part of their studies.
To get a lot of high-quality backlinks, it’s important to reach out to relevant media outlets after the project is finished and promote it to them as soon as possible.
Content Marketing Strategies That Cost a Lot of Money
If you’re one of the rare companies who can afford to spend more than $2,000 on a content marketing campaign or have a huge team of in-house employees, you may get amazing results by thinking more like a PR agency than an SEO agency.
Remember that ideas are crucial and that dealing with larger budgets necessitates more thorough sanity checks and analyses of your concepts.
10. Create a Personal Brand and Become a “Go-To” Expert
This isn’t something to take lightly; I’ll tell you that upfront.
It’s not simple to build a personal brand and establish oneself as an industry authority. It will take some time. Many hours have passed.
Even while it isn’t considered an SEO approach by most, it may be quite beneficial when done correctly.
It’s like this:
Having an audience that considers you a thought leader in your field is excellent to attract new customers.
- Offer to write a guest blog post or a regular column for a magazine or newspaper. They’ll cut off your hand if they recognise you as an authority figure.
- You are an established industry authority. It’s practically a given that your answer will be put to use. How do you respond to a HARO request?
- How about contacting a journalist about a current news storey to share your thoughts and opinions? You’ll be well ahead of your competition if you follow suit.
A person’s brand is a priceless resource for establishing backlinks.
Watch Gary Vaynerchuk, Steven Bartlett of Social Chain, and Larry Kim of MobileMonkey for inspiration on how to develop your brand using video content, social media, column writing and public speaking.
With a long-term perspective in mind, you’ll quickly have some ideas on how you might use your brand to land links.
Surveys might cost a lot of money to perform, but they provide you with unique data that no one else has.
Your material is more appealing to newspapers, industry magazines, and the like if you can put together pieces based on your data acquired via a survey.
The anecdotes and findings of the survey, on the other hand, are sure to be fascinating.
You should read 8 Tips for Creating PR Surveys before investing in one (don’t forget that at least 2,000 respondents are required to be considered a fair piece of research by the press).
Be ready to conduct a link reclamation effort in the wake of outreach since this method often yields a high number of brand mentions that aren’t connected back together.
Content marketing is still one of the most effective (and perhaps scalable) techniques to get links to boost your SEO strategy.
You just need to concentrate on one thing, no matter what strategies you use:
Ensuring that you’re always providing value!
The month-to-month schedule:
After 2-6 months, you’ll start seeing results.
An average of twenty links are emailed each month.
Google Trends, a survey creator, BuzzSumo, HARO, and Google Analytics are useful resources.
- No matter your budget, you can use content marketing to your advantage. A well-written piece of content may have a long-term impact on a company’s reputation and visibility. And it will continue to be a major element in Google’s rankings for many years to come.
- The more you know about your target market, the more likely it is that you will generate assets that will bring traffic, rankings, links, and (ideally) conversions.