It has never been more challenging to get a local company to rank well in search results.
It’s because of two factors:
Mobile device use is skyrocketing (meaning more people are turning to their phones to find businesses near them)
More and more companies realize the value of local SEO.
Besides Google’s Local Pack, the initial website search result is also pushed down.
For the uninitiated, the Local Pack is the top area of the Google search results, emphasizing three local companies relevant to a search query.
This image shows that this segment has been reduced from seven enterprises to only three.
This is a godsend for those who use their phones a lot.
When searching for a company near them, they don’t have to browse through a website to see hours, phone numbers, ratings, and other relevant information.
Because of this, local SEO is more important than ever before for companies.
You need more than just excellent content to be noticed.
Ideally, you want to be part of Google’s Local Pack, which can only be achieved via local SEO.
So, what are the greatest ways to boost your chances of getting featured in Google’s Local Pack and enhance your local SEO?
Like many others in the world of SEO, the answer to this query is anything but simple.
It’s not simple to rank high for a local company, but I can offer you a good idea of what you should be looking at to do so (hint: there isn’t one).
Which Local SEO Ranking Factors Are the Most Important to Consider?
Local SEO ranking signals have been divided down into two categories below:
In this section, we’ll go through the most basic ranking factors. These are the issues you must solve if you want to do well in local SEO.
Read on to get down to the nitty-gritty of local SEO ranking signals. If you want to rise in the Local Pack and oust a rival, pay attention to these indications.
According to claims from Google or studies, all of the signals are incorporated. A link to the study or remark in question is provided wherever feasible.
It would help if you kept in mind that many of these signals demand a separate blog article, which is not an option here. If you’d want to learn more, I’ve included more reading recommendations.
An Overview of the Most Important Local SEO Ranking Factors
Do you want to be sure you’ve covered all the bases when doing a thorough local SEO audit? Here’s where you begin.
1. A BUSINESS LISTING ON GOOGLE’S MY BUSINESS PAGE
Claim your Google My Business page today if you haven’t already. A few minutes of your time and no strings attached are all that is required.
Your Google My Business listing may be claimed from this location.
You may begin increasing your Local SEO by using this basic strategy.
2. CATEGORIES IN GOOGLE MY BUSINESS
Verify that the appropriate categories are selected in your Google My Business account.
Use as few categories as feasible and ensure that they are as precise as possible for the best results possible.
Freelancers that specialize in working with businesses
How to identify and work with Fiverr Business workers.
If your pizza joint’s main draw is dining in rather than a takeaway, don’t call yourself a “takeout restaurant.”
3. GOOGLE MY BUSINESS PAGE PHOTOS
Consider taking pictures of your business site, your goods, your workers, and even your clients (with permission, of course).
Photos are a great way to establish your business’s legitimacy and boost your search engine rankings.
4. BUSINESS LISTINGS ON BING
Depending on whom you ask, Bing still has a sizable market share, between 30 and 33 percent.
Claim your Bing Places for Business account.
5.CITATIONS FROM ONLINE DIRECTORIES
Make sure you have claimed other major online directories while we are online directories. These are some examples:
The weight that citations used to have in search engine results has waned, but their importance hasn’t diminished at all. (You don’t want to be the only local pizzeria that hasn’t claimed these listings)!
6.THE INCLUSION OF REVIEWS ON THIRD-PARTY WEBSITES
Additionally, there are several review sites where you should claim your listings. These are some examples:
It’s called Angie’s List.
The highest weight seems to be given to reviews posted directly on Google.
7. POSITIVE REVIEWS PERCENTAGE
Your listing on review sites should be claimed, and the bulk of your reviews should be favorable.
According to Google, an increase in your company’s exposure is attributed to positive customer evaluations.
Asking for a review in return for anything or setting up a review station is against Google’s policy. It’s here that you’ll find all of their review rules.
Review sites like Yelp and others have rules that are very much like this.
8. REVIEWS THAT INCLUDE KEYWORDS AND A GEOGRAPHICAL LOCATION
According to a Local SEO Guide research, the language reviewers use matters.
Google gets the message that you’re a reliable local company if your customers mention your location or keywords in their reviews.
9. RESPONSES TO REVIEWS
As previously indicated, research conducted by Local SEO Guide found a correlation between local SEO and the number of reviews that received a response.
10. PERCENTAGE OF UNANSWERED NEGATIVE REVIEWS
Both positive and negative evaluations with or without response are taken into account in a double whammy.
You need to have a strategy to respond to all online reviews, but especially for Google, based on these last five signals.
11. A FACEBOOK BUSINESS PAGE SHOULD BE SET UP.
Facebook gets its number on the list since many people use it as a search engine.
Don’t forget to include your website, hours, and a description of your Facebook business profile.
