Building Links and Increasing Traffic with Popular Topics

Building Links

Written by Jeremy Earle, JD

July 20, 2022

Building Backlinks with Colorado Springs SEO

Want material that can be clicked, shared, and linked to? Here are five strategies to exploit hot subjects to obtain links and targeted traffic to your website. Use them to your advantage.

Search engine optimization (SEO) is about increasing traffic, links, and conversions (SEO).

Even whether you’re an SEO expert or a website owner who wants to enhance their online presence, you know that compelling, SEO-friendly content is the key to obtaining high-quality links and natural traffic.

Although you may feel that you’ve run out of ideas or are stuck in a “boring” industry, there are ways to develop new and exciting content ideas.

However, by keeping up with current events and hot subjects in your industry, you can quickly and creatively create shareable, link-worthy and click-worthy!

Here are five strategies to exploit hot subjects to drive targeted visitors and connections to your website.

1. Make Sure You’re on Top of Current Events

As a first step in developing viral content, it’s important to remain on top of current trends.

You may have missed the opportunity to ride the wave if you start seeing a slew of publications on the same subject.

To keep up with current events, news items, pop culture, and more, you should use various resources.

When new news breaks, you’ll be ready to write an article, review an app or create a vlog or video to share your thoughts.

The Best Ways to Stay on Top of the Latest Trends

Google Analytics

Using Google Trends, you can see the most popular searches for a certain term.

Selecting a location and a date range can help you narrow down your results.

Get a sense of which subjects are gaining traction in your industry by using Google Trends to monitor traffic growth.


Although most of us use Facebook to keep in contact with friends and express our ideas, it’s no surprise that Facebook is a terrific tool for discovering what’s trending online.

Check out popular hashtags in your field, join Facebook groups to discover what your audience is discussing, or just keep an eye on what events are popping up on your Timeline.

Alternatively, you may want to conduct a poll of the people who follow you to find out what they’re currently interested in.


Much like Facebook, Twitter has evolved into a go-to place for everything and everything related to the internet.

Take a look at the most popular hashtags in your business and discover what’s currently trending online. If you’re curious about what others are talking about, consider following celebrities and companies you like.


Reddit has a bad reputation, yet it can be a very useful resource for identifying and promoting new material.

There are “Subreddits” for anything from current events to technology to politics, so you don’t have to limit yourself to what you can think of.

If you want to increase your “karma,” you may interact with other people’s postings to do so in the future.

Reddit is a terrific way to keep up with the latest developments in SEO, business, and more.

2. Keep an Eye Out for Possibilities

As soon as you know what subjects are presently popular in your niche, you can start looking for new angles from which to approach your content creation.

There’s much more to it than just copying and pasting from a previous post or creating an opinion piece on the latest news. Think beyond the box right now.

Start with what you already know – your brand – rather than searching the web for inspiration.

Identifying good content possibilities should be considerably simpler than the beginning “from scratch” if you are clear on your brand’s message and what your audience wants.

Here are some things to think about while you’re on the lookout for new content ideas:

  • A “gap” may exist between what’s now covered and needed. Other media sources and websites may be overlooking an important perspective. A present topic calls for a new perspective.
  • What exactly is it that my target audience is most eager to hear about right now? Is there a critical matter that has to be dealt with immediately? In many instances, it’s just a matter of asking them what they’re interested in and then developing content around that topic.
  • What are your rivals up to these days? Your competitors are writing on a certain subject suggests that you should do the same. Check whether it is relevant to your audience and if the material you are providing is unique.
  • You have “evergreen” material, but you want to give it a contemporary spin. Is there anything that has worked in the past that you could share? Is there a style or structure of the material that has been done effectively in the past, regardless of what’s now popular?
  • What is the most linkable material in your field? If they have a lot of high-quality backlinks, try to figure out how they do it. A little work is required to uncover material that has been done successfully online, but it’s definitely worth the effort.

It’s not a good idea to get into a hot issue “cold” without performing some preliminary investigation.

You’ll be able to arrange your material more effectively if you clearly understand your target audience and what they find interesting.

