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Building a Roofing Company Website? Here’s What to Know!

Roofing Company Website

Written by Jeremy Earle, JD

June 12, 2022

Is Your Roofing Business Ready To Go Online?

As a first step, you need a functional and visually appealing website.

Almost every roofing company, no matter how big or little has a website these days. You can lose out on leads and traffic if you don’t have a roofing website. It’s hard for most roofers to get started on a great website. Here are ten things to avoid in your roofing website to help you escape their usual pitfalls (and what to do instead)


The majority of people that come to your roofing website have no idea what you do. This is only a preliminary study, and they’re looking at various possibilities.

If you try to sell a roofing service immediately on your website, you’ll lose a lot of potential customers. Your website should let you contact the property owner as quickly as possible.

A distinguishing factor that distinguishes your roofing website from the competition needs to be a distinguishing factor. What are the “whys” and the gaps your service or product fills for potential customers?

These small elements add up to a more memorable shopping experience for your customers and help you stand out from the competition.


Prospects and customers who have found your roofing website should know exactly what they need to do next. A common mistake by most roofers is not providing this crucial information. However, you must make it clear to potential clients or customers what you want from them.

You need to urge them to act carefully, whether downloading an e-book or reserving a job. It signifies you’ve done a good job of piquing their attention with your content and design, but you still need to deepen your connection with them.


A busy homepage is one of the traps to avoid while building a roofing website. Your roofing firm will lose potential customers if your website is untidy. You want your roofing website to look as professional as possible while also visually appealing.

Ensure that the quality and professionalism of your roofing services are conveyed on your website by thinking like a property owner while creating it.


Visitors to your roofing website expect to be able to discover the information they’re looking for without having to dig around. For this to be the case, your company website must be user-friendly.

To make things easier for your clients, here are some suggestions:

  • Your roofing website can look both welcoming and professional with the help of a smart theme and a trustworthy content management system (CMS).
  • Maintain strict adherence to the accepted norms of navigation.
  • Keep your customers from feeling overburdened: Because you want your readers to be able to swiftly scan your content, you should avoid adding unnecessary distractions.


There is not enough information on your roofing website to make a potential customer trust you right away. Include a few customer testimonials on each page of your roofing website to assist customers in feeling more confident in your company’s abilities.

Client endorsements play an important role in building confidence with new customers. The testimonials on your roofing website should be readily accessible to anyone who visits it.


Responsiveness is now a requirement for all roofing websites because most clients choose to browse on their mobile devices rather than their desktop computers. However, your website must function and appear just as well on a small screen as it does on a large one.

Your roofing website can be adaptable in various ways, but the most straightforward is to work with an experienced web developer who specializes in responsive design.

Rank Fire | SEO, a web design firm with years of experience, will assist you in developing a distinctive roofing website that will set your company apart from the others.


Having a roofing website that doesn’t have the most recent information can be aggravating. If you haven’t updated your blog or website in four months, you’re sending the message that you don’t care about the people that visit it. Make sure your website’s contact information is updated and your business’s hours are mentioned.


While some roofers mistakenly believe that a bad user experience indicates a poorly designed website, the content on it has the power to make or break lead and visitor creation. Search engines will index your site if you have high-quality content.


What’s more, it takes time to rise to the top of the search engine rankings. In the past, conventional SEO was utilized to combine weak content, overstuffed keywords, and a large number of haphazard backlinks (whether credible or not)

Various elements have been included in search engine algorithms to rank the site, which has evolved significantly over time.

Consider the following things if you want your roofing website to appear at the top of Google search results:

  • Prioritize Keywords Related to Long-Tail Roofing

Using long-tail keywords is a more natural way for the prospect to look for information.

Using long-tail keywords instead of short ones will help your organization get more quality leads.

For instance:

The long-tail keyword “how much does roof installation cost?” might be used in place of the more generic “roof installation.”

If you first conduct a Google search on the shorter keywords, you’ll get further examples of roofing long-tail keywords (otherwise known as the head term)

  • Be Consistent in Creating High-Value Content

A standard SEO approach these days is to publish high-quality material regularly. Your material must be well-researched, current, and original. It is impossible to build a long-term relationship with recurring customers or potential customers if your roofing website is stale.

