Does Posting on Facebook Help SEO Rankings?

Law Firm SEO Factors

Written by Jeremy Earle, JD

August 4, 2022

Currently, Facebook is the most popular social media network in the United States, with over 220 million members. As many as 90 percent of companies and 63 percent of attorneys utilize Facebook as part of their marketing plan, respectively.

For a legal practice to remain competitive, not having a social media presence on Facebook is not an option.

For attorneys and law firms, the challenge is determining which sorts of Facebook postings are most beneficial. It’s important to keep in mind that your company typically deals with serious matters, but you want to attract new customers and keep old ones in mind by putting out fun, light-hearted material.

Lawyers may use social media as a powerful marketing tool, but if they don’t have a plan in place, it can be a difficult experience.

How do you find the right mix of words and images to tell your company’s story?

Our collection of Facebook post ideas for law firms is here to help you expand your company and increase conversions. In addition, we’ll explain why these ideas work so that you may come up with your own Facebook page content ideas.

Posting Guidelines for Lawyers on Facebook

A variety of content is shared on Facebook sites, from pet videos to food photos to selfies and self-promotion. Still, there are certain postings that attorneys may use to gain a following and establish their brand.

  1. Law-related publications and advice are always welcome.
  2. Share your legal firm’s blog content on social media.
  3. Promote the use of customer reviews and endorsements
  4. Inform your audience about important local and national stories.
  5. What are some of the most commonly asked questions?
  6. Share company events and news.
  7. Promote inspiration and encouragement via your posts.
  8. Post and discuss legal-themed comedy and memes.

Your Facebook marketing strategy will be successful if you use a variety of these posts in a well-balanced fashion. Practice gatherings and memes illustrate the human aspect of a legal firm, but they lack substance.

Using the first five types of content on this list is important to demonstrate your professional expertise and authority to drive traffic to your website and increase social engagement. The following three elements might help you establish credibility and trust with your target market.

1. Promote Your Practice Area by Writing and Posting Articles

Establishing your authority is one of the most crucial functions of your Facebook profile.

As a result, publishing legal-related articles, ideas, and analyses is always a good strategy. As thought leaders and trusted advisors in their fields, lawyers should provide information about their professional areas on their blogs.


Megan Jones, a personal injury attorney, sent a simple but powerful message on Facebook. When it comes to insurance companies, many people believe that they aren’t going to do anything for you. As a starting point, we’ll look at a few examples:

Jones does this by emphasizing the needs and viewpoints of her audience rather than pushing her products or services. Using only 142 words, she establishes her worth and trustworthiness and adds a subtle call to action.

Video content is superior to text and image posts. In a way that words alone can’t, speaking directly to your audience conveys your confidence and knowledge. Statistically speaking, video material on Facebook has a 135 percent greater reach than photographs.

You may also use podcasts as a tool to disseminate information about your field of practice. They’re a little easier to put together than a longer, more sophisticated video, and they allow you to distribute useful material across several platforms.

Even though the video from a podcast does not need the best production standards, it takes time, money, devotion, and altogether another approach to be successful.

Sharing useful samples from your podcasts and long-form videos on social media may increase the value of each piece of content by a factor of two or three. Shorter films, particularly ones under a minute, are more appealing to viewers; thus, this may help boost interaction.

2. Publish Your Firm’s Blog Posts on the Internet

Legal blogs should be shared on Facebook if they provide valuable or entertaining material. Sharing your blog entries on social media helps keep a steady flow of interesting information that encourages visitors to return to your site.

It’s critical to entice visitors to your site, where your content may move them closer to a sale.

The title of this post is effective since it quickly identifies what the piece is going to discuss. The article’s summary provides context and credibility.

3. Share Client Feedback and Testimonials with the public.

You don’t have to share blog entries on Facebook. Testimonials and comments create wonderful social evidence that persuades your audience to investigate your services.

Utilize an eye-catching graphic with your company name and include hashtags for maximum exposure when posting a quotation.

4. You may also share relevant local and national stories.

Lawyers’ Facebook posts don’t have to be all about them. Because your page is like a friendship, you don’t have to constantly promote your products or services. Your audience and their needs are more essential than focusing on your interests.

As a result, you should instead focus on providing useful information to your community and potential customers.

Here are a few illustrations:

If you’re working on a class action or mass tort case, it’s a good idea to inform your audience about major recalls. When you provide knowledge that might impact your audience, you position yourself as a trustworthy and useful new resource.

Additionally, you may post local events, sports teams, companies, or charity, or landmarks in your area. In doing so, you’re demonstrating that you’re more than simply a legal company; you’re part of the community.

Press releases and authoritative materials related to your legal practice areas may also be effective Facebook posts. To build credibility and authority in the eyes of your audience, lawyers should share beneficial material from other sources.

5. Make Frequently Asked Questions Answers Public

People who keep tabs on your online reputation may be wary of calling a personal injury lawyer because of your social media presence. Make use of your Facebook feed to dispel misunderstandings, clarify misunderstandings, and answer queries that may be relevant to a particular situation.

Here are a few real-world examples:

This post addresses a popular topic with a custom image and a link to a comparable post on the poster’s site. When the company posts a single piece of content, it portrays itself as an ally in the community and increases traffic to its website.

If you’re an expert in a particular area of the law, you may answer general queries or point out obscure details.

Even if these aren’t frequently asked questions, the format can help clarify any misunderstandings that may arise. The preceding example also connects to an article, which is an excellent strategy for attracting new people to your website.

Make it a practice to respond to the most often asked questions. You must keep your audience in mind, as tempting as it may be, to show off your comprehensive knowledge and skill in personal injury law.

