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The Best 50 Types of Links You Want & How to Build Them

Building Backlinks

Written by Jeremy Earle, JD

July 21, 2022

List of links you should be getting for your company or clientele, as well as the best ways to do it. Link building has grown and matured throughout the years. The days of link farms and link exchanges are long gone.

With the rise of outreach and high-quality content as the mainstay of link development, spamming practices that aim to deceive search engines are a thing of the past.

A successful technique for growing organic traffic and exposure is still link-building (or, if preferred, link-earning).

As a result, it may be used to generate traffic.

Despite this, many companies and marketers cannot put in place an effective link-building plan that works.

Why is it so difficult to build links?

Table of Contents show

Link construction was simple a decade ago. You either paid a link farm a few dollars or put up hundreds of your sites and connected them all yourself. Getting to the top of Google’s search engine results just took a few hundred bucks or a few hours of hard labour!

Yes, that was a different time.

Wrong.

There was an issue with link building since it was so simple.

Everyone would be doing link building if it were still as simple as now. (And that’s how it used to be for everyone.)

Today’s link-building is a challenge.

Only those who have the necessary tools and expertise can maximize its potential.

From here, you’ll learn how to get the 50 distinct sorts of links you should be obtained to help your company or clientele.

It’s important to remember that building links isn’t straightforward and that not all link types are appropriate for all businesses. But I’m sure you’ll come up with at least a few additional link-building ideas.

I’m unable to go to great lengths for each form of connection. Therefore if feasible, I’ve included different sites where you may learn more about the technique.

50 Different Types of Links & How to Get Them

There are various ways to boost your website’s search engine rankings and traffic.

In general, social, forum-style, and certain PR links don’t influence search engine results, but they are excellent for attracting visitors from outside the search engine.

1. The.EDU Links

.edu links aren’t always strong, but.edu sites tend to have a lot of domain authority, making these connections necessary.

You may earn.edu links by allowing students (preferably those studying your profession) to write guest articles on your site and encouraging them to share the content with their lecturers and peers.

Offer a discount to students or inquire if your school maintains an alumni directory.

2. Links to the.GOV

As with.edu domains, the domain authority of.gov websites is often relatively high.

Consider how you can support veterans to get.gov connections.

Please send a message to your local VA and SBA to let them know about your programme and provide discounts or training.

3. Links ending in.ORG are included here.

These connections have the same advantages as those ending in.gov and.edu, but they are more accessible.

Donate your time or talents to a charitable organization, volunteer, or sponsor a programme in your area of expertise.

4. Links Given by the Editors

When you write high-quality, exciting material, editorial links will appear independently.

To have the most excellent chance of obtaining these, develop a varied content marketing strategy.

Freelancers that specialize in business

How to locate Fiverr Business freelancers and how to work with them.

5. Traditional Media or the Press’s Links

Create a resource or research that journalists will reference to gain links from the press (e.g., newspapers, magazines, radio, and television).

It’s also possible to utilize HARO to answer inquiries from journalists, although sorting through the twice-daily emails will take time.

In-depth information regarding media link building may be found here.

6. In-House LINKS

In terms of building connections, internal links are among the simplest.

To identify additional internal linking chances on your site, I propose using a related post plugin for WordPress.

7. Links from Businesses That Are Complementary to Yours

Businesses complementary to yours have a similar target market, but they are not direct competitors.

Guest blogs, product/service reviews and co-marketing campaigns are all ways to get backlinks from others.

8. Links from Your Industry’s Competitors

A promising sign that you are doing something properly is when your rivals connect to you.

A job board or original research so important people can’t resist linking to it is an option.

9. Links to Specific Forum Profiles

To benefit from these relationships, you need to target individuals who are actively engaged in your field.

Find the best specialty forums in your area of expertise and become involved there.

First and first, provide value to your audience, and only then should you consider sharing links.

10. Links to Personal Websites on Popular Social Media Platforms

Adding your website to all of your social media accounts is something you should do immediately.

It’s an easy step, but it’s often ignored due to the sheer number of social media networks available.