3. Create Shareable, Engaging Content

When it comes to developing content around popular themes, there is a lot of opportunity for low risk and great payoff.

It may take some trial and error to get the hang of it, but the financial outlay is small.

But there are several techniques for developing content that attracts links and increases web traffic.

Choose the Best Formatting

While blog postings are often the go-to source of information, there are occasions when something a little more original is required.

Put some thought into what format would be best for the material you want to put out before deciding.

An animated GIF would probably do the job. What do you call a listicle? What’s this?

The options are almost limitless.

Most of the time, when it comes to hot issues, consumers want their knowledge as quickly as possible.

With your content, you want your audience to know immediately what you’re trying to get them to do.

The more quickly they can eat it, the more likely they will spread the word about it.

Focus on a Larger Market

If you’re writing a piece of content for links, you’ll likely want to target a certain audience.

As long as your work is picked up and spread across several platforms, it doesn’t matter.

It’s more likely to be shared online if you aim for a broader audience.

  • It generates a lot of traffic. 
  • It attracts links. 
  • It isn’t a conversion-friendly item.

You’ll have a better chance of winning if you have more shares.

You may also include images and videos.

To increase the likelihood of your information being shared, you should include photos and videos in it.

Additionally, this makes it more appealing to those who prefer a variety of information formats (video, written, etc.).

Your material may be easily repurposed for other platforms if you add additional features to it.

Examples are Instagram, YouTube, emailing an infographic, and many more. As a result, there are even more avenues for traffic to flow through.

Search Engine Optimization

Search engine optimization is a no-brainer if getting more visitors and building links is your primary goal.

Work with an SEO copywriter or content marketer if you aren’t familiar with search engine optimization best practices.

If your website isn’t entirely optimized, don’t sweat it. In this case, your objective is to produce material that can be distributed across several platforms rapidly and to garner links in as little time as possible. You may always improve your website in the future.

Enhance Your Content for Social Media

However, this is something that is often missed.

Users should be able to distribute your material with ease. Making the sharing buttons available on your website, creating a compelling title and description, and selecting the featured picture for your article are all steps in this process.

Additionally, you’ll want to ensure that your material is optimized for mobile and can be accessed in several forms. Sharing your material on social media sites like Facebook, Instagram, Twitter, Pinterest, and more has never been easier.

5. Reuse Content Across Multiple Platforms

When it comes to distributing your material, it’s important to plan and decide which platforms and methods would work best for you.

You won’t receive much traffic or links if you just put a blog article on Facebook.

In this case, engaging with a content marketing specialist to design a plan for your material may be worthwhile if social media management is not your forte.

  • If that’s out of your price range, here are other ideas:
  • Create a YouTube video by converting textual information into a slideshow with narration.
  • Use Facebook Live to address the issue on your company page.
  • Add photographs from your article to your Instagram Story.
  • Send an email with a link to your content to everyone on your email list.
  • Your material should be shared in relevant Facebook groups in your field.
  • Use industry influencers to help you market your material.
  • Ads on social media platforms such as Facebook or Instagram may be effective.
  • To have your video, post or infographic linked, you should use email outreach.
  • Offer a reward in return for social media shares in a competition or campaign.
  • Share your material with your network of friends and associates.

Think about which social media networks you currently use and which ones your audience is most likely to use.

Think of innovative ways to reuse material for maximum dissemination by converting it into various forms.

In the end, you’ll be able to tell which platforms bring in the most traffic and links after some trial and error.

Make a note of this to improve your strategy the following time around.


Your content may go viral and increase traffic and connections to your website if you take advantage of popular themes in content marketing.

Keep up with the trends, be aware of new changes, and create content designed to entice your audience.

Watch the magic happen as you spread the word!

Targeting trending subjects in your content has the advantage of allowing you to ride the current momentum of an event or trend. Your site may catch a lot of traffic in a short time since people are actively looking for that subject.

In addition, focusing on popular issues provides you with an advantage over your rivals. You can immediately remain ahead of the curve by garnering organic and direct traffic, attention, and social shares. In contrast, others are concentrated on creating blog entries and waiting for Google to notice.

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