SEO Content Writing | Over 40 Tips for Successful Rankings

SEO Content Writing

Written by Jeremy Earle, JD

September 21, 2022

The art of SEO and the craft of writing go hand in hand in creating conversion-oriented content. Here are some pointers for both.

If you want to achieve true digital success for your personal or corporate brand, you need to combine the skills of SEO with copywriting.

Writing for search engine optimization (SEO) requires a combination of topical knowledge and skill.

In-depth understanding of SEO best practices.

Any online writing, particularly from a keyword standpoint, requires SEO, especially inappropriately identifying and mapping keywords to pages/posts.

Readers can tell the difference between an authoritative and a phoney voice in a matter of seconds.

There must be an authority in your writing, whether you’re aiming for conversions or brand exposure (and authenticity).

Here are the top 42 writing techniques for every content writer in any firm, from billion-dollar software designers to little pest control companies.

Search engines will demand better material if the emphasis is on writing as a craft rather than just churning out blatant garbage.

SEO writing: The basics

Table of Contents show

1. Think Keywords First

Before making an influence on your target market via writing, you must first be discovered. Because of this, you are doing keyword research should always come first.

As a result of this keyword research, you’ll learn more about how your target audience is looking for your issue.

It doesn’t matter how smart search engine algorithms become; they can’t identify the greatest voice in a piece of writing apart from the others. However, if keywords are present, you have a chance to get seen.

Is this your first time learning about keywords? Check out this guide on keyword research for newbies.

2. Treat keyword research as an art form.

You may find a plethora of keyword research publications online. Find out what works best for you by researching and putting it to the test.

Such as

Use a loop to repeat this operation. For each three-month cycle, I create a new content schedule and start with a clean slate for keyword research.

As industries evolve, new keywords become popular more quickly than you may expect.

3. Examine the Keywords That Compete With Yours

Various tools are available to assist you in identifying your competitors’ keywords.

You should only extract keywords from your competition’s writing, not their real content. In doing so, you sound like them and have difficulty coming up with new ideas. If you have a unique voice, people will notice you.

4. For each page or blog post, focus on one or two keywords (Except Homepage)

Aim for broad and long-tail keywords while creating your website’s primary “parent” pages.

When you focus on searcher intent first, rather than volume, you’ll get a better sense of what your ideal consumer is looking for.

5. Focus on the most important keywords

Your keyword should be used in the following (prioritized in order of importance):

  • Tag for the title of the article.
  • This is a reference to “internal linkages.”
  • Alt text for a picture.
  • Tags for the headlines (always include an H1).
  • Describe yourself in a nutshell.

6. When possible, use bold and bullet points.

Featured Snippets are given to those relevant to the searcher’s query.

Use bold and bulleted text wherever feasible to emphasize your keywords and make them stand out.

7. It’s still the most powerful element in the title tag:

Keep your goal term in the title tag, preferably at the beginning.

So be sure you spend as much time on this as you do on the actual development of the information you’re putting out there.

Title tags for your website’s main page should include three of the most relevant keywords.

Keep in mind that you’re a storyteller. It’s best to keep things simple. Your audience will understand you if you speak their language. And don’t forget to use your words to affect the number of people who click through.

8. Add Related Keywords.

Be careful about using too many keywords in your work.

The list of thematically relevant keywords you’ve compiled from your keyword research can come in handy while writing your article.

You’ll organically include relevant keywords into your content if you stick to your subject.

9. In Your Meta Description, Include Your Target Keyword.

The meta description is not a ranking element, according to Google.

As an alternative, such terms will be highlighted if someone is looking for them.

Searchers are more likely to click on an item that is bolded than underlined one.

Meta descriptions should be written in the same manner as ad content. The idea is to pique the viewers’ interest to get them to click on the link (your title tag should be the first influencer, immediately backed by your meta description).

How to Write for Search Engines: The Art and Science

10. Write. Rewrite. After that, go back and revise your work. Until It’s Just Right!

There are no surprises here.

Writing and rewriting and pruning and shape is the only way to hammer out a clear and simple output, according to William Zinsser in “Writing to Learn.”

11. Formulating a Game Plan

When it comes to thinking (and searching), it’s far simpler to think in parts and perceive those bits as a whole.

Stream of consciousness writing, like Jack Kerouac’s, isn’t book writing, yet most people’s brains naturally desire to write in this way. If you’re a business owner, chances are you’re writing to help your company grow.

Arrange and fill up the headlines (for SEO with keywords, of course!).

In certain cases, the headlines are more essential than the rest of the content. Scream your ideas from the rooftops with those headlines and the phrases accompanying them.