Check:

Facebook

Instagram

Twitter

LinkedIn

Snapchat

Goodreads

Reddit

Tumblr

Pinterest

Flickr

Quora

Periscope

And wherever else you’ve established a foothold.

11. A link in a social media message

You’d want to update your social media profiles with fresh material.

But don’t forget to utilize a scheduling service like Buffer or Hootsuite to keep your material fresh.

12. Reddit’s Shared Links

A cautious approach is required here, distinguishing it from other social networking connections.

Even though Redditors are wary of sales, it can be done if managed properly.

On Reddit, Brent Csutoras has written a lot on marketing.

13. The LinkedIn Company Directory Provides Links to Related Websites

Simple yet ignored connection.

Create a business page and connect to your website if you haven’t already.

14. Online Business Directories That Are Both Useful and Non-Spammy

Avoid acquiring a large number of low-quality directory links.

However, you should check for reputable business directories.

Finding specialized directories is easy with this tool.

If you can’t find one that fits your sector or expertise, please contact us. Make up your own rules.

15. Directory Submissions

When you think about search engines like Yelp, Bing, etc.

Even for online firms, this is vital for brick-and-mortar shops.

For a list of local directories, see this thread.

16. Directory Links from Templates (Create a WordPress Theme)

WordPress themes and plugins might be valuable to people in your sector if you can develop them yourself or if someone on your team has that ability.

As an alternative, you may have one made and have it white-labeled.

17. Links to Ebook Titles.

Create an ebook and then include a link to it in your website or blog post.

Isn’t it easy to understand?

Because writing a book may take a lot of time, you might want to consider enlisting the services of an editor.

18. Links to Articles in the Local Press

This method is comparable to obtaining conventional media connections, but focuses more on your neighbourhood and community.

This is an excellent place to start.

19. Links to Other Bloggers

Yes, that’s right, guest blogging.

Pitch a high-quality piece to a relevant industry blog or business blog.

20. Links that are made by hand

It’s a numbers game, but manual outreach does have certain benefits.

To pitch resources, look for broken links. When it makes sense, contact webmasters. And most important, make sure you are providing value.

An excellent tutorial on manual link building can be found in this video on Moz.

21. Website of a business on Google’s Maps

Claim your listing and provide a link to your website in your bio.

Before visiting your website, many consumers will notice this information.

22. Links with Anchor Tags that Include the Brand Name

Do you see your brand mentioned somewhere? Inquire for a connection.

Use Google Alerts to keep tabs on your brand’s mentions and get in touch with anybody who mentions your name online.

23. Anchor Tags for Relevant Search Term Links

Branded anchor tags are excellent, but so are key word anchor tags.

Real-time statistics on purchases and conversions can be seen for any website, and you can identify which efforts were responsible for the traffic. Register for a free trial now.

Internally, use key phrase anchor tags and ask for them when you feel safe doing so.

24. Links to Instructions and Tutorials

You’ve spent a lot of time studying or honing what you do.

Share your knowledge and experience with others in the same situation.

Remember that you’re not alone in your quest; others may be seeking for the same information as you.

25. How-To Manual

Write down whatever you think other people in your field could find valuable.

For example, a list of 50 links you’d want to earn or a list of locations to acquire free stock imagery.

You will get links if you provide good content.

26. Links to Infographics

There are various ways to come up with these numbers, from doing your research to aggregating information from other sources.

You may create your infographics using a programme like Canva (which has a particular infographic maker) or outsourcing.

27. Citations for this Infographic

There are a couple instances in this essay where I talk about doing your own research and publicizing the results of that study as well.

This is due to the fact that original research attracts many connections, including those from infographics.

Send forth your findings and specify that they can be included into infographics.

28. Links from Q&A Sites.

Use sites like Quora to answer questions and help others.

Offering something of value rather than merely looking for locations to put your link is the key here.

29. Embedded Links in Email

Use your mailing list if you have one.

Consider sponsoring a related business’s newsletter as well.

30. Symbols and Graphics

Request that your logo be made into a clickable graphic with a link to your website every time it appears online.

31. Links from YouTube Videos

Make sure to include a clickable link in each video you film on YouTube, which is generally referred to as the second-largest search engine.