Instead of thinking like a lawyer, try to think like a student. Consider the most common questions people ask when they learn you’re a lawyer or what your relatives and friends often inquire about.

These are terrific inquiries that demonstrate you’re pleased to assist, personable, and understand your audience’s perspective.

There should be no commercial material in this article. To establish your authority and competence, just posting your questions and replies is sufficient.

Overly promotional Q&A posts like this one may be found all over the Internet.

It’s important to note that the original query is left unanswered. Using rhetorical inquiries as a way to promote your business might come out as dishonest or untrustworthy.

6. Promote and publicize company events and news

Give your audience a sense of your company’s identity and what sets it apart from the competition. Publicize upcoming events and show off your company’s accomplishments to your target audience.

You may achieve it in a variety of ways.

As a lawyer, you should post something like this on Facebook. Give your audience a glimpse into your firm’s work and demonstrate how you support customers when you share a huge success. When you face the data and statements you make, you build trust and a sense of community.

If it’s feasible, images of delighted clients following successful trials are powerful visual evidence of your law firm‘s ability to have a positive influence.

If you’ve received any honors or distinctions, feel free to include them here. Just because you’ve been featured in a high-profile newspaper or trade show doesn’t mean your audience is aware of your accomplishment.

If you’ve been mentioned or honored, there’s no guilt in doing so. You’ll not only be able to attract new customers, but you’ll also be able to keep your current ones happy. They may then spread the word about your business or promote it to others in their network.

Suppose your company or partners participate in an event together—post about it on your company’s Facebook page. You may use this form of social media to show your audience your interests and give your online presence a real personal touch.

Your postings should reflect the fact that you’re a family-owned business. Always snap a photo of your team while they’re doing good deeds in your neighborhood.

A law firm’s unique selling point should be made public to attract new clients. The audience wants a lawyer they can trust, and you won’t have that trust until they feel like they know you.

7. Share Positive and Encouraging Articles

Facebook isn’t only about sharing useful information and statistics. After a hard day at work, many individuals turn to their feeds to decompress. Don’t forget to publish material that makes people feel good to create a lasting impression on your audience.

Here are a few illustrations:

If you want to show your gratitude for the little things in life, write a blog article about them. The awe-inspiring landscape in the previous example is why it works so effectively. Images may evoke a favorable emotional response.

Your brand’s human face might be given a boost by using a motivational or inspiring statement or picture. Furthermore, they’re more inclined to see you as someone who has achieved achievement.

Images and words alone may not have the same effect as uplifting and inspiring deeds shared by others—telltales about humans or animals doing good deeds or overcoming adversity.

On social media, it’s normal to practice posting a pleasant remark on holiday. Rather than the standard “Happy Thanksgiving” message, the company above went further. They wrote personal notes and uploaded photos of their loved ones to show how much they meant to them.

Your target audience will find that more accessible, relevant, and meaningful, and it will help you stand out from the crowd. Whenever feasible, think about how to include more of your brand and personality into your postings.

8. Disseminate Legal Comedy and Memes

A legal firm’s Facebook page is no exception to the meme rule on social media.

Take a look at the following articles for some light relief:

If you can include animals in your jokes, you’ll get a bonus point.

Not only is the above meme amusing, but it also offers some sound advice. Don’t forget to add a little comedy to your presentations. The audience is left with a happy and thankful attitude due to the smart mix of materials.

This accident legal practice would benefit greatly from using the meme mentioned above. Make a mental note of your areas of expertise and look for amusing photographs that relate to those areas.

The Importance of a Social Media Plan for Law Firms

There is no doubt that attorneys publish a variety of information online, but you may be wondering, “What’s the point?”

As part of a bigger digital marketing plan, posting on Facebook is essential.

Bottom line: Your social media approach may have a tremendous influence on your company. You benefit from it:

1. Obtain Free Publicity

Becoming active on Facebook may be a great way to get the word out about your legal practice and get it in front of potential clients.

Since creating organic postings on social media is free, it’s a great way to save money on your marketing efforts.

While social media should not be the primary source of the traffic to your website, Facebook is an important tool to attract new visitors.

2. Increase Website Traffic

Those who notice you sharing content and news from your site may be tempted to click and convert if they believe you can assist them.

To succeed in your career, it is important to build relationships with others in your field.

3. Network with others in your field

This is especially true on LinkedIn, but your name will become more familiar to other attorneys as you gain a following on Facebook. With a broad network of personal injury attorneys, you can exchange ideas, develop, and support each other. As you acquire awareness, you build credibility.

Having a Facebook profile also allows you to connect with other attorneys in your area, so you may recommend clients to them.

4. Create Your Brand

An online presence that spans various platforms increases your brand’s visibility. Increased credibility and loyalty from customers are the long-term benefits of this.

When prospective customers see you producing interesting and useful content, they’re more likely to remember your brand. They’ll know that if they ever need your help, they can rely on you.

It’s not enough to have a good Facebook content strategy.

Your legal practice can’t rely only on Facebook to attract new customers. Using the platform is just one aspect of a wider marketing plan that includes LinkedIn, email marketing, and organic search engine optimization (SEO).

Compared to a well-executed SEO content strategy, social media traffic to a law firm’s website accounts for a tiny fraction of overall traffic.

If you don’t have a centralized location for all of your social media followers to go to, all of your hard work posting to Facebook may be for nothing. Getting a few leads directly from Facebook may be possible, but it will fall short of driving traffic to your website and generating sales there.

Your Facebook and email newsletter publishing schedules and organic traffic will both benefit from having a website where fresh material is regularly published and optimized for Google. To be successful, you must use all available distribution channels.

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