15 SEO Statistics That’ll Transform Your Strategy

SEO Statistics

Written by Jeremy Earle, JD

August 8, 2022

Companies spend around $65 billion on search engine optimization yearly (SEO). It’s a fact, as well as an SEO statistic, that this digital marketing strategy can help businesses generate not only revenue but also growth.

But how can you make the most of SEO’s impact on your company’s growth and revenue? Or persuade company decision-makers that it’s the best course of action for your company? With research-backed statistics that show why and how businesses should employ SEO.

Explore these 18 SEO facts to help you improve your SEO strategy now. Alternatively, contact our award-winning team of strategists if you need professional SEO assistance. To get started with your SEO objectives, call us at 833-777-RANK or send us an email.

SEO statistics: Organic search

When it comes to strategies, companies that invest in digital marketing have many options. Video marketing, content marketing, social media marketing, and other methods are available. SEO, which depends on organic search, is a key component of these strategies.

That’s why it’s vital to emphasize the importance of organic search, as seen by the following SEO statistics:

1. How much traffic can organic search drive to my website?

Organic search now accounts for more than half of all website traffic. That’s more than the sum of paid and social media. For comparison, sponsored search accounts for 10% of total site traffic, while social media accounts for 5%.

It’s worth noting that pay-per-click (PPC) advertising is still an effective digital marketing tactic. While PPC may bring in fewer traffic to your site, that traffic is very valuable since it targets customers ready to purchase your goods.

On the other hand, organic search generates a huge volume of traffic that businesses can’t ignore. Organic find accounts for more than half of your site’s traffic, giving your company quick access to your target demographic. If you ignore SEO, you’re not only losing money, but you’re also handing it to your rivals.

2. Are users more likely to click on paid ads, rather than organic search results?

Organic search results are preferred by people in today’s digital environment above sponsored adverts. According to a current survey, 70 to 80 percent of users pay attention to organic search results while disregarding sponsored ads.

Why? Here are a few reasons why:

  • Ad formats: Advertisements intrude on many users’ surfing experiences; for example, more than 70% of individuals say pop-up ads are their least favorite commercial. Users use adblockers to enhance their online experience.
  • Ad blockers: Around 25% of Internet users use an ad blocker to visit the web. An ad blocker is usually installed as an extension on a web browser, such as Chrome. They hide all advertising from consumers and only offer organic search results.
  • Ad personalization: While over 70% of users prefer advertisements suited to their interests, not every user gets personalized ads. Another reason why many use ad blockers is that they prefer organic search results over sponsored ones.

It is critical to emphasize that people are not immune to sponsored adverts. Their choices are often influenced by their thinking. Almost 65 percent of consumers who are ready to buy goods, for example, click on adverts. That’s why good PPC advertising targets visitors who are ready to purchase rather than those who are researching a product or service.

While sponsored advertising may get your company’s website to the top of the search results, it lacks the long-term value and cost savings that a high position in organic search results can provide. Your company may obtain important traffic, conversions, and income by improving its organic search position.

3. How much revenue can SEO generate?

You want to see a back on your digital marketing effort, regardless of how much you spend (ROI). Compared to other digital marketing techniques, SEO is a long-term strategy that requires ongoing commitment. These criteria make SEO tough to sell for many in-house marketing teams.

On the other hand, organic traffic may account for more than 40% of your company’s income.

If your company’s yearly revenue is $500,000, organic traffic accounts for $200,000 of it. This proportion may vary depending on your company, industry, and goods. You may, however, utilize it as a starting point when pitching corporate executives.

SEO statistics: Search engines

It’s vital to understand where consumers search before diving into how SEO affects user behavior. You can develop a competitive SEO strategy by recognizing your target audience’s preferred search engines, as well as the algorithms that fuel those search engines.

Take a look at these search engine SEO statistics:

1. How many people use search engines?

People begin their internet search for a new product, business, or service with a search. According to research, a search engine like Google, Yahoo!, or Bing is where around 93 percent of online experiences begin. Users seldom know exactly what they want. They may have a concept, but they’ll need help from a search engine.

How will people discover your firm if it does not show in search results? Most of the time, they won’t.

On the other hand, users will locate and conduct business with your rivals. Even if you have a superior product and service, it won’t matter since you don’t exist from the user’s viewpoint. If you want to be a viable alternative for customers, you must prioritize SEO.

2. Which search engine is the most popular?

You’re not alone if you use Google to search. The search engine dominates the sector, which controls more than 70% of the market. That’s why many businesses focus their SEO efforts on Google rather than Yahoo! or Bing.

In comparison to Google, Bing has a 4.5 percent market share and Yahoo! has a 2.5 percent market share.

If your company aims for overseas markets, such as China, you may want to use a different search engine. In China, for example, Baidu is the most popular search engine. As a result, Baidu has over 15% of the  search engine market share, second only to Google.

3. How many people use Google for search?

Google is used by about one billion customers every month.