To some extent, although not significantly, social signals do affect social search engine optimization (SEO).
According to Google:
12. LISTINGS ON SOCIAL MEDIA
Take over other social profiles on well-known social networks (e.g., Twitter, LinkedIn, Instagram). Even if you don’t intend to frequent these sites, you should nonetheless do so.
To encourage people to call, visit your website, or join your social media network, add a tweet or a Facebook post to your profile.
If you aren’t monitoring the social media channel, make sure to leave a message or other contact information.
13. CONSISTENT NAP IS THE THIRTEENTH.
Keep your name, address, and phone number constant throughout all of the listings above, including online review sites, maps, and social networking platforms.
Google’s priority is to ensure the accuracy of the information they provide.
Your company name, address, and phone number should all be the same for clients to easily find you online.
Instead of using Rowe’s Famous Burger Joint as your company name in one location and Rowe’s Burger Joint LLC in another, stick with one name for your firm at a time.
14. RESPONSIVENESS TO MOBILE DEVICES
Mobile-first indexing by Google is now live. As a result, Google prioritizes mobile-friendly sites above desktop-friendly ones.
If you haven’t done so before, now is the moment to do so.
If you’re not sure where to begin, try Google’s mobile-friendly test.
Local SEO Ranking Signals in the Nitty Gritty
After you’ve covered the fundamentals, it’s time to look at some of the more in-depth local ranking signals.
To get beyond the “good enough” stage of local SEO, it is necessary to improve these areas.
Most of them aren’t short-term remedies; they may need a significant adjustment in approach.
15. MARKUP FOR STRUCTURED DATA
Structured data markups may be used for local SEO in a variety of ways, including:
16.AN INDIVIDUAL’S PHONE NUMBER IS PROVIDED.
According to Google, these are some of the best options available. Markups may be added with the help of Google’s instructions or a third-party tool like Schema.
Another thing to keep in mind is whether or not providing GPS locations in structured data is worthwhile.
17. SEARCH RESULTS CLICK-THROUGH RATES
Finding success in SEO turns out to be a good indicator of success in Local SEO as well—the mystery of it all.
Make sure your meta names and descriptions make sense so that people can locate what they anticipate on your site when they arrive.
18.THE USE OF REGIONALLY SPECIFIC LANGUAGE
Make sure you’re continuously posting material that includes your key phrase and location.
As an example, write about local events or discuss attempts to generate money for a local charity. If it makes sense for the image, you’re trying to convey.
19. OPTIMIZATION OF ON-PAGE LOCATION AND KEYWORDS
Optimize for a wide range of topics, not simply “air conditioning repair.” “Air conditioning repair Chicago” should be your primary keyword.
20. TITLE AND META-DESCRIPTION
Titles and meta descriptions should include your key phrase and location wherever feasible.
This goes hand in hand with the preceding signal, but it is significant enough to warrant a special mention.
21. INBOUND LINKS OF HIGH QUALITY
It’s not surprising that connections from trusted sources are beneficial to SEO.
In reality, a well-rounded network of backlinks is beneficial to local SEO.
Inbound Link Diversity is the 21st factor.
This is also a no-brainer.
When building an inbound link profile, relevant, authoritative, and naturally acquired links are what you’re looking for.
According to Moz‘s 2017 Local Search Ranking Variables study, these are the most important local organic factors.
22.LOCALLY RELEVANT SITES’ INBOUND LINKS
Your site has been linked to local news sources, community blogs, and other sources, which shows that your neighbors have confidence in your site.
23. USING A LOCAL KEYWORD IN THE ANCHOR TEXT FOR INBOUND LINKS
An inbound link from a high-authority site that includes your city or neighborhood and your primary keyword is the holy grail.
- Proximity to the Searcher is a significant factor in this one.
Google My Business and a constant NAP are vital since you can’t optimize for a physical location, but you can’t optimize for it.
- Is Your Website’s Domain Authority High Enough?
Domain authority (not to be confused with the Moz measure of the same name) ranks sixth in the top 50 Local Pack Finder Factors according to the Moz Local Search Ranking Factor.
Increased domain authority isn’t a simple task, but it may pay off in the long run.
What are the implications of all these local SEO features for your local SEO efforts?
We may draw these conclusions:
Claiming and optimizing your Google My Business account is the single most critical thing you can do to improve your local SEO position. Having a Google My Business (GMB) listing isn’t enough; you need to optimize it by selecting the right categories, uploading photos, replying to reviews, and so on.
Something you can do to improve your local SEO is implement a comprehensive SEO plan for your website. Ensure your meta descriptions are optimized, build a strong link profile, and provide relevant content, including local and important phrases.
Although local SEO is highly competitive, most firms may still benefit from further development in several key areas.
Several factors may help you rise in the local SEO rankings, and the list above is a good starting point.