7 Tips to Optimize Images for Visual Search

Optimize Images for Photos

Written by Jeremy Earle, JD

June 12, 2022

Google is the most popular search engine on the internet.

It is becoming more important than ever to optimize your search strategy in order to reach as many leads as possible. Visual search is one aspect that you should be focusing on.

This page will discuss visual search basics and give you seven tips to optimize images for visual search. Call us at 833-777-RANK to speak to a strategist about optimizing images for visual search. Or, continue reading to find out more.

What’s a visual search?

Have you ever seen something you wanted to research but couldn’t find the right words to describe it? It’s easy to search for a lengthy description of the object or place, but only to get weak results.

You can use visual search to upload a photo to search engines like Google and Bing. The search engines will then return results that are close to your object.

These search engines examine the elements of an image in order to generate relevant results. You can either find information about the places, landmarks or monuments or you can buy the product from these results. You can also use visual search to capture a photo and then upload it later to locate information.

Your audience will be more successful if they can visually search. It is essential to optimize images for visual search. There are many more objects than words in the

English language.

Images are an essential part of converting customers to your business. Visual learners are drawn to images. Images can make the difference between a lead converting or not.

Top 3 visual-search providers

Visual search is an important part of attracting leads and helping them to convert. There are three major visual search providers that you should consider.

1.Google It 

It is easy to search for images on Google. Click on the Images link at the top right of Google’s homepage. This will take to you to the Google Images search.

Once you’re there, you can search for images by entering a URL or uploading one. The results will include a guess as to what the image might be and similar images to it.

Google also offers a visual search tool called Google Lens. It combines search, AI, augmented reality (AR), and computer vision. Artificial neural networks are used to analyze images and determine what’s in them.

Since its inception, Google Lens has seen a lot of progress. It was difficult to recognize buildings and focus on one object. Google Lens now offers a more visual search experience.

This program makes shopping easy. Google Style Match shows you similar items and then tells you where you can buy them. You can also get recommendations based on the item you are looking for.

All Google Pixel phones come with Google Lens. You can also access it through Google Assistant, Google Photos, and Google Maps.

Google Lens is a feature of Google Maps that allows you to scan a street and retrieve information about nearby businesses. This is an excellent tool to use when you are walking through a city looking for places to go.

Google Lens can also read and translate text. Google Lens can scan a business card to get the business name, phone number, and email address. It will generate a list that includes:

  • Call number
  • Add a phone number
  • Add email address
  • Send an email to

This is only one of many Google Lens features that can be used to assist users with visual searches. It is a wonderful tool for looking up images and learning more about your surroundings.


Bing introduced their visual search tool in 2009, but there wasn’t much hype about visual search. In 2012, they disabled the tool. In 2012, they disabled their tool. Bing revived its image feed in 2017 because of the rising market interest.

Bing’s image search engine is very similar to Google. To find similar images, you can go to the search bar and press the camera button.

This visual search tool can be found on Bing, the Bing app, and on Microsoft

Launcher. Bing’s visual search tool is very similar to Google. It analyzes photos and identifies objects in them. It can also suggest similar products.

Bing lets you draw a box around an image, which is the main difference between them. To ensure you only get results for that particular area of the image, you can focus in on it. This helps you generate more relevant results.


Pinterest is a popular visual search provider. This social media app is visual-based and is a great place for a visual search tool.

Pinterest lens lets you scan the world with your smartphone, just like other visual search tools. Pinterest will search through billions upon billions of pins in order to match your search query. Pinterest will suggest similar pins to your search.

Pinterest makes it possible to dig deeper into your search results. You can search for specific pants or shirts by using the Pinterest search function. Pinterest will show you similar styles to the one you are looking for instead of giving you items that are the same color.

This site is great for visual search. Pinterest’s content is mainly focused on fashion, decor, and cooking. It’s a great idea to post your products on Pinterest as a retailer to make it easier for people to find them.

7. ways you can optimize for visual search

Visual search is a way to help leads find your products. There are seven ways your business can optimize for visual search to increase leads.

1. Multiple images available

Optimize your website for visual search by offering multiple images of your products. It is not a good idea to rely only on one image. This could lead to you choosing a competitor’s product over your product.

Multiple images will ensure your leads are able to find your products no matter what angle they look at them from. They should be able to find a photo of the product’s back on your website if they take a photograph from the side.

