Increase Roofing Website Conversions to Paying Clients

Roofing Website Conversions

Written by Jeremy Earle, JD

August 10, 2022

Here’s what you need to do to keep your roofing clients coming back for more.

Did you know that almost all of a Roofing company’s revenue comes from repeat customers? If you want to see your business flourish, you need to have a steady stream of returning clients. Because of the following reasons, it’s better to capture them than market to new Roofing clients or audiences:

1. They’re more likely to buy from you again in the future.

Roofing customers who return to your website and book appointments or services multiple times are repeat customers. As time goes on, these customers are more likely to return to the store and purchase the same or a different product.

Businesses value repeat customers because they can boost their profits by marketing to those customers who have a “lifetime value.” Because of this, it makes perfect sense for companies to entice their current consumers to return.

2. It’s Easier To Attract Them.

Experts estimate that conversion rates range from 1% to 3%, depending on the industry. The good news is that repeat clients are the easiest to persuade of any other type of consumer.

According to Paul Farris, author of Marketing Metrics, organizations have up to a 60% to 70% chance of success if they convert a return buyer. As a result, the more repeat Roofing customers you have, the more money you’ll make if you give them your whole attention.

3. In addition to the increased conversion rate that recurring customers provide

they tend to spend more than their newer counterparts. A habitual shopper is more likely to fill their cart with more products than someone who has never done so before.

4. They can help you get new customers by recommending you to them.

Recurring customers tend to recommend your Roofing brand to their friends and family if they are satisfied with the product or service. The more customers you have, the more people you can refer to your Roofing firm. This is because they feel more confident and comfortable each time they leave.


Getting a new website visitor to purchase their first visit to your organization is difficult. If you’re in the roofing industry, you’ve heard that word-of-mouth advertising is your best friend.

This is why it’s so critical to cultivate a client base of repeat customers. How can you generate repeat customers from the messages and advertisements you’re putting out into the world? Come on, let’s get this party started.

Using Email to reach out to Roofing customers

Using retargeting and Email marketing to keep customers coming back is a great strategy to keep them coming back. A newsletter is a terrific alternative that you should take advantage of in email marketing.

Keep your Roofing company’s name at the forefront of your customers’ minds by emailing them regularly. In addition, they receive valuable information via free newsletters. That is to say, even if you don’t have anything to sell them, you are establishing yourself as a trustworthy Roofing company in their minds.

For example, imagine you run a maintenance service, and you want to send out timely reminders. Your customers will appreciate it if you send them reminders via Email.

Send out a reminder or notification email for consumers to reschedule at the four-month mark of your six-month maintenance service. Send a pleasant reminder again in five months. Consider sending a coupon for 15% off if they “act and schedule now” while you’re at it.

It’s easy to retarget your Roofing business by reminding clients that you’re still there and have the answer to their problems, showcasing how much you care about their success their needs, and providing them with the greatest service possible as a Roofing business.

Bring in Roofing Customers Using Social Media

Social media connection with your consumers and those who have already purchased from your organization is another wonderful retargeting approach. Send coupons and promo codes to your most “valued customers” to stay in touch with your Roofing consumers and inform them about new products.

The Roofing company’s name is given a human face through social media involvement, making it more relatable to customers in a competitive industry. The fact that you care about your consumers’ opinions informs them that you’re paying attention and listening to them. In other words, utilize it intelligently and keep using it.

Don’t Miss Any Opportunity to Show Up for Action.

For some reason, whenever I go online, I see advertisements for websites I recently visited. How do they “target” you, and how can you do the same for your consumers and potential clients?

“Retargeting” or “Remarketing” are used to describe this form of advertising. It’s a little unnerving, but it works pretty well.

What is retargeting, and how does it work?

Retargeting is a technique in digital marketing that entails following up with website visitors who’ve already visited yours to turn them into paying customers.

Only 2% of the people who come to your Roofing website for the first time make a purchase; to reach the remaining 98% of customers who have not clicked on your call-to-action button, retargeting aims to reach out to them (like downloaded your eBook, completed a registration form, called a phone number).

Ads from your first-time visitors are shown to them when they browse other websites, achieving the goal of retargeting.

Unsure of the best place to begin your marketing campaign?

As a Roofing business owner, you should strive for repeat customers, regardless of your Roofing/industry. Email marketing and retargeting may go a long way toward creating an email list of customers likely to return.

Marketing, digital, and online initiatives can help your Roofing business grow and establish a list of repeat customers with the help of SEO services from Rank Fire | SEO.

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