Don’t get bogged down in the details of a video.

Go live on Facebook using a smartphone and decent lighting, and then post the video to YouTube for sharing with your friends and followers.

32. SlideShare’s Web Addresses

Was it a speech, lecture, or webinar that you presented?

Upload the slides to SlideShare and repurpose the information.

To make your presentations as effective as possible, include KTs and a link.

33. Reviews as Sources for Links

Invite industry influencers and bloggers to test out your product or service and provide a review on their experience.

In return for merchandise, some will do this service for a fee; others will do it for free.

34. Wiki-Related Sites as Sources of Information

Wikipedia isn’t the only source of information out there.

Contribute to a Wiki on your field.

This may be done by publishing industry-related studies.

There are hundreds of wikis on this list.

35. Done-for-you Links

Request following links whenever feasible in all of these methods.

On the other hand, don’t overlook nofollows!

36. No-follow Links

For the most part, followed links are better than nofollow links, so don’t reject them outright.

Nofollow links, on the other hand, aren’t punished by Google and may still bring in traffic.

37. Ask Your Friends and Family Members

Inquire with friends and coworkers to see if they would be willing to connect you.

It’s never a bad idea to ask for help, but be cautious.

Make sure the link has value before posting it.

For whatever reason, it makes sense for a cupcake firm to be linked to an inflatable bounce house rental company, but a concrete company is not.

38. Set Up a Meeting

Send an email or make a phone call to a colleague or industry expert and get some advice.

Make sure to include a link to your interviewee in the email you give them, since they are more likely to share it on social media.

39. Conduct a Meeting

Keep an eye out for requests for interviews on social media from individuals in your network, and then do one of your own.

40. Podcasts with Direct Links

Suggest that you appear as a guest on industry-related podcasts (or start your own podcast).

Pitching a podcast is made easier with this guide.

You may want to consider hiring a professional to handle the pitching process for you.

Only pitch podcasts that are relevant to your business.

41. Participate in a Crowdsourced Post or a Quote Post.

It just takes a few minutes to add your ideas to a quotation post, and you’ll almost always get a link back to your own website.

Instead of focusing on earning a shady backlink, provide something of value to the community.

42. Publish a Quote or Crowdsourced Article.

Get creative and make your own post for the community to vote on.

Make sure to provide the final URL to those who contributed and tag them on social media.

43. Links to News

Set a Google notice to tell you when industry news is popular and write a post on it.

News pieces may be brief and sweet, the idea is to publish rapidly and ride the wave of current subjects.

44. Create a Tool

CoSchedule’s headline analyzer is an excellent example of driving links via tool innovation.

So is HubSpot’s blog topic generator.

45. Create a Template

If constructing a tool is beyond of your resources, design a template others in your field would share.

For example, a link outreach email template, an infographic template, or an editorial calendar template.

These may be placed on Google Drive or you can ask folks to swap their email for access.

46. Links From Webinars

Either sponsor a webinar with another brand (like Search Engine Journal) or hold your own.

Make sure to post your slides to SlideShare after.

47. Links to Original Research

Doing original research is pretty about sure to garner connections.

Launching an annual industry survey and publicising the findings is the easiest option.

Create an infographic for more connection chances.

48. Links to Glossaries

Draw up a list of top industry key phrases and construct a glossary of meanings (e.g., Search Engine Journal’s SEO Glossary).

This will draw links from rivals, journalists, and bloggers if done correctly.

49. Links to Your Case Studies

First things first, you’ll need to develop a case study.

Consider collaborating with a related firm to split the effort, or outsource if it yourself isn’t viable.

50. Links Your Competitors Have

Use a service like Ahrefs, find out what connections your rivals have and target those sites via manual outreach, guest blogging, or interviews.

Final Thoughts

While the image of the discipline has deteriorated over the years owing to dangerous approaches that no longer work, link building isn’t a filthy word.

Link building is an exchange of value – how can you and a site owner benefit each other?

What can you provide in return for a link?

If you look at link development through this lens, you will be more successful and earn higher-quality links that can up-level your SEO value for good.

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