In What Situations Are SEO-Friendly Redirects The Best Bet?

SEO-Friendly Redirects

Written by Jeremy Earle, JD

August 14, 2022

In a neighboring town, you hear about a fantastic restaurant. You put on your best clothes, round up a group of pals, and make the drive over, anticipating a delicious supper based on the glowing reviews you’ve read. Upon arrival, the facility is dimly lit, and a sign is posted on the door. You can see that it says, “We’ve relocated!” Sadly, the new address isn’t on the list, which has left you all irritated and hungry. As a result, you decide to abandon your original intentions and head to the nearby eatery.

Consider the situation from the point of view of a web crawler. It gets to the webpage it wants to index, but the code is beyond comprehension. However, a crawler lacks the human emotion of frustration, but it does have a strong urge to continue. It leaves a note that there was an issue with the page and does not index any other pages of the site that are comparable. Eventually, the site’s search engine ranks begin to drop.

Unfortunately, this is a fairly common issue. Site visitors and search engine crawlers will be left in the dark if you remove a page from your site and keep it linked to elsewhere on your site. Visitors are equally likely to leave your site if your pages don’t have the correct redirects in place, like the closed restaurant in the instance above.

No, I don’t want this to happen on my web page. Rank Fire’s 150+ professionals will develop an SEO strategy tailored to your business. You can reach us by phone at 833-777-RANK or by filling out the form on our website.

How to make redirects that are search engine friendly

301, 302, and meta-refresh are all types of redirection. For each redirect, the goal is to inform users and search engines that the page they’re looking for has been relocated and point them to the new address.

There are a variety of ways in which each redirect performs this task.

A 301 redirect is a type of redirection.

This indicates that the material has been permanently relocated to a new location to search engines. In terms of SEO, this is the most typical type of redirection. Link value will not be lost when a link is redirected from an old page to a new one.

Inbound links have a tremendous impact on SEO if you understand how they work. Restructuring your site or optimizing a page for new keywords might wipe out years of hard work to build a strong backlink profile (and show search engines your site has a worth).

Users will not be impacted by removing content by employing 301 redirects. As long as search engines have time to re-index your site and credit the new page with existing links, your new pages should rank just as well as their older counterparts. Changing the structure of your site frequently isn’t recommended.

Redirects 302

A 302 redirect indicates that a page has been temporarily relocated but will return later. For this reason, you can redirect users and search engine crawlers to a new page while the other one is unavailable—but this is only a short-term fix.

The link value is not passed on because of the transitory nature of the link. No inbound links mean no SEO value for your new page, and even if search engines find it, it will not be ranked as highly.

Three hundred one redirects are the best option in most cases. As long as you plan to have the old page back up and running within a few days, we don’t recommend employing 302 redirects.

Redirects are provided through meta refresh.

Countdowns that tell you that you’ll be moved to a new page in a predetermined amount of time are a common occurrence. A meta refresh redirect is what you’re looking for. The company’s main website page or a specific landing page is often used as a way to lure you back to the company’s main website after you’ve made a purchase.

Meta refreshes can be problematic from an SEO standpoint because of their slowness, which is bad for search engines. Despite this, they are still preferable to 302 redirects because they preserve the value of the original link.

Speeding up meta refreshes is a great approach to ensure SEO-friendly redirects for your site. Make it 3-5 seconds instead of 10 seconds. This aids in avoiding issues with search engine optimization. It’s also more convenient for the human reader, who doesn’t want to wait forever for the next page. And, let’s face it, many visitors will choose to leave your site rather than wait.

Strategically repositioning oneself

Implementing SEO-friendly redirects on a small website with only a few pages is likely within the capabilities of an Internet-savvy employee or in-house I.T. professional. However, dealing with redirects can take a long time if your site has hundreds of pages and is vast and complex.

To guarantee that all of your redirects work successfully, you might want to consider employing an independent agency if you’re thinking about developing a new site or reorganizing your current one. Do not hesitate to contact us if this is the case! If you’d like to retain the traffic and link value you’ve already accrued, we’re here to assist you.

After all, if you’re losing page rank with the big search engines due to redirection issues, it’s a good idea to look over the redirects one by one. It may take a lot of time to ensure that they are SEO-friendly, but it will pay off in more visitors and higher ranks.

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