Six Steps to Increase Local Conversions from a Local SEO Audit

Local Conversions

Written by Jeremy Earle, JD

August 22, 2022

More than half of all local searchers go to a shop within a day of their first inquiry.

Boosting foot traffic in physical and mortar establishments is a major benefit. There’s more to search engine results than just a list of keywords. The information in local search results is critical to directing people to your location and providing more information for them to call or visit.

But how can you tell whether your local SEO efforts are paying off? It is possible to boost your site’s search engine ranks and increase income by doing a local SEO audit.

Check out the video above for an explanation of SEO audits, and then read on for a checklist that may help you gain an advantage over your competition and move visitors along the sales funnel.

Redesigning your pages for top local rankings may need the services of professionals. To learn more about Rank Fire’s local SEO services, visit our website or call 833-777-RANK.

There is a large group of local SEO professionals working at Rank Fire.

UNDERSTANDING THE CONCEPT OF A LOCAL SEO AUDIT

It’s imperative that you define the term “local SEO audit” before you begin your tutorial on how to conduct one.

More local searchers finding and contacting your company isn’t something that just happens. It takes a lot of time and effort to get people to your storefront. You may conduct a site audit in the form of a checklist to examine all aspects of your site.

In order to be found by customers searching for “near me” or a certain location, you need to be the best at local SEO.

In order to get customers to your shop, boutique, office, or retail outlet, do an assessment of your specialized local SEO strategies. It’s possible to assess your on- and off-page SEO in relation to regional keywords using the tools and resources available.

Analyzing your local SEO may be broken down into the following steps:

SUCCESSFUL SEARCH AUDIT IN JUST SIX EASY STEPS

Even while you want to keep your storefront open to clients in your immediate neighbourhood, the Internet may be a helpful tool in promoting your business. According to Google, mobile searches in the “near me” category with some variation of “to purchase” have increased by more than 500 per cent in the last two years.

A local SEO assessment for your company is well worth the investment, given the dramatic rise in local shopping searches. However, a free local SEO audit may be performed by following these steps.

It’s also possible to acquire immediate results with Rank Fire’s SEO Checker tool. Continue reading to learn how to gain your business more exposure in your local area.

1. TOOLS FOR CONTROLLING GOOGLE MY COMPANY

Google My Business, formerly known as Google+ Business, is the first step in a comprehensive local SEO strategy.

Google My Company allows you to list your business on Google Maps as well as in the usual search results. Your local SEO audit should begin with setting up a verified Google My Business account if you don’t already have one.

It’s a good idea to look over your account and listing to make it more search engine friendly if you already have one.

Sift through all of your company’s information, including its services, products, location, hours, and more information, to offer a true portrayal of your firm. Google ranks listings based on relevancy, distance, and popularity, so take a look at how you can improve your listing.

2. CHECK YOUR KEYWORD TARGETING

Even local SEO relies heavily on keywords. As a result, local SEO demands the use of keywords that are specific to your location and your target market.

The first step in doing a localized keyword analysis is to evaluate the keywords for which you now rank. You may see for free which keywords are presently beneficial to your campaign by using tools like Moz‘s Keyword Explorer.

Next, go through your rankings to see if any location-based phrases help you stand out for clients in your neighbourhood. Panera, for example, has a good position for the term “Panera near me,” indicating a solid-state of SEO.

For a great local SEO strategy, you need to focus on the organic keywords that attract visitors. Using geo-targeted keywords for SEO might increase your online presence.

A geo-modified keyword is an existing term that has been given a particular location-specific makeover by adding relevant keywords. “Austin, TX” may be added to the “bagel store” to make it more specific for the city. Search engine optimization (SEO) strategies might benefit from a cursory look at the top keywords of your closest rivals.

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Localized keywords should exist in meta tags in addition to the usual title placement. Check to determine whether your keywords are included in each portion of your website in order to fulfil Google’s guidelines and appeal to visitors.

3. COVER HARMFUL DUPLICATE MATERIALS

It’s true that every website includes duplicate material, such as legal disclaimers or pages that are only meant to be printed, but some types of duplicate content might harm your SEO and prevent your page from appearing in local search results.

Google expressly discourages the use of misleading matched copy, but it does provide a number of choices for users that must use duplicate content.

It’s important to canonicalize your URLs if you have numerous versions of a website with different URLs. The principal URL of a page is disclosed to a search engine, which reduces the likelihood of duplicate material appearing in search results.

Google My Business duplicates should also be checked as part of an audit of your local SEO for search rankings. Giving a listing more weight helps Google see you as a legitimate option. By removing duplicate entries, you can avoid having to deal with inaccurate contact information such as wrong phone numbers and addresses.

Google My Business allows you to integrate out-of-date information so that you don’t lose reviews or lose the authority of your original listing.

4. BACKLINKS MUST BE CHECKED

Good backlinking and descriptive terms about your local region might assist or harm your SEO efforts, depending on how you use them.

In order to increase your page’s reputation in the eyes of search engines, avoid spammy backlinking and dishonest linking practices.

Backlinks with unnatural anchor text may raise red flags with Google, so be sure to double-check the anchor text used to lead back to your website. For your local SEO ranking to be secure, make sure the bulk of your links are relevant and useful.

Backlink analysis is an important part of any local SEO audit since it alerts you to possible penalties. An easy way to tell Google you disapprove of spam-heavy links is provided by using the nofollow tag.

5. Perform a local SEO audit and look for citations and mentions.

Local SEO is shaped not just by links but also by citations and mentions — when other sites talk about your brand without necessarily connecting to it — This information is helpful if a user needs to get in touch with you by phone or visit your business since it includes your name, address, and phone number (nicknamed NAP).

As part of your local SEO audit, be sure to keep an eye on the number of local mentions and citations your business is receiving so you can gauge how well your physical location is doing in the eyes of search engines.

Customer service might suffer if a company’s NAP information is inconsistent. In your local SEO audit, keep an eye out for variations in your business’s name, address, and phone number (NAP).

6. CHECK OUT SOCIAL MEDIA SITES.

Local SEO may be boosted by your social media reach since search engine algorithms prefer to include social aspects into their algorithms. To determine whether your social accounts appear in the organic search results, check out the search engine results page.

People will have a better experience using Google’s knowledge graph, which includes social media accounts when they can easily navigate to and from your active profiles.

Bing’s snapshot pane includes links to social media sites for branded searches, so social media is important if you want to expand your audience. In the Google search field, enter your brand name and location to see whether your social media integration works.

Bing Places for Business is Bing’s answer to Google My Business, and if you have a well-established online presence, you should be able to access the social media links you’ve included.

As your company’s name grows more well-known and sought for, so does the amount of time you spend on social media. Observe how often your social media sites appear on the organic search results and knowledge graphs (or snapshot pane).

With RANK FIRE’S LOCAL SEO SERVICES, INCREASE YOUR BUSINESS’S VISIBILITY

Your brand will be more strong as a result of doing a local SEO assessment. In order to reach your target audience more effectively, it’s important to have a clear understanding of where your business stands locally.

Are you looking for a team of seasoned SEO professionals? Over 150 people work at Rank Fire, providing a wealth of experience to your campaign. Our local SEO services can boost your marketing strategy’s conversions and bring targeted visitors to your site.

Contact us online or give us a call at 833-777-RANK to get started on a successful local SEO campaign for your company.

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