The adage that “content is king” is still relevant today.

Consider adding a blog to your roofing company’s website.

A blog is a great way to share your roofing business knowledge and skills with others. Your customers’ faith in you and your brand will grow due to providing them with value.

Choose topics that are both important and interesting to readers, and write them such that they are at least 1000 words long (if not more)

  • Promote Interaction with Others

Having a personal connection with your customers is one way to distinguish your roofing business from the competition.

This can be done by using social networking sites like Twitter and Instagram and Facebook and Pinterest. These outlets are a great method to boost your brand and customer service recognition. With regular blogging and social media sharing, you’ll have a better chance of coming up at the top of search results.


Everyone should know about your roofing firm!

People need to get in touch with your company as soon as possible.

Most roofing websites do not have a dedicated “contact us” page or prominently displayed phone numbers or email addresses in the footer or header.

Roofing contractors should make it easy for customers and potential customers to contact them via phone or email. Incorporate a contact us page into the design of your website or include it at the bottom of the page.

If you wish to customer to be able to get in touch with you, leaving out your contact information could be a significant turnoff.

Header: Include a call-to-action that includes an actual phone number (for example, call 700-555-555 for a free estimate today).


If your roofing website takes a long time to load, you’ll miss out on potential customers and business. When we say slow, it takes more than three seconds for your roofing website to load. We expect web pages to load quickly and provide the information we need in this world of immediate gratification.

According to Google’s stats, most mobile consumers will quit a site that takes more than three seconds to load. A slow one can harm the search engine rankings of your roofing website.

This website error may be due to a technical problem. Because of this, your web designer must help you find ways to improve your website’s performance.

Your website design agency should know that having a fast-loading website is your number one priority when creating a new website.


The creation of a roofing website is not something that should be left unattended once it has been launched. You need to keep up with the latest trends in customer preferences and website design to be relevant in your field.

You may monitor your roofing website’s performance using Google webmaster tools and other analytical resources. The faster your roofing company’s website can expand, the more you’ll learn about the pages that convert and those that don’t.


While all of the major roofing contractors use brand marketing to their advantage, it is now gaining momentum with small-scale roofers.

In this case, it’s all about telling a tale.

This means that your material must elicit strong emotional responses from your readers to be effective.

It’s pointless for potential customers or clients to care about you if you’re like every other roofer.

Brand values and principles must be at the heart of your messaging if you want it to be memorable. This is what distinguishes your company from the rest of the pack.

The following is critical:

Content on your roofing website should focus on your target audience’s requirements and wants – not on your achievements or ambitions.

Reduce your self-promotion and focus instead on how you can help your client’s problems. As a result of this conversation, additional jobs are booked, or roofing sales are boosted.


Visitors to your roofing website should be able to easily navigate the site’s features. This means that to navigate to another page of your website; people must know where and how to click.

Your menu should be visible on the front page and have easily identifiable icons for visitors to quickly find what they’re looking for.

Those who find it difficult to locate certain information on your site will leave and look elsewhere.


These quick and simple fixes for common website design snafus will help you generate more roofing leads. When creating a new roofing website, keep these things in mind: Create a compelling Call to Action that directs visitors to the conversion funnel.

  • Install Google Analytics on your roofing website to track its success.
  • Make your message crystal clear to the proper people.
  • Share your blog posts on social media and use long-tail keywords to drive traffic to your site.
  • To keep customers and potential customers interested in your roofing website, optimize its loading speed.
  • Ensure that your roofing website is user-friendly on smartphones and tablets.
  • Include an email id or phone number in your website’s header and the “Contact Us” section.
  • Rather than attempting to close a transaction, educate property owners about the advantages of working with your organization.

As a roofing contractor, you need to employ a trustworthy website design agency like Rank Fire | SEO to handle your online marketing needs. By providing an exceptional user experience, we can help you create leads for your roofing business.

Avoid all of the common website design problems outlined in this piece.

As part of our roofing web design and development services, we’ll also provide free advice on everything from content marketing to search engine optimization to managing your company’s reputation.

Schedule a free plan session with our growth experts now if you want to create a new online presence for your roofing business or redesign an existing roofing website!

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