Content Not Getting Views? Take These 5 Steps

SEO Content Strategy

Written by Jeremy Earle, JD

September 27, 2022

Why is on-page SEO so crucial, and which areas should you concentrate on and adjust to boost search ranks for underperforming content?

On-page SEO is continuously evolving, and so is the landscape of SEO as a whole. Consequently, optimizing our sites for major search engines requires more than simply thinking about the title and meta description.

You have the option of focusing on a variety of various components and aspects. To be successful in long-term SEO, you should have a thorough on-page SEO plan that includes all best practices and new improvements.

If you’re constrained by time, funding, or other considerations, you may have to prioritize your efforts and show rapid successes to justify continued investment.

In this column, you’ll learn which on-page SEO aspects to start tinkering with to improve your search engine rankings, as well as the context to help you understand why you’re doing so.

How Do You Optimize Your Website’s On-Page SEO?

On-page SEO factors may be divided into two categories:

Content

Three types of material make up a website’s content: text, images, and video. Your website’s content should be geared at giving value to the people who will be reading it.

With no defined emphasis, you’re losing out on an enormous chance to give the knowledge that your audience craves. Additionally, your content should make effective use of the keywords you’ve been researching.

If you don’t know what your target audience is looking for, how can you write content that appeals to them?

HTML

You may think of an HTML element as everything on your web page specified in HTML.

The title, meta description, and picture alt-text are included in this category.

Additionally, it contains the HTML components used to generate the Page.

Google relies heavily on HTML components to figure out what your website is all about and where it belongs in the search engine’s rankings.

If not used appropriately, these features might have a detrimental effect on your search engine results.

5 SEO Elements to Improve Google Rankings on the Page

On every page of your website, there are a few things that you should keep in mind while optimizing for search engines.

As a recommended practice for new websites, here are five on-page SEO aspects to examine and improve if your pages are underperforming.

A piece of writing

Of course, the written content on your website should be your main priority. Content that focuses on offering value to your audience is essential if you hope to turn readers into paying customers.

Always employ the keywords you’ve researched while writing your article. As a result, your audience will find it difficult to interact with your material.

Give your material structure using HTML subheadings, and make subject relevance signals clear to users and search engines alike with their use.

All online material may benefit from being made to exhibit greater knowledge, authority and reliability, even if it focuses on themes like YMYL.

Tag Tilte

Search engines rely heavily on the title tag to identify the content of a page, so it’s important to make sure it’s as descriptive as possible. Google has stated that the title tag is a “small” ranking component, so it’s important to keep it focused on the phrase you’re trying to rank for.

The term [Boston Baltimore pets] must be in your title tag if you want to rank for that keyword. This will boost your Page’s ranking in search engine results, making it more visible to your target audience.

Check out this step-by-step guide to perfecting your title tag to learn more.

Website’s URL

The importance of URLs in both SEO and user experience cannot be overstated. If you want your URL to be a success, you need to make an effort to ensure that it is unique.

Make an effort to include your desired term into the URL in an understandable manner to your target audience.

It’s possible to add the product’s name in the URL if they are specifically seeking it. It is simple for Google to assess the content of your website and how it should rank by including a keyword in the URL, for example, if you are targeting the keyword phrase “Boston Baltimore dogs.”

When creating URLs for your pages, keep them short and sweet. Long, convoluted URLs are a hassle for both search engines and users.

Make sure that URLs on your site are simple to read and remember or identify so that when a user needs to return, it will be easier for them.

More information may be found in The Ultimate Guide to an SEO-Friendly URL

Structure.

Alternate text for images

Content providers increasingly recognize the importance of video and picture alt text, but despite this, far too many are still ignoring this critical on-page SEO aspect.

An explanation of the picture or video behind the visual element is called alt text. A well-functioning website isn’t likely to provide readers with an option to see what was originally intended.

For example, if a picture doesn’t display correctly after your website has loaded, the alt text would take its place so the viewer may still comprehend what you were attempting to show them.

Because the search engines won’t be able to index images and videos if you don’t include your target keywords in the alt text for those images and videos, your audience will be less likely to find your content when they do an image search or a video search.

Additionally, the use of alt-text guarantees that your material is visible to all viewers.

Using the alt text is the simplest approach to inform someone using a screen reader that a website has audio or video.

Certain forms of information may benefit from using these technologies if they are made accessible to those who have difficulty seeing or hearing.

Linking Within And Outside The Organization

This kind of link points back to the material on your website. As a result, they aid in Google’s understanding of your site’s overall structure.

Make use of these SEO-friendly internal linking best practices.

When you use an external link, you refer to another website’s content rather than your own. Links to credible sources and additional information on more obscure subjects may help enhance reader confidence.

Ensure that your On-Page SEO is up to snuff by doing regular audits.

Making sure your on-page SEO is up to snuff is a never-ending activity that should be a part of your overall SEO plan.

The frequency of your site audits should be at least once a month if you have the staff and resources to carry them out to get started; check out 9 Page-Level Factors

  • To Assess As Part Of Your SEO Audit.
  • Your on-page SEO may be improved to the next level with the appropriate help, and you can increase the number of qualified leads and sales your website produces as well.
  • More information:
  • There is a common misconception that the more content you have, the better your search engine rankings.
  • On-Page SEO Guide: Trends, Strategies, and Advice from Industry Experts

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