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5 Reasons Why Indexed Pages of Your Website Are Declining

Indexed Pages

Written by Jeremy Earle, JD

April 9, 2022

It appears that the quantity of Google-indexed pages has decreased. Here are some suggestions on how to identify and fix the problem.

Google (and other search engines) must find and index your website’s content. Unindexed pages have no chance of ranking.

To see how many pages you’ve indexed? You’re able to

The site’s operator is a good starting point.

  • Go to Google Search Console and see if your XML Sitemap Submissions have been accepted.
  • Use this time to check the general indexation status of your site.
  • It’s unclear why the statistics are so different, but they will be.

The number of indexed pages reported by Google has decreased, so let’s focus on that for now.

Google may not like your page or may not be able to quickly crawl it if your pages aren’t being indexed. It’s possible that you’ve been penalised by Google or that Google doesn’t think your pages are relevant. If your indexed page count begins to drop, it might be because:

Here are a few pointers for figuring out why your indexed pages are dwindling in number.

Is it taking too long for the pages to load?

Verify if they have a 200 HTTP Header Status code on their server.

Was the server down frequently or for an extended period? Is it possible that the domain was renewed after it had expired?

Item of Follow-Up

Checking the HTTP Header Status can be done for free using an HTTP Header Status checking tool. It is possible to test these on large websites using crawling tools like Xenu, DeepCrawl, Screaming Frog or Botify.

The header status should be 200. These errors are bad news for the URLs you wish to get indexed.

Have You Recently Updated Your URLs?

The URLs of a website may change after a change in the C.M.S., backend programming, or server setting results in a domain, subdomain, or folder change.

Even though search engines remember previous URLs, they may deindex many pages if they don’t correctly redirect them.

Item of Follow-Up

All old URLs should be noted so that the 301 redirects to the new URLs can be planned. Hopefully, a copy of the old site still exists in some form.

Did You Take Care of Duplicate Content?

Implementing canonical tags, 301 redirects, no index meta tags, or disallows in robots.txt typically entails fixing duplicate material. These factors may contribute to a drop in the number of URLs that are being indexed.

In this case, a reduction in the number of indexed pages maybe for the better.

Item of Follow-Up

To ensure that this is the only source of your site’s decline in indexed pages, you should investigate thoroughly.

Are You Experiencing Page Timeouts?

This server may need to be updated if bandwidth limits due to the additional cost of a larger bandwidth allocation.

When there is a hardware-related problem, an upgrade to your computer’s processing power or RAM can fix it.

The I.P. addresses of visitors who access too many pages at a specific rate may be blocked by some websites. However, this setting can have a detrimental influence on your site’s performance if it is too stringent.

Normal crawling by search engine bots may cross this level, and the site cannot be accessed properly if the page’s second value for this threshold is too low.

Item of Follow-Up

If the issue is one of server bandwidth, then it’s probably time to invest in more expensive services.

Aside from increasing your hardware, if you’re experiencing a problem with server processing or memory, check to see whether you have any form of server caching technology in place.

Googlebot should not be banned at any moment if an anti-DDOS programme is in place. Be aware, though, that there are some fraudulent Google bots out there; be sure to correctly identify a Googlebot. The process for spotting Bingbot is very similar.

Does Your Site Look Different to Search Engines?

Search engine spiders may perceive things that we don’t.

Web developers construct sites in a style that they prefer without considering the SEO ramifications of their decisions.

Search engine friendliness is sometimes overlooked while using a popular out-of-the-box C.M.S.

If it was done on purpose by an SEO trying to scam the search engines, it could have been done on purpose.

As an alternative, the website may have been hacked by hackers, who employ the 301 redirects to hide their connections or promote their hidden links.

Google will deindex pages as soon as it detects them tainted with malware, which is the worst-case scenario.

Item of Follow-Up

The best approach to see if Googlebot views the same content as you are to use Google Search Console’s fetch and render feature.

As an alternative, you can translate the page into a different language using Google Translate or check Google’s cached page. However, there are ways around this to still hide material.

KPIs based on Index Pages Are Not the norm.

When it comes to measuring the performance of an SEO effort, organic search traffic and ranking are frequently used as KPIs. KPIs are common to focus on the business’s objectives, which are often linked to income.

You can enhance your revenues by increasing the number of keywords indexed by your site.

However, the primary purpose of looking at indexed pages is to see if search engines can crawl and index your content.

Make sure that your pages can be crawled and indexed by search engines.

A Decline in the Number of Pages Indexed Isn’t Always a Bad Thing

An indexing decline is almost always bad news; however, fixing duplicate, thin, or low-quality content can also lead to a beneficial indexing decline.

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