Chrome, Google’s chosen web browser, has over one billion monthly desktop users and over 400 million monthly mobile users. This data indicates Google’s enduring importance in search.

Many businesses emphasize Google in their SEO strategy since it is a search engine that consumers and businesses utilize when seeking a new product, service, or brand. It allows you to reach a broader people, thus increasing traffic, conversions, and revenue.

4. How does Google rank search results?

If your company’s SEO agency includes Google, it’s vital to know how Google ranks search results. Your team or SEO firm may design a data-driven approach to enhance your search results exposure by understanding Google’s search algorithm.

Google uses more than 200 ranking variables, including

  • Domain age
  • Website usability
  • Page speed
  • Grammar or spelling problems,
  • Publishing frequency.

According to Google, off-page elements account for about 80% of its search engine algorithm. These are factors that are beyond your company’s control. An off-page factor is something like a backlink. It occurs when a relevant page on your site, such as a blog post, is linked to another website.

Many organizations struggle with off-page SEO because of the importance of these elements and their difficulties in influencing them. On the other hand, avoiding off-page SEO may have a substantial influence on your search engine rankings. Off-page SEO may help you improve your approach, or you can hire an SEO service to assist you.

5. What kind of close rate can companies expect with SEO?

SEO has a nearest rate of 14.6 percent. Isn’t it a shamefully low number?

However, compared to the average close rate of conventional marketing, it’s rather amazing. It’s eight times higher than the 1.7 percent close rate of conventional marketing. The proportion of leads that become customers is the closure rate.

Why wouldn’t you want to enhance your close rate if you can?

Your organization may expand its customer base, improve revenue, and gain market share by improving its close rate. Your company will be positioned to become an industry leader if it continues to expand at this rate. It also aids your firm in achieving important milestones such as establishing a new location, growing a workforce, or releasing a new product.

SEO statistics: User behavior

Understanding user behavior is essential to the success of any SEO campaign. Learning about people’s behavior in your target demographic may enhance the outcomes of your SEO, whether you do it yourself or get anyone else to do it

With these SEO analytics, you may learn more about user behavior online:

1. How do people search on Google and other search engines?

People favor long-tail keywords, as shown by half of all searches include four or more words. Why?

A long-tail keyword  concentrates on a particular purpose and consists of three or more words. Consider the search terms “long white winter coat” and “winter coat.” A winter coat has several alternatives; however a long white winter coat has a few useful facts about what a person desires.

This user behavior may be beneficial to your company.

Focusing on long-tail keywords, for example, may help you boost your SEO approach. Even better, you may prioritize user intent by understanding what people want and generating content that meets their needs. Using this new strategy, you may rank for keywords that deliver important traffic to your site.

2. How many users go to the second page of search results?

Only 25% of people, according to several surveys, proceed to the second page of search results.

This suggests that 75% of people only look at the first page of search results.

You’re only reaching 250 people if your website is on the second page of search results for a term with 1000 monthly queries. The remaining 750 individuals can locate what they are looking for on the first page. Even if 250 people look at the second page, there’s no assurance they’ll go to your website.

Adopting an SEO strategy is crucial for businesses that want to flourish in today’s market. However, developing and maintaining a strategy that focuses on page-one rankings. If you don’t, you’re giving your rivals precious visitors, leads, and income.

3. Do users find new companies via search?


With more than 90% of online encounters beginning with search engines and 80% of people beginning their product research online, SEO allows your business to engage with customers who haven’t yet decided on a business or product.

According to statistics, more than 50 percent of users discover a new company or product using a search engine.

This SEO data illustrates a considerable advantage of SEO for many firms, particularly small-to-midsize enterprises (SMBs). Your business may rank in relevant, high-value search results for consumers searching for your goods or services with SEO.

It’s a feature that helps your company interact with and convert top-of-funnel customers.

SEO statistics: Local SEO

If you’re a small company owner, SEO may make a big difference in your short- and long-term success. It may assist people in discovering and learning about your firm, as well as allowing them to visit it. Those steps lead to tangible effects, such as more visitation during your slow season and increased income for your business.

These data can help you grasp the concept of local SEO.:

1. What percentage of local searches convert?

An in-store visit to an email sign-up is example of conversions.

While non-local searches have varying conversion rates, local searches have an average conversion rate of 80%. That’s a huge number, indicating that local searches often focus on completing a task, such as locating a place to dine.

2. Do local searches result in purchases?

Local searches now result in a purchase in 28% of cases. It’s an eye-catching SEO statistic that emphasizes how local searches often include a purchasing intent. People want to discover a restaurant, amusement park, bakery, or store close to them as soon as possible.

If you invest in a local SEO plan, you may reach out to this part of your target market. This investment might pay off handsomely for your company. A restaurant, for example, may experience an increase in bookings, while a mattress shop may see an increase in sales.

3. Is local search a temporary trend?

While certain search trends may seem fads, local search is not one of them. Google reports that searches for the keyword “near me” have surged by more than 500 percent in the last few years. People are moving away from providing their particular location to discover companies nearby.

