How to Respond to Good & Bad Reviews About Your Roofing Business

Reviews About Your Roofing Business

Written by Jeremy Earle, JD

September 2, 2022

Everyone who owns a business knows that reviews are inevitable. Even the most successful companies have had their share of bad press at some point. Reading favorable reviews can inspire you and boost your business, but when you read bad ones, it can be difficult and potentially affect your business sales.

Your business’s success and how your consumers regard it will be determined by how you and your organization respond to favorable and negative evaluations. One of the most critical aspects of running your business is how others see you.

With so many varied evaluations, how can you ensure that you’re responding in a way that will benefit your business and not harm it? As a result, we’ll go over how you may respond to both positive and bad reviews in a way that benefits your company.

Make sure that all of your responses are polite and proper before you begin. It doesn’t matter if you respond to a positive or negative review; your consumers’ perception of you will determine whether or not they stay as a client.

So that you can defend your company and your reputation, you must consider carefully before responding to any evaluations, especially when dealing with bad ones. The last thing you want to do is reply to a poor review in a way that just worsens the situation.

Make sure you do these three things to handle positive reviews:

Recommendations for the tracks.

If your firm is receiving positive reviews, you’ll want to know who is writing them. Many websites, such as Yelp, Product Review, Trip Advisor, and others, can assist you in keeping tabs on the situation at hand, in naming just a few. They’ll notify you whenever they conduct an audit of your company.

Decide who will be in charge of responding to customer reviews.

It’s a good idea to appoint a person to read and respond to the feedback you receive. An inexperienced employee handling this could harm your firm, so you want to be sure the person you hire knows how to reply nicely and has experience in the relevant field.

Claim or establish your company’s page on Facebook now.

Data is collected online to construct a page for your business on sites like Yelp, Zomato, and Google Places. The good news for you is that some will do this automatically, while others will only do it once you’ve been reviewed.

The following are a few things to bear in mind when dealing with customer reviews:

Positive feedback should always be acknowledged and responded to.

When you read a positive review, you want to thank the author and indicate that you appreciate their feedback. Your consumers will tell others that you don’t care about them when you don’t respond to them, which could lead to a loss of clients, which is something you don’t want.

Be able to take criticism well.

Clients may decide not to cooperate with you if they witness you arguing with someone who leaves a negative review. As a business, you must reply respectfully and professionally to your customers. Remember that even when someone leaves a bad review.

Another way to deal with negative feedback is to pay attention to what it has to say. Even if it’s incorrect or silly, you never know when someone’s honest opinion will help you better your business, which could lead to more consumers in the long run if these concerns are solved.

Don’t ever submit phony reviews, no matter what!

Hire no one to write reviews of your stuff, and don’t do it yourself either. Let the reviews come as they will, even if it takes some time. The damage to your business and your reputation will be irreparable if you are ever found to be using bogus ones.

Use the site’s guidelines while posting reviews.

Doing so could result in an unfavorable reputation, which is something your firm does not need.

You don’t want to do these things, no matter what:

  • Customers will not write reviews if you pay them to do so. This is bad for your reputation and your business.
  • Do not bombard your email list with requests for good feedback. In my opinion, bribing for reviews is just as awful as begging for them.
Here are some ways to make it easier for your customers to review your products.
  • Display the logos of review sites on your store’s and website’s pages.
  • You can hand out comment cards with the logos and URLs of review sites in your store.
  • Put a button on your website that says “Write a Review” now.
  • Make it easy for your consumers to leave you a positive review (examples of this would be new offers, products, etc.)
  • Be courteous and ask consumers who have expressed their satisfaction with your company to write a review.
  • In the month of each year, try to get a few fresh customer reviews.

Owning your own business can be challenging, but it can be even more difficult to keep it going when things become tough.

Getting reviews can have a significant impact on your organization in various ways. Customers may lose trust in your brand if there are too many bad or questionable reviews.

Even if you can’t change what other people write about you, there are things you can do to make a difference. Hopefully, this post has shown you some of those things. Responses that damage your company’s reputation are the last thing you want to do.

You and your company already have enough to deal with without dealing with the fallout of a poor response from you. Don’t argue with a customer or respond angrily to a poor review. If you want to be taken seriously as a professional, you need to act professionally.

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