12. Writing Sentences One by One

Write in landscape mode in Word or Google Docs while you’re writing the initial draught.

Until you’ve completed your first round of revisions, refrain from writing any new paragraphs.

“The Elements of Writing” author Charles Euchner gave me this advice.

Single-sentence paragraphs keep the brain active. In the beginning, they’ll aid in organizing your ideas while you work on editing.

Every statement should be kept to a maximum of 140 characters, much like a tweet.

13. Aim to write every day.

The growth of a muscle is dependent on the combination of input and relaxation points.

Your mind functions similarly, so accept it and go on.

Continue to exercise your writing muscles by writing regularly, and then take time to rest afterwards.

Writing muscles never stop developing.

14. Turn Off wi-fi if You Have It.

“The 4-Hour Workweek” author Tim Ferriss has something to say about getting more done in less time.

With this easy technique, you can prevent your mind from wandering off course and responding to anything other than what you are focused on.

Distractions alter one’s state of mind. Make those distractions nonexistent.

15. Is there anything else I can help you with? Ask Your Digital Assistant for Help

Wi-fi may be down, yet there are times when you need instant answers to nagging problems. Answering inquiries is an absolute need for certain people.

You just need to ask your Google Assistant, Siri, or Alexa.

I have an Amazon Echo Dot next to my desk for rapid research.

I have an Echo Show. However, I don’t think it should be used in the workplace because of the visual aspect. That one is still downstairs, out of the office.

16. Read as Much as Possible

Pay attention to authors who break down complex concepts into simple terms.

Even though Hunter S. Thompson’s politics and bizarre personal life have made him unpopular, his writing is admired for its clarity and simplicity. During one sitting, I devoured “Fear and Loathing in Las Vegas.”

It wasn’t just once, but at least ten times when I needed a mental break from something I couldn’t possibly complete.

If you’re a businessperson, “The E-Myth” by Michael Gerber is also a quick read. Despite its simplicity, it provides a wealth of information.

17. Stop waiting for inspiration to come to you.

What good is it?

Inspiration doesn’t exist unless you like to speak about writing rather than do it.

To become a true writer, one must write daily and cultivate an “artistic” lifestyle. Consistent effort is required to develop progress via practice.

Practice and discipline make it simpler to express yourself verbally. The simplicity of practice is essential to everything.

18. Take Time To Review The Essentials

To learn how to write well in the conventional sense, read William Zinsser’s “On Writing.” Never simply skim the surface. Once a year, go back and reread it.

This book by Roy Peter Clark is a must-read in this digital era of “short” writing that makes an effect.

Don’t just stop there. “The Essential Don Murray: Lessons from America’s Greatest Writing Teacher” and “Ernest Hemingway On Writing” are excellent resources for budding writers.

19. Make An Effort To Write Longhand

Notes I took while flying across the Atlantic Ocean to Valencia, Spain, are used in this piece.

Longhand writing is an excellent way to think while flying. In addition, it diverts your attention away from the snoring passenger next to you, which is a bonus.

In taxis, buses, during meetings, etc., write longhand. Try it out and go through your notes one more time before typing.

20. Compose a Piece About Something You Are Passionate About

To fully master the art of writing, don’t be afraid to write what makes you happy, even if it doesn’t pay the bills. The more you write, the better you’ll get at writing.

There is no doubt that short writing generates inspiration (no matter how silly it feels or reads!).

21. Have a Discussion Daily

You know who you are talking about. Frequently inquire about the subject matter.

If you want to deliver greater value to your readers (or potential clients in business), it doesn’t matter what industry you’re in.

Learning is all about questions. Allow for dialogue to take place.

If you let people speak 80 per cent of the time, you’ll be able to speak 20 per cent.

One day, your subscribers will be grateful to you.

22. Recognize and Write For Your Audience

Make an effort to maintain a consistent tone and mannerisms throughout.

That’s how you distinguish yourself from the many other content creators on the internet.

23. Work better under a time constraint?

The stress of a tight deadline can sap creativity in some people.

Have your project managers move up your deadlines if this is the case.

I often go as far back as four weeks to plan with my teams.

24. Build Your Projects Using Question-Based Approaches

“What’s the issue, and how can I provide a solution?” should always be your starting point.

The question, “Will readers care?” is equally important.

In doing so, you maintain your credibility with search engines and readers alike.

25. Break Long Projects Down Into Smaller Amounts of Work

Then fill in the blanks with your headlines (remembering to include your target keywords).

Writing a 2,500-word piece on the art of writing or a 750-word piece for a client discussing the technical aspects works just as well with this method.

