Optimizing Websites for Mobile Devices Best Practices

Optimizing Websites for Mobile Devices

Written by Jeremy Earle, JD

August 26, 2022

Your customers are increasingly using smartphones and tablets to explore, purchase, and discuss your items. Your website must allow people to accomplish these things on their preferred devices to attract the clients and profits you desire. Mobile devices, such as smartphones, are increasingly outselling laptops and desktop computers. You must adapt to this trend if you want consumers to find your website and buy from you in the future. To learn more about the SEO services offered by Rank Fire, call 833-321-RANK. Alternatively, continue reading to see how you can enhance your search engine ranks across all your potential customers’ devices.

SEO for mobile sites is critical

A record number of people now access the Internet via a smartphone, with mobile device usage surpassing desktop usage for the first time in 2014. To reach these folks, your website must be accessible via mobile devices.

Is search engine optimization (SEO) for mobile sites any different?

The basic rules of mobile SEO are the same as those that apply to the desktop version of your site, assuming you’ve already done it. SEO-friendly URLs, relevant content, and keyword-rich content are necessary for your pages to increase search engine results and receive more traffic. On the other hand, mobile devices may display your website in a very different way than desktops or laptops. The screens on smartphones and tablets are often smaller than traditional computers. Thus, the content of a page may become twisted as a result. There are two ways to cope with this: build a mobile-specific site or use responsive design on your main site. Even though both are possible, Google and we both advocate responsive design.

What does responsive design mean?

In terms of web design, responsiveness refers to a site’s ability to display properly on all sizes and orientations devices. It doesn’t matter if they use a computer, a smartphone, a tablet, or any other device to access the content. SEO for a mobile site is unnecessary with responsive design, as mobile visitors will access your site just like any other user. SEO for responsive websites should also consider user experience while optimizing for users. Search engine optimization (SEO) involves more than just attracting visitors to your site; it also involves their reaction to their experience. Visitors to your mobile site will immediately quit or “bounce” if the site is difficult to read or use. Search engines view a high bounce rate as a bad signal and may penalize your website’s ability to rank effectively.

How do you optimize a responsive website for search engines?

Google revealed early in 2015 that mobile-friendliness is now a ranking feature in their algorithm to adapt to the transition toward mobile. In other words, having a responsive design will help you rank well in search results. But what other options do you have? Following the creation of a responsive website, the following actions should be taken:

Verify your website’s responsiveness on various mobile platforms.

Your website can’t be guaranteed to function properly on all devices, even if you choose a responsive web design. Your site should be tested on mobile devices before going live. Make sure all images and videos load, all links work, and the entire site functions as it should before you publish it. Users won’t return to a broken site, and your search engine rankings will suffer as a result.

Optimize your website for local search

The majority of mobile users are looking for products and services close to where they are, whether close to where they live or where they like to vacation. When it comes to mobile site optimization, focus more on local SEO. Google Places and other local directories should be linked to your site to increase visibility.

Select long-tail keywords.

Mobile users tend to employ phrases rather than simple keywords while conducting searches like their desktop counterparts. This is advantageous since it allows you to reach a more specific demographic. Use long-tail keywords by conducting keyword research and incorporating them into your site’s content. Add location-based language when someone asks you where to find something because it usually translates into where to locate it in their neighbourhood or town.

Make it possible for others to share via social media.

Add social media sharing buttons to your mobile site’s photographs, articles, and other sections. When your consumers tell their friends about your product or service, it’s like getting a recommendation from them. Because of their social media presence, if they share a link to your site, their friends and followers may follow and become customers as a result. You’ll need to make your site mobile-friendly as more people access the Internet via devices other than desktops. For this reason, it’s crucial to keep up with search engine optimization (SEO) to ensure that potential customers can find you. Please do not hesitate to contact us if you need assistance building a responsive site or making your current site mobile-friendly. When it comes to responsive design, we’re here to assist you.

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