As a result, firms must set up a Google My Business account. With a Google My Business profile, you can provide users with all the information they need about your business. Users may view your company’s location, hours, services, contact information, and more with Google My Business.

Even better, your Google My Business page will appear in search results immediately.

4. What percentage of searches have a local intent?

It’s no surprise that 46 percent of Google searches have a local search intent, given that mobile devices account for most the half of all Internet traffic. It’s a growing trend that implies consumers are looking for information on the move.

It’s also an SEO metric that shows why SEO is important for local companies. You can drive important traffic to your business using SEO. Additionally, you may broaden your marketing efforts by generating purchases not just via word-of-mouth but also through search engines like Google.

SEO statistics: Voice search SEO

Voice assistants such as Amazon Echo, Google Assistant, and Siri are now used by 46% of individuals. Businesses are taking a proactive approach to voice search as the usage of voice search grows. They’re optimizing their material for voice search consumers today rather than later.

With these SEO data, you may learn more about voice searchand its value:

1. How many people use voice search?

Voice search is used by more than 55 percent of individuals to locate local businesses. Even better, more than 75% of speech-enabled speaker owners use voice search at least once a week to find a nearby business. Now is the way to invest in voice search so that your company can enjoy the advantages of these queries.

2. How many voice searches happen each month?

It’s difficult to believe that over one billion voice searches occur each month, but they do. That’s why your business can’t afford to overlook voice search. If you do, you’ll be missing out on a significant chunk of your target market.

You’re also giving your competition an advantage. If they optimize for voice search, but you don’t, they’ll have an easier time reaching and converting your target audience, costing your business money. It also puts your company’s future development and long-term prosperity in jeopardy.

3. What percentage of searches happen by voice?

Voice search will account for 50% of all searches by 2020. It’s a fascinating SEO statistic emphasizing how excluding voice search from your SEO strategy risks alienating half of your target audience. You’ll need a voice SEO strategy if you want to flourish beyond 2020.

You may expand your internet reach using voice search SEO. In addition, a voice search SEO plan guarantees that your business remains competitive in the industry. Furthermore, you profit from rivals who ignore this increasingly profitable technique.

30+ bonus SEO statistics

  1. The top page of search results receives 95% of all visitors (Source)
  2. 89 percent of marketers consider SEO to be a success (Source)
  3. SEO and sponsored search are the most efficient methods for attracting new consumers, according to 85 percent of merchants (Source)
  4. The first three search results get 75% of all clicks (Source)

By 2017, 5.74 percent of small-to-medium-sized firms will have invested in SEO (Source)

  1. 71% of B2B customers begin their product investigation using a search engine (Source)
  2. More than 70% of individuals do online research before purchasing or visiting a firm (Source)

On Google, 8.68% of clicks go to the first five results (Source)

9.65% of small company owners have previously worked with at least one SEO firm (Source)

SEO is used by 10.44% of organizations (Source)

The first organic find result on Google receives 11.3% of all search traffic (Source)

12.33% of small-to-medium-sized firms have websites that have been optimized (Source)

Thirteen percent of customers would tell a friend or colleague about their current SEO service (Source)

The average CTR for the top position on Google is 14.19 percent (Source)

15.14 percent of small firms in the United States spend $5000 each year on SEO services (Source)

The average CTR for second place on Google is 16.10%. (Source)

When there is a highlighted snippet, the CTR of the first search result lowers by 17.8%. (Source)

18.2% of small firms in the United States spend more than $25,000 per year on SEO services (Source)

On page two, 19.0.78% of Google searchers click on something (Source)

The average word count for a page on the first page of search results is 20. 1890. (Source)

The average monthly cost of SEO services for small firms in the United States is $497.16. (Source)

  1. An increase of one slot in the rankings might result in a 30.8 percent rise in CTR (Source)
  2. Companies who spent less than $500 per month on SEO were 75% more likely to be unsatisfied than those that spent more than $500 per month (Source)
  3. Companies that spent more than $500 per month on SEO services were 53.3 percent more likely to be “very happy” than those who spent less (Source)
  4. Google does 70,000 queries each second, or 5.8 billion per day and 2 trillion per year (Source)
  5. The typical user does three to four searches every day, for a total of 1095 to 1460 queries per year (Source)
  6. The typical search session lasts less than one minute (Source)
  7. On Google, the first page of search results receives 71% of all clicks (Source)
  8. A click on the first organic search result is ten times more probable than a click on the tenth organic search result (Source)
  9. Clicks on the second page of search results account for 6% of all clicks (Source)
  10. On Google, the second and third pages of search results get 6% of clicks (Source)
  11. Keyword-included URLs have a 45 percent greater click-through rate (Source)

Want to learn more about using SEO?

Rank Fire can assist you whether you’re an SEO veteran or a novice. We are the trusted partner for organizations all around the globe, with more than 25 years of expertise and a client recommendation score that is 488 percent higher than the industry average.

Contact us online or call us at 833-777-RANK to learn more about how we can help you enhance your SEO strategy.

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