26. Always Keep an Ending in Mind When You Start a Story

You’ll be better able to achieve the end goal of most online writing, which is to get a conversion if you know where your content is leading.

27. Double-check Your Spelling and Grammar

The article loses credibility the moment a name is misspelt.

Your credibility will be questioned if you use sloppy grammar in your writing.

Make a second pass at proofreading to ensure there are no grammatical or spelling errors.

28. Aim for Authenticity.

You won’t get an audience’s attention if you lack credibility.

False information only makes matters worse.

Spend more time doing research and double-checking your findings.

29. Use The Ten-Second Rule When Editing

The first paragraph and meta description needs to follow this rule.

You need to captivate the reader’s interest right away and keep it throughout the piece.

Is this article worth further discussion? A well-placed CTA can help bring readers one step closer to a sale.

Writing for SEO: The Form

30. Ensure that your sentences and paragraphs are grammatically correct and effective.

It is best to use the most powerful words at the beginning and end of sentences.

Paragraphs’ final and first sentences should contain the strongest sentences.

As a result of this, the reader will focus on the most important points first.

31. The Clarity Of Your Voice Is Your No. 1 Priority.

A clear mindset is reflected in clear writing, and people (including clients!) crave this.

Using functional and expressive language, Starbucks, for example, can better communicate its brand’s tone through its marketing.

Alternatively, Mailchimp’s voice is straightforward with a smattering of dry wit.

32. Keep Your Writing Clear Of Clutter.

It’s best to keep things simple.

Get to the point quickly.

Remove all of the nonsense.

Get sentences down to their most basic form.

33. Excessive Adverbs and Adjectives Should Be Avoided

It’s a sign of a weak verb or noun if it can’t explain what it means. Adverbs and adjectives can be used to enhance your writing.

34. Make Use Of Sentences That Are Both Long and Short

Creating a rhythm in your writing is made easier by using a variety of sentence lengths.

These stories are well-received by the public.

There are only 35 words in a paragraph? Take a Breath and Let Your Mind Go

35. Make use of short paragraphs.

Space between paragraphs reduces the amount of energy required to read, allowing the prospect to focus on the sale/lead instead of wasting their time.

36. Always use active verbs, not passive ones, in your writing.

“Use” is the main verb in this sentence.

The mind shifts when there are no active verbs. It saunters around.

You may have lost a customer or a client.

Make it crystal clear what the reader should do next.

37. Do not use cliches.

How do I put it?

Are you onboard?

Writing for Search Engine Optimization: My Favorite Tricks

  1. Listen to the Music You Love

Why don’t you try writing to it instead? The more types of music you listen to, the more diverse your emotions will be when they appear on the page, so the more, the merrier.

I went from Coltrane to Infected Mushroom to Hendrix to SRV to Dimmu Borgir to Breaking Benjamin to Chopin while I was writing this.

Wes Montgomery was my go-to person for editing.

39. Make the most of every opportunity to listen to music.

In the morning, I’m usually up by 5:30 a.m., so I’m able to devote the most time to serious writing. That’s when my mind is at its most alert.

Every morning, I set aside a certain amount of time to do my most serious writing.

40. Keep A Tablet With You To Jot Down Suggestions

A small tablet is a better option than a phone for taking notes to think more clearly in the longhand.

My preferred tablet is the Moleskine because it is compact and can be carried in a book, which I always have with me when I travel.

There’s only so much room for ideas in a book; a tablet takes care of this and keeps you from using your phone while doing so.

41. Clients should know: For the first few encounters, focus on the 80/20 rule.

It’s important to focus on 20% of your writing to produce 80% of the client’s sales results. How?

Start your content strategy by focusing on the highest-returning products. This demonstrates the value and contributes to the overall qualified keywords you desire to rank for. This is a good thing.

Make a Point of Going Away.

A break is always necessary for writers who are truly capable of delivering value to their clients.

“Half-day Wednesday” is one of my favourite ways to take a break and recharge my batteries. I take a break from the daily grind by playing guitar, hiking, or riding my motorcycle.

When the mind is refreshed and clear, it leads to a more productive work environment and, ultimately, more satisfied clients.


The art of SEO and writing go hand-in-hand when it comes to creating content that leads to sales.

Achieving the goal of turning prospects into customers can only be accomplished by embracing both content marketing and social media marketing strategies.

Consider that strong content’s appeal and popularity will only increase over time on the internet.

If you’re an investor, SEO writing is like compound interest. If you have the patience and discipline to do it right, the results will keep coming in.

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