You can ensure your customers find your website first by taking multiple photos of your products. This will allow you to generate more leads for your company


2. Choose high-resolution photos

You need great photos to attract leads via visual search. Google will match a search query with photos of high quality to ensure that they are processed by Google.

Avoid using low-resolution or blurry images on your website. They won’t appeal to your audience and will make your site look unprofessional. Your audience won’t be able to see your product in detail.

High-resolution images will ensure your audience can clearly see your product. This will make your audience more interested in your product.

3. Keyword research

Keyword research is important for search engines optimization (SEO), but it also has an impact on visual search. Keywords allow you to give a better description of your product image. This helps your image to appear in the right search results.

Keyword Research will help to find the right keywords for your campaign. To help you choose the right keywords for your campaign, there are many keyword search tools.

You should focus on long-tail keywords when choosing keywords. These keywords contain three or more words. These keywords have a longer tail and are therefore more targeted and specific, which means they can attract more qualified leads.

Let’s suppose you sell sweaters and that you have a lead who is looking for a maroon sweater. What keyword will produce better results? “Sweater” versus “Maroon striped cotton sweatshirt”?

This keyword will produce more precise results. The generic keyword “sweater” doesn’t indicate what the user is looking for. It is impossible to determine the type, color, and style of the sweater.

Keyword research can help you identify long-tail keywords that will work well with your photos. This will allow you to provide a description of your product to your audience.

4. Optimize image titles, descriptions

After you’ve selected your long-tail keywords, you can integrate them into your description and image title.

Your description should include keywords that indicate the subject of your image. It will make it easier for your audience to find your products quicker, which is especially helpful for those who have visual impairments. Screen readers can be used to help them read the description of your image and understand what’s inside.

Make your title descriptive when you create it. Google and your audience won’t like a generic file name such as “img203.png”. To help Google and your audience better understand your image, it is better to write a descriptive heading.

To help your viewers understand your image better, it is important to include your keywords in the title and description. This will help your images rank in the right search results.

5. Alternate text

Add alternative text to your uploaded images when you upload them to the internet. An alt tag, which is information about the photo that you are uploading, is a great way to do so.

This is important to include in your descriptions for those who may have visual impairments. Screen readers can be used to help them understand the alt tag. This is a great way for potential customers to get a precise description of your image.

Search engines can also use alt text to help them understand the context of your photo. Because they know the context of your image, search engines will rank your photo accordingly. This is a great way for you to help more valuable leads find your image.

6. Optimize file types and image size

Optimize image sizes and file types to get the best visual search results. High-resolution images can slow down your website. High-resolution images have larger files, so they take longer to load.

You will first need to properly size your image. When sizing your images, consider the devices that your audience uses. These images should look great on tablets and smartphones as well as PCs.

Next, reduce the file size. Image compression software that is right for you will allow you to reduce the file size of your images without affecting the quality. This will allow you to preserve your high-resolution photos while minimizing load times.

Optimizing your photos will reduce page loading time, increase leads and keep them on your site. This will increase your conversions through visual search strategies.

7. Include Captions

Many brands mistakenly believe that their images are self-explanatory. Because they think their audience will be able to understand their image, many brands neglect to include captions. Captions help viewers better understand the image.

Captions will allow you to describe the scene in your photo. You can describe the product or the action in your photo. This helps to add context to the image and makes it easier for your audience.

You can improve the ranking of your image by adding captions. Visual search will help you find more people to see your image. This is a great way for more leads to find your products.

Rank Fire can help you optimize images for visual search

Visual search technology is constantly evolving. It’s crucial that your company takes advantage of this new technology. Visual search can increase your sales and help you find more customers. Rank Fire has more than 20 years of experience in helping businesses improve their search presence.

Partnering with us will give you access to a team of 150+ professionals who are committed to your campaign. We offer many services as a digital marketing company that can help you create the best images possible for visual search. Our experts can help you optimize images to attract leads.

Rank Fire is a company that delivers results. We have generated over $1 billion in sales to date and more than 6.3 million leads on behalf of our clients. Our clients are our first priority.

We love what we do for our clients. We have more than 550 testimonials to show the quality of our work. These testimonials will show you what it is like to work with Rank Fire, a visual search expert.

Use visual search to start today

Contact us online to talk with a strategist or call 833-777-RANK if you are ready to optimize visual search for more leads.

We are eager to help your business achieve new heights!

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